New Year’s Eve and New Year’s are HUGE celebration days throughout the world. The time period right before the New Year is critical to most businesses. As a rule, consumers are broke after the winter holidays and curb their spending after January 1st. This means that your last chance to capture big dollars before tax season is the New Year, right before your customers make resolutions about how they are going to save money, lose weight (so no more dinners out), and spend more time with loved ones. That’s why you need to make a strong impression before the New Year. We’ve put together a list of New Year Hashtags to help you get the most out of your Instagram posts. Copy them and save them so you can use them, then read the rest of this post for tips on how to use these hashtags to get the most out of your Instagram New Year’s marketing.
New Year Hashtags
#Newyear #Newyearseve #Newyears #Newyearsresolution #Newyears2018 #2019 #Goodbye2018 #Hello2019 #Happynewyear #Celebrate #Happynewyears #Cold #Happynewyearseve #Fireworks #Family #Holidays #Snow #Winter #Party
#Happy #Cheers #Partytime #Gifts #Presents #Snowing #Familytime #NewYearNewYou #NewYearParty
How to Get The Most Out of Your New Year Hashtags
New Year’s Eve is one of the most awaited times of the year. Especially when you or your business is located in one of the large metropolitan cities like NYC, Paris, or London. But no matter where you are, the New Year holiday will result in record-breaking social media posts AND sales.
That means your business, be it a brand, a restaurant, a gym, a hairdresser, or any other sort of business needs to be a part of this conversation in order to be relevant in the coming year. This also means that you must stand out above the chatter.
This means you can’t just tweet a “Happy New Year’s” image when the ball drops. You need to be active before the holiday AND that you need to create content that your audience will see, share and engage with so that at the end they convert to sales. Here are some ideas to do just that:
Combine Your New Year’s Hashtags w/ Location Tags
The NewYork_Instagram account is smart. Their core audience is made up of New Yorkers and tourists. Because of this, they use tons of location hashtags so that people who are browsing Instagram to see what’s going on in NYC can easily find them.
#NewYork #NewYorkCity #newyorker #NewYorkNewYork #NYC #nyclife #USA #America #UnitedStates #manhattan #Brooklyn #soho #eastvillage #timessquare #bigapple
Don’t Forget Industry Hashtags
Lacquered Bits is a smart beauty blogger. This gorgeous Instagram post has the opportunity to be discovered by people who are searching for both New Years and nail related hashtags because they used the following tags related to the nail industry: #livelovepolish #indiepolish #indienailpolish #nagellack #nailpolish #nailblogger #instanails #crueltyfree #vernisaongles #newyear #nailvarnish. You should follow their lead and include a set of hashtags related to your industry, brand, or business.
Host a Party
This can be a real life party (great for local businesses) or virtual. Ask your community to share a picture on social media. If you are a product, ask them to include it in the pic. If you’re more of a brand, ask them to tag you in the shot. The reward can be a freebie or discount in the coming year.
Run a Contest
The contest should be related to your brand or business. The prize should be given out on New Year’s Eve or New Year’s day and shared to social media to build excitement. Dunkin’ Donuts did this incredibly well. They asked their community to take pictures and videos wishing friends and family a happy new year. The chosen winners would have their pic shown on a billboard on Times Square during the New Year Celebration. Pretty smart, right? While you may not be able to afford this kind of contest, you can come up with similar ideas that don’t break the bank.
Have coordinated, themed social media posts
This should come as no surprise. Your posts starting right after Christmas and Hanukkah should have everything to do with the New Year. Pick a palette, a constant font and work that New Year Magic until the final day. Share New Year’s tips, events, and memes.
Launch a New Social Media Account
You’ve been meaning to get on Snapchat, but you haven’t yet. Create a countdown calendar on other social media accounts to build excitement over your new endeavor. Invite fans and community to join you in your new adventure.
All in all, the best thing you can do is get your users involved. This way you can keep them engaged and keep your brand and business fresh in their minds.
How to Get The Most Out of Your New Year Hashtags & Instagram
It’s not enough to just post a beautiful picture with a great write up and perfect hashtags. These are just the basics for a solid Instagram strategy. There are a few more things you need to do in order to get the most out of your Instagram posts.
Be Consistent: First, you need to publish on a consistent basis, daily is optimal, but if you can’t publish daily – then try to do so every other day. This will make it so you always have a chance to be seen by your audience. It will also help you with beating the Instagram feed algorithm so you don’t get pushed down the feed.
Engage: Instagram is a pull type of system. You need to get out there and find opportunities. How do you do this? Search for people creating content around your industry hashtags. Then engage them by following them, liking their posts (and if you really want to get an ROI from your efforts – comment on their posts). You will see almost immediately that your account will grow and your influence will increase.
Use A Great Instagram Tool: Socialdraft can help you to manage your Instagram accounts with ease. With Socialdraft you can:
- Schedule Instagram Posts
- Have multiple people work on various accounts
- Search for posts in a particular industry
- Schedule Reposts from Instagram to all your connected social networks
- Manage all your other social media!
Just watch the video above to see how it works and take us for a risk-free trial of our social media calendar tool.