It’s really (REALLY) easy to kill a ridiculous amount of time on social media for what it comes to consuming it – but it’s even easier to rip through hours and hours staring at that little screen trying to find the right things to say and share when you are looking to post on social media!
This is especially true if you are responsible for figuring out how to take advantage of everything that social media has to offer from a marketing and advertising standpoint. Just trying to unlock the secrets of social media success can feel like a tremendously daunting task.
Thankfully though, when you take advantage of all the insight information we are able to share with you below about how to save time on your social media marketing (and when you utilize tools to save time on social media) that’s all going to be a problem of the past.
You’ll be able to transform social media into the moneymaker that it should be!
It’s going to be absolutely impossible for you to stick to a regular social media marketing routine without first creating a social media marketing calendar. Flying by the seat of your pants is the easiest way to make sure that you waste time. You’ll be caught off guard and end up running like a chicken without a head.
You’re going to want to really think about how you hope to leverage all of the different social media platforms out there, but you’re also going to want to think about how you can intelligently stringed together these different social media platforms to build a multifaceted marketing campaign that gives you the kind of conversion numbers you’re after.
On top of that, with the creation of a social media marketing calendar (one of the best tools to save time on social media) you’ll have to force yourself to stick to a rigid schedule. This will stop a lot of the procrastination that you’ve been dealing with. Click the link on the title above to get a full guide on how to create a social media calendar. It’s a step by step tutorial that will get you on the right path.
2) Use a Social Media Scheduler
Now that you have a set calendar, you need to be smart about how you post it. Logging onto five different social networks on a daily basis is not just a waste of time, it will distract you from all other things you need to do to run your business. Instead of doing this, pick up a social media dashboard like Socialdraft which lets you schedule to Facebook, Twitter, LinkedIn, Instagram, and Pinterest Boards. Sit down once or twice a week and schedule out all your content. If you’re an excel fan, you can pop in all the posts into excel, and upload them all at once. And, if you are really organized, you can categorize these posts so you can easily re-use them.
3) Make Finding Content Easier
Finding content takes tons of time. A great way to find good content is to see what others in your industry are discussing. You can use tools like Buzzsumo…and even Socialdraft’s photo search. Just enter a keyword for your industry and see the latest content that has been shared on Instagram. It’s a great place to get Inspiration. You can even share the content you find in seconds with a few clicks of the mouse.
4) Track Engagement
There are tools that will make it ridiculously easy to monitor mentions of your brand or business. Check them daily to see who is talking about your brand. Engage those people, amplify the good, and address any negative alerts so they don’t spiral out of control. If you’re on top of the situation, it can never surprise you and have you running around like a chicken without a head.
5) Hire someone to handle your social media marketing
If you are having a really tough time figuring out how to save time on your social media marketing, you’ll want to think about outsourcing this kind of work to someone else – and paying them by the hour!
This approach is not only going to clear your plate considerably so that you can focus on other higher leverage business operations, but it’s also going to force you to put a limit on the amount of time they spend on social media. After all, if you’re paying them by the hour you don’t want them wasting time, do you?
Just make sure that you are clear on your needs and that you ask them to be clear on their work. Good questions to ask:
A. How many hours per week will they work
B. How many social media posts will go out weekly
C. Is engagement included, if so, how much
D. Do you need to provide materials (images, write ups, etc).
E. How will they show their success (reporting, etc).
F. Will they be available for calls or are they only available via email.
We’ll have a more thorough blog post on how to pick a social media firm soon….but rest assured, this is one of the best and most underrated tools to save time on social media marketing for sure!
6) Arrange Regular Google Analytics Reports
Instead of haphazardly running Google Analytics Reports, make arrangements to receive regular Google Analytics reports to find out which social media platforms are sending the most traffic to your website.
7) Make Note of Your Most Popular Content
One way to save time on developing additional compelling content is to keep track of the content that has received the most shares in the past. Studying the nature of popular web pages and articles can provide insights on similar content that may also resonate with your audience.
8) Use Socialdraft to Simplify Tasks
With Socialdraft you can merge much of your social media activity and monitor review sites, social networks and blogs in addition to mainstream media. An all-in-one simple to use social media software app. Get smart information on the top influencers to engage with your social media posts on the Socialdraft calendar.
9) Cut Back on Email Notifications
Sorting through email notifications can be very time consuming, so be selective with what email notifications you choose to receive. It’s not necessary to receive an email each time someone new is following you on a given social media platform.
10) Choose Best Time to Post
Use the available analytics on your social media platforms as well as Google Analytics to determine when your brand has the most engagement on social media. That way you will reach the upper limit of your followers when you post.
How to Manage your Social Media Accounts
Socialdraft is an all-in-one Dashboard that helps you manage multiple Social Media Acccounts. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.