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It can be a lot easier to succeed at business today thanks to the power of advanced analytics. In fact, analytics are the key to success in business. If you are not measuring your performance and comparing it to your tactics and business goals, you are probably going to end up with a failing business.  Luckily, the Internet makes it easier than ever before to measure results and modify on-the-fly without a major investment.

At the same time, if you’ve never delved into this, you may not know how to get started on analytics. You may not be quite sure of how to make heads or tails of the information that you are able to pull from the analytics tools you’ve set up in the first place.

Hopefully we are going to be able to give you a little bit of an edge and advantage in this department. Analytics are important for business success today – maybe the most important factor – and you’ll gain an almost immediate advantage the second that you start taking advantage of the tools and tracking options available out there.

You’re looking to figure out how to get started on analytics, we’ve got a quick guide that’s perfect for you!

Outline your goals in advance

Sample excel for measuring your social media performance




It’s going to be absolutely impossible for you to take advantage of anything that analytics has to offer without first outlining your specific goals, your specific target milestones, and the overall strategic push that you are interested in in the first place.

A lot of businesses really have a time succeeding today because they do not build goals into their day to day operations.

But unless you’re able to track and measure your progress you’re never going to know whether or not you’re doing the very best you can or absolutely flopping until it is too late.

With your goals outlined, you’ll be able to plug those details into a much every analytics tool out there when you figure out how to set up your analytics – and from there tracking becomes almost effortless.

Your goals need to be very specific. I want to make sales is not a goal. Your goals should look like this:

  • Increase sales 30% over last year
  • Increase TAT score by 15%
  • Increase Click thru to website by 5% from Facebook
  • Increase targeted Twitter followers by 900 per month

This means that you need to measure last year’s performance in order to accurately plan your social media strategy and analytics. Create spreadsheets and update them on a monthly basis.

Take advantage of advanced metrics and tracking

At first you may feel that you are a little bit overwhelmed by all of the different advanced metrics and tracking options available out there, but don’t worry – everyone else that gets started with analytics feels the exact same way!

The important thing to realize is that you now have a lot more control over your business than you ever would have had before. You’re going to be able to really analyze every single part of your business, and will be able to streamline and systemize things that could use a little bit of improvement and push resources into those areas that are already crushing it.

Resources you can use for advanced metrics:

Google Analytics: The link here is to Google Analytic’s own school. Once you’ve gone through their basic training and set up your analytics account, you will be able to get statistics and basic analytics that you can use towards improving your search engine optimization (SEO) and marketing purposes. It is a freemium model, so until you become a whiz, you can use it for free and get a lot of benefits from it.

StatCounter: It is another freemium service that works of a code that you add to your website. It gathers anonymous information on your website visitors in almost real time. It is a great alternative to Google Analytics – and albeit not as robust, can be a great option for those looking to get started in their analytics journey.

Why do we start off with these two analytics methods that seem so SEO based? Because you will need to measure the traffic that your social media posts are driving to your website. Unless your only goal is brand awareness (it usually rarely is), you will want to measure just how much traffic social media is sending your way. You will also want to measure which networks work best for you so that you can concentrate your efforts there, so one of the two above should absolutely be a part of your analytics arsenal.

With advanced metrics you’ll be able to know:

  • Exactly what social network customers are coming from and where they are going
  • Whether or not your marketing and advertising campaigns are working and why they may or may not be
  • Exactly how much each prospect is worth to you and how much each customer spends over their customer lifetime

… And that’s only the tip of the iceberg!

With advanced metrics, you are going to get an almost unfair advantage over your competition – especially if you figure out how to get started on analytics before others in your market wise up to the power that these numbers have to offer.

Resources you can use for light metrics:

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Bitly: Bitly is a URL shortener that gives some awesome analytics. Bitly lets you visualize the traffic to your link as well as that of others that are going to the same content. It gives you stats per hour, day, week or month such as  total clicks, total clicks on all bitly links to that same content, and the percentage of the total clicks that came from your bitly link. It also tells you what social networks are driving traffic to your link (this is my favorite stat from the service), and where your clicks are coming from. It’s very easy to understand. We’re big fans and have a bitly partnership so you can use your branded bitly on Socialdraft.

Klout: This site measures your social influence. It is easily gamed, so don’t use Klout as the be all of analytics. We recommend you use this as a quick tool to measure the health of your account. If your Klout drops, then you need to dig into deeper analytics to figure out what is going wrong.  Check out your Klout weekly just to make sure you’re on the right path.

Socialdraft: Use socialdraft to measure your follower growth, analyze your demographics (gender, age, and geo-location). Take look at your Facebook engagement, is it increasing or dropping? All of this is outlined in Socialdraft’s reports. They can be downloaded as PDF’s so you can send them to clients and collaborators. These are some of the many things that Socialdraft reports offer you:

Facebook Report Details

  • Total likes, new likes, dislikes
  • Page top views
  • Page impressions
  • Gender impressions
  • Page views per day
  • Post reach per day
  • Impression demographics: age and gender
  • Location: top countries and top cities

Facebook Report Details

  • Followers, listed, favorites
  • Daily Interactions
  • Audience demographics: age and gender

Adjust on-the-fly

It is absolutely mission critical for you to take advantage of the analytics information that you are pulling from every and any tool available as soon as possible, and the Internet makes that a lot easier than it ever was before.

You’ll be able to adjust your marketing, your advertising, and pretty much every other component of your business on-the-fly, looking for new ways to improve your systems and operations to build the most profit into the back end. For example, you may see that Facebook is driving 4% of your website traffic, while Pinterest is driving 15%. This means that you need to focus your marketing efforts on Pinterest, an do a deep dive into Facebook to see why your marketing efforts there are not working as well. It could be anything from demographics, messaging, etc…but you will never know unless you measure results.

Seriously, this is like having a crystal ball for your business and makes your operation a lot more predictable. If you’ve ever thought about selling your business or are looking to cash out later on, this kind of information is going to be invaluable.

Always look for new elements to test

Lastly, you’ll want to make sure that you are always looking for new elements to test, new combinations to try, and new approaches to “steal” from other industries.

Testing is the name of the game, and when you’re able to optimize your operation, you’re going to be able to leap forward far beyond your competitors without any real effort at all. This is all possible by figuring out how to set up your analytics ASAP!

PS – don’t forget to create awesome Social Media reports. Click here for our advanced reporting how to.

 

It’s impossible to know whether or not you’re really rocking and rolling with your social media marketing unless you are spending hours looking at analytics, or using tools that help you create easy social media reports.

All smart and savvy business owners, marketers, and entrepreneurs today understand the value of advanced analytics, reporting, and tracking. Unfortunately, most people don’t understand that there are tools that offer social media reports to dive even deeper into marketing and advertising reports – giving them the kind of power that they need to compete against the stiff competition out there today.

Thankfully, that’s not going to be a problem for you any longer. With the tips and tricks we are able to outline for you below, will be able to help you figure out how to create a social media report that provides tremendous impact in your business – the kind of easy social media reports that will help you put your online marketing on autopilot.

Let’s break down how to do exactly that below!

Understand the “stats” that you’re going to want to track in the first place

If you are having a difficult time wrapping your head around what social media reports are in the first place, the easiest thing is to think of them as “baseball cards for your business”.




You’ll be able to track important statistics in regards to your business in these easy reports, allowing you to keep your finger on the pulse of your business without any extra effort on your behalf whatsoever.

These reports will help you understand:

  • What your follower numbers are like and where they are coming from
  • How long people stay your follower and how active they are with your brand
  • The impact that your social media marketing has on your traffic and your bottom line
  • The amount of influence that you enjoy in a particular market

… And that’s only the tip of the iceberg!

But to make the most of tools that offer social media reports, you’re going to need to outline specific stats to track.

Really think about what you want to know about your business and your social media marketing efforts in particular, and then generate reports featuring those numbers so that you know whether or not you are getting closer (or further away) from your goals.

Create a regular reporting timeline that you’ll stick to

You’re also going to need to figure out how often you’d like to see these easy social media reports, and choose a timeline that provide you with a large enough sample of data to make knowledgeable decisions about your business.

If you have a flood of traffic and tremendous social media activity that you need to track you’ll want daily reports, but if you are just getting started you’ll probably want to figure out how to create a social media report every month. We recommend that you do a simple monthly report followed by a more in-depth bi-yearly report.  Here is what you should include in each type of report:

Monthly Social Media Report

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This report is merely there to give you and your clients a quick glimpse into your performance. You should look at this report and make sure you are on your way to meet your goals. This report should include the following (which is all available on Socialdraft’s downloadable reports with just one click):

Facebook

  • Total fans
  • New fans
  • Unlikes
  • Page top views
  • Page impressions
  • Gender impressions
  • Page views
  • Post reach
  • Impression demographics
  • Top countries/cities

Twitter

  • Overall followers
  • Friends, listed & favorites
  • Daily interactions
  • Tweets & @mentions
  • Audience demographics

Bi-yearly Report

Any numbers in this report should compare the performance at start of campaign vs. the current time. This will spell out to your client how their social media presence has improved since you started said campaign.

Spell out your goals

  • brand recognition
  • sales
  • web traffic

Facebook Section

  • Competitor comparison – top 5 competitors vs your client. Followers, TAT, engagement
  • Check your Facebook analytics for spikes in engagement
  • Go back to spike days & see what posts came out & figure out the reason for those spikes
  • Check your Facebook analytics for demographics (age, gender & geo-location)
  • Analyze if these match your target demographics
  • Top performing statuses for the period – what were they, when were they posted, why were they successful

Twitter Section

  • Competitor Comparison (followers, average retweets
  • Spell out twitter behavior (engagement vs influence)
  • Compare retweets, clicks, and @mentions
  • Twitter demographics (follower gender and age against your target demographic)
  • Top performing statuses for the period – what were they, when were they posted, why were they successful

Instagram Section*

  • Top 5 Competitor Comparison (followers/following/engagement)
  • Graph growth since start of campaign
  • Growth of engagement (most important stat)
  • Geo-location

**While Instagram does not give you demographics, there are apps that do. Click here for a list of apps that are either free or very inexpensive that will give you all the information you need.

Milestones

This section is where you add anything in particular that may have been outside your scope of work that makes you stand out.

Obviously, your specific reporting and schedule is going to be different than anyone else’s and it’s going to be entirely dependent upon the kind of operation and results that you have going for yourself. The above is a guideline to get you started on what you need to include.

Take advantage of the best tools that offer social media reports

You are going to find a lot of different tools out there that promise the moon and the stars when it comes to social media reporting, but only a handful of them are going to be quite as customizable and is effortless to use as you’re probably looking for.

Compare and contrast at least 5 or even 10 different tools before you dive right in. You’ll never know whether or not you’ve selected the right solution for your specific needs unless you compare and contrast all of the different options available. There may be hidden gems that you are overlooking just because you aren’t doing a number of digging.

Thankfully, the bulk of the best tools that offer social media reports out there allow you to try their platform with absolutely no strings attached whatsoever. We’re one of them. Socialdraft offers reporting for you at certain membership levels to make your life incredibly easy, so take us for a spin.