Here’s a recent comment from a user wondering about whether they should buy Tripadvisor Reviews.
“I run a small B+B in Mexico. I’ve bought Tripadvisor reviews in the past. It’s expensive and they’ve removed a few. What are the best tips to keep me in the 4 – 5 star ranking?”
Let’s take a step back. TripAdvisor, as a travel content aggregator, is best known for their large amount of user reviews. In fact, they were one of the first travel websites who adopted user-generated content. Even though the site encourages users to submit their reviews on the site, there’s a dark side to the practice.
Should You Buy TripAdvisor Reviews?
If you run a business, like a bed and breakfast, hotel or restaurant you probably want to attract more business. You start looking at TripAdvisor and find more 4-star reviewed establishments than you thought.
Four-star reviews imply quality. Anything less is seen as either average or less than average. If you don’t have 4-star reviews, your business might have a problem gaining new customers and growing.
The problem is that your business has several two-star reviews on TripAdvisor and an ad for your competitor with four-stars is showing on your page. This could mean that your business is practically ‘dead in the water’. Most people might think your business, well, isn’t good enough and may be willing to visit your competitor even if their cost is higher.
Sometimes, TripAdvisor may filter out good reviews, only leaving bad reviews ‘out in the open.’ They say that first impressions are everything in the business world—and those low-rated reviews pretty much cost your business its reputation and potential sales.
In a moment of desperation, you thought about to yourself, I should buy TripAdvisor reviews. You did a search on Google, checked out some sites and eventually landed on this page.
There are plenty of services that will let you ‘buy TripAdvisor reviews.’ Business owners like yourself can even buy hundreds at a time to boost the ‘appearance’ of your business’ reputation on TripAdvisor.
You might have glanced over these sites and thought, ‘I probably need these reviews to counteract those negative reviews and get your business booming.’ You’re thinking that moving up a few stars can make your business look reliable to consumers.
Buying TripAdvisor reviews to move business up just a few stars-on-average isn’t actually such a good idea— here’s why.
The Truth Behind Buying TripAdvisor Reviews
Let’s be honest. Buying TripAdvisor reviews seems like an easy way to make your business look great to users.
You only have to spend a few hundred or a few thousands for several dozen reviews, guaranteed to ‘boost your business’ and TripAdvisor reputation. With the promise of using ‘ethical white-hat reviewing techniques,’ you really can’t blame business owners for being enticed by that kind of business-boosting prospect.
The thing is buying reviews is dishonest. In other words, you’re paying a service to lie to potential real customers. This is unethical and you will get caught.
As an example, hotel businesses who buy hotel reviews have those same reviews talk up their facilities. Their facilities may have ‘great rooms, fast service, and good food,’ but in reality, may provide service that’s less than what the reviews allege.
When customers see these reviews, they’re expecting the bed and breakfast establishment to actually be worth the stay. When they actually experience your establishment, they feel confused and even betrayed.
You’re also lying to TripAdvisor if you purchase reviews. Doctored, bribed and dummy reviews are actually some kind of ‘epidemic’ on the site, somewhat tainting their reputation. Businesses have been buying TripAdvisor reviews through review writing services to ‘boost’ their site reputation. In fact, TripAdvisor banned over ’30 hotels for suspicious reviews.’
Many of these reviews were bribes by the establishments themselves, promising customers additional incentives for their stay—if they left a glowing review. The other reviews naturally originated from buying hotel reviews from writing services.
To combat the prospect of ‘fake reviews,’ TripAdvisor now monitors user-submitted content on their website. Reviews now are subject to ‘a verification process that reviews the IP address and email address of the review author, detecting any suspicious patterns or questionable language.’ Users are also allowed to report suspicious content, later reviewed by their team of ‘quality assurance specialists.’
Even though TripAdvisor is taking steps to completely remove these ‘fake’ reviews, not all reviews are completely gone from the site.
Should You Buy TripAdvisor Reviews?
If you decided to buy TripAdvisor reviews, don’t think you won’t get caught. Your industry is a competition between your competitors and yourself—as it is a game of pleasing your customers. Competitors will always monitor their competition. It only takes a few suspicious reviews for people to suspect your business of having a doctored TripAdvisor page. You will get caught.
What can you do instead of buying TripAdvisor reviews for your business?
Start Monitoring Your Reputation:
That’s simple enough. Instead of resorting to the ‘easy way,’ there’s the hard way. Luckily for you, the hard way to promote any hotel, bed and breakfast and even excursion business is good old-fashioned online and offline marketing. The better news is that you can use Socialdraft’s Managed Services to take this off your hand. However, if you want to handle it yourself, here is a breakdown of what you need to do.
Remember that this is about the long run, and you want your hotel or BnB to be around for years to come. Set your place up on Google Alerts. Whenever your hotel or BnB is mentioned, take action:
Good Reviews: First, click over and engage that user. Thank them for their review and send them a small token of thanks. Then share that amazing review across all your social media accounts. This is the best kind of advertising.
Bad Reviews: Click over to the site. Inspect the negative review. Was this a crazy customer, or was this something others have complained about. If this is a legitimate complaint, make a note to discuss with your team. Then, take the time to thank the customer for bringing this to your attention, let them know it is being handled, and ask them for a chance to make things up. It is possible to turn negative things around.
Don’t buy TripAdvisor reviews. If you are getting constant negative reviews under 3 stars, then you need to look at your business and analyze why these are happening. Take the time to fix these items…then…start responding to each bad review. Ask unsatisfied customers about what they didn’t like about your service, especially if it’s something that can be improved. Take bad reviews in stride. Take them as an example of what you need to improve in your hospitality business.
You don’t have to buy TripAdvisor reviews to make your business look that much better. Be honest with your customers to improve their experience at your establishment.
To be honest, this takes a lot of time. If you don’t have the time or expertise on how to deal with TripAdvisor reviews, let our team of experts handle it. The Socialdraft team has been managing TripAdvisor reviews for local clients for over 10 years. How does it work?
- You are assigned a SIM (Social Identity Manager)
- First, your SIM will optimize your TripAdvisor listing.
- Then, your SIM will analyze your TripAdvisor reviews to let you know what the most pressing issues that need to be addressed are and give you actionable items so you can start to get them rectified.
- Your SIM will come up with a set of responses that can be easily customized for recurring issues that are brought up for your TripAdvisor reviews.
- Your SIM will respond to reviews so you don’t have to and send you a weekly progress email.
- If there are sensitive items that come up on TripAdvisor reviews should be addressed internally or need the touch of your lawyer, your SIM will let you know so that you can take the necessary steps to address it.
Want to learn more about how we can help your business manage its TripAdvisor Reviews? Schedule a discovery call with us today.
A bad online review or comment on social media can have a severe impact on a doctor’s practice. If you are a doctor, then it is imperative that you keep an eye on your online reputation. Reputational risk can have a huge impact on your profitability. As such, Reputation Management for doctors is a must. Especially now that we’ve moved past the days of word-of-mouth and into online reviews that can spread quickly and which never disappear. The good news is that with the right tools, this task can be made much easier. Let’s discuss.
Reputation Management for Doctors
Negative reviews can pop up on search results. Even one bad apple can have severe consequences on your practice. Most people tend to click only on the top three search results, so if you have a negative review that comes up in the top three positions on SERP, you need to take immediate action. To assess the health of your practice’s online reputation ask yourself:
- How do patients view my practice, services, and staff?
- Am I getting consistent referrals?
- Are patients satisfied with the bedside manner of our team?
Now, spend some time looking at online review sites and see if what you assumed matches up with the reviews left by your patients.
Online Reputation Management for Doctors and Physicians
If you have too many negative reviews, fewer patients are likely to choose your practice. How can you assess the health of your online reputation? First, you need to understand how people search. Follow us on this exercise.
Google Your Practice
First, go into incognito mode. If you run a regular search, your results will be skewed towards your search habits and may not reflect what a regular patient looking for your practice would see. There are three main areas that make up the search results. Ideally, your website will come up on the top three. This will also probably include review websites.
Top Three Results
The first three results in the SERP are the most important. 95% of people will click on one of these three results. The lower you rank, the fewer clicks you will have to your website. These three results don’t change very often. It takes a lot of SEO work to get into these top three positions.
If a negative review or a review website comes up, this will get clicked on quite often.
CTR (or click-through rate) from position 1 to position 5 drops by almost 25% on the desktop and 17% on mobile devices. People are lazy, they don’t like to scroll. This is why the top 3 get clicked on so much, and these tend to get ignored, this is especially so on mobile. These will also include review websites and social media accounts.
How People Search
People won’t keep scrolling. They’ll revise their search term and search again…so if you or your good reviews don’t show up on page one, your chances of being clicked on are zero to none.
Do You Need to Worry about your Medical Online Reputation?
You do if what you originally assumed about how your clients felt about your practice does not reflect what is seen on Google. Do the search results match up with what you expected? What are people saying about your practice including front of house staff, bedside practice, wait time etc?
To really find out the negative things that are being said about your business, you can scroll through numerous review websites or you can go back to Google to search for different permutations on your practice’s name and common negative review words. For example:
- Dr. Morris reviews
- Dr. Morris complained
- Dr. Morris pissed
- Dr. Morris sucks
I know it seems weird, but this will help you pull up negative sentiments so you can gauge what may be a recurring issue. Make a plan to handle the negative in-house and to do some damage control.
Damage Control for Doctors
The idea here is to regain the trust of your clients and get them to leave better reviews so that you have a chance to assert some control over search results.
Fix What Is Broken: Did you see that most of the reviews spoke about that rude receptionist? Start a plan to coach that employee to get them to a higher service ranking.
Reply to reviews: You’re not going to be able to remove reviews. The best thing is to address them, determine if they are valid, and reply. If possible, keep the reply private. This way you don’t have to worry about violating HIPAA. If you make a public response, make sure it follows legal standards of privacy and keep in mind that your reply will be a big factor in how potential customers and patients view your practice.
ORM, PR, SMM, SEM, SEO. Craft a diverse marketing plan that includes Online Reputation Management, Public Relations, Social Media Marketing, Search Engine Marketing, and Search Engine Optimization. Only doing one thing will help a little, but attacking the issue from all angles will have a much bigger long-term effect.
Use the Right Tools. For example, Socialdraft is an all-in-one social media tool. It allows for team collaboration so you can assign people in the office to schedule social media posts (you can even require that it be approved prior to publishing). It also includes reporting so you can measure your social media success.
TAKE SOCIALDRAFT FOR A RISK-FREE TRIAL TODAY.
Social media is great for sharing information, promoting your business and expanding your brand’s reach. It can also be a bit daunting. Now you have to worry about what people are saying about you on review sites, social networks, blogs…you get the idea. Because online mentions can spread so quickly, it’s imperative that you use one of the best online reputation management tools. This way you know if any issue comes up and you can handle it before it gets out of control. We have assembled some of the best tools available to manage your online reputation. Without further ado, our list of the best online reputation management tools.
Online Reputation Management Tools
Shows detailed breakdowns of your Twitter followers and what they do. You can also compare your social graph to competitors, friends, or industry leaders. Slice any Twitter user’s followers into actionable segments. Find most influential, dormant, old, and provides statistics about who has followed you or a competitor.
To track tweets and see an overall analytics report of how far tweets are reaching. They provide measurement on the reach of Twitter accounts, brands, campaigns, events and hashtags on Twitter, helping customers understand and improve their social media strategies. In addition to TweetReach, Union Metrics also offers in-depth analytics for both Instagram and Tumblr. Track any public Instagram account or hashtag, or any Tumblr blog or topic.
Kred provides scores for a user’s overall social network participation as well as its affiliation with interest-based communities. Community membership is determined by words used in a person’s Twitter Bio as well as keywords, and hashtags they have historically used in their posts. In addition, a person is included as a member of a community if they are found to have high Influence within that community.
Allows you to make “recipes” of various social media strategies. Recipes are simple connections between products and apps. There are two types of Recipes: Do Recipes and IF Recipes. Do Recipes run with just a tap and enable you to create your own personalized Button, Camera, and Notepad. IF Recipes run automatically in the background. Create powerful connections with one simple statement — if this then that. It works wonders when paired up with Socialdraft.
Allows you to view social profiles in Gmail inbox. Rapportive shows you everything about your contacts right inside your inbox.
Real-time Monitoring and Analytics for Twitter. Tracks various keywords, showing the top tweets, and which tweets are re-tweeted more.
Reputation management is integral to any small business. Unfortunately, reputation management has become a time suck since you not only have to worry about review sites like Yelp and TripAdvisor; but also reviews and mentions blogs, social media sites, video sites, and regular news outlets. Some businesses have been relying on free services like Google Alerts, but those are unreliable and give you irrelevant results…and most reputation management dashboards are prohibitively expensive…cutting into your already small profits. In this article, we’ll review some small business tips on reputation management so you can get a hold of your online reputation and save time and money.
Why is Reputation Management Important?
Reputation management is one of the most important aspects of Social Media because if people are speaking badly about your business you will lose money. In the past, negative talk about a business would happen after church, or before the PTA meeting. Now, customers have multiple ways and places to tell the world when they are upset about something that happened at a business. As such, reputation management is an integral part of promoting your brand. Start off by keeping close tabs on what people are saying about your business. Armed with this information you need to accomplish two main goals:
1) Swiftly mitigate and neutralize the impact of any unsavory comments regarding your company’s reputation.
2) Lavish those that compliment your business with gratitude and appreciation AND amplify their message.
Small Businesses Reputation Management Tips
The longer any negative comment about your company lingers online and unaddressed by your business, the deeper and more severe the damage will be. When two or even three negatively charged comments are quickly handled and countered with plausible explanations, you have a chance of mitigating or canceling out the damage. On top of that, your social audience will see that you care about them and about your business. This is a very good thing.
Criticisms should be met with a public apology and an offer to correct any issues that contributed to the person’s derogatory comment. Equally powerful in building your company’s reputation is swiftly and graciously responding to any and all praise directed to your brand.
Reward Loyal Customers
Reward loyal customers with coupons, discounts or free gifts and encourage them to “like” your Facebook Page and “retweet” your Twitter conversations. Use your Facebook and Twitter accounts to establish relationships with your customers by engaging in conversation. When you see someone post a picture to Instagram of your business, there are different things you can do to thank them across multiple social networks:
1. Thank them by offering a discount on their next purchase
2. DM them a certificate for a free product
3. Add them to a special list of people to get invites to special events
4. Amplify their message. Share it all over social media. If they tweeted, share the tweet on Facebook, Instagram, Pinterest, and LinkedIn. This is the best type of advertising.
Maintain High Standards
We know you maintain high standards, but sometimes it is easy to develop a relationship with your staff that makes it easy to ignore issues. This is where reputation monitoring comes in. If you keep seeing negative alerts coming in about a particular team member or product, it means you need to take the time to look into that issue.
Following this rule will allow you to truly maintain a high standard for your business and will eliminate the need to address and respond to negative comments at all. Focus on providing such an excellent service that your customer base will be your strongest defenders if someone has something bad to say.
Curious About Socialdraft?
Socialdraft is an all-in-one social media dashboard to help you and your team manage social media. These are some of its main features.
- Schedule to Facebook, Twitter, LinkedIn, Instagram and Pinterest
- Schedule Instagram reposts to your connected social networks
- Work on our nifty Drag & Drop Content Calendar
- Schedule in bulk via Excel
- Export your Social Media Calendar
- Use your own Custom bit.ly
- Pull reports
- Create campaigns – groups of Social Media accounts to publish the same information and tons more.
This means that you can manage your business’ online reputation AND social media from one place. Check us out today, we’ve got a RISK FREE TRIAL so you can check out what we do and make up your own mind.
I don’t have to tell you it’s important to manage your online reputation. I also don’t have to tell you it gets more and more challenging by the day. Before you just had to worry about newspapers writing about your business. Now you have to worry about what is being said on review sites like Yelp and TripAdvisor, social networks like Facebook and Instagram, forums like reddit, websites and blogs. The good news is that you can take more control over what is being said about you online. Today, we’ll give you your own Online Reputation Management Checklist so that you can keep tabs on your brand’s (or business’) reputation and we’ll show you what you can do when something negative comes your way.
Online Reputation Management Checklist
A Harvard Business School study suggests that if a restaurant’s Yelp score goes up one star, its revenues will go up anywhere from 5 to 9 percent. Can you imagine what it would do to other local businesses like doctors and dentists???
On a darker note, a drop in Yelp stars can affect your local business right where it hurts. All local businesses have issues with clients. Nobody is perfect, but, if you are on top of your reviews and social mentions you can do something about them.
If you’re hiding your head in the sand like an ostrich, chances are your local business will not survive. You are at the mercy of the many people out there who are reviewing you and your business. If you let them control the conversation, you are going to pay for it in revenue and possibly your business. It’s not so hard to manage your online reputation, just follow the steps below and you’ll be miles ahead of your competition.
1. Claim Your Name On All Web Properties & Social Media Sites
The last thing you want is for a competitor, angry employee or troll to own your domain or social media handles. Start off by purchasing various versions of your URL and a few misspellings. Then, have your webmaster redirect them to your official site. Then, get started on Social Media. Even if you don’t plan to keep them active, you should own your handles. The bare minimum is Twitter and Facebook. If you really want to be on top of things, claim your listing on review sites like Yelp and Foursquare, and open accounts on Instagram, Pinterest, and YouTube. Below is a list of social media sites you need to claim:
2. Check Your Listing & Profile Info
Take the time to go through each site and make sure your most important information is right: name, address, phone, website link. If they are not, contact the site and ask them to update it, it is to their benefit to have accurate information, so most sites will be happy and willing. Make sure that when you update them you include keywords to help with SEO. For example, if you are a dentist in Columbia, MD, make sure that phrases such as Columbia Dentist & Dentist in Columbia are used in your profiles and listings.
3. Stay Active on Social
It’s not enough to just have opened a Twitter, Facebook and Instagram account. Why Social Media? Say you are a restaurant and someone searches for you on Google. If you have a properly SEO’d your website, you may come up in the number one position (below and ad as in the example above) and then be followed by multiple of those sites and social networks you claimed above. If your site is not properly SEO’d, there is a chance that they will come up before you. In either case, you want to control the message and stay active on social so that if that searcher clicks on your Facebook listing, they can get fresh information about your business and so you have a chance to capture them in order to market to them at a later date.
4. Sign Up For Reputation Monitoring
You don’t have time to log onto Google every day and google your business. Instead, sign up for a reputation monitoring service (can be Google Alerts). Schedule good press and mentions to social media. Then, engage those who have mentioned your business. You’ll also be made aware of any negative mentions so you can address them and quench those fires before they get out of control.
5. Respond to Reviews
You also want to respond to reviews. It’s the same as if you heard someone talking about your business at the check out line at the supermarket. You’d probably say something whether it was bad or good. First, it shows those who come across the review that you care about your customers and your business. You also give yourself a chance to correct situations or apologize when needed (businesses are run by humans, it is ok to make mistakes, and if you know how to respond to negative reviews, you will be able to turn around those situations).
Chances are if you’re hearing the same thing over and over again in reviews you should pay attention. If you keep seeing scallops in your negative reviews, you may want to consider taking them off the menu. If people keep raving about that amazing receptionist, you may want to promote her or have her train the rest of your service staff. These small changes can make or break your local business (check out our tag cloud for an easy way to listen to the important aspects of your reviews)
7. Learn When To Say “I’m Sorry”
Everyone messes up. Yup. Everyone. This is usually more of a risk the bigger your team is. Good thing is that people are sometimes forgiving. If you get a negative review, it is sometimes best to be honest, admit your mistake, and offer your apologies to the client. VERY IMPORTANT – Also let them know how you plan to rectify the situation so it does not happen to another customer. This will depict you as someone who truly cares about their customers, and maybe…if you do this right…change that angry customer into a brand advocate.
8. Monitor Principals & Related People
You’ll want to keep track of what is being said about (and being said by) important people in your local business. For example, if you’re a restaurant, you may want to keep tabs on what is being said about your Chef. This is great information to push out on social media. Help your staff to become active in social media and come up with simple rules to follow to make sure that everyone is on brand.
If you’re not writing about it, Google has no way to find you. You need to create content to allow this search giant to have more ways to reach you. It also helps you to communicate better about your business to potential clients. You don’t know what to write about? Here are some ideas by industry:
- Restaurant: A piece on your neighborhood and how it inspires your dishes.
- Hair Salon: A piece on the latest Brazilian straightener.
- Dentist: A piece on the advantages and disadvantages of different teeth whitening techniques.
10. Make The Investment
Make the time investment to spend the time to engage your customers, write relevant content, and stay abreast of what is being said about you. Just one hour a day invested in this can significantly increase your return on investment.
If you are looking for the best reputation management software, check out Socialdraft. We monitor 700 billion websites in real time for mentions of your brand or business. When something new comes up, it is brought into the dashboard where you can preview the information, click thru to engage, and share to your social media account with a few clicks. This is not the only feature Socialdraft has to offer, you can schedule social media posts, pull reports, identify the most important influencers and more. If you’re curious, take Socialdraft for a risk-free trial.
We get it. Heck, we’re an SMM dashboard. Every single day we are doing the same thing you are doing; trying to come up with great topics for content marketing and social media.
You and I both know that content marketing is not an add-on, it’s a must for content marketers, social media managers, community managers, and SMB’s. This means blogs, social media, and social media engagement. It’s time-consuming. It’s tedious. But it can be done better.
How to curate content with Socialdraft
There are dashboards that “curate content”. These dashboards result in the same articles being shared by ninjas and influencers all over social media. What does your audience do when you share this content? They fall asleep.
What you need is a way to fill up your content calendar with industry relevant information that has not been shared by everyone, their mother, grandmother, and great-grandmother. Stay involved in social media, listen to influencers, and check reddit for new and fresh information.
Become a Thought Leader
Sheeple are so yesterday. Stop sharing all the same tired content from “influencers”. Your audience has seen it before, most likely 5-10 times today already. They are going to skip this old content. Instead, share the newest, hottest content and keep your audience engaged…and save yourself time while doing it. No need to spend time creating content when someone else did it for you.
When you click to share the content (which is super easy with our Share button – lets you create social media posts to share to Facebook pages, one personal account, Instagram, Twitter, LinkedIn, and Pinterest), just edit the write up to add your two cents. You’re sharing content, but you’re adding your own spice. You’re going to prove you’re an expert and that you can sift through the bs.
Make Your Marketing Team Happy
We both know that to hire a marketing firm is super expensive. Every business can’t afford 2-10k per month for a marketing firm. Socialdraft alerts find that gorgeous content for you. Find it, share it, and engage the content creator to build a strong relationship and get more love in the future. That’s smart marketing.
Grow your Social Following
It’s not social media without a community. Using Socialdraft alerts to engage the community will keep you in touch with the content creators, the people who could write about your brand, the people who matter. Share their content, engage them, and watch those relationships (and that ROI) get stronger by the day.
Ramp up your PR
Set up your alerts to monitor your brand. You’ll know in real time whenever someone mentions your brand, business (or your clients). It’s like having your own PR agent taking care of you on a day to day basis.
Socialdraft’s listening tools let you know who is creating content about your brand or business. You should be using that curate content. And keep in mind, you’re not on social to shove your brand down their throat. You’re on social to build relationships. Relationships with clients, press, and influencers. Let them do the talking, simply amplify your message.
Stay Abreast of Your Industry
You need to know what’s going on in your industry. If you’re like me, you’re probably behind your computer all day. You can use Socialdraft alerts to track what your competition is talking about, what the press is talking about, and – most importantly – what your clients and audience are discussing.
So go ahead and sign up for our risk-free trial and check out all the cool ways you can use alerts to Curate content with Socialdraft.
What Else Does Socialdraft Do?
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Accounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.