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Social Media is no longer new and smart business owners who market their companies online are always on the lookout for tips on how to maximize the efficacy of social media posts. Besides remembering to always employ the posting fundamentals, such as providing unique and resourceful information, empowering readers with valuable insights, and maintaining a baseline narrative that confirms you and your company as an expert source of information in your field, we have put together a set of tips on creating the perfect Social Media post. The idea here is to optimize your post so that your audience engages, shares, and completes the desired action you want them to take – regardless of what social media site you are posting to.

Tips on Creating The Perfect Social Media Post

These tips on creating the perfect social media posts will work across networks with a little tweaking. This includes Facebook, Twitter, Pinterest, Instagram, and LinkedIn among others. Let us review some of this valuable information.

Draft an Engaging Title

How to create a title that engages your social media audience

Your title should grab people’s attention, as it is the first thing a viewer will read. Remember to include any keywords close to the start of the title and try to keep it under 70 characters. I love Rare Earth and the titles for their videos are just so much better than the competition; after all…what’s more interesting:

  • How to Destroy People – That’s a badass title right there.
  • Why Japan’s Homeless Are Different from North Americas – Kinda vanilla, don’t you think?

Include Keywords




Make sure that relevant keywords are featured in the first sentence to grab people’s attention AND to make your post more easily findable by search engines.

Relevant Image

Don’t just let the social media site choose from metadata. Add a relevant image or graphic to make it more engaging for the reader and make your post more clickable and shareable.

Mind The Word Count

Some social media sites have limits. For those that don’t, keep your word count low. Why? The idea is to entice your audience so they take an action, be that share the post, click thru, or make a purchase. If you give them too much to read, then they’ll be reading – not taking that action. Besides, you know we all have short attention spans…so keep it short and simple.

Always Include a Call to Action

How to include a call-to-action on social media

Tell your audience what you want them to do. If you don’t they won’t do it. We’ve put together a few effective call-to-action examples to help you get inspired when you’re drafting your next Social Media post. Nordstrom makes it easy for their customers to shop from all their social media accounts.

Space out your posts

Don’t post the same content at the same time, you want to be conversational, but you don’t want to be a chatty Cathy. This is where using a good social media scheduling tool like Socialdraft comes in. Set 30 minutes aside on the weekend and schedule out a month’s worth of content in no time.

Include Links

Ok. You don’t always have to include links…but it is good practice to use links throughout your posting calendar that directs your audience to your site or to a place where they can take your desired action.

Share on Social

Yup. You read that right. Cross promote your posts on social media, particularly if you have one social network that outperforms the others. Use the other social networks as assistants to help that social network grow.

Be Smart About Naming Files

When you upload images, videos, etc…make sure they don’t have generic names like “MOV1234”. Give them titles that are relevant to the subject matter to make them more searchable.

Use Hashtags

The only network we don’t recommend using hashtags on is Facebook. That being said, hashtags are an important search optimization tools for social media. Including hashtags in your posts will help your content to get in front of more people by adding tags using keywords.

Use a Positive Tone of Voice

How to get more engagement on your social media posts

Yes, there are some brands that can go negative, but as a general rule, a positive tone of voice encourages engagement and sharing. Nobody wants to engage that Debbie Downer. We loved this example from AirBnB. They could concentrate on the negatives about staying in a hotel, but instead, they create an aspirational, completely positive post that can set people into daydreams about their next trip.

Be Informative

Give your audience a nugget of helpful knowledge that will make an immediate difference in their life or business…but make sure it is just a nugget and that you let on that there is more to be had. Tease your audience and leave them wanting more.

Track your Links

Use a service like Bitly so that you can get stats on which posts perform better and who is clicking through from which social network (Socialdraft is bitly compatible, so if you use our dash, you can get all the benefits of Bitly).

Think Mobile

Think about smart phone optimization for social media

Most people browse social media on their smartphones and mobile devices. Keep your images clear and simple so they are easy to understand and read. Text should be kept to a minimum, it should be large and clear. The absolute best Pinterest image in the example above is the dog image. It considers that Pinterest likes portrait orientation and that it takes up the most real estate, it is attention-grabbing and tells you exactly what you will click through to.

Engage

If you build it they will come – this phrase does not apply to social media. You either need to pay for ads OR you need to get out there and engage your target audience. Build relationships in order to see an ROI.

Post at Optimal Times

Check your analytics to find out when your audience will be listening. If you post when your customers and fans are offline, you’re wasting your time.

Don’t Talk At Your Audience

Instead of always talking at them, ask them to engage by using questions, polls, and figures.

Mention People

At mentions are effective on social media posts

Don’t be shy about mentioning people when you can. It’s a great way to engage them and to get them to expand your reach. If you’re a hair salon, at tag that shampoo line you used on the last person you posted to Instagram.

Share Content from Others

Be it retweets, link shares, or reposts…share content from others that is relevant to your audience. You’ll make friends since you are helping verticals to get in front of your audience and you’ll be providing non-promotional value to your fans and followers.

Edit Your Photos

Better images get more engagement

There’s no excuse for posting ugly images. You no longer need to be a photoshop wizard to edit your images. Use other apps to enhance photos and wow your audience, we’ve got a list of our favorite, easy-to-use photo editing apps here. Just look at the example above. The image on the top left-hand corner is hard to see, it is unappetizing. The image on the bottom center is clear, crisp, and definitely drool-worthy.

Rule of Thirds

This is probably the most simple and most effective photography tip ever. Put the subject of your photo in only two-thirds of the screen. Your images will look sooooo much better.

Reply

If you were at a party and someone spoke to you, you’d reply. Do the same on social media. Go beyond replying and start off by sending personalized notes to people who have liked/commented to drive two-way conversations.

Be Silly

That crazy egg managed to get tons of social media exposure. You can too. Just be smart about being silly from time to time.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one Social Media management tool. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions? Open up a chat on the bottom right-hand corner and ask.

Isn’t it amazing how social media has evolved? It started what seems like ages ago with Geocities in 1994. Then, Friendster hit the waves followed by the ever-famous MySpace. Today, we’ve seen the rise and fall of Google+, Vevo and so many more…but there are a few social networks that have outlasted the rest: Facebook, Twitter, LinkedIn, Instagram, and Pinterest seem to have the strongest staying power. IF you are just jumping on board and need to quickly build your Social Media following, read on. We’ll give you some tried and true techniques so you can not just grow a following, but grow a following that is targeted and converts.

24 Tips to Quickly Build Your Social Media Following

Social Media is the New ”World of Mouth”

You had to know things were changing when Beyonce skipped traditional press to launch her new album on social media. She skipped the middle man and went directly to her fans and followers…and she killed it! How much did she slay? Let’s take a look:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store




* It was iTunes fastest selling album worldwide

But Social Media Takes Time & Consistency

Those who expect to go on a social media site and become an overnight success should expect to be disappointed.

Success on social media requires strategy, consistency, and persistence. It also requires diversification. Relying on only one network can really be risky. Snapchat’s fans recently rebelled. What would happen if that was your only marketing channel?

Facebook Growth Tactics

Hate to confirm what you already know, but growing organically on Facebook is a more difficult task by the day. It is evolving into a pay-to-play dashboard, but that does not mean that you can’t win on Facebook.

You’re going to have to get creative. Let’s look at some ideas to help you game engagement and reach that ever elusive targeted audience:

Run contests

Contests are exciting ways to bring engagement to your Facebook page. Just remember that people have content fatigue, so that fee piece of pie at the end of a meal is not going to get people excited. Make your prize truly amazing. Collaborate with other related businesses to make the prize something to get really excited about.

Provide premium content

This means creating content outside of regular Facebook posts. Think about creating a free e-book, a really cool video, or some sort of content to provide a value to your audience.

Activate a Facebook Plugin on your blog or website

Blogging and website platforms like WordPress have a range of Facebook like plugins. Activate these plugins to launch once someone has been on your site for about 30 seconds to a minute. If they are there that long, it means they are interested in your content. Launching them too early will probably make them click off page and hurt your time on page. When executing this tactic, always remember to keep a balance between capturing that like so you can retarget & keeping people on the page.

Create Inspiring Content

Test to see what content will drive “likes.” Oftentimes this can be inspirational content. Back in the day, images of Inspirational quotes would do, but these are trite now. Create a powerful video and upload it directly to Facebook to get the most engagement and shares possible.

Engage Your Audience

If there is anything you can do (outside of paid reach) to grow your audience is to engage. Respond to comments, but don’t stop there. Get out to pages that cater to your audience and comment and like their posts. Each comment is like Facebook link building, it gives people another way to reach your page.

Mobile optimization

Include like buttons on your mobile app and website so that when people they are using your app or perusing your website they can like your Facebook page

Pay

Run ad campaigns and promote posts. Facebook has some of the best targeting options (outside of Google), so if you target properly you can grow an audience that converts.

Use Pop-Ups

Especially after videos on your site. Once people have watched a video, prompt them to like your Facebook page. It’s a great way to get more likes.

Twitter Growth Strategies

Twitter plays by its own rules. It recently discarded its 140 character limit and has become a political battleground. Many poo-poo Twitter and say it’s over. We love it and we convert lots of users on the dashboard. It gives you a direct way to reach your audience, so if you’ve been ignoring the network, perhaps it is time you give it another try. Let’s discuss how to grow a targeted following on your Twitter account:

Optimize Your Bio

Take time to make sure your profile and “Bio” are to the point. Use keywords to attract followers in your niche.

Tweet, Tweet A Lot

Tweet more often. The timeline is always moving and your audience will be on at all different times. This is one network where more is more. We tweet around 10-15 times per day.

Use Hashtags

Hashtags are Twitter SEO tools. They are a great way to get found and to expand your tweet visibility.

Use a Scheduling Tool Like Socialdraft

Schedule and automate tweets. We recommend 80% lead & influencer content followed by 20% of your content split between evergreen & promotional. Spend the rest of your time engaging.

Share Plenty Of Influencer Content

Make lists of influencers. Share their content via scheduled posts and retweets. Always include an @mention so they get a notification whenever you share. This is a great way to start up a conversation.

Take Part in Twitter Chats

Twitter chats are a fantastic way to reach your target audience. Join some, or start one of your own.

Find New Followers

Twitter will suggest followers according to those you follow and engage. This is an underused tool you should take advantage of.

Tweet Valuable Content

Don’t bore your audience by always tweeting about yourself. Think about their problems and craft your tweets so they are the answer to their problems. If you can provide a value to your Twitter audience, your account will grow.

Cross Promote

Promote your Twitter account everywhere. Make sure it’s visible on your website, business cards, and that you cross-promote on other social networks.

Instagram Growth Techniques

Who knew Instagram would become the fastest growing social network. Its simplicity (and the Facebook team’s strategy) have grown this network exponentially. However, this means that there’s a ridiculous amount of competition. You need to work smart and consistently to grow your Instagram account. Let’s dive in:

Use a Scheduling Tool

It’s easy to forget to post to Instagram, use an Instagram scheduler like Socialdraft to make sure you post consistently.

Engage

I cannot stress the importance of engagement. You can have gorgeous images, but if you don’t get out there and engage you’re not going to grow your Instagram account. Engage on hashtags, location, and on followers of your competition.

Run contests outside of Instagram

No matter what network, contests are a great way to gain followers. Run your contests on Instagram and promote them on all other social media. Think about running a repost campaign. This way your community creates the content and helps you share it to their audience. Socialdraft has a great repost tool on the dash to make this easier for you.

Display Instagram Your Site

There are fantastic plugins that allow you to display your Instagram feed on your site. It’s a fantastic visual tool to help you capture people who visit your site so you can remarket them later.

How to Manage & Build Your Social Media Following

[fve]https://www.youtube.com/watch?v=BFhLPXZ4XbA[/fve]

Sure, you can do this all manually, but there are tools out there to make this easier for you. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule posts to multiple Facebook pages, Facebook groups, Instagram & Twitter accounts, LinkedIn Business Pages, and Pinterest Boards
  • Schedule GIFs to Facebook and Twitter
  • Have multiple people create and post content w/ different permissions
  • Search Instagram hashtags, and repost to all connected social media.
  • Engage on Facebook, Twitter, and LinkedIn via the feed
  • Manage your online reputation
  • Assign tasks to team members
  • and much more

Ready to check us out? Sign up for your risk-free trial!!!

 

According to research published in the Global Web Index report for 2015, the average person has five social media accounts and spends more than an hour and a half browsing them each day.

And while most smart and savvy marketers and business people have already begun to take advantage of everything that social media has to offer, nonprofit organizations are just now really starting to understand how potent a channel of communication this can be to help them improve their reach.

If you are looking to learn how nonprofits can use social media, or want to put together an effective social media nonprofit guide, hopefully the inside information we are able to share with you will be beneficial!

1) Outline your social media goals in advance

It will be absolutely impossible for you to make the most of social media for your nonprofit without first understanding EXACTLY what you hope to achieve on this social media platform to begin with.

Most nonprofits utilize social media to:

  • Share news about the nonprofit
  • Educate individuals about the cause and mission of nonprofits
  • Leverage the reach of social media to improve fundraising
  • Take advantage of tools for smarter employee recruitment

When you learn how nonprofits can use social media to do each and every one of those (and so much more) you’ll really be able to improve the reach that your nonprofit organization enjoys. But you have to be crystal-clear before you dive right in.

2) Laser target your ideal audience

Secondly, you need to be 100% certain that you really understand your ideal audience and that you choose to communicate with them – and ONLY with them – when you post to social media.

How do you do this? Check Google analytics. Find out about the people who are currently visiting your website. This needs to be your starting point to see who is coming to the website and is already interested in your cause. Google Analytics will give you age, gender, lifestyle interests, as well as what they consider themselves to be. Then, if you have the resources, get out there and do some surveys so you can get more in depth information on your perfect demographic.

Use this information to form the tone of your posts so that they resonate specifically with that audience. The beautiful thing about social media is that it feels like a personal one-on-one conversation, when really you’re able to disseminate your message to hundreds of millions of people all over the world. Personalize your posts and make sure that they are targeted to your ideal audience, and you’ll be able to write your own social media nonprofit guide!

3) Take advantage of the right social media platform for your specific needs

Finally, you want to be smart about utilizing the right social media platform for your specific message.

Facebook is a bit of a “catchall” social media platform, whereas LinkedIn is more specific towards businesses and those looking to build their professional network. Twitter is ideal for sharing news instantly, whereas Instagram really allows you to visually show the work that your nonprofit is able to do around the world.

While the best case scenario is to be active in all social media networks, it is best for you not to spread your already thin resources too thin. If you are active on multiple platforms, use a tool like Socialdraft that lets you schedule to multiple networks all at once.

Use the right social media platform for your message and you will dramatically improve your results!

4) Create your content

Think about the voice you will use with your audience. This should be determined by your research on Google Analytics. You need to have a consistent voice on your posts throughout the various social networks, and said voice should match that of your website and other marketing channels. Consistency is key here.

Once you’ve figured out your voice, you need to come up with a posting schedule. The frequency varies by network…and you should test out the best frequency and posting times, but the following guide is a good starting point for the most well known social networks:

Facebook: Once a day

Facebook Groups: 1-2 times daily  & tons of interactions

Twitter: Minimum 3 times per day (optimal 8 times per day)

Instagram: 1-3 per day (start with 1 and test out what happens once you increase frequency)

LinkedIn: Once per day to the Non-profit company page, multiple interactions in relevant groups

Pinterest: 3-5 times per day.

Again, save time by using a tool like Socialdraft to schedule your posts.

5) Measure Your Results

Once you’ve started posting, check out how each post performs. Does it get engagement, does it get likes? Are people sharing this content? Analyze the unsuccessful ones too. Figure out what makes a post a failure, and what makes a post a success. Adjust your strategy to replicate those posts that performed best.

6) Focus on Engagement

It’s important to focus on engaging your audience by answering questions, replying to comments and joining in on conversations. Don’t use social media as a one-way platform to broadcast your content. Asking questions in your social media posts will encourage interaction and lead to more responses.

7) Start a Wikipedia page

Creating a Wikipedia page can be a fantastic way to bolster your position on search engine result pages (SEO). You can create a page by going to the entry creation page at Wikipedia.

8) Request a social media profile

In order to add possible donors to your donor database, add an extra field in your signup form and then add the social media info in your donor database.

9) Check your social media accounts often

Check your social media accounts at least three times a day in order to be aware of any recent developments. Be sure to reply to questions and comments and join in on conversations.

10) Share your content more than once

When you take the time to create quality content, you can increase the chance that more of your fans will view your content by posting it a second or third time at different times of the day and weekends. Just vary the content by adding an image and/or fresh hashtags.

Snapchat, a video messaging application used daily by 100 million people, has really exploded in popularity. Snapchat is now used to follow 2016 presidential contenders, the White House, as well as celebrities and news outlets.

Basic Guide To Using Snapchat

What is Snapchat

Snapchat differs from your run of the mill Social Media networks in some interesting ways. Snapchat users can take photos, record videos, add text and drawings, and send them to a list of recipients. These photographs and videos are known as “Snaps”. But users can set a time limit for how long recipients can view their Snaps, from 1 to 10 seconds, after which Snapchat claims the Snaps will be deleted. Snaps can either be directed privately to specific friends, or to a Story. For snaps sent privately, a time limit is set. Some have claimed that in contrast to other messaging apps, Snapchat’s messaging function is more “conversational” rather than “transactional.”

Considering the rapid deletion of private Snaps, you can imagine how much more raw and privacy-sensitive the content is. But beware, because according to Forbes, Snapchat photos do not actually disappear, and the images can still be retrieved after the time limit expires. So as with anything you put online, no matter what is said, it will live on forever.

The “My Story” feature allows users to collect Snaps into storylines for their friends, or to the public. Stories are viewed in chronological order, and each section is accessible for 24 hours. There is also a “Live stories” feature which allows users on-location at specific events to contribute snaps to a montage advertised to all users.

Snapchat — Three Ways To Communicate

Snaps

Snaps are photos or short videos sent to one or more friends that are deleted in 10 seconds. These sent and received snaps are located to the left of the home screen. Snapchatters can choose to have their photo or video saved in their phone’s photo gallery or just sent to friends. By default, Snaps disappear from the screen once they are viewed – unless your friend decides to keep it, such as with a screenshot or separate camera (this is considered crass, but still done).

Story

Snaps arranged into chronological storylines that won’t self-destruct for 24 hours, located to the right of the home screen. To create a Story, a user chooses to add their Snaps to their Story. Depending on their privacy settings, the photos and videos added to a Story can be viewed by either all Snapchatters, just the user’s friends, or a customized group.

Chat

Chats are one-to-one text chatting. Like snaps, they appear to the left of the home screen. If you navigate away from the chat screen, you lose the thread forever.

Three Screens – home, left and right

The app’s main screen is a live view from your phone’s camera. Swipe down on that camera screen or tap the ghost icon to reach your Profile screen.

Chats and snaps appear to the left of the home screen.

To the right of the main screen, you can view storylines. From the same screen, you can view Discover for stories from Snapchat’s partner media outlets, including Vox, People, and CNN.

How to Create and Send Snaps

Taking Photos and Videos

The button to press to take a photo or take a video on snapchat

The button shown above is the most important element of Snapchat. You can use it to take photos and videos.  To take a photo Snap, tap the button. To record a video Snap, press and hold the circle for as long as you want the video to be.

To delete your Snap, tap X in the top left corner.

Drawing and Adding a Caption

You can add text, emojis, and draw on a snapchat post

To draw on your Snap, tap on the pencil located in the top right corner. You can change the colors of the pencil by clicking on the color scale.

To add a caption, tap the middle of the screen and enter text. If you tap the “T” again, it will make the text larger. Tap anywhere (or press ‘Done’) to exit out of the caption interface.

To add an emoji, tap the box and choose your emojis.

How long can a snapchat picture last

To set the timer for a photo Snap, tap the timer icon in the bottom left corner and select the amount of time you want your Snap to last, but note that we can’t guarantee the Snap will only last for this amount of time and the recipient could take a screenshot of the Snap.

Once you’re ready to send, click the arrow on the bottom right-hand corner. Select a single friend or group of friends and send.

Finding and Adding Friends

Adding Friends Who Have Added You

How to accept friend requests on snapchat

When a friend adds you, the ghost icon at the top of your Camera screen will turn yellow. Tap it to go to your Profile screen. To add a friend who has added you, tap ‘Added Me’ in your Profile screen. Here you can add a friend that added you by tapping on the “+” icon next to their name. It will turn into a “✔”.

Adding Friends From My Contacts

How to invite your contacts to become friends to snapchat

To find and add friends from your device’s contact list, tap ‘My Contacts’ in your Profile screen. All of your phone contacts with Snapchat accounts will be displayed, along with friends who don’t have Snapchat, who you can invite to use the app via SMS ?.

Searching for Friends

To find and add friends who aren’t in your list of contacts, tap ‘Add Friends’ in your Profile screen. Here you can search for your friends by username or from your address book.

Posting Stories

Press down once on the circular camera button to take a photo. Hold down to shoot video. Avoid horizontal video otherwise, people will have to hold their phone sideways for your snap.

When the camera is pointed at your face, hold down on the screen for a selection of special effects based on your facial movements.

Once you’ve obtained your photo or video, tap the text icon. Insert emojis by tapping the emoji sticker button and add a sketch or arrows with the doodling tool.

Then swipe right to add a timestamp or a location-themed sticker. Tap the arrow at the bottom right to send it to one or more friends or add it to your story.

Geofilters

Geofilters are a fun way to share where you are through filter overlays. They are specific to neighborhoods and special locations. While the unique designs of Geofilters will change from place to place, you can find them in a few big cities around the world to start.

How to access Geofilters

First, you’ll need to enable your device’s location services for this feature.

For iOS devices:

Go to Settings > Privacy > Location Services and turn on for Snapchat

For Android devices:

Go to Settings > Location > Turn on

To enable Filters on Snapchat

Go to Snapchat Settings.

To enable Filters on Snapchat

Go to Snapchat Settings.

Tap on “Manage” under Additional Services.

Tap the button to the right of the “Filters” feature to turn it on.

You now have access to Geofilters!

To add a Geofilter to your Snap

Swipe right on the Snap preview screen to check out which ones are around you now.

GhostCodes

Ghostcodes is an app that allows you to find and follow people with similar interests. With Ghostcodes, you can upload your snapcode image and create a descriptive profile that includes your interests. You can also provide links to your other social accounts.

Key Performance Indicator (KPI)

In order to evaluate your Snapchat strategy, there are a few basic components you can monitor, such as how many people are taking screenshots of your content, how many people are viewing your Snaps, track how many customers are buying your product, and you can also determine what Snaps are holding audience interest and which are not.

Showcase Your Brand on Snapchat

You can use the Story page to showcase your brand by creating Snapchat Stories that feature Special events, and employee interviews. You can introduce new products and services, and share coupons and discount codes on your Snap Story to get more customers. You can send Snapchat traffic to your website via images and videos by way of a Snap Story, and then instruct people where they can go to find your post.

Snap Memories

Since saving every Snap can time-consuming, you can use Snap Memories which is an app that saves all of your Snap Stories in one place so you can share them on other platforms, or keep them as a record of your content.

There are many reasons why social media is the perfect promotional web tool for restaurants, but one that stands out is that social media has become increasingly obsessed with food. With social media, restaurants can gain exposure, cultivate potential customers, and instantly communicate with current customers.

Surprising Restaurant Social Media Uses

Customer Service

In fact, larger brands have discovered that being responsive to consumers on social media is one very important way to provide great customer service and build real relationships with customers by engaging them in conversations.

Starbucks uses one-on-one customer engagement across their social media accounts, and responds to criticism as well as welcoming positive feedback. They also started an additional account, @MyStarBucksIdeas where customers can submit their ideas for making the Starbucks experience better.

Need a few more ideas on how to use Social Media for customer service? Click here.

Using Hashtags in Menus

 

Menu of Mingo Kitchen Aid

Mingo Kitchen & Lounge

If you go outside the box, customers will take notice…and more importantly, take part. Need an example? Mingo Kitchen & Lounge, a restaurant in Las Vegas includes a hashtag next to every single item on the menu. This makes things fun and subtly gives customers a call to action.

The tags used at the restaurant could be simple and more marketing focused. For example, he could use the restaurant’s name, but the restaurant uses offbeat tags making things fun for his audience. The open-faced fried-egg sandwich, for example, is tagged #FixYoFace, while the “Snoop Dogg”-style hot dog is tagged #DoggyStyle. “I wanted some of the hashtags to be a little risqué,” Collaso – the restaurant’s owner says. “That way people are shocked a little bit.” So far, the reaction has been great, and Collaso says people love it. “The first time they go there they die laughing.”

How to get customers to post about you on social media

Collaso has even instructed his staff to use Instagram during their shift. The goal is to bring Mingo into a social media world that’s increasingly becoming obsessed with food. “People love food photos. It really does bring people in!”

Best part? It works. If you look on Instagram at their location, you will see tons of images that are posted not by the restaurant, but by staff and patrons. That simple strategy gets their team and customers to become a marketing army for the restaurant. It’s quite smart.

Using hashtags in menus can result in more social shares from customers

Culinary Dropout

Culinary Dropout casual has a “Vices” cocktail menu that begins with a full-page story about how much the restaurant loves you as a customer. At the bottom, you’re encouraged to share your experience by using the hashtag #DropoutLovesMe.  Again, this is not a branded hashtag, but a fun and exciting hashtag that encourages diners to have fun in sharing their experience.

Social Ordering

American chain restaurant, Wingstop has partnered up with Twitter and Facebook to offer online ordering via their platforms. Before this feature was available only to larger brands and businesses, but now, it is open to many more restaurants. Facebook recently announced a partnership with platforms including EatStreet, Delivery.com, DoorDash, and Olo to essentially launch a Facebook food ordering feature. Expect more of these in the future and keep this in mind as a way to increase your revenue.

How to Manage & Grow Your Social Media Accounts

 Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Monitor your online reputation
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?