Tag Results

New Year’s Eve and New Year’s are HUGE celebration days throughout the world. The time period right before the New Year is critical to most businesses. As a rule, consumers are broke after the winter holidays and curb their spending after January 1st. This means that your last chance to capture big dollars before tax season is the New Year, right before your customers make resolutions about how they are going to save money, lose weight (so no more dinners out), and spend more time with loved ones. That’s why you need to make a strong impression before the New Year. We’ve put together a list of New Year Hashtags to help you get the most out of your Instagram posts. Copy them and save them so you can use them, then read the rest of this post for tips on how to use these hashtags to get the most out of your Instagram New Year’s marketing.

New Year Hashtags

#Newyear #Newyearseve #Newyears #Newyearsresolution #Newyears2018 #2019 #Goodbye2018 #Hello2019 #Happynewyear #Celebrate #Happynewyears #Cold #Happynewyearseve #Fireworks #Family #Holidays #Snow #Winter #Party
#Happy #Cheers #Partytime #Gifts #Presents #Snowing #Familytime #NewYearNewYou #NewYearParty



How to Get The Most Out of Your New Year Hashtags

New Year’s Eve is one of the most awaited times of the year. Especially when you or your business is located in one of the large metropolitan cities like NYC, Paris, or London. But no matter where you are, the New Year holiday will result in record-breaking social media posts AND sales.

That means your business, be it a brand, a restaurant, a gym, a hairdresser, or any other sort of business needs to be a part of this conversation in order to be relevant in the coming year. This also means that you must stand out above the chatter.

This means you can’t just tweet a “Happy New Year’s” image when the ball drops. You need to be active before the holiday AND that you need to create content that your audience will see, share and engage with so that at the end they convert to sales. Here are some ideas to do just that:




local businesses and services must use geo targeted hashtags




Combine Your New Year’s Hashtags w/ Location Tags

The NewYork_Instagram account is smart. Their core audience is made up of New Yorkers and tourists. Because of this, they use tons of location hashtags so that people who are browsing Instagram to see what’s going on in NYC can easily find them.

#NewYork #NewYorkCity #newyorker #NewYorkNewYork #NYC #nyclife #USA #America #UnitedStates #manhattan #Brooklyn #soho #eastvillage #timessquare #bigapple

Combine hashtags related to your brand or business with your New Year's Hashtags

Don’t Forget Industry Hashtags

Lacquered Bits is a smart beauty blogger. This gorgeous Instagram post has the opportunity to be discovered by people who are searching for both New Years and nail related hashtags because they used the following tags related to the nail industry: #livelovepolish #indiepolish #indienailpolish #nagellack #nailpolish #nailblogger #instanails #crueltyfree #vernisaongles #newyear #nailvarnish. You should follow their lead and include a set of hashtags related to your industry, brand, or business.

New Years is the perfect time for businesses to throw a party

Host a Party

This can be a real life party (great for local businesses) or virtual. Ask your community to share a picture on social media. If you are a product, ask them to include it in the pic. If you’re more of a brand, ask them to tag you in the shot. The reward can be a freebie or discount in the coming year.

Idea for New years contest

Run a Contest

The contest should be related to your brand or business. The prize should be given out on New Year’s Eve or New Year’s day and shared to social media to build excitement. Dunkin’ Donuts did this incredibly well. They asked their community to take pictures and videos wishing friends and family a happy new year. The chosen winners would have their pic shown on a billboard on Times Square during the New Year Celebration. Pretty smart, right? While you may not be able to afford this kind of contest, you can come up with similar ideas that don’t break the bank.

Have coordinated, themed social media posts

This should come as no surprise. Your posts starting right after Christmas and Hanukkah should have everything to do with the New Year. Pick a palette, a constant font and work that New Year Magic until the final day. Share New Year’s tips, events, and memes.

Launch a New Social Media Account

You’ve been meaning to get on Snapchat, but you haven’t yet. Create a countdown calendar on other social media accounts to build excitement over your new endeavor. Invite fans and community to join you in your new adventure.

All in all, the best thing you can do is get your users involved. This way you can keep them engaged and keep your brand and business fresh in their minds.

How to Get The Most Out of Your New Year Hashtags & Instagram

It’s not enough to just post a beautiful picture with a great write up and perfect hashtags. These are just the basics for a solid Instagram strategy. There are a few more things you need to do in order to get the most out of your Instagram posts.

Be Consistent: First, you need to publish on a consistent basis, daily is optimal, but if you can’t publish daily – then try to do so every other day. This will make it so you always have a chance to be seen by your audience. It will also help you with beating the Instagram feed algorithm so you don’t get pushed down the feed.

Engage: Instagram is a pull type of system. You need to get out there and find opportunities. How do you do this? Search for people creating content around your industry hashtags. Then engage them by following them, liking their posts (and if you really want to get an ROI from your efforts – comment on their posts). You will see almost immediately that your account will grow and your influence will increase.

Use A Great Instagram Tool: Socialdraft can help you to manage your Instagram accounts with ease. With Socialdraft you can:

  • Schedule Instagram Posts
  • Have multiple people work on various accounts
  • Search for posts in a particular industry
  • Schedule Reposts from Instagram to all your connected social networks
  • Manage all your other social media!

Just watch the video above to see how it works and take us for a risk-free trial of our social media calendar tool.

 

Thanksgiving may be the ultimate family holiday. It’s also a wonderful holiday for sports fanatics, but the ones who should rejoice at the arrival of this holiday of gluttony are social media marketers. The holiday buying season officially begins on Black Friday, the day after Thanksgiving, but you need to start thinking about how to market the holiday a long time before that. Before we give you some awesome Thanksgiving marketing tips, make sure to copy and save these Thanksgiving hashtags, they have been optimized to get you the most visibility on social media.

Instagram Thanksgiving Hashtags

Use this list of Instagram Thanksgiving Hashtags by clicking on “copy” below the hashtags on your iPhone, Android, iPad or PC.

#Thanksgiving #Happythanksgiving #Thanksgiving2018 #Family #Familygathering #Familydinner #Foodporn #Thanksgivingbreak #Familytime #Thanksgivingeve #Thanksgivingdinner #Thanksgivingfeast #Thanksgivingselfie #Thanksgivingparade #Thankful #Thanksgivingnight #Blessed #Turkey #Foodstagram #Thanksgivinglunch #Thanksgivingpie #Givethanks #Happyfamily #Turkeyday #Pumpkinpie #Thanskgivingfun #BlackFridayay

Since your potential customers are going to be checking out coupons and Black Friday deals on Twitter, searching for the best Turkey recipe on Pinterest, and posting pictures of the family to Facebook, you need to get them engaged with your brand if you want to convert them into paying customers.

What hashtags should I use during Thanksgiving




Check out the images above. Pretty telling, right? On Instagram alone, over 10 million images used Thanksgiving related words on Thanksgiving day and over 200 pictures were posted per second. This means that as people celebrate the Thanksgiving holiday you need to engage them in real time to capture their attention. On top of that, unlike the football commercials, on social media, you have the chance to engage your audience. This is powerful.

This is not just powerful for supermarkets selling turkeys, or travel companies getting families to reunite. This is for all companies since Thanksgiving marks the start of the winter holiday season.

Social Media Ideas for The Thanksgiving Holiday

#Thankful

Use social media to let your audience what you and your team are thankful for. Use a simple hashtag such as this and encourage them to do the same.

#GiveThanks

Collaborate with a non-profit to do something good. Encourage your community to take part. Maybe it’s a coat drive, or maybe you give 10% of your profits from Black Friday sales to a charity.

#ThanksgivingDayParade

Monitor conversations around events like this so you can engage your audience. If you are a local business, monitor local events like this. If people on social media are discussing them, there is a good chance they are your potential customers. This is an easy way to find geo-targeted leads. It also works for brands like the TODAY Show. Notice how they promote their interview with the NYPD Chief of Department. They are still targeting a local audience although they are a much larger brand.

#BlackFriday

This is your chance. Share special deals that are exclusive to your social audience. Make them feel special.

#FamilyGathering

Your customers are probably traveling for the holidays. Ask them to share a picture of them, their family, and your product. Tie this into a contest where the image with most likes gets something really special (maybe one of your top end products). Everyone else who participates gets a 20% off coupon.

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks

Just watch the video above to see how it works and take us for a risk-free trial of our social media calendar tool.

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

I’m a huge fan of podcasts. They are the one place where I can get information without distractions. I listen to podcasts daily for an hour or two. The first hour while I walk my dog and the second on the elliptical at the gym. Since this time is so limited, I am quite choosy about what social media podcasts I listen to. The following list is a combination of my favorites, that of our staff, and those that are loved by the members of our social media managers group on Facebook. If you think I missed one that is essential listening, leave a comment so I can check it out.

The Best Social Media Podcasts

The best thing about podcasts for all of us in Social Media is that they are available to us anytime we want them, and that they come with no interruptions. You can fully concentrate on them while you do passive activities which means that you will probably get much more out of them than say a blog post…

So whether you’re interested in learning more about marketing your brand by listening to podcasts, or possibly want to create a podcast of your own, here is a list of podcasts we really like with descriptions and links to subscribe on iTunes. These were selected not because they are 100% dedicated to Social Media, but because they discuss items that will make you well rounded and give you an edge in this incredibly competitive field. Enjoy.

The podcast from social media agency Casual Fridays

 

 Social Media Social Hour

What we liked about this podcast is that the host, Tyler, talk with brands and influencers to discuss all aspects of digital marketing. They give you actionable strategies to test out and plenty of tips to improve your social media marketing. Free

Chris Barrows hosts Why I Social

Why I Social

If you are looking for real-life examples of agencies and brands doing social media the right way, this is it. It’s simple, accessible, and it’s Free.

a valuable social media podcast

Art of Paid Traffic

As Social Media becomes more of a pay to play field, it becomes more and more important to keep abreast of the things that work when it comes to advertising. Rick Mulready’s podcast will make you a much better digital advertiser.

A good podcast for new social media managers

The Digital Entrepreneur

This social media podcast is fantastic if you are just starting to ramp up your social media business. It brings you business tips, tactics, stories and strategies on some vital aspect of the ever-evolving digital marketing landscape. Free

Freakonomics is a great podcast

Freakoconomics

While Freakonomics Radio is not a social media podcast, this award-winning podcast hosted by Stephen Dubner is a great way to keep us thinking outside the box.  Highly recommended for keeping up on what’s going on in the world too. Free

Jay Baer's podcast is good for those looking to do social selling

Jay Baer, Social Pros

Jay Baer is a digital marketing strategist, speaker and New York Times best-selling author. He founded Convince & Convert in 2008. Baer helps you get better at social media and content marketing through
audits, the creation of strategic plans, workshops, and coaching, setting up and configuring metrics and tracking.

A good social media podcast for beginners

Marketing Over Coffee

Marketing Over Coffee is a podcast that covers both classic and new marketing. Your hosts, John Wall and Christopher Penn, record the show in a local coffee shop every week and publish the show on Thursday mornings. Because it’s a podcast, you can download the shows and listen to them whenever you want. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get out of casual conversation outside of the office.

A great marketing podcast

Six Pixels of Separation

Six Pixels of Separation podcast offers marketing and communication insights. Mitch Joel, journalist, publicist, and president of Twist Image, a digital marketing agency, explores the complex world of digital marketing and social media with the perspective of a digital marketing agency. Joel’s blog and podcast focus on the intersection of digital marketing and personal branding.

The best social media marketing podcast is by Social Media Examiner

Social Media Marketing Michael Steltzner

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. Each episode includes social media success stories, interviews with industry experts and tips from Michael on how to improve your social media marketing.

Bobby Montoya of Social Ubiquity loves the Social Media Marketing podcast. He said “I like the information about Branding. I have subscribed to them for a long time now and experiment with some of the advise they give.  Branding is huge when your agency or company is trying to make a name for itself and build credibility. We had to rebrand our agency as we are phasing out from Rock Coconut to Social Ubiquity. But making these changes were not that bad as we follow some advice from Social Media Examiner and personally write them for additional insight.”

Britt Michaelean's podcast is great for Social media managers

The Mass Amplify Show

This weekly podcast gives you an insider’s view of the world’s top authors, influencers, entrepreneurs, speakers and business leaders who have achieved success by working with their audience to amplify their message. Episodes run 30 minutes and have included people such as Jen Groover, Bryan Kramer, Porter Gale, and Ted Rubin. Each guest is prompted by Brit to share tips to help budding entrepreneurs to become successful. They also chat about tech and marketing trends.

By now you know that Instagram gets more engagement than any other social network.  If you are a local business who is just starting to use Instagram to try to get more people to come in, you’ll be playing catchup. That does not mean that you can’t succeed. Very often, small local businesses stop being “active” on Instagram within a month or so. They get discouraged because they see no results from just sharing a picture. I’m going to be honest here, Instagram takes strategy, consistency, and work. Today, we’ll give you the break down on how Instagram works; then we’ll give you 15 easy to implement Instagram Tips for Local Business.

How Instagram Works

Instagram is a social network that revolves around images – both photos and videos. When someone first logs onto Instagram, they see images taken by people they follow. Instagram users can also use the search feature to search the top posts for a particular term, people, hashtags and places.

How are Images Organized on Instagram

When you log onto Instagram and you see the images posted by people you follow, they are prioritized by how often you engage them. So, if you always like and comment on someone’s posts, it is most likely that you will see those first.

If you search people, those you follow will come up first, then those you engage most, then those that are active on the network.

If you search by hashtag or location, you will first be shown the top 9 performing posts, then you will be shown the latest images to be posted with that hashtag.

Why Should You Use Instagram to Market Your Small Business?

Instagram is an incredibly effective marketing tool for small businesses. As a business, you can grow followers and directly speak to them on the network. Because the site is focused on images, it makes it easy to tell the story of your business or brand. It is also one of the fastest growing social networks. As of September 2017, there were 500 MILLION active users. Those are some strong numbers.

Before we get to the tips to help you maximize your return on investment, let’s cover the basics.

How to Create a Solid Instagram Business Account

Create Your Username and Fill Out Your Profile

Create uniformity by creating consistent usernames for all social networks

The above example is a good profile for a local business on Instagram. Why? The profile clearly and simply states what this account is and where it is located. There is no question that this is a French restaurant in New York City. Here are some tips on how to make your Instagram business account effective:

Use Consistent Handles

When choosing the name of your Instagram account, try as much as you can to be consistent with your username/handle. Sign up for an Instagram account with the same name as your Twitter & Facebook account. Madison Bistro has the same handles across Social Media, including Twitter. This makes them super easy to find across networks. If your desired username is taken up, keep the new version as simple as possible.

Connect to Facebook

Make sure to connect your account to Facebook. When eligible, switch to a business profile.

Take Care of Branding

Add a profile photo or brand logo. Bear in mind that your profile photo or brand logo will be cropped into a circle and appear as a 150 x 150-pixel image on most phones, so your logo or image needs to be legible on smartphones and mobile devices.

Link Out to Your Website

Add a link to your website. This is especially important because you can’t add links to Instagram posts. Your profile is the only spot where a link can push people towards your website, so make this a priority.

SEO Your Profile

Make sure to include call-to-action phrases and geo-location information so people know where your local business is located. In the example above we have “Traditional French Cuisine” and “Madison Avenue”.  This gets the point across without being spammy.

Convert to a Business Account

You will hear from many that it is harder to get engagement as a business account. To these people, I say – analytics are key. What does engagement matter if the people who are following you are not your target audience? If you were the above restaurant in NYC and your following was in Spain, you’d want to know and re-work your strategy, right? The idea is not to have vanity metrics, but to have followers who can convert. If you don’t have access to analytics, you will have a much harder time getting people to convert.

Instagram Tips for Local Businesses

Start with Clear Goals

Consider how Instagram fits into your overall brand marketing strategy. Is your objective to increase awareness, shift perception, or reach a new audience? Pick a goal or two that can be achieved by connecting with Instagram’s highly visual and creative community. If you were this French restaurant in NYC, you could start with setting a goal to get 100 people in NYC to follow your account. This is clear, attainable, and measurable. Once this goal is set, then you can create more aggressive goals, like getting 50 people to click thru to your website to make reservations for an event. Again, the key here is that your goals are clear and attainable.

How to set a consistent theme on Instagram

Choose Themes to Tell a Cohesive Story

Choose storylines that are authentic to your brand and are best conveyed through captivating imagery. Create posts that follow these themes for a diversity of content that also remains consistent over time. For example, pick a filter and stick with it. Make all your images black and white…you get the idea. The example above uses Tiffany’s iconic blue as the overall theme of their account.

Create High-quality Content Work with your brand or creative team to produce images and videos that are well-crafted and feel at home on the platform. Or, if you’re a one-person shop, take some time to learn from other brands and popular Instagrammers and follow their lead. 

 

Come to our bar and we’ll help you out! – 37th St. at Madison Ave. A photo posted by Madison Bistro NY (@madisonbistrony) on

Limit Text

Keep captions short and fresh. People online have a short attention span, so don’t give them a book to read.

A good Instagram tip for small business is to ask questions

Ask questions to engage people This will get them to comment on your post and increase your engagement. A few examples: What do you think our most popular dish is? Are you ready for Happy Hour/Friday/The Weekend? Are you Hungry?

Comment & Like Use hashtags, location, and photos of you to find others’ images of your brand. Engage with them by liking and commenting on their images. Since you are a local business, you will also want to engage those posting images of your city, state, and neighborhood. They’re nearby…you can convert them! A tip to get more reach out of your Instagram account

Geo-Tag your Posts

Include the location of your photo or video when it helps tell the story of the image. This will make it so your image comes up when people search by location, it’s a great way to be discovered especially now that people will be able to follow hashtags.

 

Tag Relevant People Use the Add People feature to tag accounts in your image when they will help you reach a broader audience. Note how Le Bernadin tags their Chef Eric Ripert.   

Use Image Editing Apps Edit your images with filters and other tools available in the Instagram app. These effects give images that unmistakable “Instagram” look that people respond to. You can also use these to say add a logo to brand all your images. Highlight Your Brand’s Identity Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand’s identity or point of view.  

 

#SoupDumplingSaturdays thanks for the photo, @eatingnyc ?! #xiaolongbao #dimsum #westvillage #uws A photo posted by RedFarm (@redfarmnyc) on

Use Hashtags

Hashtags are one of the keys to success on Instagram. Make sure to use relevant, popular (but not too popular) ones for your image content. Incorporate a mix of targeted and general hashtags (we recommend you use all 30). If you don’t know how to use Instagram hashtags, click here. But in the meantime, make sure you use location-specific hashtags.

Pay Attention To The Background

Sometimes the background in your photograph is more interesting than the person or image in the foreground. You don’t want someone to sneak in the background for a photobomb that can ruin your shot. Or maybe you do want things like that to happen. As long as it’s interesting it can get you and your brand attention.

Take Photos From Unique Angles

Cheers to the weekend!!!!!! #regram #dinner #tgif #friday #weekend #nyc #food #wine #foodie #uws #centralpark #eat #datenight #date #potd #ny #newyork #newyorkcity #instagood #instamood #instafood #manhattan #nom #nomnom #nomnomnom

A photo posted by Bellini Italian Restaurant (@bellininyc) on

There are a lot of photos on Instagram, as in billions of photos.  You’ll know when you’re getting too much light in the frame and when you’re not getting enough. “There is a lot more you could do with light, but for quick ways to make your photos different try shooting from unique angles. Get real low and shoot up on things like buildings, walls, and people. These photos will stand out and will get you lots of attention.”

Promote your business on both Instagram and Facebook

Promote Your Business on Both Facebook and Instagram

If you really want to maximize your efforts, then boost them with paid media. Chances are your competitors are not currently doing this which means you can get some amazing ad prices and tons of rewards.

Widen Your Exposure to Other Brands

Social Media Examiner advises small businesses to follow other brands on Instagram. It’s good to research, you can engage their followers, and you can stay fresh with ideas.

Balance Fun Images With Pictures From Your Business

Keep your Instagram feed fun. Don’t just push out promotional items, Instagram is all about lifestyle. Take pics of your staff, customers (always with permission) and get them involved in the process.

Post to Instagram daily

Studies show that if you don’t post consistently, your audience will leave and your reach will drop. It will also make it harder for you to come up on search. That’s why it is so important that you post daily on Instagram. You can schedule posts for multiple Instagram accounts using the all-in-one social media tool, Socialdraft.

Socialdraft is more than just an Instagram management tool. With Socialdraft, you can:

  • Schedule to multiple Instagram accounts, Twitter accounts, Facebook pages, Pinterest boards, and LinkedIn pages
  • Schedule one time, duplicate, or recurring posts
  • Schedule in bulk (perfect if you run recurring promotions, post reviews, and evergreen content).
  • Set up different people on your team with different permissions.
  • Pull reports
  • and much more

If you want to take Socialdraft for a risk-free trial, just click here. 

Many times businesses and brands will say that social media does not work. However, it is usually inconsistent posting, a lack of strategy, and thinking that social media is the end-all & be-all sales tool that equates to failure. While social media is a powerful tool to assist in sales (and to make sales), it needs to be used in conjunction with other types of marketing. If you’re going to be doing social media for your brand or business (which you absolutely should be), make sure that this is not the only tool in your arsenal. A combination of content marketing, paid marketing, email marketing, and social media marketing is the perfect combination to help you achieve your goals. Today we will discuss how to combine email marketing with social media marketing to effectively convert your audience.

Email Marketing and Social Media Marketing

While it is possible to make sales via Social Media, it is much harder to scale this than email marketing, especially as social networks downgrade organic reach. After reading this you’re probably asking…why do you say that I need to run social media marketing. Well, social media is a crucial part of customer service, it allows you to connect with customers who can become brand advocates, and serves as a constant reminder to your audience and potential customers that you exist…so while it is not a direct part of the selling process, it is an integral part of helping you to significantly increase sales.

Email Is The Final Step in Your Sales Machine

Social media is effective when it comes to customer engagement, email is the final step in driving sales. Social media keeps your brand fresh in your customer’s mind. Email allows you to close the sale.

Email is effective for a number of reasons. First off, email is permission-based. The people on your email list have given you consent to send them messages. They have opted in and are a vested audience.

Moreover, email is a far more personal method of communicating with people in which you have private, person-to-person conversations. You own their attention, as opposed to social media where the feed is constantly updating.

It’s also important to note that when sending out a tweet or post on Facebook, exposure from those channels depends on each network’s algorithm. However, emails are sent directly to customers and email analytics are more solid, you can see exactly who clicked and then track people through with Google analytics.

Optimize Your Emails for Mobile

According to Forbes, 40 percent of all emails are viewed on smartphones and must be coded to be attractive on a phone screen. One caveat is that people on mobile phones read emails quickly, so your emails must be alluring and seize their attention. Seventy percent of consumers will unsubscribe from your emails if they look bad on a mobile device. This is easily done by using a responsive email theme or using a service that automatically optimizes for mobile.

How to Maximize Email Marketing and Social Media Marketing

Connect with Email Subscribers to Twitter: 

Link your Twitter account to your Gmail or Google account. The site will go through your contacts. Then check out “Find People You Know” on the left sidebar. Follow them, engage them and add them to your private Twitter lists.

You can also upload a CSV with your email contacts by going to Tools > Audience Manager.

Run Custom Audience Ads on Facebook

This can be done in ads manager and is a great way to remarket your customers and audience. Go to Ads Manager > Audiences > Create Audience > Custom Audience.

Run Facebook & Twitter Remarketing Ads for Newsletter Clicks

While this is a bit more complicated – you need to install tracking codes on your website – it is so worth the effort. People who clicked your email are super vested, they are more likely to convert. Running ads directly at them is a great way to increase your chances of a sale.

Schedule Recurring Social Media Posts For Email Subscribes

Schedule posts to come out on a consistent basis on Social Media to prompt your audience to sign up for newsletters. This will allow you to capture their emails and to re-market them as such. Socialdraft is a social media scheduling tool that allows you to schedule recurring posts. You can sign up for a risk-free trial if you want to see it in action.

Email Marketing Statistics

These 25 email marketing statistics from Salesforce will give you a few more insights on why you need to combine email marketing and social media marketing in order to guarantee your success.

1. 44% of email recipients made at least one purchase last year based on a promotional email.

2. 33% of email recipients open email based on subject line alone.

3. Roughly half of an email list will be active – either opening or clicking on emails.

4. Subject lines fewer than 10 characters long had an open rate of 58%.

5. Personalized subject lines are 22.2% more likely to be opened.

6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.

7. 64% of people say they open an email because of the subject line.

8) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

9) 39% of marketers have no strategy for mobile email.

10) 72% of B2B buyers are most likely to share useful content via email.

11) 56% of businesses say they plan to increase their use of email marketing.

12) Monday emails had the highest revenue per email.

13) 27% of consumers were more likely to say their favorite companies should invest in more email.

14) 1 in 2 marketers use animated gifs in their email campaigns.

15) This year, about 84% of all email traffic will be spam.

16) Email ad revenue reached $156 million in 2012.

17) Emails that include social sharing buttons have a 158% higher click-through rate. (

18) Women click 10% more often than men on mobile emails.

19) Email marketing spend grows 10% year over year.

20) 40% of B2B marketers rated the leads generated by email marketing as high quality.

21) For every $1 spent, $44.25 is the average return on email marketing investment.

22) 82% of consumers open emails from companies.

23) 64% of decision-makers read their email via mobile devices.

24) There are 3.6 billion email accounts in 2013.

25) By 2016, the number will reach 4.3 billion.

Twitter is still an effective social networking tool for developing leads and communicating with customers and press. People talk about your brand on Twitter (and oftentimes, they complain about your brand on Twitter too), so it is imperative that you monitor your brand on Twitter. Don’t be an ostrich and put your head in the sand. Keep your eyes open and make sure that you’re ready to amplify & engage the good and address the negative. If you do this, you can control and grow your brand on Twitter.

5 Tips On Monitoring Your Brand on Twitter

Twitter analytics are a must for roi

Before you think about monitoring your brand on Twitter, you need to get familiar with Twitter  Analytics. The best thing about Twitter analytics is that you don’t have to be an advertiser to access the dashboard. Just set up a Twitter Ads profile and you’ll be set. Twitter analytics gives you information on:

  • Total tweets you’ve pushed out & % change over the previous month
  • Total tweet impressions & % change over the previous month
  • Total profile visits & % change over the previous month
  • Total mentions & % change over the previous month
  • Total followers & net change since last month
  • Your top tweet
  • Your top mention
  • Your top follower
  • Your top media tweet

As you can see, Twitter analytics are a bit scarce when it comes to analytics on your mentions. On top of that, mentions that aren’t set up properly can easily be missed. For example, our Twitter handle is @Socialdraftapp. Without following the tips below, we’d miss any mentions that aren’t tagged @socialdraftapp. We’d miss anything for “Socialdraft” “Social Draft” or “@socialdraft”.  Let’s get down to the details so you too can be on top of any mentions of your brand on Twitter.

1) Use a Reputation Monitoring Tool

You can’t respond if you don’t know people are talking about your brand, and people love talking about brands.  The majority of the time these are good mentions, but because of ease of use, Twitter has become a popular customer service platform. Interestingly enough, only 29% of businesses on Twitter took action on consumer complaints. That’s quite a large number. If you can be one of the 71% who monitors and responds, you will have an edge over the competition.

Use a reputation monitoring tool. Hop on at least twice daily (once at the beginning of the workday and once before you leave) to make sure that everything is addressed including shared links, requests for tech support, general customer service requests, questions, etc.

2) Be ready to respond

Take the time to prepare answers to all possible situations. Use these as guidelines so that you can reply quickly and effectively when a new mention comes in. Have a response strategy that includes items like:

* Response times
* How to respond
* Who should respond (is it an issue that needs to be escalated?)

Use a reputation monitoring tool to pick up mentions of your brand

3) Mentions that omit the @

Bet you didn’t know that 30.72% of all mentions actually fail to refer to a brand by its Twitter handle. This is an easy way to completely miss mentions of your brand. Make sure to monitor both your Twitter handle, as well as your regular business name. In this case, you would monitor @socialdraft, @SocialdraftApp, Socialdraft, and Social Draft. This way you don’t miss a thing.

Since not all tweets mentioning the name of the brand are directed to the actual brand, you need to be extra vigilant as to when your brand is added to a conversation.  Even if people are not directly speaking to your brand, they are talking about you and this means you need to engage. Make sure to monitor not just direct replies, but tweets that mention the brand in any way. These are chances to connect with your audience and build brand loyalty.

PRO TIP: Monitor principals in your business as well as the name of your brand.

4) Negative mentions don’t always spread

If you wanted some good news, here they are: 60.20% of tweets mentioning brands don’t get retweeted. This means that many of the negative tweets that go out there fade away.

This doesn’t mean you can ignore them. These are an opportunity for a few things:

  1. To make a customer happy
  2. To review your practices and see if there is an issue that needs to be addressed
  3. To show the community that you care

When you do address negative comments or mentions, they can be turned into something positive.

5) Mentions at odd hours

The Internet never sleeps, but you need to. This becomes an issue since 60% of brand mentions happen outside of working hours. While you may not necessarily miss a mention of your brand on Twitter, you will probably be late to engage or respond. If you find that you get tons of off-hour mentions, you may want to think about hiring a VA to fill in on those late times.

Why do we recommend this? Response time is directly related to Twitter response time. A recent study by Twitter shows that people will spend 20% more on an item if a business responds to customer service tweets, and the faster you respond, the more your revenue can increase.

LinkedIn is powerful, but only if you use it properly. Before you even think about marketing yourself and your business on LinkedIn, you will need to learn how to optimize your LinkedIn profile. Your LinkedIn profile will be their first impression of you, and how you structure it will affect how you are found (or not found) on the platform.

There is one more thing you need to know. On LinkedIn, your profile is seen different by:

  • Public: If someone is not a LinkedIn user
  • LinkedIn User: Someone who uses the platform

We’ll discuss how to optimize both so you make a great first impression, drive more views towards your profile, and get in front of the right people.

How to Optimize Your LinkedIn Profile

Your Public Profile Settings

Where to find the place to edit how people see your LinkedIn Profile

 

It makes no sense for your profile to be private if you want to be found. Let’s walk you through that:

  1. On the top right hand corner of the page hover over your photo.
  2. Click on “Privacy & Settings”
  3. Click on “Privacy”
  4. Click on “Edit your Public Profile”
  5. On the right hand side, choose the items you want to show on your public profile
  6. To make your profile visible select “Make my public profile visible to everyone”
  7. Click “Save”

If you are working towards getting more views on your profile, you should follow the steps above and make things visible. Your Public Profile does not show rich-text media (for example videos), so this is why it is so important that you display awards, past positions, etc.

Check Your Profile

An example of a good public profile on LinkedIn

You always want to check your work. So now it is time for you to sign out of LinkedIn and Google yourself. Does LinkedIn come up? For most people, their LinkedIn profile is one of the top 3 links on Google search. If your name does not come up search “linkedin.com: your name”. Click on your profile. This is when you need to get to work. Change the name on the profile to someone else’s and ask yourself the following questions:

1. Am I missing any basic information?

2. Am I properly communicating my work and experience?

3. Is the story coherent?

4. Is there something I want people to know that is not here?

5. What would help me with my current business goals?

6. Are all my skills listed?

Go back to your profile (LinkedIn – not public) and make these changes.

Think SEO and Add KeyWords

How to write your linkedin profile

I am always telling people that each social media site is its own search engine. As you saw from the previous search, LinkedIn is not only a search engine within itself, but it affects how you are found on Google, Yahoo, and Bing.

Sit down and do some research into keywords that fit your industry or business. Then pop those keywords into LinkedIn search and check out your competition. Check out their profiles and see what they have on their profile. Start off with the endorsement area. This is a great place to look for keywords. Then take those words and see if they have used them in their profile and how often.  You don’t want to “keyword stuff”, but you want to make sure that those words are present in your bio.

Optimize your LinkedIn Public Profile URL

A step by step guide on how to change the way your LinkedIn URL is displayed

Now that the content of your public profile represents you accurately, it’s time to update your URL. Keep it simple, your name is usually the best thing to use since people will most likely remember that. This will also help your LinkedIn profile to be found by Google and other search engines.

Share Content on LinkedIn

Now that you know how to optimize your LinkedIn profile, you can begin to worry about the Internal LinkedIn profile. LinkedIn users can see all your content. You can use Socialdraft to schedule posts to one (1) profile as well as LinkedIn business pages, so if you are the Socialdraft account owner, take advantage of this nifty feature.

Get Recommendations

These are awesome. Even though recommendations are part of the walled garden and can’t be seen by public users, they are able to see how many recommendations you have. This means that the more recommendations you have the better. So don’t be shy about asking clients and co-workers for a quick recommendation. Easiest way to do this is to offer to return the favor.

Now that you have learned How to Optimize Your LinkedIn Profile, it’s time to get ready and start networking.

 

How to Manage Your LinkedIn Business Pages

Socialdraft is an all-in-one Social Media Dashboard that helps you manage LinkedIn. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

The travel industry lends itself perfectly for Instagram, and smart marketers who use the right Instagram travel hashtags can help their posts get more organic reach. We’ll discuss the best practices for those who are looking to grow their Instagram travel account (just like these who made our Top 25 Travel Instagram blogger list) AND get an ROI from their posts, but before we do, take a few seconds to copy this list of Instagram Travel Hashtags. You can copy them by clicking on the “copy” button below on your iPhone, Android, iPad or PC.

#Travel #Holidays #Trip #Traveling #Travelgram #Travelling #Travelingram #Traveler #Travels #Travelphotography #Instatravel #Instatraveling #Travelph #Travelpic #Travelblogger #Traveller #Traveltheworld #Travelblog #Travelbug #Travelpics
#Travelphoto #Traveldiaries #Traveladdict #Travelstoke #TravelLife

How to use Travel Hashtags on Instagram

 The hashtags we gave you above are very general hashtags. These are the ones you want to include to give yourself a chance to reach tons of people. That being said, you will have a better chance of reaching a targeted audience that converts if your hashtag strategy contains a mix of those more generic hashtags as well as more well defined hashtags to draw people that are interested in the content you are sharing that particular day. Below you’ll see a more detailed breakdown of the type of targeted travel hashtags you should use.

Destination Hashtags

Imagine yourself to be trapped in a jewelbox of sparkling sunlight. That is what it feels like to stand in Sainte Chapelle. Unlike Notre Dame, it took only 7 years to build this marvel of glass and engineering. The church is literally a treasure box which held relics of great importance such as Christ’s crown of thorns (and you all know how much I love relics & their reliquaries). The breathtaking 15 stained glass windows tell the story of the Old and New testament, 1,113 scenes in total. I highly recommend you go, but if you do, don’t be a sucker. Purchase tickets online so you can skip that god forsaken line. It’s awful. If you have your e-tickets, you can breeze past everyone else who didn’t think ahead

A photo posted by Socialdraft & Digital Nomad ✈️ (@blancaval) on

People who are interested in #travel are great. But if you are say in #Paris, you’ll want to use that hashtag. If people like #Paris, it is more likely that they will be searching for that content on Instagram, that they will discover your content, and that they will like it and follow you. But, you should really get more specific than that. Especially with a location like #Paris which is so popular (there are over 49 million images hashtagged #Paris on Instagram as of today – this means that there is a lot of competition). So, while you should include #Travel and #Paris, you may also want to include hyper local tags such as #Invalides or #OrsayMuseum #SainteChapelle or #Seine to increase your chances of reaching people who are truly vested in that content. Industry Hashtags

There are lots of different niches under travel. There is #FamilyTravel #SinglesTravel #DigitalNomad and more. Think about the audience you are trying to attract. Who are they and what kind of travel do they partake in. Put this into consideration when researching your travel hashtags.

Branded Hashtags

By branded I mean two things. First, your brand. You should begin to use a hashtag that is related to your Instagram handle. The reason for this is of course so you can build your brand recognition, but also so you can at some point run regram campaigns and get your community to use your hashtags. Fodor’s Travel has done a great job with their #FodorsOnTheGo hashtag. Fodor’s Travel has posted 1,792 images, yet their branded hashtag has been used 57,000+ times by other such as the example above.

Remember to Post Daily (or at least on a consistent basis)

You need to remember that the Instagram feed is a constant stream of content. Also, now that the Instagram algorithm has been implemented, organic traffic is being driven to those who post frequently and get more likes and comments. If you take too many days off from posting, you will see your reach suffer. So make sure to plan ahead and schedule using a program like Socialdraft.

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Coffee fuels the world. How much so? Check out these coffee industry stats:

  • Coffee consumption amongst coffee drinkers is 3.1 cups per day
  • 50% of the US population (approximately 150 million Americans), drink espresso, cappuccino, latte, or coffee.
  • There are 24,000 coffee shops across the country & that number is expected to grow to 50,000+
  • The average price of an espresso is $3.45 & that of a coffee is $2.38

This means that if you are in the coffee business, there are a lot of opportunities for you to make money. But, until they make smell-a-vision, images remain one of the best ways to entice people to purchase your coffee products. This means that Instagram is a great network for you to connect with your audience. How are you to do this? Beautiful coffee imagery, smart captions, and great Instagram coffee hashtags. Before we get into what you need to do to grow a Coffee Instagram account that gets an ROI, take a few seconds to copy and save these coffee hashtags so you can get better organic reach for your Instagram coffee posts.

Copy the hashtags by clicking the “copy” button on your iPhone, Android, iPad or PC. Get more love!

#Coffee #Coffeetime #Coffeeaddict #Coffeeshop #Coffeelover #ButFirstCoffee #Coffeelove #CoffeeIsLife#Coffeebreak #Barista #Coffeebean
#Starbucks #BaristaLife#Coffeeoftheday #Cafe #Socialdraft#Cuppuccino #Costa #CaffeineAddict #Mocha #Frappuccino #CoffeeShots #ILoveCoffee
#Instacoffee #Javachip

Now that you have copied and saved your Coffee hashtags for Instagram, let’s get down to business. How to get people to either purchase your coffee items or go to your coffee shop after they find you on Instagram.

Research your Coffee Hashtags

We have already given you a good starter set of coffee hashtags for Instagram, but this is just the beginning. You are allowed a total of 30 hashtags per post. So you need to think about these carefully.

Local Hashtags

If you are a local business such as a coffee shop or a culinary product store, you need to include local hashtags. For example, if you are a coffee shop in the Spanish Harlem in New York, you may want to use local hashtags like #NewYork #NY or #SpanishHarlem. Think of Instagram as its own search engine. When people search New York, if your image is not hashtagged with local tags, you won’t be coming up and you have no chance to be discovered. Boise Bakery will come up when people search their geo targeted hashtags including #spanishharlem #elbarrio #elbarrionyc and #visitelbarrio. This is smart social media.  Product Hashtags

#Coffee is fine, but this is really too broad of a hashtag. It’s good for it to be included since you want to give yourself a chance to be discovered, but what you really want is to be found by the people who convert. If you have a brand new batch of super premium Arabica beans, you will want to tag it as #coffee, but you’ll also want to tag it #Arabica #ArabicaCoffee and #ArabicaBeans. This way the people who are connoisseurs will be able to discover you on their hashtag search.

Brand Hashtags

Every minute is a f–k’n coffee minute #localfixture #coffee #stumptown #lfcoffeeaddict #coldbrew

A photo posted by Omar “the wolverine” Aviles (@goodold_wolf) on

You need to brand yourself. After all, you are more than just a coffee shop or coffee product. Sure, you may not have the marketing power of Nespresso, but look at Stumptown. They’ve become a brand on their own. The key here is that outside of using the hashtag yourself, you train your customers to use it as well. This way they become a marketing army of their own. If you search #stumptown on Instagram, you will see that there are over 114,000 images tagged with that hashtag. As of today Stumptown has only posted 1,919 posts. That means a whole lot of people are drinking and sharing their brand just as in the example above. Post Daily

Every piece of research out there shows that if you don’t post daily you are most likely to be unfollowed. So it is quite important that you develop a steady posting schedule. You can do this with a dashboard like Socialdraft. You can schedule your Instagram posts and Socialdraft sends you an SMS with the image and caption. From there, you just post. It’s super easy and you can manage multiple Instagram accounts from there.  Include a Call to Action Make sure to always include a call to action with your posts. Every single report out there says that calls to action are actually followed by people. Keep it simple:              

 

                  • Tag a friend who wants this coffee

 

 

 

                • Double tap if you want this now

 

 

 

                • Click the link on our profile for a special coupon

 

                Work with Influencers

 

One of our favorite guys ?? Photo of @michael_perdacher #menandcoffee A photo posted by M E N & C O F F E E (@menandcoffee) on

Influencers have already done the work for you. They have grown their audience and nurtured it. Just look at MenAndCoffee. This account has 367k+ followers and gets a huge amount of likes and comments. Reach out to them and see how you can work together. Click here for a nice tutorial on how to collaborate with Instagram influencers. 

 

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Social media is here to stay…it is also an ever-changing force in the marketing universe. This means that if you are a business you can’t ignore social. It is imperative that you either hire someone to manage your social media or that you learn how to do it yourself. The good news is that there are a good number of cheap Social Media classes that are actually high in quality.

Cheap Social Media Classes (that surpass expectations)

You can learn by trial and error, but you are putting yourself (and your clients) at a disadvantage by doing this. Instead, make sure that you at least know the fundamentals to get started. The good news is that you can learn ANYTHING online, and that includes social media. You can go out there and get a certification, but these are pretty costly. Some of the most well known – but maybe not so cheap Social Media classes come with hefty price tags:

Online Marketing Institute Course – $859
MediaBistro – $1,650
Splash Media Master Certification – $5,000

With the following list of free and cheap social media classes, you can learn everything they teach at your pace, wherever you are, onilne.  If you complete this list of courses you will be able to consider yourself Social Media Savvy…and if you join a social media manager group like ours, you can always get some help whenever you come across unfamiliar territory.

1. Facebook & Twitter Essentials (Beginner)

Cost: Free with trial or $19.99/month with your Lynda membership
Duration: 1 hour, 26 minutes (9 lectures)

This course will get you to the novice level of Facebook and Twitter marketing. You will be able to create an effective strategy to promote your brand or business, actually get sales from social media, engage customers, and work social customer support. You’ll even get the basics on how to read and understand analytics.

2. What Is Social? (Beginner)

Cost: Free
Duration: 4 weeks of study, 1-3 hours/week

This course, put together by Northwestern University, is great for small and medium business owners, personalities, and those just getting started in the field of social media management. This course will teach you the basics of social media, and help you devise and improve your social media strategies. Why is it free? Because this is just the intro. If you like the course and you want to learn more or get their certification, then you need to purchase their package which comes in at $426.

3. Diploma in Social Media Marketing (Beginner)

Cost: Free
Duration: 20 hours

This course by Advance Learning Academy touches on all the basics of social media including how to manage your Twitter and Facebook pages, essentials of blogging, email marketing, affiliate marketing, and how to use all these tools to attract potential customers.

4. Social Media Monitoring (Beginner)

Cost: Free
Duration: 38 minutes

Eric Schwartzman put together this course that teaches you the basics of social media monitoring including Google Alerts and how to monitor Social Media.

5. Facebook Blueprint

Facebook Blueprint should  be required for anyone managing a Facebook page. It will walk you though all the essentials on how Facebook ads work, how to measure your results, and creating ads. Best of all, you can take it at your leisure and it’s free.

Cost: Free
Duration: Flexible

6. The Business of Social (Beginner-Intermediate)
Cost: Free
Duration: Offered by: Coursera

This course, taught by Randy Hlavac for Northwestern University is all about being practical. This one is for business owners, digital marketers, and SMMs who want practical ways to implement social media into their business goals. This course is all about getting value and ROI from your social media strategy. This is not a course about creating content, but about how to measure your social media efforts so you can make sure you get the most value out of the time and money you invest into social media.

7. Advanced Social Media Marketing for Picking up Clients (Intermediate-Expert)

Cost: Free
Duration: 1 hour

This level is good if you already understand the basics of social media. This course will not teach you how to set up pages, but shows you how to use the main social media sites like Facebook, YouTube, and Reddit to find and acquire new customers.

8. Viral Marketing and How to Create Contagious Content (Beginner-Intermediate)

Cost: Free
Duration: Flexible

University of Pennsylvania’s Jonah Berger will guide you to understanding why certain things have a chance to go viral and why others simply don’t. If you are constantly creating social media content, this course will help you to come up with a technique to create more popular content that has the chance to go viral.

9. Twitter Flight School

Another must is Twitter Flight School. After taking this course, you will be able to set up Twitter marketing campaigns for clients and understand all the best practices. There are tests to measure your learning as well.

Cost: Free
Duration: Flexible

10. Adobe Photoshop For Beginners

Cost: Free
Duration: 13 hours, 31 minutes (26 lectures)

Yes, I know there is Canva and Wordswag and a bunch of other apps to create social media images, but trust me, the time will come when you need Photoshop. Take this course so you can save time and aggravation on using this amazing program.

11. Final Cut Pro X 10.2 essential training

Cost: Free with trial or $19.99 per month for unlimited membership
Duration: 8 hours, 31 minutes (14 lectures)

Video is essential in Social Media. In fact, it’s about the only thing outside of boosting posts on Facebook that will get you engagement there. This course will get you to a comfortable level with Final Cut Pro X 10.2. You will be able to take a project from zero to 100% complete and teach you skills like editing, refining, audio, effects, media management and exporting.

12. WordPress for beginners

Cost: Free
Length: 2 hours (19 lectures)

If you have a blog or website, WordPress is the way to go. It’s super customizeable, and once you learn the ins and outs of WordPress, you will be able to do everything yourself (seriously). This course will take you from zero to novice.

13. Python Programming for everyone

Cost: Free
Duration: 2-4 hours per week

This course will get you started in the world of coding. You don’t end up with a certification, but you will understand the basics of Python. Once you understand this, you will be able to move onto more complex languages including Java and C++.

14. Intro to HTML and CSS

Everyone should know HTML and CSS. At least a little.I know you’re thinking this has nothing to do with social media, but you’ll be surprised at how often knowing these two will help you.

Cost: Free
Duration: 6 hours a week (3 lessons)

15. Beginner SEO

You’re saying to yourself, I’m trying to become a social media manager, I’m not building websites. Well, you still need SEO. You need to understand how the Internet works. Google controls the web, but social media sites such as Facebook are their own search engines. You need to understand what Search Engine Optimization is, how to find the right keywords, and how to analyze the traffic that your social media work is driving to your business or clients.

Cost: $47
Duration: 1 hour (11 lectures)

16. Google Analytics for Beginners

You need to learn how to analyze data, and web data & traffic are key to any campaign. This class will show you how to analyze the data that Google gives you. With this course, you will be better than your competition in the Social Media space which has churn due to “un-measurable” results. If you can measure your results and show traffic (and sales) due to your social media work, your churn will significantly decrease. This will also help you to understand the type of content you need to create.

Cost: $25
Duration: 3.5 hours (20 lectures)

17. LinkedIn training course

LinkedIn is one of the most neglected social networks and one of the most important. With this course you will be able to maximize all of LinkedIn’s features to brand yourself, connect with the people that matter, join groups, and share content effectively.

Cost: Free
Duration: 1 hour & 51 minutes, 26 lessons

18. Outlook 2016 essential training

This one you only need if you use Outlook. It will teach you how to save your emails, how to stay organized, create meetings and use this as a task system.

Cost: Free with trial or $19.99 per month for unlimited membership
Duration: 2 hours & 49 minutes, 9 lectures

19. Google Docs Basics

Google Docs (or Google Drive) is an amazing tool. It’s free and has so much to offer…if you know how to use it. This course will walk you through how to create, edit and share using Google Docs AND show you some really cool Ninja tips.

Cost: Free
Duration: 1 hour

20. Google Search

You may think you know how to search on Google, but chances are you’re not searching the best way possible. This course will teach you all the ins and outs to make you a master of Google Search.

Cost: Free
Duration: 1 hour, 9 lectures

21. Internet Writing

Writing for the web is totally different than writing for a publication. You need to consider attention span, SEO, engagement, and a ton of other things. This course will teach you how to write effectively for the web and is great for social media managers, bloggers, journalists and marketers who are moving into this field.

Cost: Free
Duration: 4 lectures

If you want to learn a few more things about social media marketing, check out the Socialdraft YouTube channel where we post many Social Media Tutorials, tricks and tips like the ones you’ll see below.

 

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Social media is not going anywhere. In fact, it is only becoming more and more robust. If you are a business, big or small, you may need to bring on the help of a social media firm to work on social media sites like Facebook, Twitter and Instagram and to help you manage review sites. You may think that it’s just playing around on Facebook, but the business implications of a bad social media strategy can kill a business. Besides, you should be doing what you do best, running your business. A social media firm should be an investment in your business that has a higher ROI than the money you put in. Once you begin to look at this expense as an investment, you’ll be on the right path. That being said, it is important that you learn how to choose a Social Media firm. The one who will get you results. There are so many out there it can be difficult to tell who will be the right fit for your business. Think of this article as your guide on what to ask the firms you interview in order to make sure your investment is a good one.

How to Choose a Social Media Firm

This is a list of the questions you should ask the social media firms you are considering:

Who Are Your Clients?

Ask the firm to tell you about their clients. If you are a restaurant and the person or firm you are looking into has done only medical, they may not be the firm for you. While not necessary, it is beneficial for local businesses to select a social media firm that understands their geographic location and their demographics, so having clients in your general vicinity will help.

How do you develop my social media plan?

You want to ask the firm how long it takes them to come up with your social media plan. You also want to ask them what they consider when crafting this plan. The answers you want to hear is that they are looking into your demographics, that they conduct competitor research, and a plus is if they say they look at Google Analytics. This is HUGE. This means that this firm is looking not just to brand you, but to drive traffic to your website.

Are there any clients of yours I can chat with?

This may get you a no answer. It’s pretty difficult to ask a client to take time to help you make a sale, but if you can get this, then you know that the social media firm has a strong relationship with their clients and this is a sign of trust.

How long has your company been around?

You don’t actually care about the length of their business, what you really want to see is how much work they have done and if they were able to roll with the constant social media changes. A company that has been doing social media for a long time will most likely have systems set up to make things work smoother.

What were your best campaigns?

This is their chance to WOW you. To show you how creative they are. But most of all, this is where numbers should come out. First, they should tell you the client’s objectives. Then they should discuss the client and demographics and the research that went into selecting the social network for the campaign. Finally, they should describe the campaign and then discuss the analytics behind their pride. How much traffic was sent to a website? Were sales generated? Did it lead to press mentions?

***I need to interject here. A social media firm is NOT a sales engine or a public relations firm. So before you go off thinking that your social media firm is going to get you an increase of 50% YOY on sales or get you on the New York Times, don’t get too excited. Sales and PR are pretty complicated. An SMM firm may drive tons of traffic to your website, but if your shipping is too high, or the website is not mobile, or if it is not optimized, this is on you. So make sure that you have that end of your business well managed too.

How does your community management work?

This is where they tell you about structure. What days of the week do they work and how will they be available to you? Is there a manager in place? Who do you talk to if there is a problem? Will they send you content calendars for approval? What social media dashboard do they use? Is it like Socialdraft where they can give you access to the dash to look at the content? What kind of reporting will be given to you and how often do you receive it?  At this stage, they should also tell you what they will need from you.

What Networks do they work on and what networks do they think would be best for you?

You want to know that they are proficient in the five major networks (Facebook, Twitter, Instagram, LinkedIn, and Pinterest), but that they can work on niche networks as well (Snapchat, YikYak, YouTube).

Who works in your company?

You want to learn about the people who will be working on your account. Ask about the experience of the people who will be developing content, managing customer relations, and creating images.

What happens if someone quits?

Does the firm have backups in case someone gets sick or quits? How do they make sure that your campaign runs smoothly in this case?

Who do they plan to make your community manager?

This is where they can tell you why a certain person would be great for your account and should echo your business goals.

What social networks do you think will become the next big thing?

This answer may change monthly, but you want to get some insight into the field, and you want to know that they are on top of the social media environment.

How do payments work?

You should 100% ask how payments work. Do you need to pay in advance? Monthly?

Will there be a contract?

You want a contract. And this contract should include anything that was discussed in your meetings. This is to protect yourself and your firm. Items that are in there should absolutely include:

  • expected results
  • reporting frequency
  • work product (how many pieces of content)
  • firm availability
  • who owns work created

How do you keep my social media accounts safe?

You don’t want to put yourself in a situation where your social media pages are highjacked, or where an intern screws up and you end up in the news. Your firm should be able to make you feel safe about your accounts and content.

What technology do you use?

They should be able to tell you what tools they will be used to schedule your social media posts, what they use to engage, how they will monitor your brand, and most importantly what they use to measure your performance. If they tell you Socialdraft, then you’re in luck 😉

Now that you know how to choose a Social Media firm, you’ll be better armed to demand better results.

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Accounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Soccer and football stars like James Rodríguez, Lionel Messi, and Christiano Ronaldo take full advantage of social media to get visibility and increase their earnings. The good news is that if you run a business that is related to the sport, you can do the same. Twitter, Pinterest, and especially Instagram can be used by soccer instructors, sporting good stores, sports bars, and anyone who runs a business or brand related to the sport to increase their ROI (return on investment). Today we will talk about ideas on what you can do to get noticed in the Soccer industry with the help of Social Media, and specifically how to use football and soccer hashtags to achieve this goal.

RELATED ARTICLE: LIST OF OPTIMIZED WORLD CUP HASHTAGS?

Before we get to the good stuff, take a few seconds to copy and save this list of the top Instagram Football and Soccer Hashtags. Clicking on the “copy” button below the hashtags on your iPhone, Android, iPad or PC and use them whenever you want to get more eyes on your social media posts.

#Football #Instasport #Footballgame #Footballseason #Footballplayer #Footballsunday #Footballer #Soccer #Soccergame #Socialdraft #Soccerball #Soccerlife #Soccerplayer #Soccerislife #Soccerteam #Training #Sports #Exercise #Instasoccer #Futbol #Footy #Footballtime #Footballmatch #Footballers #Footballfan

You and I both know that mentions of soccer spike around events like the World Cup and the Olympics. But if you are marketing your brand or business to an audience interested in Soccer, you need to plan your marketing, engagement, and promotion way before this.

Before you start scheduling social media posts, you need to understand the landscape of the soccer industry. Take the North America 2015 Major League Soccer. Just during the first 5 days of the season, there was an increase of 34% on social conversations around the event compared to the previous year.

On top of that, brands (especially those in the US) need to consider that this sport which is HUGE throughout the world is gaining steam in the US. That means that this market is ripe for growth and that you can profit from this growth).

Let’s discuss the World Cup. Conversations around the 2015 FIFA World Cup were up 64% over those in 2013, and over 50% of soccer fans who watched the 2014 event did so on their mobile devices.

This means that if you want to engage (and eventually convert) soccer fans, you cannot ignore social media marketing.

Soccer Ideas for Social Media

Feature Your Fans Using Branded Soccer Hashtags

When it comes down to you, be up for the challenge. #justdoit

A photo posted by nike (@nike) on

Nike created a wonderful campaign for the 2014 FIFA World Cup in Brazil. For this incentive, Nike published pictures of children from underprivileged neighborhoods. Anyone who knows soccer knows that is such a popular sport because all you need is a ball. It is a sport anyone can play, unlike skiing or sailing where you need to have tons of equipment. Nike used their #Justdoit hashtag to keep in with branding. With this campaign, Nike was able to tug at the heartstrings of the community. You can do something much simpler, but just as effective. For example, ask your customers to tag their Instagram posts with your custom soccer hashtag and that you will repost those who do. They will most likely be thrilled for the feature and share with their friends. Use Super Targeted Hashtags

 

“Goal! Goal! Goal! Germany are world champions.” On 4 July 1954, Hungary took on West Germany in the #WorldCup Final. Having already met in the group stage, with Hungary hammering the Germans 8-3, the final was viewed as a fait accompli. A reception had already been arranged, Hungarian players had 17 life-size statutes already made of them, and postage stamps commemorating their 1st world title had already been printed. 2-0 down after 8 minutes, the Germans came back to win the final 3-2. It became known as, and still is today, as ‘The Miracle of Berne.’ #Germany #Deutschland #DieMannschaft #Hungary #MagicalMagyars #HelmutRahn #SeppHerberger #FritzWalterWeather #JulesRimetTrophy #Berne #wankdorf #Switzerland ???? A photo posted by FIFAWORLDCUP (@fifaworldcup) on

Combine the soccer hashtags we’ve given you on the top of this article with hashtags that are specifically targeted for your post. Take the above example, FIFA’s post is about soccer history and when Germany came back to beat Hungary. FIFA intelligently uses hashtags that are related to that particular game including geo-targeted hashtags (#Germany & #Hungary), and team-specific hashtags (#magicalmagyars) to pull traffic from fans of those particular teams. Using this strategy pulls in a very targeted follower base.

Collaborate with Soccer Influencers

???⭐️ Guti #CCM2016

A photo posted by Real Madrid C.F. (@realmadrid) on

Soccer fans are passionate. They love their teams and certain players. Partnering up with Real Madrid made much sense for Emirates airline. The five-year sponsorship makes it so the “Fly Emirates” logo appears on Real Madrid’s playing and training kits. There’s also a branded VIP lounge at the stadium and access to players. All the Real Madrid jerseys are branded with “Fly Emirates”. That’s a strong relationship. While you may not be able to sponsor James, you can sponsor the local high school soccer team. If you do so, make sure to attend games and share their wins to social media. You will earn the love of your local clients and build loyalty from the kids so they become customers when they get older. Create Social Media Contests (and attach a Soccer Hashtag to it)

MLS Soccer puts together incentives to get the community involved quite often. For Valentine’s Day, they encouraged fans to create their own MLS inspired Valentines like the one above. Fans were to share soccer-inspired V-Day cards on Twitter and Instagram using the soccer hashtag #SoccerGrams & tagging MS. The winner would get a ball signed by the 2015 MLS All-Stars. This idea can be easily implemented by any soccer brand. Heck, a sports bar can ask patrons to tag a picture of themselves wearing a jersey for their favorite team (in the bar) for a chance to win a prize. 

Post to Instagram on a Daily Basis

Study after study shows that if your brand or business is inactive on Social Media you will lose followers and your reach will decline. So it is imperative that you post on a daily or at least consistent basis. Especially so on Instagram. If you use the Socialdraft dashboard, you can schedule posts not just to Instagram, but to Facebook pages, Twitter, Pinterest, and LinkedIn Business pages.     

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can: Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards Schedule posts individually, as recurring posts, or bulk upload them as CSV Easily re-schedule with a drag & drop action Schedule GIFs to Facebook and Twitter Download content calendars as PDF Keep an eye on your online reputation and easily share the good news to social Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks Engage on Twitter, Facebook, and Linkedin Download Facebook and Twitter reports and tons more… If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you. 

Keeping up-to-date with the terms, acronyms and phrases involved in the always changing world of Social media marketing can be quite challenging. It is in your best interest to be well acquainted with these terms in order to communicate effectively with associates and employees within the industry. So we’ve decided to include a glossary of social media terms you can review. Knowing these terms will add a lot to your standing as a social media professional whenever you attend meetings or conferences.These are the Terms Every SMM Needs to Know.

1) Abandonment rate

The percentage of social customer service issues that are abandoned by customers without a resolution.

2) Algorithm

Algorithms are a precise rule (or set of rules) specifying how to solve some problem. Algorithms are what’s used to power search engines. Social media platforms use algorithms to determine content and to define which topics and hashtags are trending. The Facebook algorithm is the bane of all social media manager’s existence.

3) AMA

ama means ask me anything

AMA is an acronym on Reddit for “Ask me anything,” in which one individual will answer questions posed by the Reddit community. To-date, the most popular AMA of all time took place in 2012 with President Barack Obama. The worst handled ama was probably Woody Harrelson (although there were a few others that were totally cringe worthy). If you plan to market on reddit, please research first. These two posts are a good place to start: reddit guide 1, reddit guide 2.

4) Analytics

Analytics refers to the uncovering of patterns in data, usually accomplished with a software application that tracks information related to user visits on a social media platform or website. This is perhaps the most important thing in social media management. If you want a quick get started guide to Social Media analytics, click here.

5) API: Application Performance Interface

An application program interface (API) is code that allows two software programs to communicate with each other. APIs are released for third-party development or an open API published on the Internet. An example is how APIs allow systems like Socialdraft to schedule to Facebook and LinkedIn.

6) Archiving

Data archiving is done by moving data to a separate storage location for long-term retention. Data that is archived is typically older data that is still important and may be needed for future reference, as well as data that must be retained for regulatory compliance.

7) Audience selector

The audience selector lets you select an audience for what you share on Facebook. This tool remembers the audience you shared with the last time you posted and uses the same audience when you share again unless you change it.

8) Authenticity

Authenticity on social media refers to the quality of being genuine or valid in order to instill trust with your audience. Authenticity is the basis for having an engaged audience, and community building.

9) Avatar

An icon to represent a participant in social media, or Internet chat and games. If you are a brand or business, your Avatar should be consistent throughout all your social networks.

10) Average handling time

The average time required to resolve customer issues on social media.

11) Average response time

Having a quick average response time is critical

How long it takes on average to reply to a customer’s messages while resolving an issue. This can refer to both your more traditional customer service outlets, as well as messages on Social Media. More and more social networks are making this a more prominent item in business profiles as in the example seen above.

12) B2B: Business to Business

Business-to-business (B2B) is when one business makes a commercial transaction with another. In other words business to business refers to business conducted between companies, as opposed to between a company and individual consumers.

13) B2C: Business to Consumer

Business conducted directly between a company and consumers and differs from the business to business model, which refers to commerce between two or more businesses.

14) Big data

Big data refers to data too large or complex for traditional data processing applications, and may include analysis, data curation, search, sharing, storage, transfer, and information privacy.

15) Bio

A social media bio is the basic information you share to let people know what your brand or business is all about

 

Bio or biography, is a brief account of the events that constitutes and explains who you are to followers on a given social media account or blog. Your bios should be completely filled out and include key words that are SEO friendly AND make it easy for people to understand what your business goals are on that social network.

16) Block

When you block someone on a social media account, you are preventing them from accessing an exchange with you on a given social media platform. The blocking procedure varies from platform to platform.

17) BR: Bounce Rate

Bounce rate refers to the percentage of visitors who visit a website or blog and then leave instead of viewing other pages within the site. A bounce rate is known to affect a website’s SEO ranking.

18) Brand advocate

A brand advocate is a consumer who so enjoys a particular product that they promote the product on their own via social media. Brands that engage with customers on social media help to solidify powerful relationships that may evolve into brand advocates who are happy to promote your product.

19) Brandjacking

Brandjacking is what the term implies — commandeering a brand with phony accounts to tarnish the brand’s image. A good example of Brandjacking is what happened to Target decided to user gender neutral signage in their kids section. Someone created an account called “Ask for Help”, added the Target logo to the account and trolled commentors on the Target Facebook page. While this was done as a joke, most brandjackers will do this with more malicious purposes.

20) Call to Action

A call to action significantly increases engagement and click through rates

A Call to Action is a marketing term for an attempt to persuade a person to perform a desired action, such as “Buy Now” or “Register Today”. In web design, a CTA is a banner or button on a website prompting a user to click it for some type of conversion. Studies have shown that adding a Call to Action on a Facebook post increases the changes of click through by 285%. Pretty important, right?

21) Caption

An abbreviated description placed beneath a social media post. As a rule, these are best kept short, but there are always exceptions.

22) Center of Excellence

A center of excellence (CoE) is a group that provides leadership, best practices, research, support and training for a focus area, such as The focus area might be a business concept, a technology or extensive field of study.

23) Check-In

Many social networking services, such as Foursquare, Facebook, and GetGlue, allow users to “check in” to a physical place and share their locations with their friends. Users check in by text messaging or by using a mobile application on a smartphone.

24) Circles

Google+ Circles group people together based on your defined relation to them. There are circles for family, associates at work, or various interest groups. You can also filter what other people are sharing.

25) Clickbait

Click bait is a practice that works

Clickbait is a term referring to sensational web content designed to attract click-throughs for the purpose of generating online advertising revenue. Clickbait headlines supply just enough information to make the reader curious enough to click through to linked content. Want to learn how to create effective click bait? Click here. 

26) Clickthrough rate (CTR)

Clickthrough rate is the ratio of how frequently people who see your ad actually click on it. CTR’s are used to measure the success of an advertising or email campaign on a website. The higher the CTR the more effective the marketing campaign.

27) Community management

Community management is the management of a common issue or interest by a group of people through collective action. The idea being that the community serves as counselors on behalf of a common interest. This is different than a social media manager. To learn the difference, click here.

28) Competitor sentiment

Tracking via social media your brand’s sentiment in contrast to your competitors’ sentiment. The information can be used to for assessing viability and threats.

29) Compliance

In social media, compliance refers to the adherence to rules and regulations related to the online communication of regulated industries, such as healthcare, banking, and insurance. Businesses must follow rules set forth regarding what they communicate to the public. The activities of financial institutions, including social media activities are regulated by specific consumer protection and compliance laws.

30) Connection

Connection in the context of LinkedIn, refers to a contact you know personally and who you trust on a professional level. This is considered a 1st-degree connection. Then there is the extended network of connections made up of people that your connections know. Connections can make intros to other LinkedIn users so they are quite valuable.

31) Content curation

Content curation is when you collect information on an area of interest, and then present and organize that information in a way that has value for your readers. reddit (yes it is supposed to be in lowercase) is a great curation engine. Click here to learn more about reddit as a curation engine.

32) Content discovery

Content discovery like "recommended to you" on YouTube is effective on keeping users in a walled garden

“Content discovery” refers to the discovery of content people never knew existed in the form of text articles, audio or video files, slideshows, and infographics. Many social media platforms have discovery-based features integrated into their sites, such as Facebook’s News Feed or YouTube’s “Recommended for You” section.

33) Content management system (CMS)

A content management system is a computer application that allows publishing, editing, and deleting of web content from a central interface. A content management system eliminates the need for hand coding, and many corporate and marketing websites use a content management system.

34) Content marketing

Content marketing centers on distributing valuable, and consistent content to attract and influence decisions of a target audience into some form of profitable customer action. Content marketing is a bit different than Social Media content because content marketing is owned, it does not sit on rented land such as a social network. When you work on content marketing, you are not hard selling, you are providing a value to your potential clients so they consider you an authority, trust you, and then convert into customers.

35) Content rate

The quantity of content developed in a specified period of time.

36) Conversions

In social media, a conversion is when someone responds to whatever your call-to-action is, be it to buy your product, fill out a registration form, or open an email. This makes all social media marketers happy.

37) Conversation map

A conversion map provides an illustration of the online conversations in the form of a percentage of total mentions that can impact and influence your business and brand.

38) Cover photo

A cover photo on social media is used to give a first impression of your brand

Cover photo refers to the image you use on a social media profile page to represent who you are, and what your business is about. Your cover photos should have a similar aesthetic across multiple social networks so that it is easy for people to recognize your brand no matter where they are.

39) Creative Commons

Creative Commons enables the sharing and use of creativity and knowledge through free legal tools. The copyright licenses provided by this non-profit organization supply a standardized way to give the public permission to share and use your creative work on conditions of your choice. Creative Commons licenses are not an alternative to copyright, but they let you to modify your copyright terms to best suit your needs.

40) Customer experience (CX)

Customer experience is self-explanatory. It is a measurement of the individual’s experience between an organization and a customer in contrast to the individual’s expectations.

41) Customer relationship management (CRM)

Customer relationship management refers to the way in which companies manage and analyze customer interactions and data throughout the customer lifecycle. The purpose of CRM is to retain customers by heightening the business relationships with them.

42) Creep

Some who haunts other people’s profiles on social media such as twitter, Facebook, and Google+, in order to dig up information about a person.

43) Crisis management

Crisis management describes an event in which a business, brand or organization reacts to a major damaging crisis that threatens to diminish their public image. If you don’t have a social media crisis plan, this will help.

44) Crowdsourcing

Crowdsourcing refers to soliciting content, ideas, or some service from your online fan base, as in reviewing or commenting on a product.

45) Deflection rate

Call deflection rate refers to the number of times customer service issues are deflected to alternative customer service channels. Call deflection can improve customer satisfaction if handled properly. For example, if a customer publicly tweets you, you can DM them, ask for their email and then take the conversation out of the public eye.

46) Direct Message

A direct message refers to communicating privately on Twitter and other social networks with a person or a group of people. Direct Messages support text, photos, links, emoji and Tweets.

47) Discover (Twitter)

Discover is a term that describes a feature on the Twitter that covers 5 parts: Tweets, Activity, Who to Follow, Find Friends and Popular accounts.

48) Discover (Snapchat)

Snapchat's discover feature is there to increase your time on the network

The Discover feature on Snapchat allows users to explore Snaps from different editorial views as they relate to videos and articles. Each Channel publishes hand curated stories daily.

49) Display Ad

Display ads refer to online advertising that include banner ads, text-based ads, images, and audio and video to communicate an advertising message.

50) Electronic discovery (e-discovery)

Electronic discovery refers to discovery in litigation of information in electronic format in response to a request for production in a law suit or investigation.

51) Embedded media

Embedded media consists of media in the form of audio, videos, images, and rich media, embedded into outside content, such as a blog or website. Most social networks offer an embed option.

52) Employee advocate

An employee advocate is when an employee of a company promotes or defends a business online through social media, as part of their job description.

53) Employee amplification

Employee amplification is when you include your employees in sharing a company’s social content to extend the reach of an audience that sees the content you are creating.

54) Empowerment model

An empowerment model refers to the involvement of enterprising ideas related to social media from all employees in all sections of a company.

55) Engagement

Engagements are imperative to a social media strategy

Social media engagement refers to interacting with people on social media in the form of comments, replies to comments, “Likes”, a clicked link and/or any other form of interaction you have with other users.

56) Engagement rate

Engagement rate refers to the percentage and duration of engagement from users who visit your social media platforms. Brands all strive to achieve the highest engagement rate possible.

57) Extended circles

Extended circles are a feature on Google+ and refers to circles that include people in your circles’ circles. Posts shared with your extended circles will be visible on your posts tab to people in your circles’ circles. You aren’t able to see a complete list of the people included in your extended circles because this group of people are always changing.

58) F4F

F4F stands for “Follow 4 Follow” or “Follow for Follow” which is used on Instagram and Twitter. Users may tag #F4F on their photos hoping other users see the tag and decide to follow them. This type of hashtag yields low quality follows who do not convert. If you aren’t too experienced with hashtag use, click here for a simple, but thorough tutorial. 

59) Facebook Group

Facebook Groups are specific sets of people, like family, teammates or coworkers. Groups are spaces where you can share updates, photos or documents and message other group members. You can also select one of three privacy options for each group you create. You can join the Socialdraft Facebook group to get tips and help with your social media marketing. Just a note, you can schedule to Facebook groups using Socialdraft.

60) Facebook Network

Your Facebook Network simply refers to the entire group of people that you are friends with on Facebook.

61) Facebook Notes

With Facebook Noted you can write a longer post, and also add a cover photo that represents what your note is all about. You can caption and resize photos, and format your text into headers, quotes or bullets.

62) Facebook Reach

Facebook Reach refers to the number of people who have seen your post when shown in News Feed. Figures are for the first 365 days after a post was created and include people viewing your post on desktop and mobile. Reach is the number of people who received impressions of a Page post, and might be less than impressions since one person can see multiple impressions.

63) Facebook Fans

Facebook fans is another way to refer to the people who like your Page.

64) Favorite

A favorite Tweet is when you click the star icon on Twitter in response to a Tweet you like on Twitter.

65) Feed

A steady stream of updates and information. A Web feed or RSS feed is a format that provides users with frequently updated content.

66) Filter


A filter is used to produce an effect on images when you want to tweak or edit a photo. Instagram provides over 20 different filters, but you can use other apps to edit your images with additional filters.

67) First response time

First response time refers to the amount of elapsed time after a customer submits an inquiry and the time it taked for a customer service rep to respond.

68) Follower (on Twitter)

On Twitter following someone means you will see their Twitter updates in your personal timeline. Twitter lets you see who you follow and also who is following you.

69) Followers to following ratio

The proportion of your followers to those you are following as it related to a given social media platform.

70) Twitter Following

Refers to the number of users you follow on Twitter.

71) Follows

Refers to the number that are following a Twitter account.

72) Forum

A forum refers to a message board on the Web where people hold conversations in the form of posted messages. Chat rooms are different because messages are typically only one line of text.

73) Foursquare

Foursquare is a web and mobile application that serves as a business directory and social network

Foursquare is a local search app which provides results for its users based on places a user goes, the things they have told the app that they like. Foursquare provides recommendations of the places to go near a user’s current location.

74) Friend

On Facebook, when you add someone as a friend, you automatically follow that person, and they automatically follow you. When you follow someone who you’re not friends with, you’ll see posts that they’ve shared publicly in your News Feed.

75) Friend Emojis

Emojis appear next to Snapchat contact names and have various meanings.

76) Friendship page

Friendship pages display a collection of stories and interactions between 2 people connected on Facebook such as the Timeline posts you’ve exchanged, mutual friends, events you both attended, the photos you’re both tagged in and the things you like on Facebook.

77) Geofilter

Geofilters refer to overlays that indicate the geographic location of Snapchat users. Geofilters make it easy for Snapchatters who are at various locations to send messages to friends.

78) Geolocation, geotagging

Geotagging is when geographical identification is added to various media such as a geotagged photograph or video.

79) Geotargetting

Geotargeting refers to targeting a specific market based on the geographic location of potential buyers.

80) GIF

The Graphics Interchange Format or “GIF” is a bitmap image format introduced by CompuServe in 1987 that enjoys widespread usage on the Web.

81) Handle

The term “handle” is a euphemism for an account name on a given social media platform, for example @socialdraftapp on Instagram.

82) Hashtags

Hashtags help your social media posts get more reach

A hashtag on social media is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. Hasthags are prominently used on Twitter, Instagram, and Pinterest. If you need a guide on how to find and use hashtags, click here. 

83) Header image

A header image is the image at the top of a user’s Twitter profile.

84) Hearts

Hearts are a way for you to share Periscope app approval. If you like what you’re seeing, just tap the screen to give the broadcaster a heart.

85) Home

The main page on a social media account, website or blog.

86) Impressions

In online advertising, an impression is when an ad is brought from its source, and is countable. Whether or not the ad is clicked does not matter. Each time an ad is fetched it is counted as one impression.

87) Inbound volume

The total number of incoming messages addressed to a social media account within a given time span.

88) Influencer

In social media, an influencer is someone who has an influence over potential buyers. Influencers may be potential buyers, or third parties. Someone with a large number of followers is not necessarily an influencer. You can click here to learn how to find real social media influencers and here to learn how to collaborate with them. 

89) Instagram

Instagram is owned by Facebook

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them publicly or privately on the app, as well as through a variety of other social networking platforms.

89) Instagram Direct

Instagram Direct lets you send messages to one or more people and share posts you see in Feed as a message. The people you message will get a notification.

90) Instagram Home Page

The feed where a user will see all the content posted by users they are following.

91) Internet Service Provider (ISP)

An ISP (Internet service provider) is a company that provides individuals and other companies access to the Internet and other related services.

92) Key Performance Indicator

A key performance indicator (KPI) is a business metric used to evaluate factors crucial to the success of an organization. Business KPIs may be net revenue or a customer loyalty metric, while government might consider unemployment rates.

93) Kik

Kik, a mobile messaging app, lets you connect with friends, groups and the world through chat. And now, you can chat with bots too.

94) Klout Score

Klout takes engagement and audience to figure out a person's social influence

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, a numerical value between 1 and 100. Klout is not a perfect system and should not be used as an accurate measurement of your social influence, but it can be used as a measure that things are going right. If your Klout starts to drop, then you need to get back in the kitchen and retool.

95) Like

Clicking Like below a post on Facebook is an easy way to let people know that you enjoy it without leaving a comment. Likes have recently been enhanced with six emotions called reactions: like, love, wow, haha, sad, and angry.

96) Like-baiting

Like baiting is a practice on Facebook where users post items that contain requests to “like” content. Users can also include requests to share or otherwise promote the content.

97) LinkedIn endorsement

A LinkedIn endorsement is when a LinkedIn member affirms the skills and expertise of another person’s skill.

98) LinkedIn Influencer

LinkedIn Influencer is a designation given to professionals who’ve been invited to publish on LinkedIn. As leaders in their industries, geographies, and seniority, they discuss topics of interest, such as leadership, management, hiring and firing, disruption, and how to succeed.

99) LinkedIn recommendation

LinkedIn recommendations help you get work

A written recommendation from a LinkedIn connection that you can display on your LinkedIn profile to impress hiring managers, and potential customers.

100) List

A Twitter list is a feature for organizing tweet-reading. A list is a group of Twitter user names. Each user is allowed to create up to 1,000 Twitter lists; each one can have up to 5,000 user names on it. The purpose of Twitter lists is to manage messages and conversations, and organize the way people follow tweets or conversations. If you want a few tips on how you can use your Twitter lists for business, click here. 

101) Live Stories

Live Stories are compilations of Snaps from Snapchatters at events and locations around the world. Live Stories are curated by Snapchat, and typically appear for 24 hours.

102) Live Tweet

A live tweet is when someone posts comments about an event on Twitter while the event is taking place.

103) Marketing automation

Marketing automation refers to software platforms designed for marketing departments to more effectively market on multiple channels online, and automate repetitive tasks such as email, social media, and websites.

104) Meerkat

Meerkat is a video app connected to Twitter that allows users to broadcast live video from their smartphone.

105) Meerkatted/Meerkatting

Meerkatted/Meerkatting is when you send a broadcast through Meerkat.

106) Meme

You can use memes to increase your social media reach

An idea, image, video, or text that is copied and spread rapidly by Internet users.

107) Mention

A mention is when another user’s handle is included in a social media message.

108) Messenger

Messenger is an app that allows Facebook users to instantly message another user on a smartphone.

109) Microblogging

Microblogging is a web service that allows the subscriber to broadcast short messages to other subscribers of the service.

110) Multi-channel attribution

Multi-channel attribution is the science of determining what media are driving purchases.

111) Mute

Mute allows you to hide someone from your Twitter feed without them knowing

Muting accounts on Twitter. Mute is a feature that allows you to remove an account’s Tweets from your timeline without unfollowing or blocking that account. No offence to ComicBookNOW – we just used them as an example – they aren’t muted 😉

112) Mutual

The term Mutual refers to the reciprocal following of social media users on social media platforms.

113) Net Promoter Score

The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.

114) Newsjacking

Newsjacking is the process of injecting your brand into the day’s news.

115) Notification

In social media, notification is an update on social media activity via a message.

116) Organic Reach

Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.

117) bit.ly

Bit.ly is a URL shortener and sharing tool.

118) Page Views

Page views refer to a number of pages which are viewed or clicked during a given time. Page views may be counted as part of web analytics.

119) Paid Reach

Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.

120) Paid Replay

Paid Replay allow Snapchat users the option to pay 99 cents to replay three Snaps of their choosing. Normally every photo or video message that is sent to you directly from other users disappears forever after you view it.

121) Paid social media

Paid social media refers to all forms of marketing use of social media where advertisers pay for ad placement.

122) Pay Per Click

Pay-per-click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC.

123) Permalink

A permalink is a URL that points to a specific web page, often a blog or forum entry that has passed from the front page to the archives, or that results from a database search.

124) Phishing

Phishing is the attempt to acquire sensitive information such as usernames, passwords, and credit card details by masquerading as a trustworthy entity in an electronic communication.

125) Pinned Tweet

A pinned tweet usually gets more likes and engagement

A pinned tweet is a Twitter feature that allows users to pin a tweet to the top of their stream. Click here to learn about all the ways you can use a pinned tweet to help your business.

126) Pins

On Pinterest, Pins are visual bookmarks that you collect on boards. You can save Pins you find on Pinterest or add new ones from your favorite websites.

127) Pinterest

Pinterest is a web and mobile application company that operates a photo sharing website. Registration is required for use.

128) Pinboard

A Pinboard is a collection of Pins on Pinterest that can be organized under any subject you choose.

129) Podcast

A podcast is a digital audio file for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers.

130) Post

A post is when you update your status on Facebook or on a blog or forum.

131) Private

In social media, private refers to an account on a social media platform such as Instagram or Twitter, that restricts content from the public.

132) Promoted Accounts

On Twitter, promoted Accounts are a Twitter Ads feature inviting targeted users to follow a Twitter Handle.

133) Promoted Trends

Promoted Trends began as an extension of a Promoted Tweets platform. With Promoted Trends, users see time-, context-, and event-sensitive trends promoted by Twitter’s advertising partners.

134) Promoted Tweets

Promoted Tweets are shown to Twitter users targeted in an advertising campaigns. Unless specifically targeted, Promoted Tweets do not show on followers’ timelines. When seen by a targeted user, they act like normal Tweets and can receive replies and be shared, or Retweeted and liked.

135) Protected account

When you protect your Tweets and make your Twitter account private, only your current followers will be able to see your Tweets. Accounts with protected Tweets require each user to request to follow.

136) Publishing approval process

A publishing approval process channels content to subject matter experts for review and approval.

137) Quote Tweet

When you click “retweet” on a tweet a user can “quote” the retweet and add something of their own.

138) Reach

Reach refers to the potential audience based on total follower count on a given social media platform.

139) Reddit

LInks on reddit can be upvoted or downvoted

Reddit is an entertainment, social news networking service, and news website where registered community members submit content, such as text posts or direct links. The reddit audience is quite sophisticated and does not respond well to traditional marketing.

140) Regram

A regram is when you re-post an Instagram image or video.

141) Repin

To repin on Pinterest you mouse over the image and click the Repin button. Next choose which board you want the pin to appear on and press Pin.

142) Reply

As it relates to Twitter, any Tweet that begins with a @username is considered a reply,

143) Request For Information

A request for information (RFI) is a standard business process whose purpose is to collect written information about the capabilities of various suppliers.

144) Request For Proposal

A request for proposal (RFP) is a document that elicits bids from potential vendors for a desired IT solution. The RFP specifies what the customer is looking for and establishes evaluation criteria for assessing proposals.

145) Response rate

Response rate in survey research refers to the number who answered a survey divided by the number of people in the sample, and expressed as a percentage.

146) Responsive Web Design

Responsive web design (RWD) creates sites for an optimal viewing and interaction experience, with easy reading and navigation and a minimum of resizing, panning, and scrolling on a wide range of devices.

147) Response volume

The total number of outbound messages a social media platform issues when responding to customer service issues within a given time period.

148) Retargeting

Retargeting is a form of online advertising that captures bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.

149) Return on Investment

Return on investment (ROI) is an investment of some resource with a positive return. A high ROI means the investment gains compare favorably to investment cost. ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

150) Return on relationship

Return on Relationship (ROR) is a metric for measuring successful collaborations. The term puts a different perspective on managing, measuring, and analyzing business activities than traditional return on investment (ROI) assessment techniques.

151) Retweet

On Twitter, a Tweet that you forward to your followers is known as a Retweet.

152) RSS

RSS, or Rich Site Summary, uses a family of standard web feed formats to publish frequently updated information, such as blog entries, news headlines, audio, and video.

153) Scale

Scale refers to how effectual social media is used across multiple departments.

154) Scheduling

Scheduling social media posts is a good practice

Scheduling refers to the planning of updates on social media with a publishing such as Socialdraft. Socialdraft allows you to schedule to Facebook business pages and groups, one Facebook personal profile, Twitter accounts, Instagram accounts, LinkedIn business pages, one LinkedIn account, and multiple Pinterest boards.

155) Scope

A broadcast via Periscope.

156) Scoper

A person who is on the Periscope platform.

158) Screenshot

A screenshot is an image taken by a person to record the visible items displayed on a monitor.

159) Selfie

A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media.

160) Sentiment analysis

Sentiment analysis refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials designed to understand how an audience feels about a brand, or product based on data collected.

161) SEO

Search engine optimization (SEO) measures the visibility of a website or a web page in a search engine’s results. The higher ranked on the search results page, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.

162) SlideShare

SlideShare is a Web 2.0 based slide hosting service. Users can upload files in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations.

163) SMS

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.

164) Snapcash

Snapcash allows Snapchatters to exchange money within the Chat feature. Once Snapchat users have linked their debit card in the app, they can send Snapcash to anyone in their contact list who is eligible to receive Snapcash.

165) Snapchat

Snapchat is an image messaging application software product created by students at Stanford University. It allows users to take photos and videos and add text, drawings, or emojis.

166) Snapchat Lenses

Snapchat lenses are those silly overlays on people's faces

Snapchat Lenses let you take a selfie along with one of a handful of face filters to animate your selfie. The filters pop up when a user’s camera is in selfie mode, and they press and hold down on their face on the screen.

167) Snapchat Trophies

The Snapchat Trophy case contains emojis for each achievement you reach on Snapchat after completing Snapchat challenges.

168) Snapcode

Snapcodes are Snapchat-branded QR codes on profiles that can be opened by pressing the yellow ghost icon atop the camera. If another user scans someone’s Snapcode they automatically follow that person.

169) SnapKidz

SnapKidz is a photo and drawing app for kids without Snapchat’s main feature of sending messages.

170) Snapstreak

Streaking on Snapchat means you have been engaged in a Snapstreak with another person for a certain number of days.

172) Snap Stories

Snapchat Stories allows users the option to string together pictures and videos taken throughout the day.

173) Social customer service

social customer service

Social customer service is refers to identifying and resolving customer service issues on social media.

 

174) Social media management

Social media management refers to the tools, software, and strategies companies use to pursue a professional approach to social media and social media interactions.

175) Social media marketing

Social Media Marketing is the process of generating website traffic from social media sites.

176) Social media monitoring

Social media monitoring is the active monitoring of social media channels for information about a company or organization.

177) Social media ROI

Social media ROI refers to the return on investment a company can expect to make from its investment in social media technologies.

178) Social media listening

Social media listening refers to monitoring what is being said about a company, brand, or person on social media channels. You can use a social media dashboard  to monitor your brand and listen to social media.

179) Social Relationship Platform

Social relationship platforms allow businesses to manage social media communications into one place, making it easier to manage.

180) Social selling

Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest.

181) SoLoMo

SoLoMo is an acronym for Social+Local+Mobile marketing and it is a common term referring to a new marketing approach.

182) Spam

Spam refers to unsolicited, undesired, or illegal messages in emails and on social media.

183) Subreddit

Reddit entries are organized into specific topic called “subreddits”. There is no main subreddit. Instead, there are multiple default subreddits dealing with topics such as books, television, and music.

184) Subtweet

A Twitter post that refers to a particular user without directly mentioning them. Usually employed for negative or insulting tweets; the person you’re mentioning won’t see the subtweet in their Twitter timeline.

185) Tag

Social Meta tags are elements in your HTML that boost social exposure, increase social media traffic and improve click-through rates. A tag can also refer to tagging someone in a post.

186) Thread

In forums and social media, a thread is a strand of messages that are part of a conversation on a topic.

187) Throwback Thursday

Throwback Thursday is a trend among social media sites where users post or repost older photographs with the hashtag #ThrowbackThursday or #TBT.

188) Timestamp

Digital date and time attached to digital data that tells when a file was last modified. In social media, the date and time a message is posted to a social network.

189) Top Tweets

Top Tweets are popular Tweets based on an algorithm that many other Twitter users have engaged with and thought were useful.

190) Trend

A topic that is popular on social media.

191) Trendjacking

Trendjacking is capitalizing on an existing trend in order to bolster one’s brand in the marketplace. The outcome depends on how the message lands contextually in the view of the audience.

192) Triage

In social media, Triage is an emergency response to inbound social media messages.

193) Troll

A troll is a person who starts arguments by posting inflammatory or off-topic messages on social media or in an online community.

194) Tweet

A tweet is a posting on the social media website Twitter.

195) Twitter

Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”.

196) Twitterati

Users of Twitter, especially those who post frequently and have a large number of followers.

197) Twitter canoe

A Twitter canoe is a conversation with more than three participants.

198) Twitter Card

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website.

199) Unfollow

The term unfollow refers to unsubscribing from another Twitter user’s account.

200) Unfriending

To remove someone from a list of friends or contacts on a social networking website. The act of removing a friend from your Facebook account.

201) URL

URL is an acronym for Uniform Resource Locator and is a reference to a resource on the Internet.

202) URL shortener

URL shortening is a technique in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page.

203) User-generated content

User-generated content (UGC) is any form of content such as blogs, wikis, tweets, podcasts, and video that was created by users of an online system or service.

204) Vanity URL

A vanity URL is a unique web address that is easy to remember, and use, designed for marketing purposes.

205) Verified

In social media, “verified” refers to the verification of a social network account. Social networks including Facebook, Twitter, Pinterest and Instagram give high-profile users the ability to request a verification badge.

206) Views

When users have viewed your Snap Story on Snapchat they are referred to as views.

207) Vlogger

Someone who creates a video blog or video log, usually shortened to vlog.

208) Who to Follow

Who to Follow is a Twitter feature that supplies account holders suggestions on Twitter based on factors such as your email or phone contacts as well as patterns from your following history. These suggestions are generated by algorithms, which means you may or may not know the accounts or find them relevant.

209) Word cloud

Word clous refers to an image composed of words used in a particular text, in which the size of each word indicates its frequency or importance.

 

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Instagram ads are a relatively new way to gain an audience online. As you probably already know, Instagram is a platform where users may post videos and photos and look at the videos and photos of others. Photos and videos may be captioned and others may “like”, comment on and share preferred content. Content may be shared across an array of social media platforms, from Facebook to Flickr and beyond.

Some of the world’s biggest celebrities use Instagram in order to connect with fans – model and reality TV star, Kendall Kardashian, is just one example. This does not mean that Instagram is only for the cool kids. Companies also utilize Instagram in order to promote their goods and services, find customers, and build their brand.

To take things to the next level, the team at Instagram now offers paid Instagram ads. While it is possible to grow your Instagram audience organically, it takes a lot of work. And, unlike other social networks, Instagram’s tight API does not allow for cheats. Instagram ads are an easy (and – if done right) inexpensive way to build a targeted audience.

If you’ve ever seen or bought paid Facebook Ads, you will get the general gist of what the benefits of buying social media ads are. These benefits will be similar no matter which online social media platform you buy from.

Basically, with any platform, you’ll be able to put your ad in front of new people who may be intrigued enough to click on your ad and buy whatever you are selling. Instagram is incredibly popular, has great engagement, and is growing exponentially, so you should strike now.

Now that we’ve talked about what Instagram is and discussed the value of buying Instagram ads, let’s talk about how to create these paid ads…you’ll find that the process is pretty simple and straightforward.

Step by Step Guide on How to Create Instagram Ads

1. Choose an Ad Format

There are a trio of ad types available, so you’ll have choices: image ad, video ad, carousel ad.

Image: When you opt for the Image style, you’ll be able to use pictures in order to tell a story and sell your goods and/or services.

Video: With the Video feature, you’ll have thirty seconds of run time – within this time frame, your video may deliver any type of message that you desire (according to Instagram’s Rules of Service).

Carousel: The third option, Carousel, will allow you to use an array of images which may be swiped through by the person who’s looking at the ad.

How to create Instagram ads starts with choosing an ad option. So, give some thought to which one is best for you. Now, let’s talk about how to create effective Instagram ads, no matter which format you choose…

2. Link Up Your Instagram Account

Where to turn on Instagram ads on your Facebook business page

Getting going with Instagram ads will require a few steps. After you choose an ad format, you’ll need to visit your business Facebook page and hit the Settings area, which is located on top of the web page. Inside of the Settings feature, you should click on the area called Instagram Ads. When you do so, your Instagram account will become connected to your business page at Facebook.

How to run Instagram ads via Facebook

Next, you’ll need to stay on Facebook and log into the Ads Manager account. If you don’t know how to create an Ads Manager account, the link above will help. You can also use Facebook help or do a search online in order to find instructions. There are plenty of them out there.

You should know that you won’t be setting up your ads via this ad manager interface. Instead, you’ll need to download the advertisements via the Power Editor. This is a necessary step for making an Instagram ad. You’ll find the Power Editor feature on top of the web page, below the Ads Manager section. You should use Chrome as your browser in order to utilize Power Editor.

The next step is downloading the Power Editor feature. You may do this by clicking on the Manage Ads section which is found within Power Editor. After this, you’ll need to click on the “Create Campaign” section.

You must now choose your preferred objective. You have three choices:

How to create instagram ads part 1

  1. Video views (great if you want to increase your reach)
  2. Clicks to your website (direct call to action)
  3. Mobile application installs (another very direct call to action)

Selecting one of these three choices will help you to get the right results from your Instagram ads.

To continue, you’ll need to make a new campaign, make a new ad set and then create your ad. You may adjust Instagram placement if you like.

Choose an audience to properly target Instagram ads

Next, it will be time to create your parameters in terms of your budget, your ad schedule, your target audience and your placement. This happens in the Edit Ad Set area. Browse the options and choose the ones which are right for your objectives. Just be certain that you click “Instagram Advertising” and de-click (de-select) the other selections.

Lastly, before you create your Instagram advertisement, you’ll need to sync Facebook with Instagram. This happens within Ad Set, in the Ads area. You’ll see an option to connect Instagram with Facebook.

A visual aid to help you create instagram ads

Next, wrap things up by making your ad. You’ll do this by entering a website URL, as well as any text which goes with your picture. You’ll have three hundred characters to choose from. If you want to, you can put a call to action with your ad.

Once you’ve chosen your ad image, etc., just save the changes and the ad will enter the review phase.
Make an Instagram Ad Today

Now that you know the steps, why not make an Instagram ad today? When you do, you’ll be able to expand your outreach and attract new customers. This strategy works for tons of entrepreneurs and it will work for you, too.

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

The surfing industry is quite specialized. It is only available in certain geographical locations and to very specific people. This means that social media marketers for retailers, brands, and personalities in the surfing & skateboarding industry need to know exactly how to reach the right audience. Fans of the surfing lifestyle are all over social media; Instagram, Facebook, Twitter, and even Snapchat creating content and sharing their surfing stories. Today we’ll discuss how you can best reach and market to this audience, but before we do that, copy and save these surfing hashtags, they will help you get the most reach for your social media posts about the sport.

Instagram Surfing Hashtags & How To Use Them

This is a list of the top Instagram Surfing Hashtags. Click the “copy” button below the hashtags, save them, and use them on Social Media to get more eyes on your posts.

#Wave #Surf #Surfing #Surfinglife #Surfer #Surfingiseverything #Surfingphotography #Surfingmagazine #Socialdraft#Surfingday #Surfingusa #Surfingtime #Beach #Surfinsta #Surfingphotos #Surfingislife #Instasurf #Waves #Beautiful #Surf_shots
#Instabeach #Ocean #Summer #Watersports #Surfporn

There are many things you can achieve by using Social Media. First of all, you will be able to build your brand equity. Social media will allow you to be more easily found. Once you are found, you need to use social media to connect with your audience and convert them into leads or sales. You’ll also be able to use social media networks as a customer support system and to build fans into brand advocates. In order to do this, you need to have a plan.

While you can achieve all these, you should pick one as your main objective. This will make it easier for you to achieve that goal and build upon it.

Once you have a goal, you need to figure out who your fans are and where they hang out. Here are a few stats to get you started:

  • 3.3 million Americans are surfers
  • 23 million people are surfers worldwide
  • $7.29 Billion dollars are spent on surfing yearly
  • Most surfers have been surfing for about 16 years
  • 90% of surfers are male
  • The average age of a surfer is 34 years old
  • The average surfer makes $75,000 per year
  • As of June 2016, there are 5,102,964 posts tagged #surfing on Instagram

This will vary according to your business and location, of course, but according to this, your audience will be male, affluent, and slightly older. If you are a surf shop in Costa Rica, your fans will probably be tourists and locals in the area.

Now that you know who they are, you need to figure out what social network they frequent. Hop on all the social networks and do a search for “surfing + location” or just “surfing” to see which yields the most results. This will help you to pick the best social networks to concentrate on. Unless you have a HUGE budget, you should probably pick 3 of the main social networks to reach your target audience.

Once you have selected the networks, make sure that your profile is properly filled out and that you have keywords on there so you are easy to find.

The next step is constantly creating engaging content to attract these fans. Don’t make your content salesy. Stick to the 80/20 rule. Customers today want to build relationships, they don’t want to be sold to. Just what type of content should you create?

Surfing is an action sport. Images are crucial here. Create videos and photos of surfing in your area.

If your business is associated with a brand or brands, make sure these brands are included in your images. Nothing blatant, but make sure they are visible. Your audience will most likely be passionate about them as you are.

Run contests. This can be anything from a Facebook giveaway to an actual surfing contest.

Engage. This is probably the most important aspect of social. Make sure you leave time to engage those who engage you on social media AND to get out and engage those who love surfing. This means engaging the fans of your competitors, your associated brands, and most importantly the people who are creating content around the sport. These are the people who are waiting to become your customer.

Different Types of Surfing Instagram Hashtags

If you want to be seen by a target audience, then you need to use a healthy combination of hashtags. The hashtags that we shared above are general surfing hashtags. They will get you a good number of likes, but you need to combine them with laser targeted tags to get in front of people that will convert. Let’s look at these:

Use hashtags that are specific to surfers

Industry Hashtags

Darren Dickson makes some sweet surfboards. Note how he combines more general surfing hashtags like surfing with more specific tags like longboard and single fin. By using these, he is allowing the people who are interested in those very particular aspects of the sport to find him. Chances are, they will be easier to convert.

Mix location and surfing hashtags

Use Location Hashtags

If you are a local business like Wave Park Shop, it is imperative that you use location hashtags. These give you a chance to be discovered by people who are exploring hashtags for your location. Include state, city, and neighborhood.

use related brand and surfing hashtags

Use Related Brand Hashtags

This is a great way to reach an ancillary audience. Extreme Gallery pushes out pictures of extreme sports. By using the branded #Billabong hashtag, they are making sure they are seen by people who are interested in that brand (great strategy IMHO).

How to Manage Your Instagram Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

The days of using the overly complicated Photoshop are over. It seems today there are tons of apps you can use to create social media images. Today, we’ll run you by some of our favorite apps to create social media images. Most of these are free, if not, they are inexpensive…and regardless of the price, their ease of use makes them totally worth the money.

Socialdraft’s Favorite Apps to Create Social Media Images

1) WordSwag (available on App Store & Google Play) $3.99

Skip the starbucks and buy this app. It will be the best four bucks you ever spent. Not only is it ridiculously easy to use, you can either use your own images or choose one from their extensive library. There are tons of fonts and styles to use AND you can upload watermarks to your images.

2) Kanvas (available on App Store & Google Play) Free

Kanvas lets you create tons of different types of content: quotes, GIF bursts, videos, flipbooks, and tons more. It’s a free app/network, it’s super easy to use and you can’t beat the price.

3) Ripl (Available on App Store) Freemium ($9.99)

Sometimes you want to make something more than just a static image. Ripl allows you to make quote images like WordSwag, but allows you to animate them. The paid version gets you a watermark free product.

4) TweetRoot (Available on App Store) Free

This one lets you create tag clouds incredibly fast. Catch is you need to connect your Twitter account since it pulls hashtags from Twitter accounts.

5) Skitch (Availale on App Store) Free

Skitch is awesome not for those super polished images, but for those images that are more raw. Imagine you want to craft a sort of tutorial and you need to mark up an image, add text, arrows, and more. This is the app you want.

6) Canva (Available on App Store) Free

You can use Canva’s drag-and-drop feature and layouts to easily design graphics. Canva provides premade templates, fonts, and more.

7) PowerPoint

With PowerPoint you can create customized images with design options in two easy steps. Add an image and pick your favorite. You can set photos as slide backgrounds, add text, colors, icons and graphics. Just save the slide in PowerPoint as an image.

8) Social Image Resizer (Free – desktop only)

Twitter, Facebook and other platforms require different image sizes and aspect ratios. With this tool you can resize, crop or change the file format type from the source image. Upload your image, then choose from a drop-down list of options.

9) Recite

With Recite you can take quotes and create images from them. Just enter your quote into the editor on the homepage, and choose a layout from the long list of templates.

10) Easel.ly (Available on App Store) Free

With a tool like Easel.ly you can embed charts and photos on a prebuilt template or a template of your own design. Easel.ly comes with icons, shapes, and objects that you can drag-and-drop into your editor.

11) PhotoGrid (Available on App Store & Google Play) Free

With Photo Grid you can create collages using your own photos. Once you download the app, for both iPhone and Android, you can set up an account or just use the tools to create your collages.

12) Smilebox (Available on App Store) $0.99

With a program such as Smilebox, you can create a slideshow with a collection of photos and add music from their music library or yours, for a soundtrack that captures the spirit of your moments. Visit their Slideshows Gallery to see what other Smilebox fans are creating.

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Everyone loves a good sunset. Especially those who are in travel, film, and photography who market themselves on social media sites like Instagram. Sunsets are incredibly popular on Social Media. On Instagram alone as of June 2016, there were 94,972,373 posts dedicated to sunsets. The question is, how do you stand out and get more visibility on your Sunset related posts? The Sunset Hashtags below will certainly help.

Photo by @nath02mos check his feed out for more

A photo posted by wonderful earth (@awesomeglobe) on

This is a list of the top Instagram Sunset Hashtags. To use them, click on the “copy” button below the hashtags on your iPhone, Android, iPad or PC.

#Sunset #Sunsets #Sunset_madness #Sunsetlovers #Sunsetporn #Sunsetniper #Sunset_pics #Sunset_hub #Sunsethunter #Sunsets_captures #Vsco
#Socialdraft #Vscocam #Photooftheday #Nature #Photograph #Photographier #Instasunset #Instasunsets #Amazingview #Beautifulview #Naturelovers #Nature_perfection #Natureaz #Naturelover #Skyporn

Depending on your industry, you will want to mix some of these sunset hashtags up with hashtags for that particular industry

How to Manage & Grow Your Instagram Account

You can’t expect to post only on major holidays and get a return on your investment. With Instagram, you need to be consistent in posting and engaging. That means you need a tool to help you and your team with the daily tasks that are required for Instagram success.

With Socialdraft you can:

Schedule Instagram Posts
Have multiple people work on various accounts
Search for posts in a particular industry and schedule reposts to your connected social networks

Just watch the video above to see how it works and take us for a risk free trial of our social media calendar tool.

What Else Does Socialdraft Do?

Socialdraft is more than an Instagram tool. It is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Social Media is ever changing. While there are blogs and websites like ours that give you tons of information, sometimes it is better to sit in room with a book in hand and no interruptions from app notifications, phone calls and emails. We asked our team to tell us what their favorite Social Media books were, what they felt were Essential Reading for social media managers, the books that gave great insights and got them ready to conquer the world of digital marketing. This is the list…if we missed your favorite, make sure to let us know what it is in the comments so we can check it out:

Best Social Media Books

One of the best social media books is Epic Content Marketing

1) Epic Content Marketing – Joe Pulizzi

We love this book because it features on the most important aspect of social – getting customers. How do you get customers? Pulizzi believes it is all about content marketing, creating content they love and want to engage with. The book takes you step by step on how to create content that is interesting and converts. It then shows you how you can use social media and email to grow and convert your audience. He also gives real life examples such as Coca-Cola and John Deere. While these companies are large, they do give you inspiration for the things someone with a smaller budget can do.

Gary Vee's Jab Jab Jab Right Hook is a social media essential

2) Jab Jab Right Hook – Gary Vaynerchuck

If you have ever met Gary, you know he practices what he preaches. He is always a gentleman and what he says in his book, website, and on social media he does in real life. This is one of our staff favorites, not just because of the insights, but because Gary Vee gives actual examples in the book which makes it much easier to understand the ideas behind the book. This is an absolute essential for those just getting started on Social Media.

Jab, Jab, Jab, Right Hook is the third in a trilogy about the way Social Media has grown. The first book, Crush It!, focused on content, how to create quality content, and made the case for platforms that were emerging at the time and have now become the standards in SMM. The second book, The Thank You Economy, focused on building relationships and leads into Jab, Jab, Jab, Right Hook. The new book really focuses on how to take everything that you learned in the first two, and convert your audience into sales.

A great social media book that has real life examples

3) Likeable Social Media – Dave Kerpen

It should come as no surprise, that being likeable should be a key ingredient of social media success. When you are likeable people talk about you…they recommend you. In the age of social media, these “word of mouth” recommendations are ridiculously valuable. Kerpen’s book helps you to comprehend how this type of marketing works so you can use it to the benefit of your brand of business. The book teaches you how to listen and engage your customers so they become leads, then customers, and finally brand advocates.

 

A practical book for social media managers

4) Optimize – Lee Odden

Lee Odden’s book is a simple to understand guide to bring together Social Media, search, and content marketing to make your brand relevant, easy to find, and engaging. There are great tips on planning and tactics to help you get a better ROI from your digital and traditional marketing practices. The book will walk you through how to come up with a good search strategy, a solid Social technique and how to use content marketing to assist in both these incentives. Odden suggest that all brands and businesses focus on the customer and we think that is a good start to a winning strategy.

A good book for Social Media newbies

5) The Art of Social Media – Guy Kawasaki & Peg Fitzpatrick

Guy Kawasaki and Peg Fitzpatrick make things simple and honest in this collaboration. Guy is the former evangelist for Apple and one of the foremost figures in Social Media marketing. He collaborated with Canva’s Peg Fitpatrick for what we consider to be required reading for SMMs. What we like best about this book is that there are over 100 actionable tips that you can easily implement into your social media strategy to get more targeted followers, optimize your social media accounts, and reach your Social ROI.

A great book for new community managers

6) Will the Real You Please Stand Up – Kim Garst

Social media is no longer in its infancy. It is now a vital marketing tool that seems to be in every aspect of our lives. Kim Garst shares her personal tips and tricks to help you become an authority in Social media. This is a bit different from the other books that we’ve listed since it is not a “how-to” on social media but teaches how to build good social media accounts that attract the right type of followers.

7) Spreadable Media

This book challenges contemporary media, and explains how there’s no longer a corporate monopoly on media distribution. As a result, content is more evenly distributed. The authors compare centralization with “spreadability” in which content is widely distributed through both formal and informal networks, some approved, many unauthorized.

8) Digital Leader

Author Erik Qualman believes that to succeed, you need adapt your leadership skills to a digitally open world. Qualman uses the acronym “stamp” to emphasize five steps to establish your leadership.

Simple: success is the result of simplification and focus
True: be true to your passion
Act: nothing happens without action–take the first step
Map: goals and visions are needed to get where you want to be
People: success doesn’t happen alone

9) Social Media Marketing Workbook: 2016 Edition

Best selling author Jason McDonald points out that both small and large businesses can leverage social media for free marketing opportunities. McDonald’s book is a Social Media Marketing Workbook, with a step-by-step guide on how to market your business on social media. The book has up-to-date information on how to market on all of the major social media platforms, and includes:

Facebook Marketing – Facebook for Business
LinkedIn Marketing – LinkedIn for Business
Twitter Marketing – Twitter for Business
YouTube Marketing – YouTube for Business
Pinterest Marketing – Pinterest for Business
Yelp / Local – Marketing via Yelp, Google+ and other local review sites
Epilogue – the “new” kids on the block of Snapchat and Instagram

10) Platform: Get Noticed in a Noisy World

Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, provides a step-by-step guide for building and expanding a powerful social media platform. Hyatt explains that you need two must-have assets: a compelling product and a meaningful platform. Hyatt discusses what other creative people like public speakers, entrepreneurs, and musicians are doing to attract customers in the marketplace. Hyatt also provides guidance for expanding your own platform along with tips on measuring your success.

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Let’s be honest. You don’t really need a social media certification but it certainly helps. Nowadays you can learn everything on the web. There are many resources, and even Facebook groups where social media professionals are willing to help each other out. On top of that, there is Google. Google will get you the answer to almost any problem (as long as you know how to search). That being said, certifications are helpful when landing clients (or that dream job). It also puts you in a place where you already know the basics, so the times you will have to head to Google for help will be significantly diminished. This is a list of the Certifications for Social Media Managers that would help you get a job here at Socialdraft. It should be the same at any other social media firm (and will certainly help you land some clients).

Certifications for Social Media Managers

Google AnalyticsThe Google Analytics Individual Qualification (IQ) will show your potential clients that you understand Google Analytics inside and out. Google analytics may seem easy, but someone who truly understands the platform can take that information and apply it to bring in an ROI on Social Media. This training is FREE!

Google AdwordsThis certification will show that Google itself has marked you as an expert. That you truly understand how to give an ROI to your clients from the Google advertising platform. This training is FREE!

Facebook Blueprint50 courses directly from Facebook to teach you how to get the best out of this platform including ads. This training is FREE!

Social Media Manager ProThis is the best one for someone who has no experience. The course will help you to set up your business, show you pitfalls, and even show you how to set up your pricing.

Digital Marketer: Start with their “how to become a social & community manager” course. This will teach you the absolute basics, so that when you start with an agency you will come in with at least the basics. Cost depends on the module. Can be anywhere from $495 to $995.

Adobe (Photoshop & Illustrator): This one is not a must. There are apps like Canva that you can use to create some amazing images. That being said, having this under your belt will open up many doors.

What Beats All These Certifications for Social Media Managers

A really good portfolio. Be ready to show case studies and reports. If you can prove to would be clients that you can grow the right audience and convert it to show a real ROI. Then you’re golden.

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

Twitter has been having a bit of a rough patch. Its stock is hovering between $14-15, user growth has been stagnating, and newer social platforms like Instagram and Snapchat are taking quite a few of its active users.

That being said, Twitter is still a great platform. Many use it as a news and information discovery network, marketers are certainly not leaving the platform (especially since Google is indexing tweets).

This has prompted the platform to make some changes to see if they make a difference to its current status.

Twitter Changes May-June 2016

Accessible Images

This change is geared towards people who are visually impaired. People can now add alt text descriptions to images within tweets. If you want to see how this works, in your Android or iOS smart phone or tablet go to Twitter > Settings > Accessibility. Then turn on “Compose Image Descriptions”.

When you add an image to your tweet, click “Add description” to insert the descriptive text.

Connect Tab

The “Connect tab” released in May, lets you browse people to follow and gives customized recommendations based on geo-location, activity, existing follower profile, and major interest accounts. Twitter is not where you should be following your friends. That’s what Facebook is for. Twitter is where you should be following your favorite brands and interests. This will keep your feed fun, relevant, and interesting.

140 Character Limit Changes

This is a celebrated change for all Twitter users. We all hated having to count characters on images and links when scheduling to Instagram. Especially, those of us who use a csv bulk scheduler. As things were, media links took up 23 characters of the 140, leaving us with 117. This was an issue especially because tweets with images are proven to get more engagement, retweets, and click thru.

Twitter recently announced that media (including images, polls, and videos) would no longer count to the 140 character limit. The same thing goes with an @handle (when replying to someone’s tweet).

While these are not a perfect fix, they are a huge step in the right direction.

Periscope “Go Live”

Live video is where it’s at. From Snapchat, Facebook, and even Twitter who acquired Periscope last year. Twitter has begun to roll out their “go live” button as they compose tweets. If you click it, you will be connected to Periscope so you can begin your live broadcast via Twitter.

Twitter has been a little slow on taking advantage of live video, but this could be a sign that they will be taking advantage of its power.

GIF Search

While images increase your engagement and click through…GIFs do even more. Twitter is making it easier for you to find GIFs. Just click a button & search. You no longer need to search for the perfect GIF, save it to your computer and then upload it to Twitter. I seriously recommend you take advantage of this feature.

Photo Sizing

As mentioned a few times here, tweets with images rule on Instagram. Twitter recently updated its size requirements. There is no more forced crop. Loving this change. There is also a new way to view with multi-photos in a collage.

Improved Anti-harassment Features

via GIPHY

Twitter is known for its trolls and it looks like Twitter is beginning to take complaints more seriously. Twitter has implemented:

  • A clearer definition of abusive behavior in its TOS
  • Better blocking, muting, and reporting abuse functions
  • A Twitter Safety Center and the Trust and Safety Council

 

We are loving this as a good starting point. What else would you put in place to bring Twitter back to its glory? Let us know in the comments below.

How to Manage Your Twitter Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Twitter. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.