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Social media has become a staple component in not only marketing and promoting your brand, but also in handling communications related to customer service issues. These days customers and potential customers are more inclined to make contact with a company on Twitter or Facebook, rather than a website. It’s much easier to find a business on social media than it is to find their website, search for a contact page and then fill out a contact form and hope for a response. On social media, there is no doubt that the business received your inquiry…and it is public for all to see. Social media makes customers feel like they have power. Your audience and customers have also begun to expect brands to rapidly respond to online complaints. A slow response time or a badly handled response can mean doom for a business, and savvy businesses understand the importance of this aspect of customer service. Because of all these reasons, it is incredibly important for you to Create a Social Media Plan. If you have never created one,  the task of getting started may seem staggering. But, by taking small steps every day in crafting a social media marketing & customer service plan, you will be up and running before you know it.

How to Create a Social Media Plan For Beginners

Choose The Appropriate Social Media Platforms For Your Business’ Audience

It is tempting to want to be on all social networks when you first get started. This is a BIG mistake. While we do recommend that you claim your pages and handles on all social networks, trying to market all over the place will make your task overwhelming. You’ll have tons of content to create, schedule, analyze…and you’ll end up dropping the ball. This is what you need to do instead:

Analyze Your Demographics: One very important consideration is choosing the platform that appeals to your brand’s demographics. Pew has information related to demographics of Social Networks that will help you choose the right social network for your goals. What do we mean exactly? If your audience is suburban moms, they probably won’t be on Snapchat, but on Pinterest and Facebook. This is probably the most important thing you can do, understand who your clients and audience are so you know where and how to market to them. Now you need to ask yourself a few questions about them:

  • Who is the audience for your content? Create a persona.
  • What does this ideal audience want to know about your brand
  • What social media platforms do they use?
  • Who influences my audience? What social media platforms do they use?
  • What kind of tone would this audience like? Educational? Funny? Serious?
  • What other places besides social media does my audience like?

Choose Three Social Networks: Now that you know your audience, pick between 2-3 social networks they frequent. You can always expand as time goes on, but understand that your brand does not have to be on all social networks.

Have A Clearly Outlined Goal

Everyone thinks they have a goal. Not everyone does. If you haven’t already, actually sit down to write it down and discuss it with your team. You may be surprised at what you come up with. Then, make sure that this goal is discussed prior to every campaign that you put together. Ask your team and community managers to place this in a prominent area so that it can be thought of every time a social media post is created. This will help you and your team stay on track. You may have more than one goal…in truth, you will probably have about three of them. Make sure that each goal is achievable, that you can measure this goal, and that it can be achieved within a time frame.

Start off with simple goals, for example

Improve customer engagement
Increase lead generation
Increase brand awareness
Increase ROI
Increase website traffic
Increase customer retention

Then refine said goals

Increase Facebook response time to 1 hour
Get 30 new leads by EOM
Increase retweets by 20%
Have a 10% increase in sales revenue
Increase click thru from social media 5%
Have a 90% re-up rate

Create a Social Media Calendar (click the link for a sample calendar)

An example of a social media calendar for the year

You can’t just post willy-nilly on social media….ok…you could….but you won’t want to. Keep your goal on top of your content calendar. Then sit down to figure out the type of content you can post to achieve this/these goals. A few things you need to consider prior to crafting your first content calendar:

  1. Who will create content (does their content need to be approved)
  2. How often will content be created
  3. What is the audience for your content
  4. How often will you promote this content
  5. Where will the content come from (your blog, industry leaders, client testimonials, memes…)
  6. How much content will be promotional and how much will be engagement driven (a good rule is 20/80)
  7. Is there anything that should not be discussed
  8. Will this take coordination with your website/blog/sales/technical team
  9. Are there events that need to be pushed out
  10. Are there holidays that can be promoted to achieve your goals

These are just a starting point and will point you in the right direction.

Get Inspiration

AKA – Time to do some spy work.  Make lists of industry leaders, competition, and your customers/audience. Check out what they are talking about and what they are posting. This will give you a good idea on the tone of voice you need to take, and what is relevant to your industry. See what is performing well for them and take inspiration from it.

Create the Content

You’re probably going to be sharing content you own as well as content from others. If you’re going to be sharing your own content, this is fantastic. Driving traffic to your website or blog makes it much easier for you to track your ROI. If you don’t already have a website or blog, start one. Then, once you’ve created that content you can begin to repurpose it.

Add that content to your newsletter.
Craft social media posts – alter them to fit the voice of the platform.
Create an infographic – share this to social media
Create a slideshare – share to social media
Create a video- share to social media (including Youtube and Vimeo).

You can do the same with content from influencers…just make sure that you credit the source properly.

Emphasize Visual Content

Photos receive more engagement than links, or text-based updates, but lately, video gets the most engagement out of any type of post across social networks. The above tweet was very carefully crafted. It received a good number of retweets because it included a deal, a gif, and clean easy to see graphics.

Keep Your Bio’s Consistent Across Platforms

Make sure that on all your social media sites your bio sections are current, consistent and accurate, including avatars and text. This is all about consistent branding and a consistent message. Think about keywords so that you can be found when people search.

When and How Often to Post

There is no “best time to post” on a particular network. Each brand and business is unique and has its own audience. If you really want to know when is the best time to post to social media, check out analytics. We suggest you use the times suggested by each platform to get started and then test different times to see what works best for your brand…or use a social media tool like Socialdraft to schedule your posts and pull reports to see what performed best.

As far as frequency is concerned…

Twitter – you can publish as often as 14 times per day, never more than once per hour; seven times per day on weekends, from 3:00 a.m. to 9:00 p.m., roughly every three hours. We suggest you craft 3 pieces of scheduled promotional content. The rest of the posts should be engagement posts. Then spend your time engaging your audience in conversation. You will get the most ROI from Twitter by engaging.

Facebook – 1-2 times per day, seven days a week. Many sites will tell you that only once a day works…but just think about your audience. They may not all use Facebook at the same time, this is especially so if you are a national or international brand. Check your insights to see when your audience is engaging and begin to test out to see what times get you the best engagement.

LinkedIn – 1 time per day, around 8am, no weekends (people aren’t thinking about work on weekends)

Instagram – You can post up to 5 times a day on Instagram…but again, this is only if your content is up to par. This is usually way too much for most accounts. If you are just getting started, you are better off posting once a day until you build your audience. Once you have a healthy engagement, then you can begin to test out posting twice daily.

Pinterest – Post once a day until you’ve built your follower base, then increasing the frequency. Pinterest is a strong network for driving web traffic, so each pin is a great link back to your website. We’ve seen brands do quite well posting 3 times per day.

Tumblr – 1-3 times per day is the recommended frequency.  Some brands are able to get away with more, but if you’re just starting out, keep it to no more than 3. It is imperative that your content fit the demographic or you risk losing followers.

Automate Updates

With Socialdraft’s “Drag & Drop” calendar, you can schedule posts to Facebook, Twitter, Instagram, Pinterest and LinkedIn with just a few simple clicks. Re-scheduling and editing is a breeze. Simply drag & drop.

You can also duplicate posts for later posting. We suggest giving some time between duplicate content so that you don’t bore your audience…and so that your messages go through.

You can also put all your evergreen content into a CSV and upload it directly to the Socialdraft dashboard. Edit the csv monthly and upload again to save tons of time. This is fantastic for holidays, reviews, and evergreen information.

And with the Socialdraft Feed you can manage, comment on, like, and take more actions such as re-tweet items from all of your social media channels. It saves you from logging on and off from multiple social networks.

Measuring Results


You will need to measure results in order to see if you are being effective or if you need to sit down and re-tool your marketing plan. An easy way is to pull social media reports. If you’re short on time, you can measure followers/following, demographics, and engagement. If you have more time, dig down on each social network to see what posts got you the best engagement, how many times your content has been shared, and how much traffic was driven to your website through social media.

This plan should put you on the right path to social media marketing.

One of the biggest complaints we heard from Social Media managers while developing the Socialdraft dashboard was how cluttered and hard to work with social posting options were. Our main goal when creating the Socialdraft scheduling and posting tool was to make it easy to work with, and easy on the eyes. Today, I’ll walk you through the Socialdraft calendar features, which include a nifty Drag & Drop re-scheduling option.

Socialdraft Calendar Features

The Socialdraft Drag & Drop Calendar allows you to schedule your posts ahead of time (either via CSV or simple posting), easily re-schedule posts with a simple drag & drop action, recycle effective posts, AND craft interactions for multiple social networks (and multiple clients), all from one place.

With Socialdraft, the ultimate goal is to help anyone who manages social media pages and those who work in teams to schedule and create content, interact with their community, and do it all smarter – not harder. In a previous article we explained the main features of the Socialdraft social media tool.

Today we’ll discuss features related only to the Socialdraft Calendar.

Socialdraft Social Media Calendar

Drag and drop social media scheduling calendar

Socialdraft puts all of your content in one easy-to-read calendar. You will no longer have to spend hours a day surfing through each social media site to post reviews. Adjustments can be made via drag and drop. Super simple, super easy.

What Social Networks Does the Socialdraft Calendar Work with?

What social networks does Socialdraft work with

Socialdraft is compatible with most social networks. If your network of choice is not available, let us know. These are the social networks you can schedule posts to with Socialdraft:

  • Facebook Business Pages
  • Facebook Profile (one only – the one tied to the Socialdraft account)
  • Twitter Accounts
  • Pinterest Boards
  • Instagram Accounts
  • LinkedIn Business Pages
  • LinkedIn Profiles (one only – the one tied to the Socialdraft account)

How Many Social Networks Can I Manage On Socialdraft?

You can start with as few as 5. Our Team Business level allows you to manage up to 100, but…if you have more to manage, just email us. We can create a custom package for you with as many as you like.

How to Access the Socialdraft Calendar

To access the Socialdraft calendar, simply log on. As soon as the page loads, you’ll be looking at your social media calendar.  On the calendar, you can see everything you have scheduled on all of your social accounts: Twitter, Facebook, Instagram, Pinterest, and LinkedIn for multiple accounts.

What do the Colors Mean on the Socialdraft Social Media Calendar?

Simple to understand social media scheduling tool

The calendar is color-coded by Social Network. For example, the light blue posts are for Twitter, red posts are for Pinterest, and green is for tasks. Posts that are dull have already been posted in the past.

I’m Managing a Kabillion Social Media Accounts, I’m Confused

Social Media scheduler that sorts by user

Don’t worry. We’ve got some sweet filtering options to make your life easier. While you’re on the Socialdraft calendar, you can filter by:

  • Status: draft, pending, published,
  • Social Network: Facebook, Twitter, LinkedIn, Pinterest, Instagram.
  • Social Account: You can filter by just one account.
  • Social Campaign: Or you can filter by a group of accounts.
  • Social Category: Categories you create to organize your posts.
  • SubUser: By the person who created the accounts.
  • Keyword: Need to find a post that you know contains a particular word? Use this option!

How To Duplicate a Post

How to Clone Social Media posts

If you want to duplicate a post that was successful in the past, there are two ways to do this:

  1. click and drag the calendar entry to a new date, and you’re done! You’ve duplicated that post.
  2. You can also click on the post and click “Duplicate”. Then select the date and time you want to duplicate this post to.

Just a small reminder – on Twitter, duplicate posts cannot immediately follow each other, so make sure to space them out.

How To Re-schedule Posts

Reschedule post on Socialdraft with the edit button

Thre are two ways to re-schedule your social media posts:

  • Drag & Drop: If you’re in a rush or just want to quickly get something off your calendar to another day, click, drag and drop.
  • If you want to re-schedule to a particular date, then click the post. Then click “edit” to edit that post (or in the case of a recurring post where you want to change all the posts in that sequence – click “edit all”. Then make the changes you desire.


Social media platforms allow businesses to market their products and services in digital communities and networks where individuals share, discuss, and co-create generated content. But properly managing multiple social media networks like Facebook, and others including Twitter and LinkedIn, when promoting your business would be virtually impossible if not for programs such as Socialdraft. Our goal is to make your life easier.

If you’re curious about Socialdraft, take us for a risk-free trial.

Working on a social media strategy does not have to be overwhelming. Yes, it can be a ton of work and take tons of time, but if you are organized and take things step by step, you’ll have a social media calendar for the New Year ready in no time. The first thing you need is a template to work from (we’ll help you with that). The second is information. Let’s get you started on your path to a well thought out and effective social media calendar for 2017. Before you read on, take a few seconds to download our Sample Social Media Calendar. You can copy it, edit it to fit your needs, and if you use Socialdraft, you can easily edit and download your Sample Social Media Calendar as a CSV so you can bulk upload all your posts on our dash.

Get Access to Your Sample Social Media Calendar

What is a social media calendar?

An example of a social media calendar for the year

It’s not as simple as saying it’s a calendar with your social media posts. The purpose of having a social media calendar is to help you stay organized when curating and creating content. Your Social Media calendar is there to keep you organized as you work out your editorial strategy for the year to come. It is there to help you always push out good content that is written in a way that will aid conversions and increase your return on investment.

Before you start thinking about what will go in your Social Media Calendar, you need to keep one thing in mind, simple is best. Anyone in your business or organization should be able to look at the social media calendar and easily implement it. How can you make sure your Social Media Calendar is easy to understand?

Organize it in a Monthly Basis

Have a separate section for each month’s activities. Then, break down the month into weeks and days.

Keep Track of Who Creates What

If there are multiple people collaborating on your Social Media calendar, make sure that each piece of content notes who it is created by. This way, if you ever have a question, you know who to ask.

Make Things Visual

If you’ve gotten to the point where you need a social media calendar, it probably means that you’ll be publishing to multiple social networks. Take the time to add icons or add colors for the social network you are working on so that when you are trying to find a Facebook post you’re not straining your eyes to figure out where it is at.

Get Access to Your Sample Social Media Calendar

Why You Need A Social Media Calendar

If you’ve been posting to social media all willy-nilly, then you’re probably not getting results. You’re also putting yourself at risk. Why? Let’s break it down:

A Social Media Calendar Helps you Plan, Measure, and Analyze

Maybe it’s not even sub par content. Maybe you have gorgeous images with lovely write ups, but your content is still not performing right. It’s not getting likes, comments and shares. Now you’re starting to wonder if social media is worth it at all.

Having a social media calendar can help you plan. When you plan, you can measure. When you measure you can adjust things to make them work more efficiently. So come up with your target audience, then come up with your business goals, plan out your social media calendar, and each month take the time to measure. What should you measure?

Google Analytics: unique pageviews, number of clicks, and referral source.

Facebook: engagement, likes, comments, shares, clicks and reach

Twitter: favorites, retweets, mentions, clicks

Instagram: Engagement, likes, comments, clicks, reposts

Pinterest: Pins, repins, impressions, reach, clicks

LinkedIn: Post performance, page reach, engagement rate, demographics,

Once you’ve measured all these (should be done monthly, quarterly and yearly), then you will be able to adjust things. Maybe your posts aren’t performing well because of your publishing time. Or maybe you thought your audience was made up of a certain demographic, but it is not. Having a social media calendar and doing a deep dive on analytics can make you a much more powerful marketer.

Promoting Important Holidays

Have you ever forgotten your mom’s birthday? You probably got in trouble. In the least you hear about it at every single holiday. Imagine you forget to push out a promotion for a sale for your business. Suddenly, your return on investment drops and you can’t stop thinking about this. If you have a calendar, then you won’t forget anything.

Before you start creating content, sit down and look at the calendar (super easy to do if you have Socialdaft). Then think about each date and how it works with your business. Keep in mind that if you are pushing an promotion for Black Friday. You need to look at that calendar, check out the weeks before hand and think of how those days will affect your marketing. Think about when  you need to push out your first post for the promotion. You need to think about how to adjust your time and your writer’s time so that blogs come out in time for your promotions. You need to think about evergreen content that can be reused. This is all much easier to do when you have a content calendar in front of you.

DOWNLOAD: Sample Social Media Calendar

Collaborating with Your Writers

Even if you run a small business, there is someone creating content. Maybe that’s you. Maybe it’s a VA or an intern. Maybe you have a professional SEO writer. No matter which set you fall into, you need to make that the time and money spent creating content is being maximized. If your content writer is running around like a chicken without a head, their (or your) work product will be inconsistent and the quality will decline. It makes no sense to put out any piece of content that is not optimal. That is what will happen if you ask your writers for a 500 page SEO optimized blog for the next day.

If you have a social media calendar, you can share it with your writers. This way they will have an idea of the type of content you need and when. Then, begin to assign their writing tasks. The sooner you do this, the better prepared they will be and the better content they will create for you. A social media calendar will also help you to prioritize. Are there pieces of content that are more important or time sensitive? Assign those first.

Keeping your Social Media Publishing Balanced

We all have a favorite social network. What tends to happen if you don’t have a social media calendar is that you’ll give that one tons of love and neglect all others. This can result in you not reaching your target audience and not getting results. Now that you have a calendar and you have an idea as to when each piece of content is coming out, spend a few seconds planning out which social networks you want to promote them to. Think about your audience, the past performance of similar posts on the various networks, and plan out the schedule so that you are properly marketing on social media and not neglecting networks that could have much value to you.

Having time to properly execute

Brilliant ideas are great, but sometimes, coming up with the perfect social media post for that idea takes a long time. This means there is research involved and suddenly you’re behind on schedule or end up with a piece of content that is sub par. If you have a content calendar, then you can do plenty of research before you set a due date. With a social media calendar, your writer will be able to gauge just how knowledgeable they are on the subject, and will be able to estimate how long research and writing will take.

Now that you have your Sample Social Media Calendar, all you need is a good tool to help you schedule and analyze. Socialdraft is your all in one social media dashboard. You can schedule posts manually or via CSV from your Sample Social Media Calendar. You can generate reports, work with teams, find influencers and tons more.


How to Manage Your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Accounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Some of our best features and ideas come from our users. Socialdraft’s New Sleeker Dashboard came to us from Jacqueline McAbee’s suggestions (thanks Jacqueline). She mentioned that our dashboard could be sleeker and much more convenient to use if when you logged on it took you directly to the dash. We looked at usage and mostly everyone was going directly to the calendar. Now, when you log onto Socialdraft, the dashboard will default to the calendar so that you can get to scheduling posts immediately.

Socialdraft Dashboard Updated

See Socialdraft’s New Sleeker Dashboard in Action


We’ve also consolidated the feeds into the Inbox so you can take care of engagement and communication from one place.

Reports are still easily accessible from the toolbar as are your settings.


How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Accounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

As you probably know by now, Socialdraft works on a three week release cycle. Whenever a user sends us a request for a new feature, these get put into the development schedule under one of these three week cycles. Today, we’ve released a few requests from some of you. If you have a request for our team, simply click on the support area on the bottom right hand corner of our site, and let one of our reps know so they can submit it for consideration. Best of all, there is no increase in pricing with any of these features, so you can enjoy them at all membership levels.

*****One thing for those of you using Socialdraft. When you first log on, clear your cache. This will ascertain that everything works properly. Check out the video below to see the updates to the Socialdraft Calendar in action.


This is a list of the new updates to the Socialdraft Calendar:

Updates to the Socialdraft Calendar

Page and fan tagging on Facebook

A social media scheduler that lets you tag pages

This feature was requested by Jacqueline. She wanted to be able to tag all the business pages across her organization. It works pretty simply. This works just as it does on Facebook. Simply type the @ symbol followed by the page name. Socialdraft will do the work and find the page for you. You will know the page is successfully tagged when it changes color(the page name is highlighted) as seen in the example above. We figured while we were at it, we also work on tagging fans, so that feature has also been pushed out during this release.

Bigger previews

The Socialdraft social media scheduler has large previews that make it easier to work on and edit posts

Bigger is better, especially when you are checking out your social media posts and when you need to edit them. That’s why previews are now big, huge, ginormous. Thanks for the suggestion Carrie!

Gifs for Facebook

You can schedule Facebook gifs using Socialdraft

How awesome is that! You can schedule gifs to both Twitter and Facebook on the Socialdraft dashboard. And by Facebook we mean you can schedule gifs to your personal account, your Facebook business pages, and groups you manage. A great way to increase your engagement. This one was not a suggestion, but gosh darn it, we love gifs, so we did this one for ourselves.

How to Schedule a gif To Twitter: Simply upload your GIF as you would a regular image.

How to Schedule a gif to Facebook: Facebook does not allow direct uploading, so you need to use a link.

1. Enter in the gif link in the write up area http://big.assets.huffingtonpost.com/facebookgif.gif (1MB)

2. Let the link preview load

3. Remove the link from the message 

Click here to start your risk free Socialdraft trial. And check back in three weeks for news on our next release.

Add Images to Facebook Albums

Choose albums on Facebook for your scheduled posts

The final update we have added is that you can now associate your Facebook image posts with a particular album. How neat is that.


How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

The odds are pretty good that you haven’t yet created a social media calendar for your business – you’re not the only one.

Why You Need a Social Media Calendar

In fact, the overwhelming majority of otherwise smart and savvy business owners out there probably don’t have any kind of marketing calendar created for their business. For one reason or another, 99.9% of all businesses (small businesses, anyway) market and advertise by the seat of their pants. They just kind of throw something – anything – out there and hope for the best whenever it comes across their mind.

But there’s a reason why some of the biggest and most successful businesses on the planet have calendars for absolutely EVERYTHING. They have game plans for the weekend, the month, the quarter, and the year ahead (sometimes multiple years ahead), and if you’re going to compete these days you’re going to want to figure out how to create a social media calendar as well.

Hopefully, this quick guide will be able to help you out!

Reasons You Need a Social Media Calendar


Just about every single business today can benefit from a focus on social media marketing.

Tools like Facebook, Twitter, Pinterest, LinkedIn and Instagram (to name just a few) have the potential to help you gobble up a tremendous amount of influence in your market without a lot of extra effort – and no real monetary expenditure – but you need to know how to use social media efficiently.

Besides, if you are just posting willy nilly, it will make it much harder for you to go back and analyze what worked and what didn’t.

You also need a social media calendar so that if there is an untimely event that requires you to move/reschedule certain posts, you can do this with ease.

That’s why you need a social media calendar.

Apps to create social media calendar

You’ll notice that some of the most successful businesses on the planet – and certainly some of the savviest marketers out there – seem to release posts on a regular drip feed, almost as though they had planned the whole thing out.

Well, that’s because they almost certainly have created a social media calendar.

By planning out all of their social media efforts they are able to put their social media marketing almost on autopilot, giving them the almost unfair advantage of being able to focus on other areas of their marketing and advertising while their competitors really struggle figuring out social media.

When you figure out how to create a social media calendar of your own, you gain the same almost unfair advantage!

How to Create a Social Media Calendar


The best social media calendar is going to allow you to pull off these four things effortlessly:

  • Really develop an editorial strategy that speaks to your market
  • Dramatically cut down on the amount of time you spend social media marketing
  • Push you to consistently publish and develop higher-quality and higher ROI content pieces
  • Organize your marketing far more than it is right now
  • Pre-schedule all this content so you can have a constant and consistent voice

The process for figuring out how to create a social media calendar is much easier than most people would have ever expected.

You’ll just need to sit down and think about what you’re trying to achieve with social media and your marketing in the first place. You also need to take current events and holidays into consideration.

Finally, come up with a regularly scheduled plan that allows you to drip specific content pieces almost on autopilot.

You can break this down into specific days for each platform release (Facebook on Monday, Twitter on Tuesday for example), or you can break it down into the kinds of content that you’ll publish on a regular basis – one week pushing blog posts, another week pushing pictures and video, and mixing and matching as necessary.

Once you’ve figured out the types of content you want to push out, and when, you’re going to start scheduling.

  • Holiday posts – are there any holidays coming up? Craft these first
  • Promotional posts – do you have any promotions or releases coming out?
  • Influencer posts – this is content from industry influencers. Use this to educate your audience
  • Evergreen content – This is content that can be used over and over and over again
  • Memes & Engaging content – this is your content that educates or entertains your audience.

At the end of the day, figuring out how to create a social media calendar that really works for your business and your specific operation is going to come down to figuring out your specific needs, your specific goals, and how you hope to leverage everything social media brings to the table.

All things considered, there is a tremendous amount of opportunity for smart and savvy marketers to cash in on everything that social media has to provide. When you use the different platforms intelligently – with your social media calendar leading the way – you’ll be able to put your advanced marketing efforts on autopilot and focus on other areas of your business without dropping any results along the way.

It really isn’t going to get any easier than this, so build your social media calendar today. The best part is that you can build your social media calendar right on our dash – because it is a calendar. So we make it super easy for you.