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Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a baseline narrative that confirms you and your company as an expert source of information in your field, we have put together a set of tips on creating the perfect Social Media post. The idea here is to optimize your post so that your audience engages, shares, and completes the desired action you want them to take – regardless of what social media site you are posting to.

Tips on Creating The Perfect Social Media Post

These tips on creating the perfect social media posts will work across networks with a little tweaking. This includes Facebook, Twitter, Pinterest, Instagram, and LinkedIn among others. Let us review some of this valuable information.

Draft an Engaging Title

How to create a title that engages your social media audience

Your title should grab people’s attention, as it is the first thing a viewer will read. Remember to include any keywords close to the start of the title and try to keep it under 70 characters. I love Rare Earth and the titles for their videos are just so much better than the competition; after all…what’s more interesting:

  • How to Destroy People – That’s a badass title right there.
  • Why Japan’s Homeless Are Different from North Americas – Kinda vanilla, don’t you think?

Include Keywords

Make sure that relevant keywords are featured in the first sentence to grab people’s attention AND to make your post more easily findable by search engines.

Relevant Image

Don’t just let the social media site choose from metadata. Add a relevant image or graphic to make it more engaging for the reader and make your post more clickable and shareable.

Mind The Word Count

Some social media sites have limits. For those that don’t, keep your word count low. Why? The idea is to entice your audience so they take an action, be that share the post, click thru, or make a purchase. If you give them too much to read, then they’ll be reading – not taking that action. Besides, you know we all have short attention spans…so keep it short and simple.

Always Include a Call to Action

How to include a call-to-action on social media

Tell your audience what you want them to do. If you don’t they won’t do it. We’ve put together a few effective call-to-action examples to help you get inspired when you’re drafting your next Social Media post. Nordstrom makes it easy for their customers to shop from all their social media accounts.

Space out your posts

Don’t post the same content at the same time, you want to be conversational, but you don’t want to be a chatty Cathy. This is where using a good social media scheduling tool like Socialdraft comes in. Set 30 minutes aside on the weekend and schedule out a month’s worth of content in no time.

Include Links

Ok. You don’t always have to include links…but it is good practice to use links throughout your posting calendar that directs your audience to your site or to a place where they can take your desired action.

Share on Social

Yup. You read that right. Cross promote your posts on social media, particularly if you have one social network that outperforms the others. Use the other social networks as assistants to help that social network grow.

Be Smart About Naming Files

When you upload images, videos, etc…make sure they don’t have generic names like “MOV1234”. Give them titles that are relevant to the subject matter to make them more searchable.

Use Hashtags

The only network we don’t recommend using hashtags on is Facebook. That being said, hashtags are an important search optimization tools for social media. Including hashtags in your posts will help your content to get in front of more people by adding tags using keywords.

Use a Positive Tone of Voice

How to get more engagement on your social media posts

Yes, there are some brands that can go negative, but as a general rule, a positive tone of voice encourages engagement and sharing. Nobody wants to engage that Debbie Downer. We loved this example from AirBnB. They could concentrate on the negatives about staying in a hotel, but instead, they create an aspirational, completely positive post that can set people into daydreams about their next trip.

Be Informative

Give your audience a nugget of helpful knowledge that will make an immediate difference in their life or business…but make sure it is just a nugget and that you let on that there is more to be had. Tease your audience and leave them wanting more.

Track your Links

Use a service like Bitly so that you can get stats on which posts perform better and who is clicking through from which social network (Socialdraft is bitly compatible, so if you use our dash, you can get all the benefits of Bitly).

Think Mobile

Think about smart phone optimization for social media

Most people browse social media on their smartphones and mobile devices. Keep your images clear and simple so they are easy to understand and read. Text should be kept to a minimum, it should be large and clear. The absolute best Pinterest image in the example above is the dog image. It considers that Pinterest likes portrait orientation and that it takes up the most real estate, it is attention-grabbing and tells you exactly what you will click through to.


If you build it they will come – this phrase does not apply to social media. You either need to pay for ads OR you need to get out there and engage your target audience. Build relationships in order to see an ROI.

Post at Optimal Times

Check your analytics to find out when your audience will be listening. If you post when your customers and fans are offline, you’re wasting your time.

Don’t Talk At Your Audience

Instead of always talking at them, ask them to engage by using questions, polls, and figures.

Mention People

At mentions are effective on social media posts

Don’t be shy about mentioning people when you can. It’s a great way to engage them and to get them to expand your reach. If you’re a hair salon, at tag that shampoo line you used on the last person you posted to Instagram.

Share Content from Others

Be it retweets, link shares, or reposts…share content from others that is relevant to your audience. You’ll make friends since you are helping verticals to get in front of your audience and you’ll be providing non-promotional value to your fans and followers.

Edit Your Photos

Better images get more engagement

There’s no excuse for posting ugly images. You no longer need to be a photoshop wizard to edit your images. Use other apps to enhance photos and wow your audience, we’ve got a list of our favorite, easy-to-use photo editing apps here. Just look at the example above. The image on the top left-hand corner is hard to see, it is unappetizing. The image on the bottom center is clear, crisp, and definitely drool-worthy.

Rule of Thirds

This is probably the most simple and most effective photography tip ever. Put the subject of your photo in only two-thirds of the screen. Your images will look sooooo much better.


If you were at a party and someone spoke to you, you’d reply. Do the same on social media. Go beyond replying and start off by sending personalized notes to people who have liked/commented to drive two-way conversations.

Be Silly

That crazy egg managed to get tons of social media exposure. You can too. Just be smart about being silly from time to time.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one Social Media management tool. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions? Open up a chat on the bottom right-hand corner and ask.

Social media fails are the nightmare of SMMs. When you’re creating content for clients, the last thing you want to do is create a piece that offends and ends up getting you fired. It’s not just that gig that is on the line, it’s your reputation (and that of your client). Today, we’ll guide you on how to edit social media content. The focus here is how to look at your content before scheduling it to social media. These are simple questions to ask yourself which will help you to Edit Social Media Content before going ahead to schedule it.

How to Edit Social Media Content

Does this post provide value?

Make sure your posts are useful to your audience

People are going through content fatigue. Every single day they are bombarded by messages from people just like you who are trying to get them to click, buy or share. Before it was just television ads. Now it’s social media, ads, product placements, and news. So, if you are going to either create or share a piece of content, make sure that your audience will find it useful and that you make its usefulness ridiculously obvious. Will your community find this content to be of value? If the answer is no, then you need to get back to the drawing board. If you’d like to see a good example of this, check out Social Media Examiner‘s Pinterest account. Their ultimate goal is to get people to attend their conference, how do they work to achieve this daily, by sharing posts that are of incredible value to their community.

Does this post help you achieve your ultimate goal?

Make sure that each social media post gets you closer to your goals

When we spoke about how to create a social media plan, we discussed how you need to have SMART (Specific, Measurable, Attainable, Relevant and Timely) goals. Each time you create a piece of content for social media, you need to make sure that it is a pathway to achieve this goal.

The above is a great example from WordSwag‘s Instagram account. Their goal is simple, get people to download their app (it’s awesome BTW). Their write up is simple, clear, and leads to a simple call to action asking their users to download the update.

Not all goals have to be a direct call to action as this. Many times this can be asking for a share, a comment, a click, a tag…this all depends on your brand of business and the goals you’ve set.

Is this format the best for the Social Network I’m publishing to?

If you’re creating the same type of content for all social networks, you’re making a HUGE mistake. Each network has a different audience. Some networks do better with video, others with live streaming, others with long form content…so before you schedule to a network, think about the best way to package your message so it makes the most impact.

Is this high quality content?

By high quality I don’t mean glossy. By high quality I mean content that matches the voice and feel of your brand. Any piece of content you put out needs to meet the standards of your brand or client. So, for example, a meme may be making the rounds that is getting lots of engagement, but if it does not fit your brand, posting it may give you a temporary boost, but this will probably be the wrong audience.

What time should I post this?

Posting time makes a HUGE difference across all social networks. While we suggest that you schedule your content ahead of time (this will open up time for you to engage your audience, analyze your content, and make adjustments as needed), you need to be aware of the best posting times for each social network.

It’s the same as if you were handing out flyers at the mall, it does no good to pass them out when nobody is there. Your posting time will change according to your audience, location, time zone, and even need to be adjusted when there are major holidays or events.

This is a biggie…you need to always be aware of the events that are going on. If ever any disaster happens, you need to grab a few seconds to review your calendar to make sure that nothing that could be conceived as insensitive comes out. You can do this easily with Socialdraft where you can drag & drop content to another date in seconds.

Is the Grammar Right? 

We all know the joke, if you want engagement on a social media post…misspell something. Yup, it’s true, but this is not the kind of attention you want for your brand or clients. Before posting run your write up through a system like Grammarly. It’s not fool proof, but will catch around 75% of your mistakes. Once you’ve done this (and I know it sounds silly), read the post aloud. This will help you to make sure that it makes sense when read and help you to best edit social media content.

Did I Add the Right Hashtags (Depending on the Network)

Is this a Twitter or Instagram post? Then hashtags are a must. Do your hashtag research, check how they have been used before, and then make sure to add hashtags so that you can increase your reach.

RELATED ARTICLE: Instagram Hashtag Directory

Who Can I Tag?

Tag people in your social media posts to get more likes, comments and shares

Tagging people and brands has been proven to increase your reach. Before you schedule your post, take a look at it and see if there are people or brands you should be tagging. For example Max. Social Business tagged Socialdraft on their share of one of our posts. This made it so our community manager got a notification and let leadership know. We, of course, liked & retweeted their content. Easy to do & smart.

What Call-to-Action is Best for the Post?

A quick way to increase engagement on posts is to add a call-to-action

Calls-to-Action work. When you add a call-to-action,  you can increases click thru up to 371%. That’s ridiculously powerful, so before you schedule, make sure to take a few seconds to incorporate a call to action into your social media post. Always make your audience work for you just like Idea Girl Media does. Their posts are always of service to the community and include very clear calls-to-actions which increase their engagement across all social networks.

Will My Images Look Gorgeous?

Your social media images need to work for the network they are being published to

Each social network requires a different type of image, so while you may be tempted to use the same image for each network, taking a few extra seconds to create a new one in the right size can make all the difference. On top of this, you need to keep mobile in mind. According to MarketingLand, 80% of social media time now spent on mobile devices. Make sure that if you include text in your write up, that it is easily seen on social. Oh yeah, and make sure they look good. We already know about Martha Stewart’s Russian Dressing snafu. Granted, she owned it, but your brand or business may not be able to survive the negative attention.

I keep these simple tips on how to Edit Social Media Content on a post-it right above my desk. This way, I never forget to triple check all my content before it goes out.

How to Manage Your Social Media with Socialdraft


After reading this, I’m sure you’re thinking you’ve got a lot of work to do and that’s just when you edit Social Media Content. Lucky for you there are tools to help you work smarter, not harder. Socialdraft is one of those tools. Socialdraft is a social media calendar scheduling tool that allows you to easily work with teams, manage clients, pull reports, and engage your audience.

Socialdraft works with Facebook business pages, Facebook groups, Twitter accounts, LinkedIn Business pages, Pinterest Boards and Instagram.

Socialdraft Features:

– Engage your audience on the all-in-one inbox.
– Monitor your brand & convert good mentions to social media posts in seconds
– Repost Instagram posts to all your connected social networks
– Duplicate posts
– Bulk schedule with our CSV bulk uploader
– Assign tasks to team members
– Download calendars as PDF’s to send to clients
– Set special permissions for team members and more.

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.