Welp. Facebook dropped the bomb we all knew was coming, but were hoping would come much later. Facebook announced that they’d be heavily penalizing business pages that get little to no engagement and focusing on conversations between people – not people and pages – but people and people. This is not an issue for pages that have been focusing on engagement from the get-go, but those that were using the platform to broadcast need to switch their strategy or move elsewhere. Twitter may be a good place to look. Yes, I know everyone thought that Twitter was dead, but we’ve been loving Twitter, especially over the past year. If you take the time to schedule with a strategy AND engage, you can build strong relationships and see a return on investment from your efforts. Today, we’ll give you our favorite Twitter Tips for success so you too can fall in love with the network.
Twitter Tips For Success
But, before we get to these tips, let’s discuss why you should reconsider investing time on the network you thought was dying a slow death.
Twitter has 330 million active users
Twitter allows you to directly talk to your target audience
Twitter has been ignored for the past few years, this means the early bird can get the worm
People are still talking about your brand on Twitter
Are you ready to give Twitter another try? Here are your Twitter tips for success.
While Twitter is the land of 280 characters, don’t rely on text alone. Images take up tons of real estate and that means that if you add an eye-catching image that is “easy to read” you can increase your chances of having people stop, look, read and engage. Don’t rely on just photos, experiment with videos and GIFs to get the most out of that valuable piece of land.
RESEARCH YOUR HASHTAGS
Just like Google has keywords, Twitter has hashtags. Research your hashtags before tweeting to make sure they are relevant to how you want to be found. Make sure that you don’t go crazy on hashtags though, you want to make sure that your tweet is easy to read and understand.
Quote industry leaders and make sure to @tag them on your tweets. You will receive attention not only from those who admire the person you are quoting but – if you are smart about the way you craft the quote tweet – you may even start a conversation with that influencer.
USE EMOJIS & SPECIAL CHARACTERS
Emojis add much-needed context to text. Use emojis to get the subtleties of what you are trying to say through your tweet. They’re also eye-catching, so tweets with emojis have more chances of being seen and being engaged with.
People on Twitter love stats and numbers. When you add numbers to tweets in an informational way, you increase your chances of getting more retweets and likes.
USE A CALL-TO-ACTION
Don’t be shy to ask for those things you want. Add a call-to-action to your tweets to get your followers to do what you want them to.
KEEP YOUR TWEETS SHORT
Yes, we know that Twitter increased their character limit, but Twitter is all about being short & sweet. Shorter tweets are easier to read and digest, making them more shareable. We suggest that you keep your tweets between 71 and 100 characters to get the most engagement (but if you don’t the Socialdraft dashboard does support the new longer character length).
We love Bitly. That’s one of the reasons Socialdraft users can connect their business bitly to our dashboard. Shortening links with Bitly lets you make the most of your character and gets you tons of cool analytics. We highly recommend it as a URL shortener.
THINK ABOUT A TWEET’S HALF-LIFE
While your tweets will get engagement throughout time, it is the first few hours where you have the most chances of getting it seen. When you have a super important tweet coming out, make sure you’re signed in and engaging with people to draw more attention and make the most of your tweet’s half-life.
The best way to get someone’s attention on the street or at a party is to call out their name, right? It’s the same on Twitter. When you are working on your social media calendar, think of those people you want to target. Check out their websites and blogs and see if they have any content that would be relevant to your audience. Schedule hares of this content AND when you do, make sure to @mention them. You’re doing them a favor by spreading their word and they will at least like your tweet…at best begin to engage you.
PLACE LINKS BETWEEN YOUR TWEET
Placed links at the first quarter of your tweet. For some reason, this increases the CTR.
POST AT THE RIGHT TIME
Some sites will tell you “the best time to tweet is xyz”. Don’t listen to them. Check analytics and find out what the best times really are. Then, test out posting at and around this time to see what gives you the best results.
The whole idea behind social media scheduling, especially on Twitter is to save time so you can engage. As such, each time you schedule a tweet, ask yourself:
does this encourage engagement with my target audience?
does this encourage engagement with an influencer?
An easy way to achieve these is to include people in your tweets – both your audience and those influencers. Create a list of influencers, and when you are creating your Twitter calendar, check their content. Chances are they are in the same industry and are creating content that will interest your audience as well. Schedule these pieces of content following the tips above making sure that they are @tagged on the posts.
Then, in order to meet your goal of saving time so you can engage, schedule in two ways:
Schedule evergreen content as recurring posts. Because Twitter is a constantly moving feed, it is ok to repeat content. You just need to be smart about it. If you use a dashboard such as Socialdraft, you can schedule posts that repeat daily, weekly and monthly and schedule them to stop after a certain number of occurrences. It’s quite handy here.
Schedule via CSV
Another great tool. If you have evergreen content about your brand or industry, take the time to create multiple csvs that you can schedule each week, month or year. Need some examples?
Yearly holidays: Create a CSV that contains all your holiday posts. Then each year, just adjust the posting dates. Upload this once a year and save tons of time.
Reviews & press about your brand or business: Create a CSV of your positive online mentions. Upload these monthly and randomize them with TrueTime so you don’t bore your audience.
If you are now ready to take on Twitter, you will need a Twitter scheduler to help you make things happen. Take Socialdraft for a risk-free trial. You can do tons of things with Socialdraft including:
Schedule posts to multiple Facebook pages & groups, Twitter, Pinterest, LinkedIn and Instagram
Schedule recurring posts
Bulk upload posts via CSV
Lets you know when your brand is mentioned online & has options for quick sharing
Lets you engage on Facebook, Twitter, and LinkedIn
Lets you manage Instagram follows and schedule reposts from Instagram to all other social networks.
Many times businesses and brands will say that social media does not work. However, it is usually inconsistent posting, a lack of strategy, and thinking that social media is the end-all & be-all sales tool that equates to failure. While social media is a powerful tool to assist in sales (and to make sales), it needs to be used in conjunction with other types of marketing. If you’re going to be doing social media for your brand or business (which you absolutely should be), make sure that this is not the only tool in your arsenal. A combination of content marketing, paid marketing, email marketing, and social media marketing is the perfect combination to help you achieve your goals. Today we will discuss how to combine email marketing with social media marketing to effectively convert your audience.
Email Marketing and Social Media Marketing
While it is possible to make sales via Social Media, it is much harder to scale this than email marketing, especially as social networks downgrade organic reach. After reading this you’re probably asking…why do you say that I need to run social media marketing. Well, social media is a crucial part of customer service, it allows you to connect with customers who can become brand advocates, and serves as a constant reminder to your audience and potential customers that you exist…so while it is not a direct part of the selling process, it is an integral part of helping you to significantly increase sales.
Email Is The Final Step in Your Sales Machine
Social media is effective when it comes to customer engagement, email is the final step in driving sales. Social media keeps your brand fresh in your customer’s mind. Email allows you to close the sale.
Email is effective for a number of reasons. First off, email is permission-based. The people on your email list have given you consent to send them messages. They have opted in and are a vested audience.
Moreover, email is a far more personal method of communicating with people in which you have private, person-to-person conversations. You own their attention, as opposed to social media where the feed is constantly updating.
It’s also important to note that when sending out a tweet or post on Facebook, exposure from those channels depends on each network’s algorithm. However, emails are sent directly to customers and email analytics are more solid, you can see exactly who clicked and then track people through with Google analytics.
Optimize Your Emails for Mobile
According to Forbes, 40 percent of all emails are viewed on smartphones and must be coded to be attractive on a phone screen. One caveat is that people on mobile phones read emails quickly, so your emails must be alluring and seize their attention. Seventy percent of consumers will unsubscribe from your emails if they look bad on a mobile device. This is easily done by using a responsive email theme or using a service that automatically optimizes for mobile.
How to Maximize Email Marketing and Social Media Marketing
Connect with Email Subscribers to Twitter:
Link your Twitter account to your Gmail or Google account. The site will go through your contacts. Then check out “Find People You Know” on the left sidebar. Follow them, engage them and add them to your private Twitter lists.
You can also upload a CSV with your email contacts by going to Tools > Audience Manager.
Run Custom Audience Ads on Facebook
This can be done in ads manager and is a great way to remarket your customers and audience. Go to Ads Manager > Audiences > Create Audience > Custom Audience.
Run Facebook & Twitter Remarketing Ads for Newsletter Clicks
While this is a bit more complicated – you need to install tracking codes on your website – it is so worth the effort. People who clicked your email are super vested, they are more likely to convert. Running ads directly at them is a great way to increase your chances of a sale.
Schedule Recurring Social Media Posts For Email Subscribes
Schedule posts to come out on a consistent basis on Social Media to prompt your audience to sign up for newsletters. This will allow you to capture their emails and to re-market them as such. Socialdraft is a social media scheduling tool that allows you to schedule recurring posts. You can sign up for a risk-free trial if you want to see it in action.
Email Marketing Statistics
These 25 email marketing statistics from Salesforce will give you a few more insights on why you need to combine email marketing and social media marketing in order to guarantee your success.
1. 44% of email recipients made at least one purchase last year based on a promotional email.
2. 33% of email recipients open email based on subject line alone.
3. Roughly half of an email list will be active – either opening or clicking on emails.
4. Subject lines fewer than 10 characters long had an open rate of 58%.
5. Personalized subject lines are 22.2% more likely to be opened.
6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.
7. 64% of people say they open an email because of the subject line.
8) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
9) 39% of marketers have no strategy for mobile email.
10) 72% of B2B buyers are most likely to share useful content via email.
11) 56% of businesses say they plan to increase their use of email marketing.
12) Monday emails had the highest revenue per email.
13) 27% of consumers were more likely to say their favorite companies should invest in more email.
14) 1 in 2 marketers use animated gifs in their email campaigns.
15) This year, about 84% of all email traffic will be spam.
16) Email ad revenue reached $156 million in 2012.
17) Emails that include social sharing buttons have a 158% higher click-through rate. (
18) Women click 10% more often than men on mobile emails.
19) Email marketing spend grows 10% year over year.
20) 40% of B2B marketers rated the leads generated by email marketing as high quality.
21) For every $1 spent, $44.25 is the average return on email marketing investment.
22) 82% of consumers open emails from companies.
23) 64% of decision-makers read their email via mobile devices.
Twitter is still an effective social networking tool for developing leads and communicating with customers and press. People talk about your brand on Twitter (and oftentimes, they complain about your brand on Twitter too), so it is imperative that you monitor your brand on Twitter. Don’t be an ostrich and put your head in the sand. Keep your eyes open and make sure that you’re ready to amplify & engage the good and address the negative. If you do this, you can control and grow your brand on Twitter.
5 Tips On Monitoring Your Brand on Twitter
Before you think about monitoring your brand on Twitter, you need to get familiar with Twitter Analytics. The best thing about Twitter analytics is that you don’t have to be an advertiser to access the dashboard. Just set up a Twitter Ads profile and you’ll be set. Twitter analytics gives you information on:
Total tweets you’ve pushed out & % change over the previous month
Total tweet impressions & % change over the previous month
Total profile visits & % change over the previous month
Total mentions & % change over the previous month
Total followers & net change since last month
Your top tweet
Your top mention
Your top follower
Your top media tweet
As you can see, Twitter analytics are a bit scarce when it comes to analytics on your mentions. On top of that, mentions that aren’t set up properly can easily be missed. For example, our Twitter handle is @Socialdraftapp. Without following the tips below, we’d miss any mentions that aren’t tagged @socialdraftapp. We’d miss anything for “Socialdraft” “Social Draft” or “@socialdraft”. Let’s get down to the details so you too can be on top of any mentions of your brand on Twitter.
1) Use a Reputation Monitoring Tool
You can’t respond if you don’t know people are talking about your brand, and people love talking about brands. The majority of the time these are good mentions, but because of ease of use, Twitter has become a popular customer service platform. Interestingly enough, only 29% of businesses on Twitter took action on consumer complaints. That’s quite a large number. If you can be one of the 71% who monitors and responds, you will have an edge over the competition.
Use a tool [such as SocialDraft]. Socialdraft has an alerts area that pulls in all the mentions of your brand online. Hop on at least twice daily (once at the beginning of the workday and once before you leave) to make sure that everything is addressed. The dash monitors both positive and negative mentions including shared links, requests for tech support, general customer service requests, questions, etc.
On top of this, you can set up an email digest (can be daily, weekly or monthly) that sends you a note with the top 5 most influential people to mention your brand. This is incredibly powerful if you’re short on time.
2) Be ready to respond
Take the time to prepare answers to all possible situations. Use these as guidelines so that you can reply quickly and effectively when a new mention comes in. Have a response strategy that includes items like:
* Response times
* How to respond
* Who should respond (is it an issue that needs to be escalated?)
3) Mentions that omit the @
Bet you didn’t know that 30.72% of all mentions actually fail to refer to a brand by its Twitter handle. This is an easy way to completely miss mentions of your brand. When you set up your alerts, make sure that you include both your Twitter handle, as well as your regular business name. In this case, you’d add both @socialdraft, @SocialdraftApp, Socialdraft and Social Draft. This way you don’t miss a thing.
Since not all tweets mentioning the name of the brand are directed to the actual brand, you need to be extra vigilant as to when your brand is added to a conversation. Even if people are not directly speaking to your brand, they are talking about you and this means you need to engage. Make sure to monitor not just direct replies, but tweets that mentions the brand in any way. These are chances to connect with your audience and build brand loyalty.
PRO TIP: Add alerts for principals in your business as well as the name of your brand.
4) Negative mentions don’t always spread
If you wanted some good news, here they are: 60.20% of tweets mentioning brands don’t get retweeted. This means that many of the negative tweets that go out there fade away.
This doesn’t mean you can ignore them. These are an opportunity for a few things:
To make a customer happy
To review your practices and see if there is an issue that needs to be addressed
To show the community that you care
When you do address negative comments or mentions, they can be turned into something positive.
5) Mentions at odd hours
The Internet never sleeps, but you need to. This becomes an issue since 60% of brand mentions happen outside of working hours. While you may not necessarily miss a mention of your brand on Twitter, you will probably be late to engage or respond. If you find that you get tons of off-hour mentions, you may want to think about hiring a VA to fill in on those late times.
Why do we recommend this? Response time is directly related to Twitter response time. A recent study by Twitter shows that people will spend 20% more on an item if a business responds to customer service tweets, and the faster you respond, the more your revenue can increase.
Curious about Socialdraft’s reputation monitoring alerts? Take us for your risk-free trial. Have questions about the dash? Open up a chat (on the bottom right hand corner of your screen) and ask us.
When it comes to stocks, Twitter may not be winning the game, but it is still a very valid social network for small business. Twitter is another great small business tool in the social media arsenal to expand your company’s reach, build your brand, communicate with customers, and network with other business owners. As with other social media venues, the most effective way to establish a community of fans is to know who your target audience is and how to reach them. The more creative and imaginative your social strategy, the more you’ll stand out. That said, small business owners should invest time in creating a properly SEO’d Twitter bio that concisely describes and clarifies who your company is, what it has to offer, and why your business is different from the competition. Today we’ll go through some Small Businesses Twitter Tips so you can see actual dollars come in from this social network.
Small Businesses Twitter Tips
1. SEO your Profile
It is so important for you to optimize your Twitter profile for search. What do I mean by this? If you are a restaurant in New York, clearly state this on your profile. If you are a dog walker in Los Angeles, do the same. The key here is to make it easy for your potential customers to discover you.
2. Create Engaging Quality Content
The importance of creating quality content cannot be overstated, and social media experts all agree that when it comes to content, the most effective way to build relationships is to provide useful and relevant content as opposed to directly promoting your company. You can link to your own blog posts, other people’s blogs, articles, and news reports. Just don’t make it boring, people are bombarded with content, so you need to make your content shine.
3. Use Hashtags Correctly
Hashtags put together the conversations of different people in Twitter into one stream. When you search a hashtag, for example, #NewYork you can see the conversations created around this hashtag and topic.
Before we discuss the best use of hashtags on Twitter, you need to understand how these are used in a search. There are different ways to explore hashtags once you search for one:
Top: This brings up the Tweets with that hashtag that have the most engagement
Latest: The newest ones come up first
People: The top Twitter accounts associated with that hashtag
Photos: This brings up photos that were added to Tweets that used that hashtag
Videos: Same as above but with videos
News: News related Tweets using that hashtags
Broadcasts: Periscope broadcasts using that hashtag
The first thing you need to keep in mind is that if you add an image or video, you give yourself more chances to be found in hashtag searches. So this is yet another reason to add hashtags.
You should also consider using location hashtags on a regular basis (only when they are relevant – of course) so that your account can be associated with location hashtags when a people search is activated.
Finally, use two, max three hashtags at the end of your Tweet. Make sure the hashtags are relevant to your tweet and to your target customers. Don’t overload your tweets with hashtags, it makes them too hard to read, so always keep readability in mind.
4. Entice Potential Customers
Twitter provides some examples of how you might entice your customers over the course of a week. For instance, on Monday you could launch special Twitter-only promotions to your followers, and Tweet an offer code that unlocks a promotion, or tweet a secret word that customers can mention to get a discount when they visit your business.
On Tuesday you could tweet behind-the-scenes videos or photos that your followers can’t get any other way. On Wednesday you could create a regular series of tweets that are informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion boutique, tweet ways to match current trends with vintage items.
On Thursday, highlight positive press stories and news about your company, industry or community that your followers will find interesting. Be sure to mention the @username of the reporter or media outlet when you tweet the story. This provides clear attribution and recognizes the source. And on Friday, highlight the people who help run your company by tweeting photos of them hard at work and having fun.
5. Engage Potential Customers
Engage those who engage you. That means that if someone likes, comments or retweets you, they need to be engaged. If they engaged your content, you already know they are interested either in you or what you have to say, they are a step closer to being converted to paying customers.
Engage Followers of your Competition: Check out your competition, their followers have a higher chance than anyone of becoming your customers. Add them all to a private list and spend 15 minutes per day checking out their content and creating genuine conversations with them. It’s a great way to expose your business to them.
Use a Social Media Monitoring Tool: For example, Socialdraft has an alerts area where you can track all the chatter around your business online including social media sites. Hop on there once daily and make sure to click through and engage those who are talking about your business.
6. Promotional Strategies
Use events as opportunities to engage your audience on Twitter. Whether industry-based, seasonal or cultural, learn how to use events to tap into popular interests or conversations. The above example is for #NationalChocolateChipCookie day. My favorite example here is from First Financial bank who gave cookies to their customers at their local brand. It’s silly, it’s cute and it involved their customers on social media as well as in their location.
7. Launch a Campaign
As an incentive to excite your followers, create a contest or campaign. Start tweeting about when your campaign will launch, and follow up with frequent countdowns and campaign mentions — including hashtags and retweets — to gain visibility. Just make sure the giveaway is worthwhile. Giving away a mug is no way to get people excited, but a year’s worth of your service will get a lot more people to participate.
8. Do Not Auto Direct Messages
AutoDM use leads to a 245% increase in unfollow rate. If you are going to use this feature, use it to offer a freebie or something super juicy and desirable. If not, just skip this feature. It is very rarely used successfully.
9. Don’t “Tweet Longer”
Tweets with less than 100 characters have a 17% higher engagement rate, so stick to the spirit of Twitter and keep things short!
10. Photo Tweets
Tweets with images have a much higher chance to be retweeted. Think about it, a Tweet with an image (be that a photo, GIF or video) is going to take up significantly more real estate than tweets without. This means they have a higher chance of being paid attention to by your audience.
11. Tweet About Trending Topics, When Applicable
Prime Visibility suggests trending topics aren’t only tweeted about a lot, but also are heavily searched for on Twitter. Tweeting about a trending topic can help add your brand to these highly popular conversations. That being said, this should only be done when it makes sense for the brand.
12. Follow Those Who Have Positively Mentioned Your Brand
Take a look at users who have interacted with your brand in the past or have mentioned your brand in the past on Twitter (in a positive way) and follow them back. These users are already aware of who you are and are a lot more likely to follow you back than someone who is unfamiliar with your brand. Then, add them to lists and make sure to engage them on at least a weekly basis to maintain the relationship.
13. Track Your Competition in Stealth
Many brands follow their competitors on Twitter in order to keep track of their Social Media strategy. A lot of these brands don’t know that they can do this in a much easier way, without letting their competition know, by creating a private Twitter list and adding them to it. They won’t know that they’ve been added and you can access your competitors all in one central location.
14. Use Digg, StumbleUpon, and Reddit
Use sites like Digg, StumbleUpon, and reddit to find, and share with your followers, interesting stories from your particular area of business. If you do decide to use reddit for this, make sure to read both parts of our beginner’s guide to reddit.
How to Measure Your Small Business Success on Twitter
Success on Twitter is not about how many people follow you. After all, followers can be bought with a mere $5. Instead, look at these metrics for success:
Amount of quality interactions
There are multiple types of interactions you can measure: retweets, favorites, @mentions, clicks, and lists. The key here is to measure quality interactions. If you are retweeted by an egg account (one that has no image) there is likely to be no ROI from it. Quality interactions come from those who may convert to customers or others who are influential in your industry or geographical area.
Amount of clicks
No matter what type of content you are tweeting (your own or that of influencers) the number of clicks you generate is an important measurement tool. If people aren’t clicking your links, then you’re doing something wrong. You’re either not writing engaging or captivating Tweets, not Tweeting them at the right time, or not using hashtags well. If no one is clicking the Tweet links to your own blog content, then you might want to work on your titles for posts. Conversely, if people are clicking your links, they’re listening to you and taking action.
Start off with checking Google Analytics for your own website, and then use a service such as Bitly to track clicks on links to other’s websites (Socialdraft is compatible with Bitly so you can get all your click analytics there.
Tracking your #hashtag(s): Make it a point to track your hashtags and what people are discussing when they use them. Their tone will give you hints as to whether you are doing your Twitter marketing right.
Check Demographics: If you are a small business that deals on a local level, then checking to make sure the majority of your followers are in your area is key. You will always want to check to see the sex, age, and other relevant demographic stats to make sure that your audience is one that could convert into a customer.
How to Manage Twitter for your Small Business
Using a tool like Socialdraft will not only save you time, but it will help you make sure you see an ROI from Twitter. With Socialdraft you can:
Schedule posts to Twitter, Facebook pages, Facebook groups, Instagram, Pinterest, and LinkedIn
Schedule recurring posts that repeat over time
Schedule posts in bulk with CSV
Give access to other people without giving them passwords
Schedule Instagram reposts to all other connected networks
Be informed any time your business is mentioned online
Pull reports to see how you are performing on Social Media
You’ve been hearing some discouraging chatter about Twitter. ‘Twitter is stagnant’, ‘Twitter is dead’ . It’s true that Twitter has had a hard time monetizing its active users for the past two years, but that does not mean the network is dead. Smart community managers and business owners can still see an ROI from Twitter. Especially now, and especially if they change up their strategy. Today, we’ll discuss how your food or beverage business can benefit from Twitter, and finally, we’ll give you Food & Beverage Twitter tips to make your time marketing on Twitter much easier.
Twitter Food & Beverage Tips
Be Human: If your humanity does not shine through on Twitter, you will have a hard time succeeding. Don’t use Twitter as a bully pulpit to only tweet out specials and events. Instead, use it as a way to connect with your local audience. It is ok to automate certain things (for example, scheduling your weekly happy hour specials and duplicating your good reviews), but you need to get in there and engage. People on Twitter are sick of being marketed to, so if you engage in genuine conversation, you can build strong relationships and strengthen your business’ brand. Twitter success means you need to be interactive. You can no longer rely on automation. There’s no more set it and forget it. Your goal is to create real connections.
You’d be surprised as to what 15 minutes a day on Twitter can do for you. How can you do this?
Search for your location hashtag. Find people speaking about your city or neighborhood. Then, engage them in conversation. Let them get to know your business.
Create lists about your location. You can include your mayor’s office, non-profits, newspapers. Check the lists for content and engage those that you think your clientele would be interested in.
Check Twitter daily for mentions of your business and its principals. Make sure that those people who create content around them are being engaged and nurtured.
Tweets with images get way more interaction. Just click the camera button to add a picture from your computer or smart phone. 558×278 px seems to be the best size for visibility – for now. You can also schedule these on our dashboard which, unlike other dashboards and scheduling systems, includes the picture and is not branded for a more genuine feel.
Add a GIF to your Tweet: Notice how we just spoke about the power of images, GIFS are even better, they immediately draw the eye to your tweet and will get you more engagements and clicks (and you can schedule GIFs for Twitter on the Socialdraft dashboard).
@mention Someone: Tweets with @ mentions usually get more engagement. Why? The person tagged will be notified that they are tagged. This will prompt them to take an action like replying, retweeting, and at best clicking through. This will result in a higher engagement rate, a larger reach, and more potential for ROI.
Track links: To measure if people are clicking on your links, use a simple URL shortener like Bitly, or check Google Analytics. Just make sure your links are relevant and useful. And remember that if you use Socialdraft as your scheduling dashboard, you can connect your custom bitly to our dashboard and get all of your analytics.
Friends from the service industry, we’re also making your Monday awesome! Join us tonight for #IndustryNight specials. Cheers! 🐮🍻 — The Stewed Cow (@TheStewedCow) August 1, 2016
Keep it short: Keep tweets to under 140 characters. Tools like Tweetlonger won’t really do much for your tweet since people still have to click to see the tweet. You should never waste a click (which could turn into a customer) by doing that.
Adhere to the 80/20 Rule: Make sure that your messages aren’t always promotional. Think of Twitter as a search engine (like Google). If you’re a restaurant near the Empire State Building in NYC, you may want to tweet a special event they are having. When people search for the Empire State Building, your tweet will come up & you’ll have a chance of converting that person into a customer. You also want to share items from suppliers, verticals in your industry and non-profits your audience may be interested in.
Tweet Reviews: Whether you are a restaurant, a food product, or a wholesaler, sharing reviews is a great piece to share on Twitter. Reviews are seen as proof that it’s not just you selling yourself, but that your customers and users care enough to take the time out of their busy schedules to vouch for you. This is the best kind of advertising, so don’t be shy to share user generated reviews.
Twitter Food & Beverage Tips on Reaching Press & Bloggers
Twitter allows you to reach out to people who would otherwise be unreachable. Want to invite a writer from the New York Times – go ahead – if you don’t ask, you have zero chance. At least this way you’ll at least be on their radar (and the radar of those searching for them). Here is how you can begin to reach out to press and bloggers:
1. Tweet: It’s that simple. You can tweet about anything. Just make sure to make it engaging and relevant to the writer you are trying to attract. Check out the hashtags and topics they are discussing.
2. @tweets – Sends tweets directly to someone else’s account. Super simple – just write use their Twitter handle at the start of your tweet. By using somebody’s twitter name, for example @BeverageTrade, at the start of your tweet, you are telling Twitter that your message is intended for that Twitter member only. This makes for great conversation and keeps the tweet a bit more private.
3. @mentions – You can mention somebody in your tweets by putting their twitter handle in your tweet. This makes the tweet much more visible. Use this feature if you want everybody to know what you have to say to one of your followers.
4. Retweet (#RT) – Retweeting is a quick and easy way to share interesting news or messages that someone else tweeted. When you Retweet you are share their tweet with your followers and make it easier for them find interesting and helpful content.
5. Reply: Twitter’s Reply feature allows you to respond to someone’s tweet – be it something interesting, or an interaction they created with you in mind.
6. Direct Message (DM) Direct Messages are the most private way to communicate with your followers. The only caveat is that they need to be following you in order to get the message.
7. Use Hashtags to Expand Your Exposure: According to Twitter the definition of a hashtag is: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created by Twitter users as a way to categorize messages. In other words, using Hashtags in your tweets is a great strategy to target a certain audience. Users interested in the keyword specified by the hashtag will see seek out your tweets.
Below we have outlined two different examples of how to use hashtags.
In the above example the hashtag targets a very clear audience. The use of “#wine” will ensure that the tweet will find other Twitter users interested in talking about wine.
The above is a trending hashtag. Using #humpday here will give the tweet more visibility, but using #winewednesday hones in on your audience. Think of your hashtags before using them & put them to use to gain new followers and target a particular audience. There are new hashtags every day. Keep a look out for them, but here are a few examples of hashtags that the wine community focuses on:
8. Use Twitter Lists: Lists will save your life. Seriously. You can use lists to organize friends, industry contacts, and other relevant accounts. This way, when you’re looking to interact with a certain demographic you don’t have to go crazy doing so. How do you add (or remove) people from lists? The “Add or remove from lists” feature in the ‘Person’ drop down menu button beside the FOLLOW button of your the Twitter account you want to categorize, as shown below:
Places search option is the best way to find people by location. This can be used to target people for say a wine tasting, find new retailers to connect to, or even bloggers to target for reviews.
10. Use the right Twitter tool. While we don’t recommend complete automation, automation will open up time so that you can engage. Using a tool like Socialdraft will save you time in many ways. Here are a few:
Schedule Tweets in Advance: You’re in food & beverage. Smell-a-vision has not been invented yet. A great way to get people interested in your food (or beverage) is images. Schedule one image a day featuring your product, be that the wine you are selling, your daily specials, or that amazing olive oil you sell on your online store. Besides Tweets, you can schedule to Facebook, Instagram, Pinterest and LinkedIn.
Monitor your Reputation: Socialdraft’s Alerts will bring in any mentions of you online. This includes review sites, blogs, newspapers, and Twitter. From the dashboard you will get a preview of the piece, you can click to view, and with a few clicks, you can share the good stuff to all your social networks.
Delegate: Socialdraft allows multiple people to work your account without you having to share login details. This keeps your social media accounts safe but allows multiple team members to share to social media. It’s a fantastic time-saving tool.
Measure your success: Socialdraft offers reports so that you can see how well you really are doing on Social Media.
If you have questions on Socialdraft, open up a chat and ask. And if you’re ready to take us for a spin, go ahead, we offer a risk-free trial.
You finally broke down and started a Twitter account for your small business. That means it’s time to jot down these Twitter abbreviations. After all, you only have 140 characters to get your message out to your audience.
In order to use Twitter successfully, you need to understand Twitter jargon. As a newcomer to Twitter (and people and businesses are still signing up with this social media powerhouse every single day) you may find the landscape a bit baffling. No worries, tweeps have gotten a bit creative in how they express themselves in so few words. We’ve aggregated some of the most popular Twitter abbreviations to make your life just a little easier.
List of Twitter Abbreviations & Terms
If you want to use Twitter effectively as a promotional avenue for your business, you’re going to have to learn the language. Twitter speak is a constantly evolving concept. New words and hashtags are added all the time. Nonetheless, here are a few to help make your Twitter marketing a little easier:
@: This is used to mention another Twitter account in your tweet. It then creates a link to that person’s account.
#: The hash symbol is used to highlight things like feelings, an event, a topic, or a keyword. This is what’s known as creating a hashtag, which you can then click on to see if any other users have used the exact same hashtag.
^: This is used to indicate that an individual from a group Twitter account is responding to a follower’s tweet.
$: Think of the dollar sign as a financial hashtag. This is how companies share their stock market names or codes.
A TWITTER ABBREVIATIONS
AAMOF: As a matter of fact
AFAIK: When someone tweets this, they’re saying “As far as I know.”
If you are a dentist and you are not using Social Media you’re losing out on massive opportunities. Social media sites such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are free to use. This means your ROI (return on investment) for just one paying client can be HUGE. Better still, social media is no longer dominated by the young. Older people are getting onto social media each day. This is HUGE when it comes to new patient potential in multiple demographics.
Why Your Practice Needs Dentist Social Media Marketing
Here a few social media stats to better frame the scene:
Facebook alone has more than 1.94 billion monthly active users
80% of all American adults actively use social media
23% of all time spent online is on social media websites.
64% of Twitter users & 51% of Facebook users are more likely to purchase from a small business they’ve seen on social media
Social media websites are a great way to advertise your business, connect with patients, and get more visibility for your dental practice. What exactly are the benefits of Social Media Marketing for dentists?
Social Media Affects SEO rankings
Educate current and potential clients about your offerings
Increase patient retention
Highlight cosmetic treatments
How Social Media Affects SEO Rankings
Although it has not been confirmed, search engines are using social signals to determine search results. Search engines such as Google will factor the quality and size of your social media accounts into their results. A healthy following (relevant followers and a robust number of followers) shows search engines that you are creating quality content, something that is very important to said search engines.
Pro Tip: make sure that your SEO keywords are included in profiles, headlines, links, and bios for all your social media profiles. Include these keywords in your status updates
On top of this, you need to consider each social media site as a mini search engine. Grand Street Dental in NYC understands this and uses hashtags on Instagram to increase their chances of being discovered. Whenever someone searches for the hashtags that the account has used in their post, this practice has a chance of being discovered. This includes location, industry, and branded hashtags that will yield a view that can be converted to a paying customer.
Educate Patients & Highlight Cosmetic Treatments
Dr. Richard Marques does a great job educating current and potential customers on his Twitter account under the handle of @Ask_The_Dentist. His profile encourages people to ask questions via DM, and he shares content like this video which educates clients on the services he provides. This type of content can be shared on almost any social network.
Increase Patient Retention
The Singing Dentists knows what Dentist Social Media is all about. Yup, he’s a real dentist who is known for his singing. He creates videos talking and singing about dental health. Notice how many views and shares these video gets. It’s a great way for him to market his brand and his practice. Perhaps you don’t have a great singing voice, but there are tons of other types of posts you can create on Social Media to show the human side of your practice. This type of post will create a connection with your current clients who will then share your content to their social circle. It keeps them loyal to your practice AND gets them to market your services. Pretty neat, right?
Social Media Tips for Dentists
Use A Scheduling Dashboard
Using a social media scheduling calendar will keep you organized. Just like your practice, social media needs to be carefully planned and executed. With Socialdraft, you can control the dashboard, give access to either your social media firm or your in-house marketer and have control over what is being published to Social Media. You can pull reports, engage your audience and much more.
Review Your Website
Start off by making sure your site is responsive. You want to make sure that all the traffic you drive from social media counts. If your website is slow, people are likely to bounce, and Google will drop you in the search results.
Enable social sharing plugins to make it easy for your audience to share your blogs on social media. Also, make sure that your social media accounts are easily located at the top of your website.
If you’re short on time or manpower, you don’t need to publish daily. Remember that the quality of the content is more important than the frequency. However, if you use a dashboard such as Socialdraft, you can use CSV sheets to schedule evergreen content such as yearly holidays, treatment reminders and more.
Keep Your Branding Consistent
Make sure that the aesthetics of your social media accounts match that of your office and in-house marketing materials.
If you are mentioned on a blog, newspaper or dental publication, don’t be shy. Share that all over social media. When your customers leave you a nice review on Yelp, go ahead. Share it. It’s easy with Socialdraft’s alert system. It lets you know every time you’re mentioned online.
Offer Sweepstakes and Contests
Skip the Groupons, these tend to bring in one-time deal seekers. Instead, offer discounts and deals to patients who take social actions – such as tweeting their beautiful smile and tagging your Twitter account.
Have questions about Socialdraft? Open up a chat & we’ll be more than happy to answer.
Social Media is just like baseball, it’s only fun (and lucrative) if you keep score. You need to know what’s working and what is not so you can actually yield an ROI from your social media activities. That’s why at Socialdraft, we are always reviewing how we can make reporting better for you. We take your Facebook and Twitter activity, analyze it, and provide you with easy to generate reports you can use in-house, with co-workers and with clients to measure your success. Socialdraft Twitter reports give you insights into how your brand performs and what you need to do to be successful in social media. Our latest Twitter reports update includes a brand new, clean & gorgeous look & new features.
Twitter Reports Update
*Saved reports: Any report you generate will stay on the dashboard until you decide to delete it
*Generate reports consecutively: You can generate more than one report at at time (if you generate a lot of reports, it may slow down the process a bit).
*Delete reports: Once you no longer need a report, you can delete it from the dahsboard.
***Upload Logo: Those who have plans with white label options will be able to upload their custom logo to reports (as always).
How to Generate Twitter Reports
Click “Reports” on the left side Nav Bar
Upload your Logo (if you have a white label plan)
Choose your from & to dates
Select the Twitter account you’d like to pull the report from
Click “Generate Report”
Wait for the report to proccess
Click the “Eye” to view the report
Click “download” to download
Click “delete” to delete
If you have any questions on our reports, or would like to see new data on reports, just open up a chat and let one of our customer service reps know.
We recently wrote an article outlining all the Twitter stats that show that the network is not dead. If you’re not getting an ROI from Twitter, it’s probably because you’re using it wrong. Today, we’ll be outlining some very simple ways you can use Twitter so you can connect with the right people AND get an ROI from the time you spend marketing on Twitter. We’re going to start with the simplest Strategies to Increase Twitter Engagement and then get down to the really juicy stuff.
Strategies to Increase Twitter Engagement
It seems so simple, but so many people forget to do this in their tweets. If you are sharing someone else’s content – be it a brand, influencer, or vertical – take a few minutes to find their Twitter @handle. Add it to your Tweet. This can increase your chances of retweets, mentions, and direct messages. This takes a few seconds and is so ridiculously effective.
Include Links (in the middle of your Tweet)
Sure, tweets without links “perform better”, but that’s in terms of reach within the network. If we’re talking ROI, and if your ROI is measured by click thru to your website, then you need to make sure that you include links in your tweets. Make sure that when you add the link to your tweet that you take a few seconds to either choose the best image for the tweet (super easy to do on Socialdraft – you can just scroll through until you find your favorite), or that you add a custom image to attract more people to the tweet. Why do we tell you to add your link in the middle of the tweet? That’s because when you do this you have a 26% higher chance that it will be retweeted as opposed to placing it at the beginning or end of your tweet.
Reuse Evergreen Content
If you’re not creating evergreen content, you should be. Especially if you’re marketing on Twitter. The nature of Twitter is fleeting. The feed pushes down content, so unless someone is clicking on your profile, the chances of them seeing a post from an hour ago are low. If you use a system social media scheduling tool like Socialdraft, you can place all your evergreen content into CSVs. Then, on a monthly basis, go in and update your write ups just a touch as well as your images. This will keep your content feeling new and will save you so much time on content creation so that you have time to do what matters – engage.
Start Periscoping (or broadcasting live)
Every social network is sending tons of organic traffic to those who take the time to create native live video on their network. If you run events, then Periscope is the perfect option for you. Run a Periscope live-stream and when you’re done make sure you embed it onto your website.
Check Trending on a Daily Basis
Twitter trending is awesome. If something is trending on Twitter, it is a good idea to think about how to integrate it not just on Twitter, but on the rest of your social media accounts. Check your trending, see what items may relate to your brand, click over to the tweets for that topic and engage.
Run Twitter Polls
Polls are awesome. They take seconds to create and can have a huge impact on your reach and influence on Twitter. Think of Twitter as a HUGE focus group. If you need feedback for your business, Twitter is a great place to get it.
The cool stuff about trending is that it is somewhat custom. Twitter trending shows you what’s hot based on your location and the people you follow, but it also includes items that are trending worldwide.
Start Creating Native Video
You can now post up to 140 seconds of native video to Twitter. This gives you way more time to engage and educate your community. A few ideas for you is to implement a weekly founder’s video, run live videos from events or give quick video tips to your followers. t.
Use Twitter Moments
Twitter Moments is a great story telling tool. It allows you to showcase moments from events, chats, and topics. What’s better is that you can embed these into your blog posts to give context and increase your time on page. When you do create a Twitter moment, make sure to push it out with a tweet linking to the Twitter Moment. People will know it is a Twitter moment by the lightning bolt in the tweet.
Twitter polls are super easy ways to garner engagement and increase your social media influence scores. The best part is that they are super easy to implement. They were introduced in 2015 and we absolutely love them. They are a super easy way for people to engage with you (they just need two clicks). This means that participation is usually high. Twitter polls are great for asking for feedback (great alternative to a boring survey), increasing your influence, and for having fun. Keep reading for a full tutorial on Create a Twitter Poll.
How to Create a Twitter Poll
Creating Twitter polls can take less than one minute, so they are super quick to create. Here’s your step by step guide on how to create a Twitter poll and how to market it to get the best results:
Start a new Tweet
Click the “Add Poll” icon
Create a poll question (140 characters)
Add up to 4 suggested answers of 25 characters
Choose the duration of your poll (up to 7 days)
Add relevant hashtags: Combine hashtags that let people know this is a poll #twitterpoll #poll #polloftheday with hashtags that are related to your industry or that particular post.
Pint the poll to your profile
Cross promote on other social networks
Ask friendlies to retweet & participate
Embed on your blog
When your poll is live, you will be able to see answers in real time, at the end of the poll duration, the people who took part get a notification prompting them to see the results. Great way to get people to come back to your profile.
We all keep hearing that Twitter is dead, but this is not the case. Twitter is still very much relevant and has value to offer those who use it right. If you’re just using Twitter as a dumping ground for links, then you’re not going to get any benefit from the platform. If you still don’t believe me, read on. We’ve pulled some stats and data on Twitter from 2016 so that you can see just how much you can benefit in terms of engagement, brand awareness, and sales (yes, sales) if you use the platform right.
Here we will discuss what the typical Twitter user is. There are currently 317 million monthly active users. That’s a lot of people, and before you start to tweet and engage, you need to understand who they are, what they want and how they want it.
Twitter Users Are All Over The World
Twitter has a strong global audience. The network supports over 40 languages and more than 79% of Twitter accounts are located outside the USA. But you don’t have to worry if you have a US based audience. 67 million Americans use Twitter (that’s 24% of the US population that uses the web). If you are wondering what countries are the heaviest when it comes to Twitter use:
USA – 67 million
Brazil – 28 million
Japan – 26 million
Mexico – 24 million
Twitter Users Are Young
36% of online Americans who are Millennials use Twitter
23% of online Americans who are 30-49 use Twitter
21% of online Americans who are 50-64 use Twitter
10% of online Americans who are 65+ use Rwitter
Twitter Users Are Educated
People who use Twitter have either gone to college or are working towards their degree. 29% of online Americans who have earned a degree use Twitter. 25% have some college education and 20% have a high school diploma.
Twitter Users Have More Money
All that education has paid off for Twitter users. It means that Twitter users have more money to spend. Here are some stats on the financials:
30% of online Americans earning $75k+ use Twitter
28% of online Americans earning between $50k-$74k use Twitter
18% of online Americans earning between $30k-49k use Twitter
23% of online Americans earning less than $30k per year use Twitter
Both Men & Women Use Twitter
24% of American men online
25% of American women online
They’re on Mobile
Yup, Twitter users love apps. 58% of Twitter users installed apps within the last 30 days.
HOW DO THEY USE TWITTER
Now that you understand who the people using Twitter are, let’s get down and dirty into how they use the platform:
Twitter Users are Repeat Offenders: Yup, 71% of Twitter users check it out more than once a day.
Twitter Users are Big About Mobile: 82% of Twitter users hop on from their mobile phones and tablets. Only 39% use it on desktop. This means that you need to keep mobile in mind when creating posts and images. Are your images easy to read on mobile? Is your font too small…Oh yeah, and 90% of all video views on Twitter happen on a mobile device.
They Tweet (a lot)
There are over 500 million Tweets sent out daily. That’s 317 million monthly active users creating 500 million Tweets daily. 30% of them are tweeting multiple times per day.
On top of this, 90% of Twitter users hop on at least on a weekly basis and 57.6% use it daily.
They Like GIFs
Who doesn’t…that’s why over 100 million Tweets in 2015 included a GIF. In 2016, Twitter recognized this, and has made it super easy for you to search GIFs to Tweet. We’re estimating a significantly larger number this year (we’ll update with 2016 numbers as soon as those are ready).
They Want to Be Informed
Twitter users want to know what is going on in the moment. 86% of people on Twitter use it to get news, 75% of them checking the site for news daily. Once they see something on Twitter, 64% of them will share these news to other social networks.
HOW BRANDS & BUSINESSES USE TWITTER
American Brands Love Twitter
Most US companies (65.8% in 2015) that have 100+ employees use Twitter as a marketing tool. This number is expected to rise to 67.2% by 2017.
Twitter is a Good Discovery Engine for SMBs
Small an medium sized businesses have a lot to gain from Twitter. 66% of Twitter users have found new SMBs on the network. Of those people, 94% intend to make a purchase from an SMB they follow; and 69% have already made a purchase.
On top of this, 75% of Twitter users enjoy following these SMBs…and you’ll see why in a second.
Twitter is Awesome For Customer Service
There were over 100k customer service inquiries just to major airlines each month. Why? It’s much easier to find a company on Twitter and @them a question than it is to hop on their website, look for a contact form and wonder when you’ll hear back.
This means that if you are a company on Twitter, that you need to be on your toes and respond in a quick manner to any of these inquiries. Outside of just making the customer happy, studies show that 82% of people who got a quick response shared positive thoughts about the business with their community. This is a powerful way to turn a potential negative into a positive.
Twitter Users Act As brand Advocates
If Twitter users like your brand or business, they will help you spread the word. 79% of Twitter users retweet SMBs, and 38% retweet new products or services from SMBs. This means that if you need to spread the word, Twitter is a great place for it.
Twitter Users Like Shopping
Remember how we mentioned that Twitter users want news. They also want to be informed about the latest trends, products, and services from your SMB. 84% of people on Twitter use the network to find coupons, deals, reviews, and ideas. Your average Twitter user also shops online more than a non-Twitter user…3.6 times each month compared with 1.9.
If moms are your market, then Twitter is a must for you. Moms do 67% more research on products on Twitter and they are 45% more likely to buy stuff after seeing information on the product on Twitter than women without children.
The Future of Twitter
Big brands are hopping on the Live Streaming wagon and you should too. The presidential debates were live streamed and they reached 3.3 million viewers. This is powerful. On top of that, there were over 16 million debate related tweets sent out during the second debate. You may not be running for president, but you can benefit from Live Streaming in the year to come.
This is something that we all need to come to terms across social networks. Advertising is becoming necessary.
But there is good news here. 63.5% of SMMs surveyed named Twitter as their second platform when it comes to ROI.
People on Twitter don’t look at ads in a negative manner. 85% of Twitter users feel that Promoted accounts are a good way to find new businesses, and 68% followed these businesses after being exposed to the promoted account.
Videos also do quite well on Twitter with a little help from ads. Twitter users who saw a branded video were 28% more likely to make a purchase than a regular web user and 20% higher than those who saw ads on other platforms. They also recommended the brands seen on the videos 12% more than after seeing an ad on television.
Twitter ads are especially effective during the holidays. In 2015, Twitter users who saw holiday ads spent 1.8% more than other shoppers.
Tell People What to Do
Yup, on Twitter, calls-to-action are ridiculously effective. If you ask for a follow, your follows will increase by 258% in the timeline and 86% on search. If you add a Website Card, your engagement is likely to go up 43%. This is HUGE!
How to Use Twitter to Get the Most Out Of The Network
Repeat Evergreen Content
Yes, it is ok to repeat evergreen content, just change it up a bit. Change up the image, write up and re-package this super useful content to share on different days at different times. Keep in mind that Twitter’s audience is on at all times of the day, and the person who saw your tweet at 9am won’t be on the next day at 7pm to see it.
Engage (a lot)
Don’t forget that you can use Socialdraft for all your Twitter needs including scheduling, commenting, retweeting, reporting and more. If you are curious about one of our features, click the orange circle to start a chat with one of our agents. If you want to take us for a spin, sign up for your risk free trial of Socialdraft today.
After a while your brain will go blank and you will have “writer’s block”. Don’t worry. This happens to everyone managing social media. If you’re currently having a brain fart, we hope to inspire you with these awesome 100 social media content ideas for business. You can implement all of these on all your social networks. We’ve also got a great article on looking for ideas on how to curate content for social media, so with these two resources you should be all set.
1. Share reviews
It’s a great way to thank them for putting it out there AND a nice way to show people are engaging with your brand. What type of fan content? You can share fan reviews, Pinterest pics taken at your place, or write ups on your products. The possibilities are endless. Smart restaurants like Madison Bistro promote their positive review across various social media platforms including Facebook, Twitter, and Google+. Madison Bistro promote their positive review across various social media platforms including Facebook, Twitter, and Google+. This feature is super easy with Socialdraft Alerts. They tell you whenever your business is mentioned (and we monitor all review sites). When you see something you like, simply click share to share it to all your social networks.
2. Celebrate weird and esoteric “holidays”
Just make sure that they are relevant to your audience. This content resonates quite a bit with bloggers and other social media managers who are always looking for content to re-share. The Loire Valley which represents the wines from the region constantly shares wine and food holidays which in turn put their wines in the minds of consumers. Loire Valley which represents the wines from the region constantly shares wine and food holidays which in turn put their wines in the minds of consumers.
3. Run contests & sweepstakes
Everyone likes free stuff…especially your fans and followers. Go ahead and reward them with a contest to win some goodies. Maybe before running the contest you can run a poll to ask them which of three items they’d prefer to win, this way you can create even more interaction with your community. Discover Beaujolais runs contest almost on a monthly basis, keeping their fan base interested and involved. Discover Beaujolais runs contest almost on a monthly basis, keeping their fan base interested and involved.
4. Share inspirational quotes
Even the meanest of the mean has a soft spot. Feel good & inspirational quotes are sure ways to get shares and conversation going on. This quote from Enchanting Minds got 900+ likes on Instagram.
5. Partner up to increase your reach
There is strength in numbers. Collaborate with vertical brands and personalities and join forces in order to amplify your audience. The Children’s Museum of New York joined forces with Nature’s Child and Cricket Azima. They put together an amazing event for parents and kids and all participated in social media promotion of the event.
6. Showcase your fans
There are some cool apps out there like “Fan of the Week”. These help you to give recognition to (as well as build) brand advocates. While you’re at it…make sure to reward them for all the love they give you. It’s working for Dunkin, it can work for you. It’s not just huge brands that employ this technique. Elevate It Now frequently features top members of its community to build brand loyalty.
7. Be the Class Clown
The worst think you can do on social is be boring. Don’t be afraid to live on the edge and be funny. It worked for Cognac Maniacs. This very funny post got them lots of likes (and 128 shares).
8. Become an inspiration
Alex Toby is a powerhouse on Instagram. Her account is an educational and inspirational treasure trove. Her posts combine inspiring thoughts with educational write ups to help her community reach their Instagram goals.
There’s no better way to invite engagement than to ask questions. Just check out the amazing results the Official Twitter account of the Premier League had when asking a simple question with an effective image: 594 likes, 499 retweets. What are you waiting for? Start asking questions! 10. Make Collages
What better way to showcase all you have to offer than with a photo collage. Create them along a theme. Maybe you’re a hair salon – create an up-do collage. If you’re a baby store – create a collage of your customers wearing their purchases. The idea is to have fun, be creative, and visually stunning. Millesime’s collage centers around their super popular Punch Brunch: food, drink, and music offered. 11. Generate buzz for new products or projects
You’ve been working really hard on that new project/product/event. You’re not going to be quiet about it. Go ahead – scream it from the rooftop (…err…computer). Get people as excited as you are about that new endeavor. It worked for The Stewed Cow, a saloon with a mechanical bull in Hoboken, NJ. The Stewed Cow, a saloon with a mechanical bull in Hoboken, NJ. 12. Be seasonal
Make sure to keep the seasons (and weather) in mind when posting to your social media calendar. The worst thing you can do is post about an outdoor event on a rainy day. Jeanne & Gaston in New York makes good use of the weather to attract clientele. 13. Post links to your useful blog posts (how-to guides, advice, etc.)
The Maitres Cuisiniers de France, a Chef organization puts this to work. They get cooking tips from their member chefs to engage their foodie audience. This fully embraces the idea that on social media you need to be useful and helpful to your community. 14. Incorporate unified hashtags for cross-platform promotion
When you make it easy for your community to participate, you win. Ask simple “yes or no” “A or B” questions on social media to get a quick answer (this will drive organic engagement through the roof). Then invite a bit more conversation. This simple poll got more than 500 votes!
15. Promote your other social profiles
Every once in a while there is a diaspora from one network to another. It is smart for you to advertise all the other social networks you are active on so that your fans know where else they can connect with you. The Brass Rail, a restaurant in Hoboken NJ has a devoted audience that interacts with them across social networks including Facebook, Twitter, Google+ AND Instagram!
16. Celebrate business success and growth
Leverage your successes on social to show off how good you are. Go above and beyond by making your community a part of the celebration just like Madison Bistro did when they reached 1,000 followers by offering their community a glass of wine.
17. Share offers and promotions
Your community would love to know when they can pay less for your product; so tell them! Create posts like this one from Homeland to drive likes, shares, and engagement.
18. Promote upcoming events
People love events, so go ahead and promote them on social media. Make sure to have hashtags and your social handles available at the event in case your social audience wants to create more content for you. Check out Cellar To Table’s instagram account. Although it’s a social media newbie, they are doing things right.
19. Comment on relevant, topical events
Idea Girl Media does a wonderful job of this. They keep their social media audience informed on the most recent and relevant topics in the digital marketing industry on their social feeds including Facebook groups.
20. Publicly announce contest winners
They say that when you go to a Casino, machines with a higher chance of winning are at the entrance. Is this true? Not sure – but seeing people win can be a HUGE motivator. Apply this to social media. When you run contests, make a big fuss about the winners. This way people will know that you run contests and that there is a real chance of winning. This post from Wild Spirit Wolf sanctuary got over 6,ooo likes and 1,000+ shares on Facebook. Just imagine how good their organic engagement is going to be after this post.
21. Showcase customers using your products or services
What better way to validate that your services and products are good than to show your customers (brand ambassadors) using them. This works especially well with children and pet brands. This type of post urges shares and comments. Bewoof, a pet supply store in Hoboken is quite consistent at showcasing its gorgeous four legged clients wearing their gear.
On so many levels this has to be the best year Niche Food Group has ever had! James Beard Award,… https://t.co/p4DoKGaw6v
User generated reviews are great to share, but you know what’s even better – Industry reviews and press. These set you up as an industry leader and give others reason to wonder what makes you so good. Don’t miss an opportunity and make sure to tag the organization that gave you the review (our example didn’t do this – Chef Craft’s engagement would have soared if he had mentioned James Beard.
You’re a good guy or gal…so if your business. Let the world know. Better yet, get them involved. We love how this shopping center set up a charitable event and invited their fans to participate. This is always a good Social Media idea.
24. Post “Flashbacks”
These are always fun. While the one we picked is for The Doors, a mom & pop would probably fare better posting a flashback from an old event like a charity tasting, a sale, etc. This way you can show that you involve your community in your business…and perhaps you can get the people who were involved to give you a little social love.
The wine & spirits industry knows how to use this extremely well. Wine companies will contact bloggers, send them samples and run virtual tastings. Just check out the #twittertasting hashtag to get some ideas. If you run this, make sure to vet the people involved and send detailed instructions so that you get the most out of your virtual event.
27. Ask fans to caption a photo – just for fun, or for prizes
Capture the Crown, a rock band from Australia used the “Caption This” type of post to drive engagements. They used a very clear call to action which resulted in over 2,000 likes and 63 comments. 28. Theme content around a “topic of the week”
If there are trending topics in your industry, turn them into “Topic of The Week”. This is a great way to get your community talking and to serp for this topic.
Things that are visual always do better than plain text. Especially when you’re talking numbers. If you have interesting numbers to talk about, make sure to share this data as a visual chart. It will get you more engagement and shares.
31. Post a photo of the day
If you decide to go this route, you need to make this a consistent strategy. Build excitement over the photo of the day and make it shine. Your POTD (Photo of the Day) should be absolutely gorgeous.
32. Showcase contest entries in a gallery
This can be done on any social network, but why not create a Pinterest board for your contest entries. It’s an easy way to track likes and comments.
33. Ask the community to contribute photos
This is a great way to increase engagement, build social proof (and if on Facebook – to beat that pesky algorithm). Make sure that the post you add this call to action to is relevant and relatable to your audience.
34. Post a quick quiz or brain teaser
People want to take quizzes. Things as simple as “What animal would you be if you were an animal” to something more serious like the above example from How Stuff Works. These work best if they are simple to answer…so maybe don’t use a link…and craft the quiz right in the social network you’re working on.
35. Take part in trending activities and campaigns
There’s a reason they’re trending. People are interested…and you should listen. Take the #IceBucketChallenge as an example. It got tons of publicity not just for ALS, but also for the many companies and brands who joined in early on.
36. Play word games with your community
There’s a reason all of us spend hours upon hours playing words with friends. We love to stimulate the mind. Prompt your fan base to play some fun word games. This will get them involved and improve both your edgerank and your Klout score. This Facebook post for Cheeses of Europe got them 93 comments, 112 likes, and 30 shares. 37. Talk about your company’s inception and roots
Customer service giant Nordstrom puts to use the Facebook timeline to highlight special events in their history such as their founding in Seattle in 1901. This humanizes the brand and strengthens their story and branding. 26. Try a simple “Like if…” post 38. Share what inspires YOU (it’ll probably inspire your community as well).
This post from Mashable was timed properly (on International Women’s day) and was meant to inspire. In just 1 hour it got 123 likes and 20+ shares. Try this out with your audience. Let them know what inspires you. 39. Advertise job openings
You know who would probably make your best employee? Your biggest fan. Don’t be shy about sharing job opportunities to your social media pages. Chances are that your fans will either respond to the inquiry or share it with friends and family who may be looking (and in turn increase your social media reach). Fish in Charleston has an amazing staff, some of which have come from their social media postings.
40. Re-purpose content from other social networks41. Celebrate public holidays
Public holidays are a great way to make your brand or business shine. You can post a simple celebratory statement, or tie the holiday into a promotion just like Sigma Beauty did. Just make sure that your website is working (so that your promos go well). A final note on this, not all holiday are for fun and promotions, be careful when dealing with holidays such as Memorial day as an insensitive post can cause much trouble for your brand. 42.Interview experts within your industry
Interviews are great content…and, since you’ve got someone else involved, you’ll have their audience at your beck and call. This is a fantastic way to increase reach and get brand new eyes on your brand or business. Check out Social Media Examiner. They do an excellent job at putting this in place.
You’ve got the perfect demographic group – your followers. If you ever need to get some feedback, ask your audience. This is great if you have a new product coming out, are making changes or updates to your product, or want to learn what your community is interested in. Social Media is a great place for you to conduct this kind of research. 44. Showcase a product of the week
In every industry, there are either loss leaders or profit makers that you can use to either get people into your location (or website) or to make cash. Plan ahead with your suppliers so that you can set up a “product of the week” schedule. Ask for their social media coordinator and make it a priority that since you will be showcasing their products that they need to help you push! 45. Show behind-the-scenes at your workplace or event
Ok, you may not be Slipknot, but your community will be thrilled to see your behind the scenes. This way they can build a connection with your team-staff and feel as if they have private access to your brand.
Throwback Thursday (#TBT) to show off your brand’s heritage or to start a conversation. Gillian Anderson sparks a little controversy & attention by bringing back the scandalous days behind her undergarments. 48. Show off awards and achievements
What better place to share your achievements than social media. Los Altos de Eros consistently wins awards for being the best bnb in Central America. How are their fans going to hear about it? They tell them on all their social networks. 49.
Promote a live stream or webinar Live streaming has grown up. Apps like Meerkat and Periscope give you the opportunity to put a face to the brand in real time. Follow Kim Garst’s example by promoting live streaming and webinars all over social media. 50. Share infographics
People love numbers and pictures. Infographics make for great social media content. They are super shareable too. This food infographic board on Pinterest for FriendsEAT has over 1,000 followers!
Sometimes it’s good to be bold. So take the most interesting part of an infographic & share that to social media. Think of it as a teaser to push your audience to click thru. It’s all about that call to action, right?
52. Share links to relevant and interesting content from others
Wines of France does this incredibly well on Twitter. They leverage educational content from influencers such as Wine Folly that resonate with their audience (wine aficionados, people who love French wines, and wine newbies) to both educate and entertain their audience. 53. Integrate widely popular hashtags
Hashtags are like Social Media SEO. They help you get found. Cognac Maniacs does a great job of using a mix of popular hashtags (#cognac #imbibegram) with more targeted hashtags. This helps them be found by both targeted followers (Cognac aficionados), as well as people who like more general cocktails and nightlife. 54. Share something cute to make people go “aww”
Yup. Cute works. Just check out what Instagram account Goats of Anarchy has achieved by posting cute pictures of goats and other darling little critters. The account has over 180K Instagram followes and posts get thousands of likes at a time. 55. Motivate fans with a start-of-the-day “pick me up”
Relevant posts work. Relevant positive posts that are timed properly work incredibly well. Take this post from Hoopla Marketing Now. It’s simple, easy to read, and was shared at start of day to inspire her community to enthusiastically meet their goals and challenges. It also garnered 80+ likes and a bunch of comments.
You guys are so talented, I love seeing you get creative! If you want to make something post it with #NashArt so I can see it! — Nash Grier (@Nashgrier) March 2, 2016
56. Ask your fans to get creative
This type of call to action is sure to get you tons of visibility and engagement. You can run this on its own, or pair this up with a contest. Check out how successful the above post was not just by clicking the post and seeing the likes and comments, but by tracking the hashtag to see the fan generated content.
People love freebies. You love emails. Craft a social media post where you give something away for free. When they click thru to your landing page ask for an email in order to send them the PDF of the e-book. This is just one idea. You can give away schwag, a coupon, the possibilities are endless.
58. Share a trending meme
Memes are an incredibly easy way to increase your social media reach. They are by definition shareable. FriendsEAT does an incredible job sharing memes to social media. This keeps their organic reach high and their brand in front of their audience.
59. Offer a “pin for later” link60. Post something visual, artistic, and eye-catching Social media is visual, incredibly so. So if you’re running out of ideas, take a hint from one of the best social marketers out there, Oreo. All their posts are beautifully laid out and at times as artistic as this post which got almost 30,000 likes.
This one is a no brainer. Run a poll where your community just has to click a button or type a one word answer. It is a quick way to get engagement and they will want to come back and see the results.
63. Challenge your fans
When you think of challenges you may think these only work for weight loss brands and gyms, but NetCredit put challenges to use in a smart way on their Facebook page. Think about how you can challenge your community to get them to engage your brand.
Ben and Jerry’s does better than just an exclusive coupon. They participate in local events and give away plenty of their delicious ice creams. If this perhaps is a bit too much for you, think about offering a coupon for free product for Facebook fans only. This way you can encourage people to follow your page.
Besides creating a piece of content, this is just smart marketing. Social Media is rented land. Capturing emails is one of the most valuable things you can do on social media. So go ahead, don’t be shy about promoting your newsletter. It will allow you to remarket your fan base. Besides, this means they opted in – that they love you already, so you will have a better chance of having them convert to your desired action.
You can share content your fans created. Then you can take it a step further like Fear The Walking Dead did. They asked their fans to submit fan art to their website AND then promoted this on Social Media. This is genius.
70. Ask fans to share a share-worthy status
71. Share alternative uses (“hacks”) of your product
What better way to get people to purchase more of your product than to give them more ways to use them. Check out how well Skippy capitalized on this method. They shared a very simple “hack” on how to make snack mix and got over 3,000 likes, 100+ comments, and 3.1k shares.
A photo posted by SUCCESS • ALL-DAY & EVERYDAY (@24hoursuccess) on
74. Share some words of wisdom
Posts that share wise words are quite popular on social media. They are shareable, easy to digest and result in tons of engagement. Just check out how many likes were generated by this very simple Instagram post.
75. Ask fans to tag a friend People on social media tend to listen to call to actions. So, create a “tag a friend” post. Your community will tag friends who may like this type of content and you will end up with more fans and interactions. Manny’s Deli does a great job at this.
A photo posted by GamesYouLoved ❤️ (@gamesyouloved) on
76. Tap into the power of nostalgia
Whenever you can remind someone of their childhood, you will win their hearts. So go ahead, think of something related to your brand or business that will bring up those warm and fuzzy memories.
77. Show the human faces behind your brand Love how Jamie Oliver’s brands tell the story of their people. your community on social media wants to connect with the people behind the brand. The people behind your brand will create a bond. Check out just how personal this particular post got. This is social media done right.
78. Invite fans to experience with you
Our favorite musical clown is amazing…and very well versed at Social Media. Just check out how welcoming this invite to his shows is. I’m down…how about you?
79. Ask a “true or false” question It’s always good to keep things simple. Think of a True or False as a call to action. People love to share their opinions. Just check out this example from China Glaze. It got 33 comments and 78 likes. Bet their organic reach on Facebook went through the roof!
80. Ask for input on product development
You don’t need to hire a firm to get feedback. Ask your audience. They are passionate and want your product to be the best, so let them help you out.
A behind the scenes look gives your fans access they would not otherwise have. Use this to your advantage for launches, events and more.
82. Tell the story of an event with a gallery of photos
Maybe all your fans could not make an event, like the example above where the Champagne bureau shared pictures of a hyper local event to their fans throughout the world. This not only personalizes the brand, but also enhances the strength of the brand.
83. Use custom-built graphics to brand yourself
Branding is important. You want your audience to immediately know a post is yours when they see it on social media. Elevate It Now does a fantastic job at creating a cohesive feel in all their social media posts. 84. Take a selfie
Nudity aside, selfies can be of your brand, business, or product. These can get HUGE love on Facebook, Instagram and Twitter. We had to go with the queen of all selfies, Kim Kardashian as our example. It shows you love what your doing, love the work, and have self pride. Even if your’re not Kimye, you can still benefit from a selfie or two.
When you host events, make sure you instruct your community to #takeaselfie. It will increase brand awareness, give you plenty of content to share, and you will know these people are invested in your brand – these are the people you need to re-engage and build a relationship with.
86. Tease your audience with a daily or weekly countdown
You’re probably super excited about your grand opening, or maybe it’s your latest product release…there’s got to be some news that you’re really excited about. You can infect your audience with this excitement with a daily countdown just like Krispy Kreme did for this event.
87. Ask Your Community to Take a Guess
People like games, and they like it when they get things right. Ask your fans to guess on certain things, share articles that ask them to guess. It’s interactive, it will increase engagement and click thru.
It’s great to toot your own horn, but it’s even better when your customers love you so much they are willing to allow you to share a testimonial. Make sure to tag your customer on social media (and ask for permission first). Polcode executed this beautifully on twitter with a gorgeous image that included the customer’s photo.
89. Tease information behind a link (but don’t be too click-bait-y) 90. Announce website and branding updates and re-designs Updates like a new website, or new website features, or even a new app are all good content for Social Media. They are relevant and will probably get your community to click through and check out the changes. Nothing like converting social media fans into website clicks. 91. Share a cartoon strip Cartoons are cute, the grab the eye, and often can be turned into a meme. Just make sure the cartoon fits your audience. This particular cartoon pinned by Terry Galpin got 146 repins and 23 likes. That’s an incredibly successful pin. 92. Run a Twitter chat Hosting a Twitter chat is a great way to get social media content. It gets the community involved, raises your klout score and will in turn increase your visibility. Make sure to promote it ahead of time in order to get best results.
93. Categorize and brand your content by type
94. Something super-important to say? SHOUT ABOUT IT
A video posted by Dottie Couture Boutique (@dottiecouturebtq) on
95. Share your staff favorites
Have your staff pick a favorite of the week. This worked at Blockbuster when it was the video king…and it works on Social Media still. It humanizes your brand and builds a relationship of trust between your social audience and your staff.
96. Liven up “boring” topics by pairing them with light-hearted stuff
NBC made a simple mistake which turned a very serious news update into what could have been a HUGE social media gaffe. Instead of deleting the post, they simply owned up to it. Their reply “Correction: It was beards, not bears.” Sometimes, it is just better to be upfront and honest. Besides, this mistake definitely got them tons of reach and engagement, so the overall result from a PR point of view was good.
98. Celebrate the start of the weekend with #TGIF!
This may seem like an odd TGIF post. It’s not for a bar, it’s for a location, the Currituck Outer Banks. But check out how darn effective it was. The write up was short – a simple TGIF. This post got 2k+ likes, 322 shares and tons of comments. It worked because it was on brand, let the imagination work and pulled at it’s community’s heartstrings.
99. Share (or create) an animated GIF
Jack in the Box and Dennys kill it when it comes to Tumblr. They constantly post hilarious-non-sensical–wtf type gifs that resonnate with their quirky audience. While this type of gif may not suit your audience, there may be others that do. Go ahead, experiment and have fun.
Social Media for Tennis is not just for the likes of Serena Williams, Rafael Nadal, and Roger Federer. Social media sites like Twitter and Instagram can be used by the likes of tennis instructors, sporting good stores, umpires and more to help their business AND build a brand. Today we will discuss ideas on what you can do to get noticed in the Tennis industry with the help of Social Media, and specifically hashtags.
Before we move forward, here is a list of the top Instagram Tennis Hashtags. You can use them by clicking the “copy” button below the hashtags on your iPhone, Android, iPad or PC.
You and I both know that mentions of tennis spike around events like the US Open, Wimbledon, and the Australian open. But if you are marketing your brand or business to an audience interested in Tennis, you need to plan your marketing, engagement, and promotion way before this.
Before you start crafting tweets and Facebook posts, you need to understand the landscape. Here are some stats from the TIA on social media use among tennis players. These numbers are from 2013, so you can expect today’s numbers to be even higher.
21% of people who play tennis on a consistent basis mention tennis on a weekly basis (or more) on Facebook
90% of avid tennis players use a personal computer
80%+ of avid tennis players use a smart-phone
75% of avid tennis players who use smart-phones access social networks on these machines
30% of avid tennis players who use tablets use them to stream tennis content
21% of avid tennis players use smart phones make purchases for tennis related merchandise (this number goes up to 90% on a PC)
Collaborate with tennis influencers: These numbers mean that your audience is online, and increasingly so on mobile. So you need to go where they are. Unlike Nike, most brands and businesses won’t be able to strike a deal with Nadal, Federer, or Sharapova…but you can create an influencer campaign that runs across Instagram, Twitter, and if you build a good relationship, even a blog. Just make sure that the social media influencer you reach out to actually IS an influencer, not just someone with large numbers and no following. This article will help you to determine who is a real influencer and how to collaborate with them. Make sure to incorporate a tennis hashtag so you can easily follow their posts and engagement.
A photo posted by Måns Zelmerlöw (@manszelmerlow) on
Make use of hashtags: Outside of using the hashtags mentioned above which are more general, you should come up with branded or custom hashtags that can help you get the community involved. Take what the Australian Open did. On Twitter, they used the hashtag #ausopen. On Instagram they used #AOselfie. This makes a lot of sense when you look at the usage of each network. Twitter is more of a broadcast network where you share news and goings on. Instagram is where you express yourself. A tennis product could easily incorporate this type of hashtag technique; think #BrandSelfie and prompt your customers to share a selfie with your tennis rackets, balls, or clothing.
Track your hashtags: Now that you have your hashtags set, you need a way to track them. Doing so manually is way too hard. Socialdraft offers you two ways to do this. First, you can set up your hashtags as one of your alerts. Whenever someone uses your hashtag, Socialdraft will pull it into our system. From there, you can click to view, but even more important, you can click to engage and share to all your social networks. This solves the problems of reputation management, fan engagement and content creation. You can also set up your Instagram search to your custom hashtag. Then, from the photos area, you can see whenever anyone has used your hashtag on Instagram.
Consistent Posting: Studies show that consistency in Social Media posting results in more engagement and a better ROI. Make a list of upcoming tennis events, your events, and other interesting happenings. Then, schedule content that is relevant to these. Make sure the content is fun, is accompanied by a clear, bright image, and that you test out timing to fit your audience best.
Twitter has been having a bit of a rough patch. Its stock is hovering between $14-15, user growth has been stagnating, and newer social platforms like Instagram and Snapchat are taking quite a few of its active users.
That being said, Twitter is still a great platform. Many use it as a news and information discovery network, marketers are certainly not leaving the platform (especially since Google is indexing tweets).
This has prompted the platform to make some changes to see if they make a difference to its current status.
This change is geared towards people who are visually impaired. People can now add alt text descriptions to images within tweets. If you want to see how this works, in your Android or iOS smart phone or tablet go to Twitter > Settings > Accessibility. Then turn on “Compose Image Descriptions”.
When you add an image to your tweet, click “Add description” to insert the descriptive text.
The “Connect tab” released in May, lets you browse people to follow and gives customized recommendations based on geo-location, activity, existing follower profile, and major interest accounts. Twitter is not where you should be following your friends. That’s what Facebook is for. Twitter is where you should be following your favorite brands and interests. This will keep your feed fun, relevant, and interesting.
This is a celebrated change for all Twitter users. We all hated having to count characters on images and links when scheduling to Instagram. Especially, those of us who use a csv bulk scheduler. As things were, media links took up 23 characters of the 140, leaving us with 117. This was an issue especially because tweets with images are proven to get more engagement, retweets, and click thru.
Twitter recently announced that media (including images, polls, and videos) would no longer count to the 140 character limit. Same thing goes with an @handle (when replying to someone’s tweet).
While these are not a perfect fix, they are a huge step in the right direction.
Periscope “Go Live”
Live video is where it’s at. From Snapchat, Facebook, and even Twitter who acquired Periscope last year. Twitter has begun to roll out their “go live” button as they compose tweets. If you click it, you will be connected to Periscope so you can begin your live broadcast via Twitter.
Twitter has been a little slow on taking advantage of live video, but this could be a sign that they will be taking advantage of its power.
While images increase your engagement and click through…GIFs do even more. Twitter is making it easier for you to find GIFs. Just click a button & search. You no longer need to search for the perfect GIF, save it to your computer and then upload it to Twitter. I seriously recommend you take advantage of this feature.
As mentioned a few times here, tweets with images rule on Instagram. Twitter recently updated its size requirements. There is no more forced crop. Loving this change. There is also a new way to view with multi-photos in a collage.
You probably have a Twitter account. If you are a marketer, you’d be a fool if you didn’t. Although naysayers speak of the demise of Twitter, it is still very much a solid social marketing channel with some very good benefits. But, before we talk about Twitter marketing, check out the hashtags below. Use these Twitter optimized hashtags when discussing the network on other social media such as Instagram and Google+.
Best Twitter Hashtags
If you are marketing and discussing Twitter on social media, you will need to utilize the right hashtags to drive eyes to your conversation. The list of hashtags below will help you to achieve this goal. Use these hashtags by clicking on “copy” below on your iPhone, Android, iPad, or PC.
Twitter is a social network based in San Francisco which has more than 25 offices in other countries. It’s come a long way since it was launched in July 2006. The mission of this social network is to give everyone the power to create and share ideas and information instantly. That means you can have as much power as anyone else out there to be heard. It’s great when people are trying to get customer service, when businesses want to make deals, or when you’re trying to find out what is going on with a subject in real time.
How Does Twitter Work?
On Twitter, you can send and read short messages made up of 140 characters called tweets. If you are registered on twitter, you can access your account not just on website interface, but also through SMS or mobile device application. With twitter, you can react, share thoughts, and inform your followers regarding what you are into at the moment. You can also create a blast of topics using Twitter hashtags.
What Are Twitter Hashtags?
The Twitter hashtag allows users to see trending topics all over the world. Trending topics are words, phrases, or topics that are mentioned many times on Twitter. Using the hashtag symbol (#), people on Twitter create a huge rate on topic for it to become trending. It was created by Twitter users to categorize messages and help them show more easily when someone is searching regarding a specific topic.
By clicking hashtags, you can see the tweets of other users and track the discussion topics based on that keyword.
Like other things that you need to remember on other social networks, you should not overuse the hashtag symbol when you tweet. That makes it too hard for people to read your tweets and will result in decreased likes, comments, and retweets. This means you should only use hashtags when they are relevant to the topic that you are discussing on your tweet.
Best Practices for Twitter Hashtags
This section is for your use of hashtags on Twitter. Use of hashtags on other networks will differ.
Keep them simple: A ridiculously long hashtag or a hashtag that is hard to spell will make it harder for it to be used by others. Keep things simple #winewednesday #SMM #recipe are all examples of good hashtags.
Skip the punctuation: If you add puntuation to a hashtag, it will be cut off. For example #Socialdraft’sDashboard will be read as #Socialdraft.
Don’s use too many: Using too many hahstags will make it difficult for people to read your tweet.
Capitalize to separate: This will make it easier for people to read multi-word hashtags. For example: #winewednesday versus #WineWednesday
Check your hashtags: Before using a hashtag, click through on Twitter to see the conversations around it. You don’t want a situation like DiGiorno’s #WhyIstayed debacle
Smart and savvy business owners and marketers are taking advantage of social media not only to reach new prospects and customers, but also to support customers that have already made purchases. Using Twitter as a customer service tool is one of the savviest approaches to customer service, and also provides customers with a memorable experience, while simultaneously advertising your brand.
Since the majority of consumers are more likely to recommend a brand that provides a quick and effective response on social media, we will help you understand how to best advance this task by supplying key tips and insights on how to use Twitter as an effective customer service tool.
According to information published by the advertising industry, 67% of Twitter users are more likely to purchase products from businesses and organizations they follow on Twitter. Additionally, 94% of Twitter users make purchases from their mobile device, and utilize Twitter to make their purchasing decision.
One of the best ways to increase your online conversion rates is when questions about your brand are quickly answered and resolved on Twitter, which is why Twitter can be a powerful tool to not only improve customer service, but also in beefing up your overall marketing efforts.
For example, a potential customer is drawn to your brand and begins to review what other customers have said about your products on Twitter. This customer may even interact with others who have purchased products from your brand in the past, and received positive feedback, which leads to a purchase. However, their order is damaged when they received it, and the customer contacts your brand’s customer service department via Twitter. A customer care rep responds minutes later with information on returning the product, and guarantees that a new product will be shipped overnight.
Your company even offers to resolve the situation offline if needed with an in-depth conversation rather than a difficult-to-follow conversation on Twitter. This is how you recruit loyal customers that will continue to purchase your products for years to come. But customer service shouldn’t just be limited to live interactions on Twitter, it should be the foundation and mission statement for your entire business.
5 Tips In providing 1st Rate Customer Service on Twitter
1) Rapid Response Time
@ElenaEpelman Hi, Elena! We have received your DMs and will follow-up with you there shortly. Thanks for your patience!
Response time is crucial in providing optimal customer service. According to one study, 71% of consumers are more likely to recommend a brand that provides a quick and effective response on social media. Studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. In an airline study, Twitter found the quicker an airline responded to a user’s Tweet, the more money the users were willing to spend. Note how Airbnb answered the above question within the hour.
2) Use a Dedicated Customer Support Handle
Interacting with multiple customers on Twitter can become very complex and confusing. As a business, you should use a Twitter Dashboard, and a separate Twitter Handle solely for support to eliminate your Twitter feed from being filled with customer issues and complaints. If you notice Airbnb has both an @Airbnb handle, and an @AirbnbHelp handle. This will keep any negative items away from your branding handle and in the customer support handle.
3) Provide a Personalized Experience
Try and become well acquainted with your customers. Send notes to Twitter users you interact with, and then share those notes among your entire team to provide a more personal level of service.
4) Be Quick to Acknowledge Negative Feedback
Ignoring negative feedback about your company can be very damaging to your business. Use negative feedback as an opportunity to correct any of your company’s shortcomings and improve your business. According to Twitter, users who receive a reply regarding negative feedback are more satisfied with their service experience.
5) Use Direct Messages For Private Information
When discussing personal information related to your customers, such as emails, phone numbers, addresses, billing information, and usernames, always use Direct Messages to keep your customers’ personal information private.
Put Twitter’s Customer Service Tools To Use
Twitter now offers Customer Direct and Customer Service Feedback. The first allows you to take a public conversation private in seconds…eliminating any potential damage done by a customer service issue, and allowing you to get sensitive information from your customers privately and safely. The second lets you ask your customers for feedback in a quick and easy way. You can get more info on these amazing tools by clicking here.
Twitter is easily one of the world’s most popular social media networks, but more than that it’s one of the world’s most popular communication channels and certainly one of the most often leverage marketing opportunities available today.
Twitter understand this, which is why they have continued to make tweaks and changes to the overall platform – many of them to improve the overall experience that people have on twitter, but no small amount designed specifically to help individuals boost their ability to market on this platform.
In 2014, Twitter rolled out a number of new changes, and the biggest of them all was the introduction of the “pinned tweet”. This gives users the opportunity to provide prime real estate to specific messages that they want their followers to get, all without having to worry about these people missing out because of the fast-paced nature of Twitter.
If you were hoping to take advantage of everything that pinned tweets have to offer, you’re going to want to first figure out how to get traffic from a pinned tweet – and then you’re going to have to figure out how to make the most of that traffic!
Let’s get down to the nitty gritty on How to Use a Pinned Tweet.
1) Leverage high engagement messages when you pinned tweets
Though you certainly have the opportunity to pin pretty much anything and everything you want on Twitter, you’re only going to be able to generate a considerable amount of traffic with this approach if you choose to pin twitter messages that have high engagement rates.
If you’ve ever wondered why pinned tweets work in the first place, it’s because of these messages almost always contain interesting, exciting, or viral content – and that’s why they get pinned to begin with.
Yes, you could certainly pin any old tweet that you have up, but why waste that prime real estate when you could use this opportunity to master how to get traffic from a pinned tweet that is much more valuable?
2) Utilize a rock solid call to action with a pinned tweet
People that have really begun to understand why pinned tweets work in the first place (from a marketing perspective, anyway) almost universally agree that they work because of a rock solid call to action that actually leverages the traffic that these pinned tweets create to begin with.
Traffic generation can be an absolute nightmare, but if you are able to take advantage of everything that Twitter has provided you in the form of a pinned tweet capability to get the kind of traffic you’re after, you can’t waste that chance with a wishy-washy or limp call to action. Direct your followers, give them clear instructions, and convert on that traffic.
3) Include a trackable link
With a trackable link you can determine how effective your pinned Tweet is at conversions, and visitor engagement on your website or blog.
4) Use images
Since even pinned tweets at the top of your profile can be missed by some people, why not include an image in your pinned tweet to increases the chances that your tweet stands out. Besides, research suggests that tweets with images increase retweets by at ;east 25 percent.
5) Pinned Tweet types
Here are several types of tweets you could consider to pin:
A) A retweet from an influencer in which you are cited
Twitter has completely and totally transformed the way that the world (and business) communicates.
Today, everyone has the ability to talk to pretty much everyone else (in 140 characters or less) with nothing more than a free account on Twitter and a mobile device – and it’s turned the world of customer service upside down!
If you have a business today, you need to utilize everything that Twitter brings to the table when it comes to customer service. Your customers are going to expect you to have a Twitter customer service department, and you’ll want to make sure that you’re using it appropriately so that you maximize the impact that you have on social media.
Twitter has unveiled new customer service features
Twitter has recognized the need for businesses today to utilize this communication tool for their customer service, which is why they have rolled out some pretty inventive customer service tools.
Twitter’s customer service tools (the effortless way to transition from a public tweet to a private Direct Message and Customer Feedback messaging) have made it a lot easier for large and small operations to really maximize the potential that Twitter brings to the table from a customer service standpoint.
These easy to use Twitter tools are going to really support your customer service department, and will allow you to expand your influence on social media when used intelligently.
DM’s, or “Direct Messages” are a fantastic way for you to have a private conversation with your customers. A customer service conversations will most likely start off as a Tweet. If you are dealing with something negative, you need to acknowledge that you’re on it…and move this to a private conversation – a DM. Twitter has made this much easier.
Your business can add a deep link to your Tweets, this will automatically display a call to action button. When the customer clicks this button, it will allow them to send a DM easily. Think about how great this will be when you need sensitive information such as an order number…this is a great Twitter feature.
Twitter has also included a feature called Customer Feedback. It lets your community share their opinions with your business privately.
This is a fantastic way to get feedback. This feature allows you to survey your customers to get a better idea of how you are doing and what you can do better. This comes in after a customer service chat.
You will have two options on how to use this: Net Promoter ScoreSM (NPS®) and Customer Satisfaction (CSAT).
Partner your customer service with your marketing on Twitter and watch as your bottom line explodes
You see, people trying to figure out how to use Twitter for customer service aren’t just going to want to think of this as a digital customer service department – they are also going to want to think of it as a marketing channel as well.
Not only will you want to quickly, efficiently, and successfully resolve any and all of your social media customer’s questions, concerns, and problems using Twitter, but you’re going to want to do so intelligently so that this back and forth between you and your customers contributes to your influence and your transparency.
Success in business today is all about transparency, and the new customer service tools you’re going to get from Twitter allow you to boost your transparency while at the same time protecting the privacy of your customers.
When you stop thinking of your customer service department as the “fire department” in your business and instead think of it as a new channel for marketing and advertising, you’ll learn exactly how to use Twitter for customer service in a way that dramatically boosts your bottom line profits!
If you have ever seen a Twitter profile that includes a light blue checkmark logo next to their name and wondered what exactly it signified, you’ve come across what is known as a “verified account”.
Verified accounts on Twitter enjoy a lot of extra credibility, a tremendous amount of influence, and are definitely regarded as “better than” those that are unverified – but that doesn’t mean that it’s going to be effortless for you to get your hands on this kind of account.
In fact, the odds are pretty good that you’re going to have a little bit of a tough time figuring out how to get a verified Twitter account all on your own, which is why you’re going to want to really zero in on all of the inside information we are able to share with you below.
We will be able to help you figure out EXACTLY how to get a check mark on Twitter.
Check out this quick guide!
The value in getting verified on Twitter
The entire point behind the Twitter verification is so that everyone in the Twitter universe would know that they were dealing with the “real deal” – an individual or account that represented the person that they claimed to represent.
This verification simple has been used by athletes, celebrities, and other high profile individuals to delineate that this account represents them and that it is their actual Twitter handle.
For business people, it opens up a lot of extra influence that you may not have had access to otherwise and can instantly your business from parity or hack accounts that would attack you from all sides without this verification.
Critical details to remember when trying to figure out how to get a checkmark on Twitter
When it comes time to figure out how to get a check mark on Twitter, it’s critical that you remember these four essential details:
The amount of followers that you have IS NOT going to be a determining factor in whether or not you are verified
When you receive verification and the coveted blue checkmark it won’t stop people from creating duplicate or parody accounts (though they won’t have the checkmark)
The verification isn’t going to immediately boost your followers or your engagement
Twitter is in complete control over who gets verified (which is why you need to figure out how to get a verified Twitter account hack to work for you)
That last point is where we come into play!
Easy steps for getting verified on Twitter
The first thing that you need to do is realize that Twitter would like to verify as few people as humanly possible, and only those that legitimately require Twitter verification to protect them.
Secondly, understand that it’s going to be a lot easier for you to get a Twitter verification when you imbed a “Twitter Follow” button on your official website. Not only will this blend credence to the fact that your account is the legitimate one that needs be verified, but it will also allow you to add more followers to your legitimate account through outside traffic.
From there you’ll need to go over the Twitter Verified Account terms that are provided directly from Twitter themselves. This should only take a couple of minutes to read and review, but it’s essential when you want to know how to get a checkmark on Twitter.
Now it’s time to actually apply for these verified accounts.
2. Twitter will ask you to confirm the account that you are looking to verify. You will need to click the check mark if the account is an organization account. If it is just a person account, skip that step and click next.
3. Twitter will ask you to make sure you are verifying the right account. They will ask you again if your handle is for an organization.
4. You will be able to ass up to 5 links to prove that you are a check mark worthy account.
5. Write to tell Twitter why they should verify your account. You have up to 500 characters.
6. Then you will have to upload a piece of ID.
7. And then you’ll have to wait.
Twitter usually takes about a week to process their verification requests and they do this on a first-come, first serve basis. It can take anywhere between 7 and 14 days for you to hear back from Twitter.
Once you get the “blue checkmark” from Twitter, you will have to follow their directions to verify your account on your end. This is only going to take a couple of minutes, and from there you’ll have the checkmark that you’ve been searching for!
Conducting searches on Twitter is a great tool for monitoring various Twitter interactions related to your account, and a powerful way to discover what people may be sharing your content. You can also find any keywords relevant to your brand, your own mentions, and much more useful information that is a gold mine for brands and marketers. But the key in obtaining this valuable information is knowing how to search for it.
Twitter offers users a few different ways to conduct basic searches. One is a web search and another is with the mobile app search. It is with the Advanced Search feature that you can obtain the most powerful results.
Advanced Search is accessable when using Twitter’s web search and can be directly reached at:
With Advanced Search there are more than 12 different ways to search, and filter Twitter’s tweets and profiles. In addition to the Advanced Search, on Twitter’s search results page, you can filter results by media type, profiles, and more. You can also do advanced searches from any Twitter search box by using a combination of Twitter search operators.
Navigating on the Advanced Search Page
Here is a breakdown of the various headings and search bars under each of those headings on the Advanced Search Page.
All of these words:
Enter two or more words in this field and you’ll see tweets that contain those terms. You can search for one or more phrase by using quotations to separate each.
This exact phrase:
Search for a phrase, and names or quotes.
Any of these words:
Use this field to search for multiple words.
None of these words:
This filed will remove tweets from your search results that contain the words or phrases you enter.
Check on hashtags.
With this field you can find tweets in any of Twitter’s supported languages.
From these accounts:
This will show you tweets only from the account’s you add.
To these accounts:
Enter the username of accounts to see tweets sent to them.
Mentioning these accounts:
Enter an account name in this field to see tweets mentioning your chosen usernames.
Places & Dates
Near this place:
You can see tweets sent while a person was in a particular area.
From this date to this date:
Search for tweets between two dates.
Keep Track of Your Company’s Reputation
With Advanced Search you can check on your brand’s reputation by:
1) Locating news about your company
After running your Advanced Search, select “News” from the More options dropdown to show all results that contain a link to a news site.
2) Find happy and un-happy customers
To include sentiment filters in your search, include the relevant box over on the Advanced Search page or add a happy or un-happy emoticon to the end of your search term.
3) Filter out competitors
If you want to filter out any results mentioning competitors of yours, you can do so by adding their username and URL in the “None of these words” Advanced Search field.
4) Monitor mentions of your company
Advanced Search allows you to monitor mentions of your Twitter account and Tweets that include your URL.
You Can Also Conduct These Assorted Advanced Searches
1) Find accounts by keyword and location
Combine keywords with a location to locate accounts or businesses within a certain area.
2) Find people to follow
If you’re looking to find new people, you can run a search on a keyword or phrase and then filter Accounts that match those keywords.
3) Filter Tweets from only people you follow
Twitter search allows you to filter Tweets from only people you follow.
4) Search your competitor’s tweets
Using Advanced Search you can filter tweets from any account for selected keywords by using the All of these words and From these accounts fields.
5) Find out what people are saying about competitors
In order to check out what people are saying about competitors, add their company name and URL to the All of these words bar.