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If you are a dentist and you are not using Social Media you’re losing out on massive opportunities. Social media sites such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are free to use. This means your ROI (return on investment) for just one paying client can be HUGE. Better still, social media is no longer dominated by the young. Older people are getting onto social media each day. This is HUGE when it comes to new patient potential in multiple demographics.

Why Your Practice Needs Dentist Social Media Marketing

Here a few social media stats to better frame the scene:

  • Facebook alone has more than 1.94 billion monthly active users
  • 80% of all American adults actively use social media
  • 23% of all time spent online is on social media websites.
  • 64% of Twitter users & 51% of Facebook users are more likely to purchase from a small business they’ve seen on social media

Social media websites are a great way to advertise your business, connect with patients, and get more visibility for your dental practice. What exactly are the benefits of Social Media Marketing for dentists?

  • Social Media Affects SEO rankings
  • Educate current and potential clients about your offerings
  • Increase patient retention
  • Highlight cosmetic treatments
  • Encourage referrals

How Social Media Affects SEO Rankings

Facebook, Twitter, And Google Plus May help with web rankings

Although it has not been confirmed, search engines are using social signals to determine search results.  Search engines such as Google will factor the quality and size of your social media accounts into their results. A healthy following (relevant followers and a robust number of followers) shows search engines that you are creating quality content, something that is very important to said search engines.

Pro Tip: make sure that your SEO keywords are included in profiles, headlines, links, and bios for all your social media profiles. Include these keywords in your status updates

Social Media sites can help Dentists get customers

On top of this, you need to consider each social media site as a mini search engine. Grand Street Dental in NYC understands this and uses hashtags on Instagram to increase their chances of being discovered. Whenever someone searches for the hashtags that the account has used in their post, this practice has a chance of being discovered. This includes location, industry, and branded hashtags that will yield a view that can be converted to a paying customer.

Educate Patients & Highlight Cosmetic Treatments

Dr. Richard Marques does a great job educating current and potential customers on his Twitter account under the handle of @Ask_The_Dentist. His profile encourages people to ask questions via DM, and he shares content like this video which educates clients on the services he provides. This type of content can be shared on almost any social network.

Increase Patient Retention

The Singing Dentists knows what Dentist Social Media is all about. Yup, he’s a real dentist who is known for his singing. He creates videos talking and singing about dental health. Notice how many views and shares these video gets. It’s a great way for him to market his brand and his practice. Perhaps you don’t have a great singing voice, but there are tons of other types of posts you can create on Social Media to show the human side of your practice. This type of post will create a connection with your current clients who will then share your content to their social circle. It keeps them loyal to your practice AND gets them to market your services. Pretty neat, right?

Social Media Tips for Dentists

Use A Scheduling Dashboard

Using a social media scheduling calendar will keep you organized. Just like your practice, social media needs to be carefully planned and executed. With Socialdraft, you can control the dashboard, give access to either your social media firm or your in-house marketer and have control over what is being published to Social Media. You can pull reports, engage your audience and much more.

Review Your Website 

Start off by making sure your site is responsive. You want to make sure that all the traffic you drive from social media counts. If your website is slow, people are likely to bounce, and Google will drop you in the search results.

Enable social sharing plugins to make it easy for your audience to share your blogs on social media. Also, make sure that your social media accounts are easily located at the top of your website.

Post Often

If you’re short on time or manpower, you don’t need to publish daily. Remember that the quality of the content is more important than the frequency. However, if you use a dashboard such as Socialdraft, you can use CSV sheets to schedule evergreen content such as yearly holidays, treatment reminders and more.

Keep Your Branding Consistent

Make sure that the aesthetics of your social media accounts match that of your office and in-house marketing materials.

Show Off

If you are mentioned on a blog, newspaper or dental publication, don’t be shy. Share that all over social media. When your customers leave you a nice review on Yelp, go ahead. Share it. It’s easy with Socialdraft’s alert system. It lets you know every time you’re mentioned online.

Offer Sweepstakes and Contests

Skip the Groupons, these tend to bring in one-time deal seekers. Instead, offer discounts and deals to patients who take social actions – such as tweeting their beautiful smile and tagging your Twitter account.

Have questions about Socialdraft? Open up a chat & we’ll be more than happy to answer.

 

 

Social Media is just like baseball, it’s only fun (and lucrative) if you keep score. You need to know what’s working and what is not so you can actually yield an ROI from your social media activities. That’s why at Socialdraft, we are always reviewing how we can make reporting better for you. We take your Facebook and Twitter activity, analyze it, and provide you with easy to generate reports you can use in-house, with co-workers and with clients to measure your success. Socialdraft Twitter reports give you insights into how your brand performs and what you need to do to be successful in social media. Our latest Twitter reports update includes a brand new, clean & gorgeous look & new features.

Twitter Reports Update

*Saved reports: Any report you generate will stay on the dashboard until you decide to delete it

*Generate reports consecutively: You can generate more than one report at at time (if you generate a lot of reports, it may slow down the process a bit).

*Delete reports: Once you no longer need a report, you can delete it from the dahsboard.

***Upload Logo: Those who have plans with white label options will be able to upload their custom logo to reports (as always).

How to Generate Twitter Reports

How to pull Twitter reports on Socialdraft

  1. Click “Reports” on the left side Nav Bar
  2. Select “Twitter”
  3. Upload your Logo (if you have a white label plan)
  4. Choose your from & to dates
  5. Select the Twitter account you’d like to pull the report from
  6. Click “Generate Report”
  7. Wait for the report to proccess
  8. Click the “Eye” to view the report
  9. Click “download” to download
  10. Click “delete” to delete

If you have any questions on our reports, or would like to see new data on reports, just open up a chat and let one of our customer service reps know.

If you’d like to take Socialdraft for a risk free test drive, just click here. 

We recently wrote an article outlining all the Twitter stats that show that the network is not dead. If you’re not getting an ROI from Twitter, it’s probably because you’re using it wrong. Today, we’ll be outlining some very simple ways you can use Twitter so you can connect with the right people AND get an ROI from the time you spend marketing on Twitter. We’re going to start with the simplest Strategies to Increase Twitter Engagement and then get down to the really juicy stuff.

Strategies to Increase Twitter Engagement

Tag People

How to get influencers to retweet you

It seems so simple, but so many people forget to do this in their tweets. If you are sharing someone else’s content – be it a brand, influencer, or vertical –  take a few minutes to find their Twitter @handle. Add it to your Tweet. This can increase your chances of retweets, mentions, and direct messages. This takes a few seconds and is so ridiculously effective.

Include Links (in the middle of your Tweet)

If you want more clicks from Twitter, include them in the middle of the tweet

Sure, tweets without links “perform better”, but that’s in terms of reach within the network. If we’re talking ROI, and if your ROI is measured by click thru to your website, then you need to make sure that you include links in your tweets. Make sure that when you add the link to your tweet that you take a few seconds to either choose the best image for the tweet (super easy to do on Socialdraft – you can just scroll through until you find your favorite), or that you add a custom image to attract more people to the tweet. Why do we tell you to add your link in the middle of the tweet? That’s because when you do this you have a 26% higher chance that it will be retweeted as opposed to placing it at the beginning or end of your tweet.

Reuse Evergreen Content

If you’re not creating evergreen content, you should be. Especially if you’re marketing on Twitter. The nature of Twitter is fleeting. The feed pushes down content, so unless someone is clicking on your profile, the chances of them seeing a post from an hour ago are low. If you use a system social media scheduling tool like Socialdraft, you can place all your evergreen content into CSVs. Then, on a monthly basis, go in and update your write ups just a touch as well as your images. This will keep your content feeling new and will save you so much time on content creation so that you have time to do what matters – engage.

Start Periscoping (or broadcasting live)

Every social network is sending tons of organic traffic to those who take the time to create native live video on their network. If you run events, then Periscope is the perfect option for you. Run a Periscope live-stream and when you’re done make sure you embed it onto your website.

Check Trending on a Daily Basis

Twitter trending is a powerful social media tool

Twitter trending is awesome. If something is trending on Twitter, it is a good idea to think about how to integrate it not just on Twitter, but on the rest of your social media accounts. Check your trending, see what items may relate to your brand, click over to the tweets for that topic and engage.

Run Twitter Polls

Polls are awesome. They take seconds to create and can have a huge impact on your reach and influence on Twitter. Think of Twitter as a HUGE focus group. If you need feedback for your business, Twitter is a great place to get it.

RELATED ARTICLE How to Create a Twitter Poll

The cool stuff about trending is that it is somewhat custom. Twitter trending shows you what’s hot based on your location and the people you follow, but it also includes items that are trending worldwide.

Start Creating Native Video

You can now post up to 140 seconds of native video to Twitter. This gives you way more time to engage and educate your community. A few ideas for you is to implement a weekly founder’s video, run live videos from events or give quick video tips to your followers.  t.

Use Twitter Moments

Twitter Moments is a great story telling tool. It allows you to showcase moments from events, chats, and topics. What’s better is that you can embed these into your blog posts to give context and increase your time on page. When you do create a Twitter moment, make sure to push it out with a tweet linking to the Twitter Moment. People will know it is a Twitter moment by the lightning bolt in the tweet.

 

 

Twitter polls are super easy ways to garner engagement and increase your social media influence scores. The best part is that they are super easy to implement. They were introduced in 2015 and we absolutely love them. They are a super easy way for people to engage with you (they just need two clicks). This means that participation is usually high. Twitter polls are great for asking for feedback (great alternative to a boring survey), increasing your influence, and for having fun. Keep reading for a full tutorial on Create a Twitter Poll.

How to Create a Twitter Poll

Twitter poll tutorial

Creating Twitter polls can take less than one minute, so they are super quick to create. Here’s your step by step guide on how to create a Twitter poll and how to market it to get the best results:

Start a new Tweet

Click the “Add Poll” icon

Create a poll question (140 characters)

Add up to 4 suggested answers  of 25 characters

Choose the duration of your poll (up to 7 days)

Add relevant hashtags: Combine hashtags that let people know this is a poll #twitterpoll #poll #polloftheday with hashtags that are related to your industry or that particular post.

Pint the poll to your profile

Cross promote on other social networks

Ask friendlies to retweet & participate

Embed on your blog

When your poll is live, you will be able to see answers in real time, at the end of the poll duration, the people who took part get a notification prompting them to see the results. Great way to get people to come back to your profile.

 

We all keep hearing that Twitter is dead, but this is not the case. Twitter is still very much relevant and has value to offer those who use it right. If you’re just using Twitter as a dumping ground for links, then you’re not going to get any benefit from the platform. If you still don’t believe me, read on. We’ve pulled some stats and data on Twitter from 2016 so that you can see just how much you can benefit in terms of engagement, brand awareness, and sales (yes, sales) if you use the platform right.

Sources for Our Twitter Statistics For 2017

WHO USES TWITTER?

Twitter is a valid social network for marketing

Here we will discuss what the typical Twitter user is. There are currently 317 million monthly active users. That’s a lot of people, and before you start to tweet and engage, you need to understand who they are, what they want and how they want it.

Twitter Users Are All Over The World

Twitter has a strong global audience. The network supports over 40 languages and more than 79% of Twitter accounts are located outside the USA. But you don’t have to worry if you have a US based audience. 67 million Americans use Twitter (that’s 24% of the US population that uses the web). If you are wondering what countries are the heaviest when it comes to Twitter use:

  • USA – 67 million
  • Brazil – 28 million
  • Japan – 26 million
  • Mexico – 24 million

Twitter Users Are Young

  • 36% of online Americans who are Millennials use Twitter
  • 23% of online Americans who are 30-49 use Twitter
  • 21% of online Americans who are 50-64 use Twitter
  • 10% of online Americans who are 65+ use Rwitter

Twitter Users Are Educated

People who use Twitter have either gone to college or are working towards their degree. 29% of online Americans who have earned a degree use Twitter. 25% have some college education and 20% have a high school diploma.

Twitter Users Have More Money

All that education has paid off for Twitter users.  It means that Twitter users have more money to spend. Here are some stats on the financials:

  • 30% of online Americans earning $75k+ use Twitter
  • 28% of online Americans earning between $50k-$74k use Twitter
  • 18% of online Americans earning between $30k-49k use Twitter
  • 23% of online Americans earning less than $30k per year use Twitter

Both Men & Women Use Twitter

  • 24% of American men online
  • 25% of American women online

They’re on Mobile

Yup, Twitter users love apps. 58% of Twitter users installed apps within the last 30 days.

HOW DO THEY USE TWITTER

Mobile access leads the way when it comes to accessing twitter

Now that you understand who the people using Twitter are, let’s get down and dirty into how they use the platform:

Twitter Users are Repeat Offenders: Yup, 71% of Twitter users check it out more than once a day.

Twitter Users are Big About Mobile: 82% of Twitter users hop on from their mobile phones and tablets. Only 39% use it on desktop. This means that you need to keep mobile in mind when creating posts and images. Are your images easy to read on mobile? Is your font too small…Oh yeah, and 90% of all video views on Twitter happen on a mobile device.

They Tweet (a lot)

There are over 500 million Tweets sent out daily. That’s 317 million monthly active users creating 500 million Tweets daily. 30% of them are tweeting multiple times per day.

On top of this, 90% of Twitter users hop on at least on a weekly basis and 57.6% use it daily.

They Like GIFs

Who doesn’t…that’s why over 100 million Tweets in 2015 included a GIF. In 2016, Twitter recognized this, and has made it super easy for you to search GIFs to Tweet. We’re estimating a significantly larger number this year  (we’ll update with 2016 numbers as soon as those are ready).

They Want to Be Informed

Twitter users want to know what is going on in the moment. 86% of people on Twitter use it to get news, 75% of them checking the site for news daily. Once they see something on Twitter, 64% of them will share these news to other social networks.

HOW BRANDS & BUSINESSES USE TWITTER

American Brands Love Twitter

Most US companies (65.8% in 2015) that have 100+ employees use Twitter as a marketing tool. This number is expected to rise to 67.2% by 2017.

Twitter is a Good Discovery Engine for SMBs

Small an medium sized businesses have a lot to gain from Twitter. 66% of Twitter users have found new SMBs on the network. Of those people, 94% intend to make a purchase from an SMB they follow; and 69% have already made a purchase.

On top of this, 75% of Twitter users enjoy following these SMBs…and you’ll see why in a second.

Twitter is Awesome For Customer Service

There were over 100k customer service inquiries just to major airlines each month. Why? It’s much easier to find a company on Twitter and @them a question than it is to hop on their website, look for a contact form and wonder when you’ll hear back.

This means that if you are a company on Twitter, that you need to be on your toes and respond in a quick manner to any of these inquiries. Outside of just making the customer happy, studies show that 82% of people who got a quick response shared positive thoughts about the business with their community. This is a powerful way to turn a potential negative into a positive.

Twitter Users Act As brand Advocates

If Twitter users like your brand or business, they will help you spread the word. 79% of Twitter users retweet SMBs, and 38% retweet new products or services from SMBs. This means that if you need to spread the word, Twitter is a great place for it.

Twitter Users Like Shopping

Remember how we mentioned that Twitter users want news. They also want to be informed about the latest trends, products, and services from your SMB. 84% of people on Twitter use the network to find coupons, deals, reviews, and ideas. Your average Twitter user also shops online more than a non-Twitter user…3.6 times each month compared with 1.9.

If moms are your market, then Twitter is a must for you. Moms do 67% more research on products on Twitter and they are 45% more likely to buy stuff after seeing information on the product on Twitter than women without children.

The Future of Twitter

Live Streaming

Big brands are hopping on the Live Streaming wagon and you should too.  The presidential debates were live streamed and they reached 3.3 million viewers. This is powerful. On top of that, there were over 16 million debate related tweets sent out during the second debate. You may not be running for president, but you can benefit from Live Streaming in the year to come.

Twitter Advertising

This is something that we all need to come to terms across social networks. Advertising is becoming necessary.

But there is good news here. 63.5% of SMMs surveyed named Twitter as their second platform when it comes to ROI.

People on Twitter don’t look at ads in a negative manner. 85% of Twitter users feel that Promoted accounts are a good way to find new businesses, and 68% followed these businesses after being exposed to the promoted account.

Videos also do quite well on Twitter with a little help from ads. Twitter users who saw a branded video were 28% more likely to make a purchase than a regular web user and 20% higher than those who saw ads on other platforms. They also recommended the brands seen on the videos 12% more than after seeing an ad on television.

Twitter ads are especially effective during the holidays. In 2015, Twitter users who saw holiday ads spent 1.8% more than other shoppers.

Tell People What to Do

Yup, on Twitter, calls-to-action are ridiculously effective. If you ask for a follow, your follows will increase by 258% in the timeline and 86% on search. If you add a Website Card, your engagement is likely to go up 43%. This is HUGE!

How to Use Twitter to Get the Most Out Of The Network

Repeat Evergreen Content 

Yes, it is ok to repeat evergreen content, just change it up a bit. Change up the image, write up and re-package this super useful content to share on different days at different times. Keep in mind that Twitter’s audience is on at all times of the day, and the person who saw your tweet at 9am won’t be on the next day at 7pm to see it.

Engage (a lot)

How to identify the right influencers on Twitter

Don’t forget that you can use Socialdraft for all your Twitter needs including scheduling, commenting, retweeting, reporting and more. If you are curious about one of our features, click the orange circle to start a chat with one of our agents. If you want to take us for a spin, sign up for your risk free trial of Socialdraft today.

 

After a while your brain will go blank and you will have “writer’s block”. Don’t worry. This happens to everyone managing social media. If you’re currently having a brain fart, we hope to inspire you with these awesome 100 social media content ideas for business. You can implement all of these on all your social networks. We’ve also got a great article on looking for ideas on how to curate content for social media, so with these two resources you should be all set.

Share reviews on social media

1. Share reviews

It’s a great way to thank them for putting it out there AND a nice way to show people are engaging with your brand. What type of fan content? You can share fan reviews, Pinterest pics taken at your place, or write ups on your products. The possibilities are endless. Smart restaurants like Madison Bistro promote their positive review across various social media platforms including Facebook, Twitter, and Google+. Madison Bistro promote their positive review across various social media platforms including Facebook, Twitter, and Google+. This feature is super easy with Socialdraft Alerts. They tell you whenever your business is mentioned (and we monitor all review sites). When you see something you like, simply click share to share it to all your social networks.

Weird holidays make for good social media content

2. Celebrate weird and esoteric “holidays”

Just make sure that they are relevant to your audience. This content resonates quite a bit with bloggers and other social media managers who are always looking for content to re-share. The Loire Valley which represents the wines from the region constantly shares wine and food holidays which in turn put their wines in the minds of consumers. Loire Valley which represents the wines from the region constantly shares wine and food holidays which in turn put their wines in the minds of consumers.

Run contests to improve your klout score

3. Run contests & sweepstakes

Everyone likes free stuff…especially your fans and followers. Go ahead and reward them with a contest to win some goodies. Maybe before running the contest you can run a poll to ask them which of three items they’d prefer to win, this way you can create even more interaction with your community. Discover Beaujolais runs contest almost on a monthly basis, keeping their fan base interested and involved. Discover Beaujolais runs contest almost on a monthly basis, keeping their fan base interested and involved.

Share quotes to increase likes and shares on social media

 

4. Share inspirational quotes

Even the meanest of the mean has a soft spot. Feel good & inspirational quotes are sure ways to get shares and conversation going on. This quote from Enchanting Minds got 900+ likes on Instagram.

5. Partner up to increase your reach

There is strength in numbers. Collaborate with vertical brands and personalities and join forces in order to amplify your audience. The Children’s Museum of New York joined forces with Nature’s Child and Cricket Azima. They put together an amazing event for parents and kids and all participated in social media promotion of the event.

Fan of the week is a great social media idea

6. Showcase your fans

There are some cool apps out there like “Fan of the Week”. These help you to give recognition to (as well as build) brand advocates. While you’re at it…make sure to reward them for all the love they give you. It’s working for Dunkin, it can work for you. It’s not just huge brands that employ this technique. Elevate It Now frequently features top members of its community to build brand loyalty.

Humor in social media yields shares and interactions

7. Be the Class Clown

The worst think you can do on social is be boring. Don’t be afraid to live on the edge and be funny. It worked for Cognac Maniacs. This very funny post got them lots of likes (and 128 shares).

How to drive engagement using inspirational quotes

8. Become an inspiration

Alex Toby is a powerhouse on Instagram. Her account is an educational and inspirational treasure trove. Her posts combine inspiring thoughts with educational write ups to help her community reach their Instagram goals.

9. Ask open questions

There’s no better way to invite engagement than to ask questions. Just check out the amazing results the Official Twitter account of the Premier League had when asking a simple question with an effective image: 594 likes, 499 retweets. What are you waiting for? Start asking questions! social media content photo collage 10. Make Collages

What better way to showcase all you have to offer than with a photo collage. Create them along a theme. Maybe you’re a hair salon – create an up-do collage. If you’re a baby store – create a collage of your customers wearing their purchases. The idea is to have fun, be creative, and visually stunning. Millesime’s collage centers around their super popular Punch Brunch: food, drink, and music offered. Nothing better than getting people all riled up over new projects and products 11. Generate buzz for new products or projects

You’ve been working really hard on that new project/product/event. You’re not going to be quiet about it. Go ahead – scream it from the rooftop (…err…computer). Get people as excited as you are about that new endeavor. It worked for The Stewed Cow, a saloon with a mechanical bull in Hoboken, NJ. The Stewed Cow, a saloon with a mechanical bull in Hoboken, NJ. Considering seasonal changes in your social media strategy will help you stay relevant 12. Be seasonal

Make sure to keep the seasons (and weather) in mind when posting to your social media calendar. The worst thing you can do is post about an outdoor event on a rainy day. Jeanne & Gaston in New York makes good use of the weather to attract clientele. Use tips to engage your audience 13. Post links to your useful blog posts (how-to guides, advice, etc.)

The Maitres Cuisiniers de France, a Chef organization puts this to work. They get cooking tips from their member chefs to engage their foodie audience. This fully embraces the idea that on social media you need to be useful and helpful to your community. 14. Incorporate unified hashtags for cross-platform promotion

14. Ask closed question – A or B, Yes or No

When you make it easy for your community to participate, you win. Ask simple “yes or no” “A or B” questions on social media to get a quick answer (this will drive organic engagement through the roof). Then invite a bit more conversation. This simple poll got more than 500 votes!

Cross promote twitter facebook google plus on each other

15. Promote your other social profiles

Every once in a while there is a diaspora from one network to another. It is smart for you to advertise all the other social networks you are active on so that your fans know where else they can connect with you. The Brass Rail, a restaurant in Hoboken NJ has a devoted audience that interacts with them across social networks including Facebook, Twitter, Google+ AND Instagram!

How to leverage milestones on social media

16. Celebrate business success and growth

Leverage your successes on social to show off how good you are. Go above and beyond by making your community a part of the celebration just like Madison Bistro did when they reached 1,000 followers by offering their community a glass of wine.

How to promote discounts on social media

17. Share offers and promotions

Your community would love to know when they can pay less for your product; so tell them! Create posts like this one from Homeland to drive likes, shares, and engagement.

Share events as part of your social media strategy
18. Promote upcoming events

People love events, so go ahead and promote them on social media. Make sure to have hashtags and your social handles available at the event in case your social audience wants to create more content for you. Check out Cellar To Table’s instagram account. Although it’s a social media newbie, they are doing things right.

19. Comment on relevant, topical events

Idea Girl Media does a wonderful job of this. They keep their social media audience informed on the most recent and relevant topics in the digital marketing industry on their social feeds including Facebook groups.

Social media engagement increases when you announce winners of a contest or sweepstakes
20. Publicly announce contest winners

They say that when you go to a Casino, machines with a higher chance of winning are at the entrance. Is this true? Not sure – but seeing people win can be a HUGE motivator. Apply this to social media. When you run contests, make a big fuss about the winners. This way people will know that you run contests and that there is a real chance of winning. This post  from Wild Spirit Wolf sanctuary got over 6,ooo likes and 1,000+ shares on Facebook. Just imagine how good their organic engagement is going to be after this post.

Showing customers using your products and services serves as validation on social media
21. Showcase customers using your products or services

What better way to validate that your services and products are good than to show your customers (brand ambassadors) using them. This works especially well with children and pet brands. This type of post urges shares and comments. Bewoof, a pet supply store in Hoboken is quite consistent at showcasing its gorgeous four legged clients wearing their gear.

22. Share good press and industry reviews

User generated reviews are great to share, but you know what’s even better – Industry reviews and press. These set you up as an industry leader and give others reason to wonder what makes you so good. Don’t miss an opportunity and make sure to tag the organization that gave you the review (our example didn’t do this – Chef Craft’s engagement would have soared if he had mentioned James Beard.

23. Show your business’ charitable side

You’re a good guy or gal…so if your business. Let the world know. Better yet, get them involved. We love how this shopping center set up a charitable event and invited their fans to participate. This is always a good Social Media idea.

24. Post “Flashbacks”

These are always fun. While the one we picked is for The Doors, a mom & pop would probably fare better posting a flashback from an old event like a charity tasting, a sale, etc. This way you can show that you involve your community in your business…and perhaps you can get the people who were involved to give you a little social love.  

25. Run an “Instant win” contest

The internet wants it and wants it yesterday. Instant win contests are awesome because they build excitement and give instant gratification…and who doesn’t like that. 

26. Host a virtual event

The wine & spirits industry knows how to use this extremely well. Wine companies will contact bloggers, send them samples and run virtual tastings. Just check out the #twittertasting hashtag to get some ideas. If you run this, make sure to vet the people involved and send detailed instructions so that you get the most out of your virtual event.

Caption This posts with clear call to actions can increase your social influence 27. Ask fans to caption a photo – just for fun, or for prizes

Capture the Crown, a rock band from Australia used the “Caption This” type of post to drive engagements. They used a very clear call to action which resulted in over 2,000 likes and 63 comments. Example of a topic of the week post 28. Theme content around a “topic of the week”

If there are trending topics in your industry, turn them into “Topic of The Week”. This is a great way to get your community talking and to serp for this topic.

29. Share a fun fact or insight about your business

Carlos’ Bakery went from hometown darling, to TV celeb, to a US powerhouse. Check out how they use fun facts to share their story and growth using social media.

30. Share visual data and charts

Things that are visual always do better than plain text. Especially when you’re talking numbers. If you have interesting numbers to talk about, make sure to share this data as a visual chart. It will get you more engagement and shares.

Photo of the day can be a solid Social media strategy

31. Post a photo of the day

If you decide to go this route, you need to make this a consistent strategy. Build excitement over the photo of the day and make it shine. Your POTD (Photo of the Day) should be absolutely gorgeous.

Galleries are a great way to gain excitement over contests on social media

32. Showcase contest entries in a gallery

This can be done on any social network, but why not create a Pinterest board for your contest entries. It’s an easy way to track likes and comments.

33. Ask the community to contribute photos

This is a great way to increase engagement, build social proof (and if on Facebook – to beat that pesky algorithm). Make sure that the post you add this call to action to is relevant and relatable to your audience.

Use quizzes as social media content

34. Post a quick quiz or brain teaser

People want to take quizzes. Things as simple as “What animal would you be if you were an animal” to something more serious like the above example from How Stuff Works. These work best if they are simple to answer…so maybe don’t use a link…and craft the quiz right in the social network you’re working on.

35. Take part in trending activities and campaigns

There’s a reason they’re trending. People are interested…and you should listen. Take the #IceBucketChallenge as an example. It got tons of publicity not just for ALS, but also for the many companies and brands who joined in early on.

games are great social media content 36. Play word games with your community

There’s a reason all of us spend hours upon hours playing words with friends. We love to stimulate the mind. Prompt your fan base to play some fun word games. This will get them involved and improve both your edgerank and your Klout score. This Facebook post for Cheeses of Europe got them 93 comments, 112 likes, and 30 shares. Utilize social media to tell the story of the roots of your company 37. Talk about your company’s inception and roots

Customer service giant Nordstrom puts to use the Facebook timeline to highlight special events in their history such as their founding in Seattle in 1901. This humanizes the brand and strengthens their story and branding.  26. Try a simple “Like if…” post inspire your audience on social media 38. Share what inspires YOU (it’ll probably inspire your community as well). 

This post from Mashable was timed properly (on International Women’s day) and was meant to inspire. In just 1 hour it got 123 likes and 20+ shares. Try this out with your audience. Let them know what inspires you.   Looking for a new employee, post it to your social media pages 39. Advertise job openings

You know who would probably make your best employee? Your biggest fan. Don’t be shy about sharing job opportunities to your social media pages. Chances are that your fans will either respond to the inquiry or share it with friends and family who may be looking (and in turn increase your social media reach). Fish in Charleston has an amazing staff, some of which have come from their social media postings.

40. Re-purpose content from other social networks You can leverage holidays on social media to get more engagement 41. Celebrate public holidays

Public holidays are a great way to make your brand or business shine. You can post a simple celebratory statement, or tie the holiday into a promotion just like Sigma Beauty did. Just make sure that your website is working (so that your promos go well). A final note on this, not all holiday are for fun and promotions, be careful when dealing with holidays such as Memorial day as an insensitive post can cause much trouble for your brand. Interview someone for a social media post to gain their audience 42. Interview experts within your industry

Interviews are great content…and, since you’ve got someone else involved, you’ll have their audience at your beck and call. This is a fantastic way to increase reach and get brand new eyes on your brand or business. Check out Social Media Examiner. They do an excellent job at putting this in place.

43. Ask your audience for feedback

You’ve got the perfect demographic group – your followers. If you ever need to get some feedback, ask your audience. This is great if you have a new product coming out, are making changes or updates to your product, or want to learn what your community is interested in. Social Media is a great place for you to conduct this kind of research. Select special products to showcase as products of the week 44. Showcase a product of the week

In every industry, there are either loss leaders or profit makers that you can use to either get people into your location (or website) or to make cash. Plan ahead with your suppliers so that you can set up a “product of the week” schedule. Ask for their social media coordinator and make it a priority that since you will be showcasing their products that they need to help you push! Behind the scenes posts make community member feel special 45. Show behind-the-scenes at your workplace or event

Ok, you may not be Slipknot, but your community will be thrilled to see your behind the scenes. This way they can build a connection with your team-staff and feel as if they have private access to your brand.

46. Provide “live updates” from events you attend

47. Turn Back Time

Throwback Thursday (#TBT) to show off your brand’s heritage or to start a conversation. Gillian Anderson sparks a little controversy & attention by bringing back the scandalous days behind her undergarments. Social media is the perfect way to share your achievements and special awards 48. Show off awards and achievements

What better place to share your achievements than social media. Los Altos de Eros consistently wins awards for being the best bnb in Central America. How are their fans going to hear about it? They tell them on all their social networks. Social media is the perfect place to promote live streaming 49.

Promote a live stream or webinar Live streaming has grown up. Apps like Meerkat and Periscope give you the opportunity to put a face to the brand in real time. Follow Kim Garst’s example by promoting live streaming and webinars all over social media. People love pictures and numbers, infographics make great social media content 50. Share infographics

People love numbers and pictures. Infographics make for great social media content. They are super shareable too. This food infographic board on Pinterest for FriendsEAT has over 1,000 followers!

51…or a snapshot a HUGE one  

Sometimes it’s good to be bold. So take the most interesting part of an infographic & share that to social media. Think of it as a teaser to push your audience to click thru. It’s all about that call to action, right?

52. Share links to relevant and interesting content from others

Wines of France does this incredibly well on Twitter. They leverage educational content from influencers such as Wine Folly that resonate with their audience (wine aficionados, people who love French wines, and wine newbies) to both educate and entertain their audience. Leverage popular hashtags to get more traffic on social media 53. Integrate widely popular hashtags

Hashtags are like Social Media SEO. They help you get found. Cognac Maniacs does a great job of using a mix of popular hashtags (#cognac #imbibegram) with more targeted hashtags. This helps them be found by both targeted followers (Cognac aficionados), as well as people who like more general cocktails and nightlife. Cute works on social 54. Share something cute to make people go “aww”

Yup. Cute works. Just check out what Instagram account Goats of Anarchy has achieved by posting cute pictures of goats and other darling little critters. The account has over 180K Instagram followes and posts get thousands of likes at a time. Positive messages shared early in the morning can have a positive effect on your social media reach 55. Motivate fans with a start-of-the-day “pick me up”

Relevant posts work. Relevant positive posts that are timed properly work incredibly well. Take this post from Hoopla Marketing Now. It’s simple, easy to read, and was shared at start of day to inspire her community to enthusiastically meet their goals and challenges. It also garnered 80+ likes and a bunch of comments.

56. Ask your fans to get creative

This type of call to action is sure to get you tons of visibility and engagement. You can run this on its own, or pair this up with a contest. Check out how successful the above post was not just by clicking the post and seeing the likes and comments, but by tracking the hashtag to see the fan generated content.

57. Give something away for free

People love freebies. You love emails. Craft a social media post where you give something away for free. When they click thru to your landing page ask for an email in order to send them the PDF of the e-book. This is just one idea. You can give away schwag, a coupon, the possibilities are endless.

Use memes to increase your organic reach 58. Share a trending meme

Memes are an incredibly easy way to increase your social media reach. They are by definition shareable. FriendsEAT does an incredible job sharing memes to social media. This keeps their organic reach high and their brand in front of their audience.

59. Offer a “pin for later” link Use artsy stuff to get attention on social media 60. Post something visual, artistic, and eye-catching Social media is visual, incredibly so. So if you’re running out of ideas, take a hint from one of the best social marketers out there, Oreo. All their posts are beautifully laid out and at times as artistic as this post which got almost 30,000 likes.

61. Ask fans how they are feeling

This is a great way to increase engagement, build connections, and start conversations. 

62. Run a poll to gauge opinion

This one is a no brainer. Run a poll where your community just has to click a button or type a one word answer. It is a quick way to get engagement and they will want to come back and see the results.

Challenges are great pieces of Social Media content

63. Challenge your fans

When you think of challenges you may think these only work for weight loss brands and gyms, but NetCredit put challenges to use in a smart way on their Facebook page. Think about how you can challenge your community to get them to engage your brand.

64. Post something shocking

65. Share an exclusive coupon

Ben and Jerry’s does better than just an exclusive coupon. They participate in local events and give away plenty of their delicious ice creams. If this perhaps is a bit too much for you, think about offering a coupon for free product for Facebook fans only. This way you can encourage people to follow your page.

 

66. Explain a process step-by-step 

People love visuals, and a step-by-step image is sure to garner you lots of eyeballs, shares and engagement. These visuals are so easily shareable that they are an absolute YES!

Anatomy of a Bahn Mi curtesy of @Hoangies

A photo posted by John E (@johnnopants) on

67. Use a diagram to explain something

People love images, when you break something down into pieces that are easy to understand, it’s even better. Just check out this bahn mi diagram and how it makes you want one immediately. 

68. Promote your email newsletter

Besides creating a piece of content, this is just smart marketing. Social Media is rented land. Capturing emails is one of the most valuable things you can do on social media. So go ahead, don’t be shy about promoting your newsletter. It will allow you to remarket your fan base. Besides, this means they opted in – that they love you already, so you will have a better chance of having them convert to your desired action.

69. Share content created by your fans

You can share content your fans created. Then you can take it a step further like Fear The Walking Dead did. They asked their fans to submit fan art to their website AND then promoted this on Social Media. This is genius.

70. Ask fans to share a share-worthy status

71. Share alternative uses (“hacks”) of your product

What better way to get people to purchase more of your product than to give them more ways to use them. Check out how well Skippy capitalized on this method. They shared a very simple “hack” on how to make snack mix and got over 3,000 likes, 100+ comments, and 3.1k shares.

Like us on Facebook at: #thankyou #grateful #facebooklikes

A photo posted by Socialite (@gosocialitenow) on

72. Remind fans to re-visit your Facebook page regularly

Cross-marketing works. So don’t be shy about asking your community on other networks to check out your Facebook page.

73. Post a “like for” or “share for” opinion poll

Have a great day, everybody! 😃 Inspired by @successmessenger 👊 . 📷 belongs to respective owner 👌

A photo posted by SUCCESS • ALL-DAY & EVERYDAY (@24hoursuccess) on

74. Share some words of wisdom

Posts that share wise words are quite popular on social media. They are shareable, easy to digest and result in tons of engagement. Just check out how many likes were generated by this very simple Instagram post.

Tag a friend posts can increase your social media community 75. Ask fans to tag a friend People on social media tend to listen to call to actions. So, create a “tag a friend” post. Your community will tag friends who may like this type of content and you will end up with more fans and interactions. Manny’s Deli does a great job at this.

Who remembers doing this? Like & Comment #retrogaming #gameday #gameday #nintendo #nostalgia

A photo posted by GamesYouLoved ❤️ (@gamesyouloved) on

76. Tap into the power of nostalgia

Whenever you can remind someone of their childhood, you will win their hearts. So go ahead, think of something related to your brand or business that will bring up those warm and fuzzy memories.

It is a good idea to showcase your team 77. Show the human faces behind your brand Love how Jamie Oliver’s brands tell the story of their people.   your community on social media wants to connect with the people behind the brand.    The people behind your brand will create a bond.   Check out just how personal this particular post got. This is social media done right.

78. Invite fans to experience with you

Our favorite musical clown is amazing…and very well versed at Social Media. Just check out how welcoming this invite to his shows is. I’m down…how about you?

True or False questions increase engagement 79. Ask a “true or false” question It’s always good to keep things simple. Think of a True or False as a call to action. People love to share their opinions. Just check out this example from China Glaze. It got 33 comments and 78 likes. Bet their organic reach on Facebook went through the roof!

80. Ask for input on product development

You don’t need to hire a firm to get feedback. Ask your audience. They are passionate and want your product to be the best, so let them help you out.

81. Bring fans with you: show them your view

A behind the scenes look gives your fans access they would not otherwise have. Use this to your advantage for launches, events and more.

Event Photo galleries are great for getting attendees to share your content and to promote future events

82. Tell the story of an event with a gallery of photos

Maybe all your fans could not make an event, like the example above where the Champagne bureau shared pictures of a hyper local event to their fans throughout the world. This not only personalizes the brand, but also enhances the strength of the brand.

How to use branded images on social media 83. Use custom-built graphics to brand yourself

Branding is important. You want your audience to immediately know a post is  yours when they see it on social media. Elevate It Now does a fantastic job at creating a cohesive feel in all their social media posts.  How taking a selfie can help your business 84. Take a selfie

Nudity aside, selfies can be of your brand, business, or product.  These can get HUGE love on Facebook, Instagram and Twitter.   We had to go with the queen of all selfies, Kim Kardashian as our example. It shows you love what your doing, love the work, and have self pride. Even if your’re not Kimye, you can still benefit from a selfie or two.

85. Ask your community to do the same! 

When you host events, make sure you instruct your community to #takeaselfie. It will increase brand awareness, give you plenty of content to share, and you will know these people are invested in your brand – these are the people you need to re-engage and build a relationship with. 

86. Tease your audience with a daily or weekly countdown

You’re probably super excited about your grand opening, or maybe it’s your latest product release…there’s got to be some news that you’re really excited about. You can infect your audience with this excitement with a daily countdown just like Krispy Kreme did for this event.

 

87. Ask Your Community to Take a Guess

People like games, and they like it when they get things right. Ask your fans to guess on certain things, share articles that ask them to guess. It’s interactive, it will increase engagement and click thru.

88. Share a customer testimonial

It’s great to toot your own horn, but it’s even better when your customers love you so much they are willing to allow you to share a testimonial. Make sure to tag your customer on social media (and ask for permission first). Polcode executed this beautifully on twitter with a gorgeous image that included the customer’s photo.

89. Tease information behind a link (but don’t be too click-bait-y) it is a good idea to share updates to your website on social media 90. Announce website and branding updates and re-designs Updates like a new website, or new website features, or even a new app are all good content for Social Media. They are relevant and will probably get your community to click through and check out the changes. Nothing like converting social media fans into website clicks. Cartoons get good shares on social media91. Share a cartoon strip Cartoons are cute, the grab the eye, and often can be turned into a meme. Just make sure the cartoon fits your audience. This particular cartoon pinned by Terry Galpin got 146 repins and 23 likes. That’s an incredibly successful pin. why chats are a good social media strategy 92. Run a Twitter chat Hosting a Twitter chat is a great way to get social media content. It gets the community involved, raises your klout score and will in turn increase your visibility. Make sure to promote it ahead of time in order to get best results.

93. Categorize and brand your content by type

94. Something super-important to say? SHOUT ABOUT IT

95. Share your staff favorites

Have your staff pick a favorite of the week. This worked at Blockbuster when it was the video king…and it works on Social Media still. It humanizes your brand and builds a relationship of trust between your social audience and your staff.

96. Liven up “boring” topics by pairing them with light-hearted stuff

97. When mistakes happen, just be honest

NBC made a simple mistake which turned a very serious news update into what could have been a HUGE social media gaffe. Instead of deleting the post, they simply owned up to it. Their reply “Correction: It was beards, not bears.” Sometimes, it is just better to be upfront and honest. Besides, this mistake definitely got them tons of reach and engagement, so the overall result from a PR point of view was good.

TGIF posts are effective on social media
98. Celebrate the start of the weekend with #TGIF!

This may seem like an odd TGIF post. It’s not for a bar, it’s for a location, the Currituck Outer Banks. But check out how darn effective it was. The write up was short – a simple TGIF. This post got 2k+ likes, 322 shares and tons of comments. It worked because it was on brand, let the imagination work and pulled at it’s community’s heartstrings.

Jack in the box
99. Share (or create) an animated GIF

Jack in the Box and Dennys kill it when it comes to Tumblr. They constantly post hilarious-non-sensical–wtf type gifs that resonnate with their quirky audience. While this type of gif may not suit your audience, there may be others that do. Go ahead, experiment and have fun.

Social Media for Tennis is not just for the likes of Serena Williams, Rafael Nadal, and Roger Federer. Social media sites like Twitter and Instagram can be used by the likes of tennis instructors, sporting good stores, umpires and more to help their business AND build a brand. Today we will discuss ideas on what you can do to get noticed in the Tennis industry with the help of Social Media, and specifically hashtags.

Before we move forward, here is a list of the top Instagram Tennis Hashtags. You can use them by clicking the “copy” button below the hashtags on your iPhone, Android, iPad or PC.

#Tennis #Tennisball #Tenniscourt #Tennisplayer #Fit #Healthy #Exercise #Training #Tennislife #Tennistime #Tennismatch #Likeforlike
#Tennisteam #Tennisclub #Socialdraft#Tennislife #Instatennis #Babolat #Head #Wilson #Sports ##Active #Niketennis #Tennislife #Frenchopen #Usopen #Wimbledon #Footwork

You and I both know that mentions of tennis spike around events like the US Open, Wimbledon, and the Australian open. But if you are marketing your brand or business to an audience interested in Tennis, you need to plan your marketing, engagement, and promotion way before this.

Before you start crafting tweets and Facebook posts, you need to understand the landscape. Here are some stats from the TIA on social media use among tennis players. These numbers are from 2013, so you can expect today’s numbers to be even higher.

    • 21% of people who play tennis on a consistent basis mention tennis on a weekly basis (or more) on Facebook
    • 90% of avid tennis players use a personal computer
    • 80%+ of avid tennis players use a smart-phone
    • 75% of avid tennis players who use smart-phones access social networks on these machines
    • 30% of avid tennis players who use tablets use them to stream tennis content
    • 21% of avid tennis players use smart phones make purchases for tennis related merchandise (this number goes up to 90% on a PC)

Collaborate with tennis influencers: These numbers mean that your audience is online, and increasingly so on mobile. So you need to go where they are. Unlike Nike, most brands and businesses won’t be able to strike a deal with Nadal, Federer, or Sharapova…but you can create an influencer campaign that runs across Instagram, Twitter, and if you build a good relationship, even a blog. Just make sure that the social media influencer you reach out to actually IS an influencer, not just someone with large numbers and no following. This article will help you to determine who is a real influencer and how to collaborate with them. Make sure to incorporate a tennis hashtag so you can easily follow their posts and engagement.

Make use of hashtags: Outside of using the hashtags mentioned above which are more general, you should come up with branded or custom hashtags that can help you get the community involved. Take what the Australian Open did. On Twitter, they used the hashtag #ausopen. On Instagram they used #AOselfie. This makes a lot of sense when you look at the usage of each network. Twitter is more of a broadcast network where you share news and goings on. Instagram is where you express yourself. A tennis product could easily incorporate this type of hashtag technique; think #BrandSelfie and prompt your customers to share a selfie with your tennis rackets, balls, or clothing.

Track your hashtags: Now that you have your hashtags set, you need a way to track them. Doing so manually is way too hard. Socialdraft offers you two ways to do this. First, you can set up your hashtags as one of your alerts. Whenever someone uses your hashtag, Socialdraft will pull it into our system. From there, you can click to view, but even more important, you can click to engage and share to all your social networks. This solves the problems of reputation management, fan engagement and content creation. You can also set up your Instagram search to your custom hashtag. Then, from the photos area, you can see whenever anyone has used your hashtag on Instagram.

Consistent Posting: Studies show that consistency in Social Media posting results in more engagement and a better ROI. Make a list of upcoming tennis events, your events, and other interesting happenings. Then, schedule content that is relevant to these. Make sure the content is fun, is accompanied by a clear, bright image, and that you test out timing to fit your audience best.

Twitter has been having a bit of a rough patch. Its stock is hovering between $14-15, user growth has been stagnating, and newer social platforms like Instagram and Snapchat are taking quite a few of its active users.

That being said, Twitter is still a great platform. Many use it as a news and information discovery network, marketers are certainly not leaving the platform (especially since Google is indexing tweets).

This has prompted the platform to make some changes to see if they make a difference to its current status.

Changes Twitter Has Made in 2016

Accessible Images

This change is geared towards people who are visually impaired. People can now add alt text descriptions to images within tweets. If you want to see how this works, in your Android or iOS smart phone or tablet go to Twitter > Settings > Accessibility. Then turn on “Compose Image Descriptions”.

When you add an image to your tweet, click “Add description” to insert the descriptive text.

Connect Tab

The “Connect tab” released in May, lets you browse people to follow and gives customized recommendations based on geo-location, activity, existing follower profile, and major interest accounts. Twitter is not where you should be following your friends. That’s what Facebook is for. Twitter is where you should be following your favorite brands and interests. This will keep your feed fun, relevant, and interesting.

140 Character Limit Changes

This is a celebrated change for all Twitter users. We all hated having to count characters on images and links when scheduling to Instagram. Especially, those of us who use a csv bulk scheduler. As things were, media links took up 23 characters of the 140, leaving us with 117. This was an issue especially because tweets with images are proven to get more engagement, retweets, and click thru.

Twitter recently announced that media (including images, polls, and videos) would no longer count to the 140 character limit. Same thing goes with an @handle (when replying to someone’s tweet).

While these are not a perfect fix, they are a huge step in the right direction.

Periscope “Go Live”

Live video is where it’s at. From Snapchat, Facebook, and even Twitter who acquired Periscope last year. Twitter has begun to roll out their “go live” button as they compose tweets. If you click it, you will be connected to Periscope so you can begin your live broadcast via Twitter.

Twitter has been a little slow on taking advantage of live video, but this could be a sign that they will be taking advantage of its power.

GIF Search

While images increase your engagement and click through…GIFs do even more. Twitter is making it easier for you to find GIFs. Just click a button & search. You no longer need to search for the perfect GIF, save it to your computer and then upload it to Twitter. I seriously recommend you take advantage of this feature.

Photo Sizing

As mentioned a few times here, tweets with images rule on Instagram. Twitter recently updated its size requirements. There is no more forced crop. Loving this change. There is also a new way to view with multi-photos in a collage.

Improved Anti-harassment Features

via GIPHY

Twitter is know for its trolls and it looks like Twitter is beginning to take complaints more seriously. Twitter has implemented:

  • A clearer definition of abusive behavior in its TOS
  • Better blocking, muting, and reporting abuse functions
  • A Twitter Safety Center and the Trust and Safety Council

 

We are loving this as a good starting point. What else would you put into place to bring Twitter back to its glory? Let us know in the comments below.

 

 

You probably have a Twitter account. If you are a marketer, you’d be a fool if you didn’t. Although naysayers speak of the demise of Twitter, it is still very much a solid social marketing channel with some very good benefits. But, before we talk about Twitter marketing, check out the hashtags below. Use these Twitter optimized hashtags when discussing the network on other social media such as Instagram and Google+.

Best Twitter Hashtags

If you are marketing and discussing Twitter on social media, you will need to utilize the right hashtags to drive eyes to your conversation. The list of hashtags below will help you to achieve this goal. Use these hashtags by clicking on “copy” below on your iPhone, Android, iPad, or PC.

#Twitter #Tweet #Twitterupdate #Twittergram #Followme #Tweetme #TopLikeTags #Twitterfollow #Tweetgram #Tweetpic #Followforfollow
#Tweets #F4f #Tweetftheday #Tweetagram #Likesback #Tweety #Likesforlikes #Tweeted #Socialmedia #Meme #Tweeter #F4f #Tweettweet
#Instatweet #Likesreturned #Tweetstagram #Twitterpost #Tweeting #Tweeters

What is Twitter?

Twitter is a social network based in San Francisco which has more than 25 offices in other countries. It’s come a long way since it was launched in July 2006. The mission of this social network is to give everyone the power to create and share ideas and information instantly. That means you can have as much power as anyone else out there to be heard. It’s great when people are trying to get customer service, when businesses want to make deals, or when you’re trying to find out what is going on with a subject in real time.

How Does Twitter Work?

On Twitter, you can send and read short messages made up of 140 characters called tweets. If you are registered on twitter, you can access your account not just on website interface, but also through SMS or mobile device application. With twitter, you can react, share thoughts, and inform your followers regarding what you are into at the moment. You can also create a blast of topics using Twitter hashtags.

What Are Twitter Hashtags?

The Twitter hashtag allows users to see trending topics all over the world. Trending topics are words, phrases, or topics that are mentioned many times on Twitter. Using the hashtag symbol (#), people on Twitter create a huge rate on topic for it to become trending. It was created by Twitter users to categorize messages and help them show more easily when someone is searching regarding a specific topic.

By clicking hashtags, you can see the tweets of other users and track the discussion topics based on that keyword.

Like other things that you need to remember on other social networks, you should not overuse the hashtag symbol when you tweet. That makes it too hard for people to read your tweets and will result in decreased likes, comments, and retweets. This means you should only use hashtags when they are relevant to the topic that you are discussing on your tweet.

Best Practices for Twitter Hashtags

This section is for your use of hashtags on Twitter. Use of hashtags on other networks will differ.

  • Keep them simple: A ridiculously long hashtag or a hashtag that is hard to spell will make it harder for it to be used by others. Keep things simple #winewednesday #SMM #recipe are all examples of good hashtags.
  • Skip the punctuation: If you add puntuation to a hashtag, it will be cut off. For example #Socialdraft’sDashboard will be read as #Socialdraft.
  • Don’s use too many: Using too many hahstags will make it difficult for people to read your tweet.
  • Capitalize to separate: This will make it easier for people to read multi-word hashtags. For example: #winewednesday versus #WineWednesday
  • Check your hashtags: Before using a hashtag, click through on Twitter to see the conversations around it. You don’t want a situation like DiGiorno’s #WhyIstayed debacle

 

Smart and savvy business owners and marketers are taking advantage of social media not only to reach new prospects and customers, but also to support customers that have already made purchases. Using Twitter as a customer service tool is one of the savviest approaches to customer service, and also provides customers with a memorable experience, while simultaneously advertising your brand.

Since the majority of consumers are more likely to recommend a brand that provides a quick and effective response on social media, we will help you understand how to best advance this task by supplying key tips and insights on how to use Twitter as an effective customer service tool.

Why Twitter customer service is a potent tool

According to information published by the advertising industry, 67% of Twitter users are more likely to purchase products from businesses and organizations they follow on Twitter. Additionally, 94% of Twitter users make purchases from their mobile device, and utilize Twitter to make their purchasing decision.

One of the best ways to increase your online conversion rates is when questions about your brand are quickly answered and resolved on Twitter, which is why Twitter can be a powerful tool to not only improve customer service, but also in beefing up your overall marketing efforts.

For example, a potential customer is drawn to your brand and begins to review what other customers have said about your products on Twitter. This customer may even interact with others who have purchased products from your brand in the past, and received positive feedback, which leads to a purchase. However, their order is damaged when they received it, and the customer contacts your brand’s customer service department via Twitter. A customer care rep responds minutes later with information on returning the product, and guarantees that a new product will be shipped overnight.

Your company even offers to resolve the situation offline if needed with an in-depth conversation rather than a difficult-to-follow conversation on Twitter. This is how you recruit loyal customers that will continue to purchase your products for years to come. But customer service shouldn’t just be limited to live interactions on Twitter, it should be the foundation and mission statement for your entire business.

5 Tips In providing 1st Rate Customer Service on Twitter

1) Rapid Response Time

Response time is crucial in providing optimal customer service. According to one study, 71% of consumers are more likely to recommend a brand that provides a quick and effective response on social media. Studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. In an airline study, Twitter found the quicker an airline responded to a user’s Tweet, the more money the users were willing to spend. Note how Airbnb answered the above question within the hour.

2) Use a Dedicated Customer Support Handle

It is good to have a separate handle on twitter to support customer inquiries

Interacting with multiple customers on Twitter can become very complex and confusing. As a business, you should use a Twitter Dashboard, and a separate Twitter Handle solely for support to eliminate your Twitter feed from being filled with customer issues and complaints. If you notice Airbnb has both an @Airbnb handle, and an @AirbnbHelp handle. This will keep any negative items away from your branding handle and in the customer support handle.

3) Provide a Personalized Experience

Try and become well acquainted with your customers. Send notes to Twitter users you interact with, and then share those notes among your entire team to provide a more personal level of service.

4) Be Quick to Acknowledge Negative Feedback

Ignoring negative feedback about your company can be very damaging to your business. Use negative feedback as an opportunity to correct any of your company’s shortcomings and improve your business. According to Twitter, users who receive a reply regarding negative feedback are more satisfied with their service experience.

5) Use Direct Messages For Private Information

When discussing personal information related to your customers, such as emails, phone numbers, addresses, billing information, and usernames, always use Direct Messages to keep your customers’ personal information private.

Put Twitter’s Customer Service Tools To Use

Twitter now offers Customer Direct and Customer Service Feedback. The first allows you to take a public conversation private in seconds…eliminating any potential damage done by a customer service issue, and allowing you to get sensitive information from your customers privately and safely. The second lets you ask your customers for feedback in a quick and easy way. You can get more info on these amazing tools by clicking here.