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Marketers and community managers may be tempted to promote their brands and clients during Memorial Day since it marks the start of the Summer season. Any promotional social posts on Memorial Day are a social media don’t. This US federal holiday honors the men and women who died in service of the United States Armed Forces. Undermining their sacrifice to push brands is not only offensive, but can have serious social media backlash on your brand or client. Below, we’ll give you a few ideas to help you craft the best social media posts for Memorial Day. You can also use this advice for days of remembrance such as 9-11, Martin Luther King, Jr. Day, and Veterans Day.

Best Social Media Posts for Memorial Day  

It really depends on your brand or client. Memorial Day is not a celebratory holiday, it is a day to honor and commemorate. It marks the deaths and sacrifices of many. Posting about BBQs and pool time is the best way to offend veterans, current service men and women, and their families. Here are some better ideas for your page’s social media posts.

Commemorative Messages on Memorial Day

Commemorative Post: A simple post thanking our service men and women for their service with NO promotional message attached to it whatsoever would be a safe bet.

Use Service Post on Social Media for Memorial Day




Service Post: Create a post prompting people to give back to our service men and women with a link to a non-profit like the Wounded Veterans Project.

Social Media hash campaigns for Memorial Day

Hash Campaign: You could also get your team involved. The #ThankYouCampaign was built to encourage Americans to thank the families who have lost loved ones that served in the military. This is a nice opportunity to both honor our service men and women and to give a more personal touch to your brand.

Not Posting on Social Media is a sign of Respect

No Post At All: If you can’t figure out what type of post to create, just leave things be. It is better to err on the side of caution than make a social media faux pas that will harm your brand in the end.

Whatever post you decide to make, take caution that your post is respectful, solemn, and that it is still relevant to your fans and followers.

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

 

If you have a Facebook fan page for your business, take heed: NO MORE PLAIN TEXT POSTS!!!

Chris Turitzin, Facebook’s News Feed Ranking Product Manager has announced that text updates will be downgraded since they don’t perform as well on the news feed. He stated that “page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”

Want to Learn More Facebook Tricks?Image posts on Facebook have been proven to perform better What this means to you? –Take Pictures – picture posts tend not to get lost in the News Feed and get better interaction and click through. Studies show that Facebook Posts with a single bold image get 102% more engagement than a text-only post. This is because photos are larger and therefore take up a bigger area on the News Feed making them harder to ignore. –Share Videos – Facebook recently made changes so that videos autoplay on the News Feed. Take advantage of that by adding videos to your updates before your competition does. People can’t help but see them. One note, audio does not auto play on here, so your fans will have to click the video to hear sound.   Want to Learn More Facebook Tricks?