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One of the most important things that you can do as a modern marketer is fall in love with something that direct response marketers have loved ever since the early 1900’s – the ability to measure your marketing and its impact: to test, tweak, and modify your marketing until you get the kind of conversion rate you’re happy with!

Unfortunately, a lot of otherwise smart and savvy business owners really aren’t all that comfortable with marketing OR measuring – and that’s why most have absolutely no idea about KPIs for social media reports or which KPIs to pay attention to and give the most weight to.

Obviously, that’s going to be a big problem – especially considering just how competitive today’s online marketplace really is. If you’re not measuring your results, you won’t be able to replicate the things that work…and revamp those that don’t.

Pay attention to all of the inside information we are able to share with you below and you’ll begin to understand EXACTLY which KPIs to include in your social media reports and which ones to really lean on when you want to know how well your social media campaigns are doing!

How to Measure Social Success

Have clear goals

You can’t measure success unless you have goals…good goals. A goal is not “become popular on Instagram”. Here are a few examples of good social media goals:

  • Increase click through to my website from Social Media to 30% during Q1
  • Increase click through to my website from Twitter by 15% in the next 3 months
  • Get 15 influencers to share my content during the first week of my social contest
  • Increase social media sales by 10% YOY
  • Increase my targeted (meaning either geo-targeted people who fit your target demographic) by 20% by year’s end

Note these goals have very specific number goals. All these goals should also include a time period.

Your followers and fans numbers are critical

One of the most important KPIs (Key Performance Indicators) that you’re going to want to pay a lot of attention to is the number of followers and fans that you have on your social media platform.

Before you get overly excited, you need to make sure that the current following you have is real and targeted. Why? Because these followers don’t convert. Sure, those big numbers look nice, but fake or untargeted followers will mess up your ROI.

Click here to learn how to tell if the followers your brand has are fake

You need to be able to market and advertise to real people, so once you have made sure your following is real and targeted, you need to work on building a stronger, bigger follower base. A HUGE note here. Not every business needs to be at 100,000 or 1 million followers. You should be measuring:

  • Twitter followers
  • Facebook likes
  • Instagram followers
  • Pinterest followers

What matters is the money that ends up on in your bank account…which leads us to the next social media success indicator:

Engagement KPIs are KEY

You really need to pay attention to engagement KPIs that include (but certainly aren’t limited to):

Clicks: How many people click through on your social media posts (use a URL shortener like Bitly – they’re Socialdraft compatible).

Comments: This is one of my favorite measurements. If people take time to comment on your social media posts, this means they are really invested in your brand. Pro tip – ask questions to increase your comments on your social media posts. 

Retweets: Retweets are awesome. It’s a very simple metric. How many people on Twitter have “forwarded” your tweet on their feed to their network of followers. Retweets give you a chance to be seen by that person’s entire Twitter circle who may, in turn, share it as well and even follow you. Retweets will usually (but not always include an “RT” at the beginning of the post, but will always include the retweet icon. The more retweets you get, the better.

Social mentions: If you are being @mentioned by others on Social Media, you should rejoice. The more mentions of your brand or business on social media (unless you’ve just been involved in a snafu) is a great thing. Keep an eye on the conversations that mention your company, this will give you a better idea of reach.

Social shares: You want your content to be shared all over social media. Think of each social share as a link to your content. The more shares, the better. Just as with retweets, they increase the chance that your article or message will be seen (and that an action may be taken) by the sharer’s social circle.

Website Traffic: 

How to get social media analytics from google

If you have not already set up Google Analytics, you need to. They can get pretty complicated, but we’re going to give you a simple place to get started. Once you have done set up your Google Analytics, go to Acquisition > Social > Network Referrals. This will show you how much traffic each social network is sending to your website.

Conversions: This (IMHO) is the most important metric. When you put out social media posts, does your audience do what you want them to? This is super important…but first you need to understand what makes up a conversion…sure, a conversion can be a sale, but it can also be:

  • a click thru
  • a registration for a webinar
  • a pdf download (in exchange for an email address)
  • a newsletter sign up

So make sure that you have a goal for each of your social media posts and that you measure the conversions on each of these calls to actions.

Sales: Speaking of conversions…this is the ultimate conversion, a monetary transaction. Each time you sell something (be it a physical product, service, or membership) – make sure you track where that sale came from organic traffic, paid traffic, or social media. If you’re noticing a decent number of sales from Social Media, then you’re doing a-ok.

Social Media Reporting

If you’re just getting started in social media, you may not have the time to do this all by yourself. Socialdraft offers great reporting (with white label options – so you can remove our branding and add your own) that includes all the basics to get you started on reporting including:

[fve]https://www.youtube.com/watch?v=SGqnX6zrnSE[/fve]

Facebook: Total Fans, New Fans, Unlikes, Top Views, page Impressions, and gender impressions, page views, post reach, impression demographics by age and gender, top country and top cities

Twitter: Overall followers, times you have been listed, favorites, daily interactions, twitter mentions, and audience demographics by age and gender

… And that’s just the tip of the iceberg!

These engagement details are of the utmost importance to track because they are going to let you know just how well you are resonating with your market, at least from a social media standpoint.

These are the KPIs to include in your social media reports when you want to really understand how effective your marketing is, how much you understand about your target market, and what you can do to better improve your marketing moving forward.

 

How to Manage your Social Media Accounts

Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft and any of its features, just click this link. If you’re ready to take us for your risk-free trial, simply click here to find the perfect plan for you.

Talk about a makeover. Our Facebook reporting is brand spakin’ new and you’re going to fall in love!

As always, if you are on the Business tier, you can white-label your reports and add your own logo. On top of that, you can download them as PDF to send to clients or bosses…AND your Facebook reports are saved right on the dashboard…

Socialdraft Facebook Reports

Here are the new and improved features of the Socialdraft Facebook Reports:

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FAN GROWTH

Socialdraft is a Social media dashboard that offers downloadable PDF reports that show Facebook Growth

Socialdraft reports are graph based to make it easy for you to analyze fan growth and loss. This graph will make it easy for you to hit up Facebook analytics, check out where there were spikes in gains and losses so you can replicate or avoid creating certain types of content. It’s also very nice because you can see if your growth is steady, or if it comes in spurts.

PAGE IMPRESSIONS

Socialdraft's Facebook reports are an easy way to understand your Facebook Impressions and access total and average Page impressions by day of week.

Socialdraft’s Facebook reports also give you an easy to understand break down of your Facebook page impressions.

Facebook page impressions are the number of times a post from your business page is displayed (not if the post is clicked). A single person can see the same post twice, and therefore see multiple impressions of it. For example, they may see it in their News Feed, and then on the page of a friend who shared the post.

Socialdraft’s reports let you easily visualize your Facebook Impressions, see when you have spiked and see the type of impressions (so you can analyze which type of content is performing better).

Social Media dashboard that gives you reports and analytics on your Facebook demographics

You can also see your demographics on Impressions by age and gender so you can better cater to your audience.

Socialdraft is social media dashboard with reporting that shows you what countries and cities your fans are located at

Socialdraft Facebook reports also show you the countries and cities where your fan base is located. This is incredibly important, especially for local businesses.

FACEBOOK PAGE STORIES

On socialdraft you can see people's stories

Facebook page stories are updates from your social circle about how they engage with pages. These stories appear on your feed. Socialdraft’s Facebook reports let you easily visualize how many stories were created daily by how many users.

Socialdraft shows you the types of stories that are shared by your fans

Socialdraft’s Facebook reports also show you how your fan’s stories are by type, as well as the demographics (age and gender) that is creating these stories including check-ins, mentions, and page posts.

YOUR CONTENT

Socialdraft shows you the content that performed best by impression, reach, engagement, talking, likes, and shares

Our brand new reports also show you your content, sorted from best to worst along with information including reach, engagement, talking, likes, comments, and shares.

How to Manage Your Facebook Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Facebook. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.