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It’s kinda crazy to see how many small businesses are still ignoring video marketing. It is perhaps the hype that came with social networks that caused mom & pops to ignore this incredibly powerful marketing too. However, you should stop ignoring video and both embrace it AND incorporate into your social media efforts.  Video becomes more and more important. Facebook, for example, gives more organic reach to those pages that directly upload video to its platform. Instagram pushes video content on search, on live…everywhere…so, if you’re making video content for social media, you should be repurposing it for video sites.

Small Business Video Marketing Guide

Before we dive deep into video marketing for your small business, let us look at a few stats so you can have  full grasp on just how important video marketing is:

  • Almost 80% of the population watches online videos weekly
  • More than half (55%) watch videos online daily
  • 2020 85% of all US consumer internet traffic is expected to be video by 2020.
  • After Google, YouTube gets the second most traffic.
  • 1/3 of all internet users are on YouTube.
  • 45% of people watch over an hour of video on Facebook or YouTube weekly.
  • “How to” queries on YouTube have increased 70% year on year.
  • People consume over 100 million hours of video daily on Facebook.
  • 500 million people watch videos on Facebook daily.
  • Facebook gives videos uploaded natively 135% more organic reach than photos.
  • 82% of Twitter users consume video on the network.
  • Almost 60% of executives prefer to watch videos than read online.
  • The majority of people (55%) pay more attention to content in videos than any other type of content.
  • 51% of video is consumed on mobile devices.
  • 95% of people remember content if they have consumed it in video. This number goes to only 10% when content is consumed as text.
  • Video generates 1200% more social shares than both text and image content.
  • Half of internet users conduct video searches related to products or services prior to making a purchase.
  • Video demos of products increase purchases by 1.81 times.
  • 65% of executives have visited a vendor’s site and 39% have contacted a vendor after watching one of their videos.
  • Including the word “video” in subject lines for emails increases open by 19% and clickthrough by 65%.

Small Business Video Marketing Tips

Keep it Short

People online have short attention spans. They don’t want to waste time watching a super long intro and waiting for you to get to the meat of things. How short is their attention span? 1/3 of viewers only watch 30 seconds, 3/4 one minute, and more than half by two minutes. What does this mean to you? Be direct, clear, and give them what they want.

Use Close Captions

Closed captions increase video views

Right now, 85% of Facebook videos are watched without sound. This could be because people are at work, because they hate cheesy background music…or plenty of other reasons. Make it easy for them to consume your content by adding subtitles. AirBnB does this in their videos which makes it easy to sneak in their content…even when the boss is nearby.

Use Custom Thumbnails

How to increase video views

You’d be surprised how powerful a custom thumbnail can be for your videos. They will increase your click-throughs and your watch times. When you create your custom thumbnail, make sure it is not cluttered, that it is easy to read, and that it tells the viewer exactly they will get from the video.

Craft an Engaging Title

Just like a headline to an article or blog, video titles can pull in viewers. When you craft your title keep two things in mind:

  • Make it appealing so people want to click and watch – no vanilla boring titles.
  • Use keywords so that it is search friendly, regardless of what social network you are publishing this post to.

Include your URL in your video

How to get more conversions from Twitter video

When you edit your video make sure you add your URL to it. Make it easier for people to remember your brand and to head over to your website. It’s basic SEO practice that you include your URL, but outside of link building…the goal is to control your audience…and get them where they can take an action, be that a purchase or subscription, so don’t miss out on this opportunity.

Use Your Video Content to the Max

If you’re creating video, think beyond YouTube. Post it on Facebook, Twitter, Instagram, LinkedIn, Pinterest…don’t stop there. If your mail goal is to get YouTube views, then embed the video or share the link. If your goal is to get Facebook engagement, upload it directly there. Just make sure you optimize that amazing content and that you use it to reach your business goals.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?

Do you have an account on Snapchat? Are you following your favorite artists? your best friend? your favorite band? Are you using Snapchat Hashtags? Maybe you’re one of the smart and savvy marketers who is utilizing Snapchat to grow their business. If you are, then you’re way ahead of the competition.

Skip to the bottom of this post for our list of the best hashtags to use when discussing Snapchat on social media…if you want to learn more about travel…read on.

What is Snapchat?

In case you’ve been living under a rock, Snapchat is an image chatting application software for Android and iOS users. This awesome application is becoming more popular by the second. Here are some Snapchat statistics that will make you stop and reconsider adding snapchat to your marketing strategy:

100 million+ active daily users.
86% of users are between 13 – 37 years old.
5+ billion videos are viewed daily

Since Snapchat is known for almost daily updates, you need to be on your feet and ready to rethink your strategy. Here are a few examples of some of the types of releases Snapchat is known for.

Features of Snapchat

  1. Snapchat likes to release new filters like #PukingRainbows, #FaceSwapping, #AnimalHero, #FacialContortions, and more.
  2. Snapchat pictures and videos are ridiculously easy to customize. You can add as many hashtags you as can. You can add emojis and text. You can input small, normal, and large letters as captions.
  3. You can also control how long your picture stays on the screen.
  4. There is also a drawing feature so you can write on your screen.
  5. After you take a Snap, swipe left or right on your preview screen to choose the filters you like, add the current time, the local weather, or the speed overlays.

For more a complete guide on how to use Snapchat, click here!

So many things to do with your Snap!

Now, get your gadget, take a selfie and try to to use the feature filters and effects of Snapchat. Do not forget to put Snapchat hashtags when you send it to someone or on your storyboard!

To use Snapchat more effeciently, you will need to use the right hashtags to catch the attention  of the people on your social media accounts. The list of hashtags below will help you to achieve this goal. Use these hashtags by clicking on “copy” below on your iPhone, Android, iPad, or PC.

#Snapchat #Snapchatme #Snapchatmenow #Snapchatgirls #Snapchatmeimbored #Snapchatmeplease #Snapchatmeguys #Snapchats #Snapchatnames #Snapchatster #Instasnapchat #Selfie #Snapme #S4s #Snapchatselfie #Snapchatting #Snap #Snapchatmemaybe #Snapchatgirls #Sfs #Addme #Snapchatpic #Snapchatscreenshot

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

If you’re interested in getting more from the time that you spend using your SnapChat account, you’ll benefit from this comprehensive guide. Today, we’re going to walk you through the process of how to get a verified SnapChat account.

Before we begin explaining this simple process and how to do it, let’s talk about the specific advantages of getting your SnapChat account verified…

Benefits of Getting Verified

If you want to boost your cachet at SnapChat and build a personal or company brand, verification may be right up your alley. This type of verification acts as a powerful marketing tool. In terms of what it does for an account, it’s quite similar to verified status at Twitter.

When an account is verified, it shows SnapChat users that the account is something special. For example, a celebrity, such as reality TV star, Kylie Jenner, has a verified SnapChat account, which proves that she’s the one who’s actually running the account.

Since fake accounts abound online, verification is one failsafe way to prove to others that your account is the real thing. However, at present, the “official stories” which are verified via emoji icons (these emojis are chosen by accountholders according to their own preferences) are typically celebrity accounts.

So, when it comes to learning how to verify a SnapChat account, being an online superstar definitely will facilitate the process. If you’ve asked yourself, “Is it possible to verify a SnapChat account?” the answer to this question is absolutely, “yes”! However, celebrities definitely have the easiest time getting verified. Online platforms cater to stars!

At this time, the company (SnapChat) is moving slowly in terms of verifying. They are rolling things out gently, rather than verifying a ton of accounts at one time. If you think that you have VIP status on the site, we recommend reaching out to SnapChat representatives and inquiring about your chances of getting your account verified. If your presence on the platform is popular enough, you may just get lucky.

You’ll Need to Prove Your Identity

If they do agree to verify your account, you’ll probably have to provide some proof that you are a particular person. In other words, before their reps verify, they’ll need to confirm your identity. If you aren’t a VIP, they may not think that it’s worth the trouble of verifying your account.

However, in the future, SnapChat staff may be less selective in terms of which accounts they agree to verify. So, there is hope, even if you’re turned down the first time that you ask. You should be able to connect with SnapChat staff by visiting the Contact Us web page of the official SnapChat website.

To boost your chances of getting verified, we recommend building the largest possible following on the platform. This will take work, but the more friends and followers you have, the greater your chances of building the sort of personal or corporate brand which qualifies for this new verification process.

Learn More about SnapChat

If you’re curious about how to build a more impressive profile at SnapChat, we recommend that you visit the official SnapChat website today. When you do, you’ll learn exactly how this popular social media platform works, as well as how to market with it. In addition, you’ll find that tons of bloggers, such as successful entrepreneurs, have written and published blog posts which show interested parties how to leverage the platform into amazing online business success.

No matter what you’re selling or promoting, you’ll find that getting verified on SnapChat is extremely helpful. If you’re an elite user of the service, the process of getting verified shouldn’t be too complicated. If you’re still building an online presence on the service, you may need to do a little work in terms of gathering a following and becoming well-known before you are able to convince SnapChat representatives to verify you.

It’s quite probably that more and more verified accounts from non-celebrity users will appear in the future. The first verified accounts are definitely VIP accounts, but things may open up in the future. So, you should keep your eye on things and stay in the SnapChat loop. At some point, you may qualify for this type of account and you may use it in order to build your online business.

Snapchat, a video messaging application used daily by 100 million people, has really exploded in popularity. Snapchat is now used to follow 2016 presidential contenders, the White House, as well as celebrities and news outlets.

Basic Guide To Using Snapchat

What is Snapchat

Snapchat differs from your run of the mill Social Media networks in some interesting ways. Snapchat users can take photos, record videos, add text and drawings, and send them to a list of recipients. These photographs and videos are known as “Snaps”. But users can set a time limit for how long recipients can view their Snaps, from 1 to 10 seconds, after which Snapchat claims the Snaps will be deleted. Snaps can either be directed privately to specific friends, or to a Story. For snaps sent privately, a time limit is set. Some have claimed that in contrast to other messaging apps, Snapchat’s messaging function is more “conversational” rather than “transactional.”

Considering the rapid deletion of private Snaps, you can imagine how much more raw and privacy-sensitive the content is. But beware, because according to Forbes, Snapchat photos do not actually disappear, and the images can still be retrieved after the time limit expires. So as with anything you put online, no matter what is said, it will live on forever.

The “My Story” feature allows users to collect Snaps into storylines for their friends, or to the public. Stories are viewed in chronological order, and each section is accessible for 24 hours. There is also a “Live stories” feature which allows users on-location at specific events to contribute snaps to a montage advertised to all users.

Snapchat — Three Ways To Communicate

Snaps

Snaps are photos or short videos sent to one or more friends that are deleted in 10 seconds. These sent and received snaps are located to the left of the home screen. Snapchatters can choose to have their photo or video saved in their phone’s photo gallery or just sent to friends. By default, Snaps disappear from the screen once they are viewed – unless your friend decides to keep it, such as with a screenshot or separate camera (this is considered crass, but still done).

Story

Snaps arranged into chronological storylines that won’t self-destruct for 24 hours, located to the right of the home screen. To create a Story, a user chooses to add their Snaps to their Story. Depending on their privacy settings, the photos and videos added to a Story can be viewed by either all Snapchatters, just the user’s friends, or a customized group.

Chat

Chats are one-to-one text chatting. Like snaps, they appear to the left of the home screen. If you navigate away from the chat screen, you lose the thread forever.

Three Screens – home, left and right

The app’s main screen is a live view from your phone’s camera. Swipe down on that camera screen or tap the ghost icon to reach your Profile screen.

Chats and snaps appear to the left of the home screen.

To the right of the main screen, you can view storylines. From the same screen, you can view Discover for stories from Snapchat’s partner media outlets, including Vox, People, and CNN.

How to Create and Send Snaps

Taking Photos and Videos

The button to press to take a photo or take a video on snapchat

The button shown above is the most important element of Snapchat. You can use it to take photos and videos.  To take a photo Snap, tap the button. To record a video Snap, press and hold the circle for as long as you want the video to be.

To delete your Snap, tap X in the top left corner.

Drawing and Adding a Caption

You can add text, emojis, and draw on a snapchat post

To draw on your Snap, tap on the pencil located in the top right corner. You can change the colors of the pencil by clicking on the color scale.

To add a caption, tap the middle of the screen and enter text. If you tap the “T” again, it will make the text larger. Tap anywhere (or press ‘Done’) to exit out of the caption interface.

To add an emoji, tap the box and choose your emojis.

How long can a snapchat picture last

To set the timer for a photo Snap, tap the timer icon in the bottom left corner and select the amount of time you want your Snap to last, but note that we can’t guarantee the Snap will only last for this amount of time and the recipient could take a screenshot of the Snap.

Once you’re ready to send, click the arrow on the bottom right-hand corner. Select a single friend or group of friends and send.

Finding and Adding Friends

Adding Friends Who Have Added You

How to accept friend requests on snapchat

When a friend adds you, the ghost icon at the top of your Camera screen will turn yellow. Tap it to go to your Profile screen. To add a friend who has added you, tap ‘Added Me’ in your Profile screen. Here you can add a friend that added you by tapping on the “+” icon next to their name. It will turn into a “✔”.

Adding Friends From My Contacts

How to invite your contacts to become friends to snapchat

To find and add friends from your device’s contact list, tap ‘My Contacts’ in your Profile screen. All of your phone contacts with Snapchat accounts will be displayed, along with friends who don’t have Snapchat, who you can invite to use the app via SMS ?.

Searching for Friends

To find and add friends who aren’t in your list of contacts, tap ‘Add Friends’ in your Profile screen. Here you can search for your friends by username or from your address book.

Posting Stories

Press down once on the circular camera button to take a photo. Hold down to shoot video. Avoid horizontal video otherwise, people will have to hold their phone sideways for your snap.

When the camera is pointed at your face, hold down on the screen for a selection of special effects based on your facial movements.

Once you’ve obtained your photo or video, tap the text icon. Insert emojis by tapping the emoji sticker button and add a sketch or arrows with the doodling tool.

Then swipe right to add a timestamp or a location-themed sticker. Tap the arrow at the bottom right to send it to one or more friends or add it to your story.

Geofilters

Geofilters are a fun way to share where you are through filter overlays. They are specific to neighborhoods and special locations. While the unique designs of Geofilters will change from place to place, you can find them in a few big cities around the world to start.

How to access Geofilters

First, you’ll need to enable your device’s location services for this feature.

For iOS devices:

Go to Settings > Privacy > Location Services and turn on for Snapchat

For Android devices:

Go to Settings > Location > Turn on

To enable Filters on Snapchat

Go to Snapchat Settings.

To enable Filters on Snapchat

Go to Snapchat Settings.

Tap on “Manage” under Additional Services.

Tap the button to the right of the “Filters” feature to turn it on.

You now have access to Geofilters!

To add a Geofilter to your Snap

Swipe right on the Snap preview screen to check out which ones are around you now.

GhostCodes

Ghostcodes is an app that allows you to find and follow people with similar interests. With Ghostcodes, you can upload your snapcode image and create a descriptive profile that includes your interests. You can also provide links to your other social accounts.

Key Performance Indicator (KPI)

In order to evaluate your Snapchat strategy, there are a few basic components you can monitor, such as how many people are taking screenshots of your content, how many people are viewing your Snaps, track how many customers are buying your product, and you can also determine what Snaps are holding audience interest and which are not.

Showcase Your Brand on Snapchat

You can use the Story page to showcase your brand by creating Snapchat Stories that feature Special events, and employee interviews. You can introduce new products and services, and share coupons and discount codes on your Snap Story to get more customers. You can send Snapchat traffic to your website via images and videos by way of a Snap Story, and then instruct people where they can go to find your post.

Snap Memories

Since saving every Snap can time-consuming, you can use Snap Memories which is an app that saves all of your Snap Stories in one place so you can share them on other platforms, or keep them as a record of your content.