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Twitter is the place where we all go to air our grievances and push out our opinions. You as a marketer should absolutely take advantage of this. People love to give their opinions, and Twitter has an awesome tool to help you ask them what they think (and to help you get tons of engagement). That’s Twitter polls. Today we’re going to discuss how to create and use Twitter polls in order to get customer/community feedback AND to increase your engagement rates.

The feature was released in October of 2015 and is super easy to use from both desktop and mobile.

Uses for Twitter Polls

There are many reasons you should use Twitter polls.

  1. You can craft polls for market research (what product to release next)
  2. To ask for predictions (what social media network will dominate 2016)
  3. To get product feedback (do you love, hate or loathe xyz product)
  4. To have fun and boost engagement
  5. To get reactions to trending topics, and much more. 

The possibilities are up to you.

Before the Twitter poll feature was released, if you wanted to craft a Twitter poll, you’d have to get imaginative. Most people would craft their write up and then ask people to either retweet or favorite to cast their vote. Some used hashtags. While this gathered engagement, it was clunky and hard to keep track of.

Now, you can create a simple four option Twitter poll that is embedded in your tweet.




Things You Need to Know About Twitter Polls

  • There are 4 answers
  • You need to watch the character limit (for now)
  • Polls have a lifespan of 24 hours
  • The poll announces its life span (how long it will last) and how many people have participated.
  • Votes are anonymous – sort of. Nobody will know what vote a person cast, but they will know he/she voted.
  • When the poll is done, results can be seen publicly.

How to Create a Twitter Poll

Click to begin your tweet & click on “Poll”

Step 1 to creating a Twitter poll

Add your multiple answers

Step two on how to create a Twitter poll

Click Tweet, this will publish your poll

Example of what a Twitter poll looks like after it has published

Once people vote, it will look like this.

A Twitter poll that has been voted on will show the number of votes

What happens when someone retweets my poll?

If someone retweets your poll, their followers will be able to vote on it

The poll will show up on their newsfeed to their followers. Anyone can vote from a retweeted poll. This means you want retweets!

How to Manage Your Twitter Account?

Twitter is fantastic, but it is a time suck. While you definitely need to set aside some time for real-time engagement, you should use a social media scheduling tool to schedule your tweets. This way, you can push out interesting and engaging information while you’re taking care of other parts of your business. Socialdraft is not just a Twitter management tool, it is an all-in-one social media management tool. With Socialdraft you can:

  • Schedule posts to Facebook pages, LinkedIn pages, Pinterest boards, Twitter and Instagram accounts.
  • Schedule single or recurring posts.
  • Duplicate posts.
  • Schedule reposts from Instagram to your other social networks.
  • Schedule in bulk via CSV.
  • Pull reports for Facebook and Twitter
  • Engage your Audience.
  • And much more…

Socialdraft is a very promising app that you won’t regret to use. Don’t hesitate to choose a plan that suits your needs. Take Socialdraft for a risk-free trial today.

 

Simply put, Twitter is all about content, engagement, and optimization.  Since Twitter is limited to 280 characters, every single space has to serve a purpose, adding to a well-constructed idea.  In addition, contrary to the limited space, what Twitter most excels at is in creating the perception of a narrative those individuals who subscribe can follow.  Building the foundation of this narrative and directly aiding in the success of the Twitter account is the Twitter bio.  Basically, first impressions last. So, what goes into a great Twitter bio?  Let’s find out.

How To Craft A Great Twitter Bio That Converts

Why Focus On Your Twitter Bio?

Twitter is important for SEO

If individuals are following a Twitter account for information, then why bother with the Twitter bio?  Simply put, the Twitter bio is how individuals will find out about you when searching online.  As an example, your Twitter bio will live outside of Twitter. It will come up through popular search engine results, providing your potential subscriber an idea of what you do even before they click on a link.  Check out the above example. The second result for Nordstrom is their Twitter account. Go ahead, try it with other notables and see what comes up.

Simply stated, Twitter matters when it comes to Google search, so you want to control the narrative. In this way, you can put your best foot forward, not even requiring that they click in order to know who and what you are about.  Being straightforward and direct is the best way to get more Twitter followers, and crafting a good Twitter bio will help get you there. Let’s get into the nitty-gritty of how to craft a good Twitter bio

The Basics Of A Twitter Bio

A list of all the elements that local businesses need to add to their twitter profiles

Properly using a Twitter bio for Twitter marketing requires understanding the basics. Let us break this down part by part:




Twitter Header Photo

The ideal size for your header photo is 1500×500 pixels. This photo should convey what your account is all about. Note the example above. The profile photo tells you this is the account for “The Smith“, but that burger tells you it is a restaurant that serves delicious burgers. Use your header photo as a way to tell the story of what you are and what you do.

Twitter Profile Photo

Easy to read images work best on Twitter bios

The ideal size for your Twitter profile photo is 400×400 pixels. Photos can be uploaded to Twitter in any of the following formats: JPG, GIF, or PNG. Your Twitter profile photo will be displayed pretty small most in the feed. For that reason, keep things simple. If you look at the above, which of all those profile images do you notice most? Can you see why?

If you are a business, use your logo and make sure it is easy to read and recognizable. The Smith does this perfectly. You want people to be able to tell the tweet is from your business in seconds.

If you are a personal brand, and you are using a picture of yourself, make sure you use a clear headshot where your face is easy to read. It is harder to recognize someone in a full body shot or with a 3/4 view of their face than it is with a simple business headshot.

Twitter Name

Keep this as simple as possible and as close to your brand’s name as you can. If you have other social media accounts, consistency is key. You want your audience to be able to find you by the same handle on as many social media accounts as possible. If someone already has taken your first choice for your name, use a modifier that makes sense. If you are a local business, use your location. If you are a brand, maybe a keyword associated with your industry. The key is to keep it simple and easy to remember.

Twitter Bio

Guide to optimize Twitter bio

You have a maximum of 160 characters to get your message across, so don’t waste words.

While slightly longer then a tweet, it is still not that much space and careful planning will have to go into what you include.  To be honest, it may be best to keep things short and sweet to make it easier for people to read through your bio.

If you are a personal brand, tell people exactly what type of information they should expect to see from your tweets and when they engage you.

If you are a business, tell them what you do, and how you do it. CK Tech is all about digital marketing and they make that incredibly clear. This is a fantastic example of how to keep things short and include keywords to help you come up on Twitter search.

If you have particular associations, you will also want to @mention them on your bio so that they are easily cross-referenced and you can play off their following.

Location

You should consider whether or not your location is important to people following your Twitter feed.  For example, if you own a business with a physical location (a restaurant, a hairdresser, a doctor’s office), then it is worth the space putting your address.  In addition, if you are in a particular part of the world and your Twitter messages are about the location, then including the location can help with discovery and give people a way to open up a conversation with you.

Website

It is generally considered a good idea to include your website in your Twitter bio.  If the website name is too long then consider using a URL shortener to get around this hurdle. The whole goal with Twitter is some sort of conversion. Include your website (or the social network where you see the most amount of conversions) to increase your chances of seeing a return of investment.

Theme Color

This is editable on Twitter.com.  While this is not a huge factor, but take the two seconds to change your theme color to fit your branding. Strong branding is powerful.

Birthdate

We think this one is optional, but it can get you a boost of engagement on your birthday. Adding your birthday to the bio can also affect the kinds of ads that appear, as products for those 18 or 21+ will generally not show up for individuals who are below that age.

Formatting The Remaining Space

With basic information out of the way, you will be left with having to accurately explain who you are, personally explain your brand, and set up a target for ideal followers.  The explaining who you are begins with the basic information listed above and depending on space can include interesting things that might be useful to potential followers.

Giving your brand a personal touch is all about explaining the reasons for the Twitter account, which depending on the reasons can be for marketing for a company or even for oneself.

Finally, targeting your ideal followers is all about putting towards the end of your bio things that will interest what you consider as an ideal follower.  The more you can narrow down what this kind of follower might be like, the more direct you can make your Twitter bio.

Twitter marketing is by no means an exact science.  Those suggestions listed above come from a set of best practices taken from countless Twitter profiles out there.  With that in mind, you can always experiment.  See what happens when you move around the information, leave some things out, or even add things not listed above.  With any luck, you will find the right words for your Twitter bio.

How to Manage Your Twitter Account

Once you have created the perfect a great Twitter bio that converts, you gotta get down to business. Start off by creating a content calendar filled with items that are relevant to and will tempt your audience to respond and chat with you. Schedule this ahead of time using a Twitter tool like Socialdraft in order to save time for real-time engagement. With Socialdraft, you can:

  • Schedule content to Twitter, Facebook pages, Pinterest Boards, LinkedIn Business pages, and Instagram accounts.
  • Schedule recurring content
  • Duplicate content
  • Schedule in bulk via CSV (great for evergreen content like reviews or holidays)
  • You can pull reports for Twitter and Facebook
  • You can engage those you follow on Twitter
  • Engage your audience on Facebook and LinkedIn
  • Add team members and set them up with permissions and restrictions
  • Give calendar access to clients so they can view and leave notes, but not edit, re-schedule or delete content.
  • You can download your content calendars as PDF
  • and Much Much More

Socialdraft offers all sorts of levels, even a lowest plan for those who are on a budget, so take Socialdraft for a risk-free trial today!

Regardless of popular opinion, Twitter is still a powerful social media platform…if you know how to use it properly. It is still possible for your brand or business to gain solid numbers of followers who can be converted into customers. However, it won’t just happen if you put Twitter on autopilot. Use a social media scheduler like Socialdraft to schedule your evergreen content like reviews, holiday posts, and recurring events. Then, take all the time you’ve saved to begin working on these Twitter growth strategies that deliver targeted followers with a higher chance of conversion.

Twitter Growth Strategies That Deliver

If you are looking to grow new Twitter followers that convert then you need to start with the basics. That means making sure your Twitter profile is optimized so that when people stumble onto your profile they know exactly what you’re offering, be that products, services, or information. Also, make sure to include a link to your website and your location to make it easier to let people know where you are at and what you’re all about.

This is not the end of it. Twitter requires work. It’s not just about creating a beautiful profile, optimizing it, and pushing out content. If you’ve always wanted to be just like one of the big brands on Twitter, read on.

Upload a Photo to your Twitter Profile

Simple is best when adding images to Twitter

Personalize your Twitter profile by uploading a good headshot or a very clear and legible logo. Having an actual picture of yourself or a clear logo of your brand will lend credibility to your account. Note the images above. All the pictures are nice, but the best photo of the bunch is Kami’s. A Twitter bio profile image is small, so make the space count. Keep your face visible, easy to see and make it easy for people to recognize.

Optimize Your Twitter Bio

How to get more followers on Twitter

Don’t forget to optimize your Twitter bio. Include the tagline associated with your product or business and keywords that will make it easier for people to find your account. Clement restaurant does this beautifully. They let you know where they are located (Midtown), ping back their home hotel, and tell you exactly what kind of fodd they serve and what makes them special. That’s some amazing stuff.

Design an About Page Specifically for Twitter

Create a custom About page on your blog or website and link to it on Twitter. Then you can introduce yourself to people using more than just 160 characters. Remember to include links to your Twitter account in your emails, blog or website.

Find Others with Similar Interests, Then Follow & Engage Their Followers

How to find targeted followers on Twitter

Search for Twitter users who have more followers than you who are in your industry. Then follow and engage their followers. These people are more likely to convert since they have vetted themselves by following verticals and competitors. If I were a retailer, I would check out the people who are following brands similar to mine. They are already interested, that means they are vetted and more likely to convert.

Follow Most People Who Follow You

Get in the habit of following people who follow you, but don’t feel you need to follow back if they’re not in your industry. If your goal is conversions, then the key is to focus. Twitter is not a popularity contest. You will get the most from it by engaging in conversation.

Stay Active

Twitter’s content scrolls by like a stock ticker. As a result, Twitter is a platform that requires a high volume of content before people start taking notice. Individuals and brands who tweet at least 3-5 times per day are much more likely to drive engagement than people who are tweeting 3-5 times per week. The more you Tweet, the more people will take notice.

With this in mind, you need to tweet quality content. Be it original content created by you or your brand, or content that you share from industry influencer, Twitter growth requires patience, and the impact you have depends greatly on the quality of your editorial voice. Basically, make sure what you share is good!

Find Influencers

You can begin looking for potential new customers and influencers on Twitter by examining keywords in both tweets and in Twitter bios. The results of these keyword searches may reveal a user’s own personal characterization, geographical location, shared interests, and industry/business affiliations. You can also examine a user’s favorite tweets to develop an insight into their interests.

The issue here is that this is hard to scale. Here are a few more tips to help you find influencers to engage:

1. Take the time to find relevant hashtags people use that are related to your niche. Nearly every type of business has a set of hashtags associated with a specific business.

2. Check out Twitter chats related to these hashtags and follow influencers — someone who is considered an authority in a particular topic. Bear in mind that it’s not the number of followers an Influencer has but rather the highest level of engagement an account has that will have the most influence on amplifying your content.

Inspire Others

Even if your content isn’t original, inspirational images and tweets inspire others to share. When they’re sharing your bite-sized content, they’re also likely sharing your @name which can help drive follower growth. There are plenty of tools on the market that will help provide a variety of high-quality content with minimal work on your part. Pictures, GIFs and videos encourage even more engagement than inspirational quotes — combine the two and you have a winning combination sure to be shared.

Be sure to be transparent and interesting in your interactions. If you happen to be a great storyteller, use that talent to attract followers. Few people will reach out to you unless they’re attempting to grow their own account, but if you take the time to reach out there are plenty of people to interact with on nearly every topic under the sun.

Schedule Your Tweets Ahead of Time

While we encourage real-time engagement, we all know that it is impossible to always be online. Instead, device an evergreen content strategy to help you save time. If you use Socialdraft’s CSV bulk upload feature, you can save tons of time on content creation. For example, you can use this to schedule product and service information, memes, reviews, informational pieces, and holiday content.

Make Use of Hashtags

Understanding the hashtags your market uses as well as their peak engagement times will drive targeted followers your way. The days of measuring success by the number of followers is long gone. You need to focus on quality of followers, and hashtags will help you in this respect.

Engage Your Audience

Creating interesting content is only part of the requirements for building an important social media platform of Twitter followers — even more important is the level of engagement, or audience interaction. This is the most time-consuming part of the equation but is also the most rewarding. As one expert notes: “Someone with a really engaged following of 1000 will do more to amplify your content than someone with 10,000 social connections they don’t engage with.” The industry insight you will gain and the contacts you can make while interacting may serve to make Twitter your most valuable professional networking tool.

What does Engage Your Audience mean? It means liking their tweets, retweeting, but most importantly replying to them. You want to create conversations. This will ensure that your Twitter community is invested in you

Quality not Quantity

Yes, we just said updating often is important. However, tweeting when you don’t actually have anything engaging to say or anything that adds to the conversation is just noise — and there is little that Twitter hates worse than noise. Besides well-written content, photos and images are an essential part of social media. Today, people expect social media posts to include quality shareable photos and images. Keep it real, keep it engaging, and keep it going, three rules to live by for Twitter.

How to Manage Your Twitter Account

As you can see, growing your Twitter account takes a long time. That’s why using a social media scheduling tool like Socialdraft can be such a HUGE help. With Socialdraft, you can:

  • Schedule tweets to multiple accounts
  • Engage the people you follow on Twitter (retweet, favorite, and reply to their Tweets)
  • Schedule content to Facebook, Pinterest, LinkedIn, and Instagram
  • Schedule content in bulk via CSV
  • Schedule recurring content
  • Duplicate posts
  • Schedule reposts from Instagram to all your other social networks
  • Collaborate with team members and give them different permissions and limits
  • Assign tasks to team members
  • Pull Twitter and Facebook reports
  • and much more

If you’re curious about Socialdraft, take us for a risk-free trial and see what we are all about.

The number of people fired over social media gaffes is rising, and many employers look closely at a job candidate’s online presence before making a decision. Yes, social media can ruin your life.

According to a survey from CareerBuilder, 39% of employers dig into candidates on social sites, while 43% said they had found something that made them deep-six a candidate such as posting inappropriate photos or information or bad-mouthing a former boss. It’s not all bad news though. 19% of employers said they found information that sold them on a candidate, such as communication skills or a professional image.

When it comes to social media mistakes, Twitter is among the top three most popular, along with Facebook, Instagram, and Pinterest.

If you aren’t careful about the nature of what you are tweeting, it can have a devastatingly negative impact on your life, as the following 10 examples illustrate.

How Social Media Can Ruin Your Life

Connor Riley on Cisco

Twitter backlash on Connor Riley

Riley was offered a job at Cisco when she tweeted “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco employees saw the tweet and suffice to say, Connor Riley never had to worry about that commute. Needless to say, don’t bad mouth a position before you accept it.

 Gabriella Pasqualotto on Fair Treatment of Cheerleaders

Gabriella Pasqualotto Cheerleader

Gabriella Pasqualotto, a cheerleader for several cricket teams went to Twitter to give details about how poorly the players treated the cheerleaders. This angered team owners and she was promptly fired. If you have human resources concerns, don’t go to Twitter with them. Go to Human Resources. If that doesn’t work, lawyer up.

 Rashard Mendenhall on Osama Bin Laden’s Death

Rashard Mendenhall Twitter Backlash

Even if Rashard Mendenhall’s intentions were good, his execution of this tweet following the death of Osama bin Laden didn’t sit too well with most Americans – “What kind of person celebrates death? It’s amazing how people can HATE a man they have never even heard speak. We’ve only heard one side…” It is smart to be prudent on tweeting out your political views, particularly when your fans, audience or clients may not hold the same views as yours.

Damian Goddard on Same-Sex Marriage

Social media backlash of Damian Goddard

Damian Goddard, a Toronto based sportscaster was fired after he posted some odd tweets about same-sex marriage that got him in hot water. Just like politics, your views on religion should stay out of the public eye.

Stephanie Rice – Homophobia

Stephanie Rice Twitter backlash

Australian Olympic swimmer Stephanie Rice lost her sponsorship with Jaguar automobiles after she tweeted homophobic slurs in response to an Australian rugby victory over South Africa. When you act as a spokesmodel, you’re expected to represent your sponsors at all times – even when you’re on social media.

Larry Johnson – Homophobic Tweets

Larry Johnson Twitter Mishap

Larry Johnson found himself in quite a pickle after tweeting homophobic slurs and calling his head coach, Todd Haley out on Twitter. Shortly after, he was out of the NFL.

 Scott Bartosiewicz – Live Tweeting

Scott Bartosiewicz Twitter mishap

Scott Bartosiewicz was fired for a simple misunderstanding. He worked as a social media strategist for Chrysler and accidentally tweeted profane language via their account when he meant to do it from his personal account. Why it is a great idea to use a social media scheduling tool like Socialdraft.

Gilbert Gottfried – Aflac

Gilbert Gottfried Gets Fired After Twitter Post

Comedian Gilbert Gottfried was fired from voicing the Aflac duck after he tweeted insensitive jokes in the wake of the Japanese tsunami. While it hasn’t ruined his comedy career, you will no longer hear his voice when watching Aflac commercials.

 Nicole Crowther – Tweeting Spoilers

Nicole Crowther Gets Social Media Backlash

Nicole Crowther was an actress who worked on the set of Glee for a period of time before she started tweeting out plot spoilers. When show producers saw what she had done, they tweeted this to her, “Hope you’re qualified to do something besides work in entertainment.” Then she was fired. Keep trade secrets – secret.

Anthony Weiner’s Weiner…

Anthony Weiner doesn't know social media etiquette

How could anyone forget Anthony Weiner? The man made legendary by his Twitter fiasco can never be forgotten. He tweeted lewd pictures of himself to his followers and has basically become the laughingstock of the political world.

How to Manage & Grow Your Social Media Accounts

If you’re reading this blog, you’re probably savvier than the people above and you’ll need a great tool to manage your social media presence. Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts including Facebook, Twitter, LinkedIn, Pinterest, and Instagram
  • Schedule posts individually or in bulk via CSV
  • Have multiple people create and post content
  • Give different people access to different accounts
  • Give different people permissions
  • Set up clients as guests who can see only their content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial.

Hashtags have become mainstream. They’re on tee-shirts, home decor and…of course on Social Media. Hashtags are to Twitter and Instagram what keywords are to Google. Hashtags are great tools for being found on social media. If you begin to think of hashtags with an SEO’s eyes, you will become a much more powerful marketer. Let’s discuss the proper use of hashtags in today’s social media environment.

Social Media Tips on How And Where to Use Hashtags

Hashtags are powerful.

Tweets with hashtags get two times more engagement than tweets without. And Twitter’s research suggests individuals can see a 100 percent increase in engagement by using hashtags, while brands can see a 50 percent increase in engagement.

Engagement includes clicks, retweets, favorites, and replies. Tweets with one or more hashtag are 55 percent more likely to be retweeted.

PRO TIP Don’t use hashtags on Facebook. Facebook posts without a hashtag do better than those with a hashtag.

 

How to Find the Best Hashtags

Competitor Research

What hashtags are influencers using? What hashtags are your competitors using? Check these out and begin to test them out on your own posts.

Use Relevant Hashtags

You may be tempted to use those #like4likes hashtags that seem to get so much engagement. Don’t. That engagement is a waste. That’s engagement from accounts that won’t convert. The name of the game is ROI, not vanity metrics, so concentrate on getting in front of the right eyes. We’ve put together tutorials and lists of hashtags for many industries and subjects on our hashtag directory, so check there before you begin to use them.

Be Mindful of Numbers

Which hashtags are the best to use? You may think that hashtags with over a million posts attached to them are best, but stop and think about this. In platforms like Twitter and Instagram, where content is constantly being uploaded, does it benefit you to use hashtags that are used so often? Nope. These hashtags will make it so you drop out of the feed quickly. Try to use hashtags that have been used between 5000 and 500,000 times. This will put you at a good place for both being seen and getting enough engagement.

Check Hashtags for Context

Could your chosen hashtags mean something else entirely? Before using a hashtags search it. Make sure there’s no nefarious association with it.

How to Manage Social Media With Socialdraft

[fve]https://www.youtube.com/watch?v=zNC8CYKRBOI[/fve]

Now that you understand how to use hashtags properly, you will need a tool to help you implement your strategy. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule to Facebook business pages, and one personal account
  • Schedule to Twitter
  • Schedule to Instagram
  • Schedule pins to Pinterest
  • Schedule to LinkedIn Business pages & one personal account
  • Schedule in bulk w/ a CSV (great for holidays, specials and sharing good reviews)
  • Schedule recurring posts (fantastic for specials and recurring promotions)
  • Download your content calendar (if you want to discuss with your team)
  • Allow others to schedule content, but with different constraints and permissions
  • Assign tasks to team members
  • Engage your community on the feed
  • Schedule reposts from Instagram to all your connected networks
  • Put in your business or brand name as well as that of your principals and track what is being said online (and share the good stuff with a few clicks)
  • And pull reports to see how you’re progressing

If you’re ready to take us for a spin, sign up for our risk-free trial.

 

Isn’t it amazing how social media has evolved? It started what seems like ages ago with Geocities in 1994. Then, Friendster hit the waves followed by the ever-famous MySpace. Today, we’ve seen the rise and fall of Google+, Vevo and so many more…but there are a few social networks that have outlasted the rest: Facebook, Twitter, LinkedIn, Instagram, and Pinterest seem to have the strongest staying power. IF you are just jumping on board and need to quickly build your Social Media following, read on. We’ll give you some tried and true techniques so you can not just grow a following, but grow a following that is targeted and converts.

24 Tips to Quickly Build Your Social Media Following

Social Media is the New ”World of Mouth”

You had to know things were changing when Beyonce skipped traditional press to launch her new album on social media. She skipped the middle man and went directly to her fans and followers…and she killed it! How much did she slay? Let’s take a look:

* It sold 828,773 copies in 3 days

* Twitter reported 1.2 million Tweets in 12 hours

* It was the largest single week ever in the Apple iTunes store

* It was iTunes fastest selling album worldwide

But Social Media Takes Time & Consistency

Those who expect to go on a social media site and become an overnight success should expect to be disappointed.

Success on social media requires strategy, consistency, and persistence. It also requires diversification. Relying on only one network can really be risky. Snapchat’s fans recently rebelled. What would happen if that was your only marketing channel?

Facebook Growth Tactics

Hate to confirm what you already know, but growing organically on Facebook is a more difficult task by the day. It is evolving into a pay-to-play dashboard, but that does not mean that you can’t win on Facebook.

You’re going to have to get creative. Let’s look at some ideas to help you game engagement and reach that ever elusive targeted audience:

Run contests

Contests are exciting ways to bring engagement to your Facebook page. Just remember that people have content fatigue, so that fee piece of pie at the end of a meal is not going to get people excited. Make your prize truly amazing. Collaborate with other related businesses to make the prize something to get really excited about.

Provide premium content

This means creating content outside of regular Facebook posts. Think about creating a free e-book, a really cool video, or some sort of content to provide a value to your audience.

Activate a Facebook Plugin on your blog or website

Blogging and website platforms like WordPress have a range of Facebook like plugins. Activate these plugins to launch once someone has been on your site for about 30 seconds to a minute. If they are there that long, it means they are interested in your content. Launching them too early will probably make them click off page and hurt your time on page. When executing this tactic, always remember to keep a balance between capturing that like so you can retarget & keeping people on the page.

Create Inspiring Content

Test to see what content will drive “likes.” Oftentimes this can be inspirational content. Back in the day, images of Inspirational quotes would do, but these are trite now. Create a powerful video and upload it directly to Facebook to get the most engagement and shares possible.

Engage Your Audience

If there is anything you can do (outside of paid reach) to grow your audience is to engage. Respond to comments, but don’t stop there. Get out to pages that cater to your audience and comment and like their posts. Each comment is like Facebook link building, it gives people another way to reach your page.

Mobile optimization

Include like buttons on your mobile app and website so that when people they are using your app or perusing your website they can like your Facebook page

Pay

Run ad campaigns and promote posts. Facebook has some of the best targeting options (outside of Google), so if you target properly you can grow an audience that converts.

Use Pop-Ups

Especially after videos on your site. Once people have watched a video, prompt them to like your Facebook page. It’s a great way to get more likes.

Twitter Growth Strategies

Twitter plays by its own rules. It recently discarded its 140 character limit and has become a political battleground. Many poo-poo Twitter and say it’s over. We love it and we convert lots of users on the dashboard. It gives you a direct way to reach your audience, so if you’ve been ignoring the network, perhaps it is time you give it another try. Let’s discuss how to grow a targeted following on your Twitter account:

Optimize Your Bio

Take time to make sure your profile and “Bio” are to the point. Use keywords to attract followers in your niche.

Tweet, Tweet A Lot

Tweet more often. The timeline is always moving and your audience will be on at all different times. This is one network where more is more. We tweet around 10-15 times per day.

Use Hashtags

Hashtags are Twitter SEO tools. They are a great way to get found and to expand your tweet visibility.

Use a Scheduling Tool Like Socialdraft

Schedule and automate tweets. We recommend 80% lead & influencer content followed by 20% of your content split between evergreen & promotional. Spend the rest of your time engaging.

Share Plenty Of Influencer Content

Make lists of influencers. Share their content via scheduled posts and retweets. Always include an @mention so they get a notification whenever you share. This is a great way to start up a conversation.

Take Part in Twitter Chats

Twitter chats are a fantastic way to reach your target audience. Join some, or start one of your own.

Find New Followers

Twitter will suggest followers according to those you follow and engage. This is an underused tool you should take advantage of.

Tweet Valuable Content

Don’t bore your audience by always tweeting about yourself. Think about their problems and craft your tweets so they are the answer to their problems. If you can provide a value to your Twitter audience, your account will grow.

Cross Promote

Promote your Twitter account everywhere. Make sure it’s visible on your website, business cards, and that you cross-promote on other social networks.

Instagram Growth Techniques

Who knew Instagram would become the fastest growing social network. Its simplicity (and the Facebook team’s strategy) have grown this network exponentially. However, this means that there’s a ridiculous amount of competition. You need to work smart and consistently to grow your Instagram account. Let’s dive in:

Use a Scheduling Tool

It’s easy to forget to post to Instagram, use an Instagram scheduler like Socialdraft to make sure you post consistently.

Engage

I cannot stress the importance of engagement. You can have gorgeous images, but if you don’t get out there and engage you’re not going to grow your Instagram account. Engage on hashtags, location, and on followers of your competition.

Run contests outside of Instagram

No matter what network, contests are a great way to gain followers. Run your contests on Instagram and promote them on all other social media. Think about running a repost campaign. This way your community creates the content and helps you share it to their audience. Socialdraft has a great repost tool on the dash to make this easier for you.

Display Instagram Your Site

There are fantastic plugins that allow you to display your Instagram feed on your site. It’s a fantastic visual tool to help you capture people who visit your site so you can remarket them later.

How to Manage & Build Your Social Media Following

[fve]https://www.youtube.com/watch?v=BFhLPXZ4XbA[/fve]

Sure, you can do this all manually, but there are tools out there to make this easier for you. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:

  • Schedule posts to multiple Facebook pages, Facebook groups, Instagram & Twitter accounts, LinkedIn Business Pages, and Pinterest Boards
  • Schedule GIFs to Facebook and Twitter
  • Have multiple people create and post content w/ different permissions
  • Search Instagram hashtags, and repost to all connected social media.
  • Engage on Facebook, Twitter, and LinkedIn via the feed
  • Manage your online reputation
  • Assign tasks to team members
  • and much more

Ready to check us out? Sign up for your risk-free trial!!!

 

If you want to have a little fun connecting with your friends and spice up your engagement on your Twitter Timeline, you can tag people in photos on Twitter without depleting your character count in the Tweet. In fact, you can tag up to 10 people in a photo and still have all 280 characters to tweet with. This is also a great tip for community managers looking to increase interaction for their brands. When people are tagged on photos, they receive a notification letting them know they’ve been tagged. This brings attention to your tweet, and when executed correctly, will result in increased engagement.

How To Tag People in Photos on Twitter

Tutorial on tagging people on photos on twitter

1) Tap “Who’s in this photo?”

2) Type in a full name or an @ username, when the username come up, select it (you can choose up to 10 people)

3) Tap Tweet to post your message and photo(s). Your Tweet’s character count will update to include the pic.twitter.com URL for your photo(s).

Note: To remove the image file you selected, click or tap the x on the image thumbnail (or next to the file name). To remove a tag, tap the tag and then the backspace or delete button. You can only do this before you tweet the photo. You can’t remove tags from a photo once it is tweeted.

In your settings, you can adjust who can tag you, and notifications. And if you’re the one being tagged, you’ll get a notification. You can also send photos in direct messages. Click here for more information.

How to post a photo in a Tweet

1) Type your update into the box at the top of your Home timeline. If using an Android device, tap on What’s happening? If using an iOS device, tap the Tweet icon .

2) From the web, click Add photo. From a device, tap the camera icon to take a photo, or choose a photo from your gallery. Read about how to include a video in your Tweet here.

3) Once a photo is selected, you will see a thumbnail image or file name appear as an attachment. You can select up to 4 images to tweet at once. Animated GIFs cannot be included in Tweets with multiple images.

If you are tweeting from the Twitter for iOS or Twitter for Android app, you can enhance, apply a filter, and crop an image once you select it.

**** If you work with lots of accounts and need to schedule tweets, you can add photos to your tweets by using our dashboard. It lets you schedule tweets with beautiful images both via our calendar and csv bulk upload.

How do I delete a photo on Twitter

You can delete a photo by deleting the Tweet that contains it. Once a Tweet is deleted, the photo will no longer be available from Twitter. However, it may still be cached in some browsers, apps, and servers.

How to change settings if you don’t want to be tagged in photos on Twitter

You can change who can tag you in a photo by visiting your Security and privacy settings tab on twitter.com or via Settings on the Twitter for iOS or Twitter for Android apps.

To change your settings using Twitter for iOS

1) From the Me tab, tap the gear icon.

2) Select Settings from the menu that pops up, and tap the account @ username you’d like to adjust.

3) Under Privacy, tap Photo tagging and swipe to enable or disable photo tagging.

4) If you enable photo tagging, you can adjust your settings so that Anyone can tag me or only People I follow can tag me.

To change your settings using Twitter for Android

1) In the top menu, tap on the overflow icon (on the far right) and select Settings.

2) Tap the account @ username you’d like to adjust and then tap Who can tag me in photos.

3) From the menu that pops up, you can select Off to disable photo tagging, or you can enable photo tagging by selecting Anyone or Only people I follow.

Allow up to 30 minutes for changes to your photo tagging settings to take place.

How to Manage Multiple Instagram Accounts with Ease

Socialdraft is an all-in-one social media tool that lets you manage not just multiple Twitter accounts but also Facebook pages & groups, Instagram accounts, LinkedIn Business Pages, and Pinterest accounts & boards. When it comes to Twitter, with Socialdraft, you can:

  • Collaborate with mutliple people on account management and set up different permissions for them
  • You can schedule posts to multiple accounts
  • You can duplicate posts
  • You can easily re-schedule with a drag & drop action
  • You can comment on Tweets from people on your feed
  • You can retweet right from our dash
  • And you can pull reports as often as you need

With Socialdraft, you can also:

  • Manage your Instagram account (repost to all connected social networks, follow content creators, unfollow those who don’t follow you, and comment on posts).
  • Work on our nifty Drag & Drop Content Calendar
  • Schedule in bulk via Excel
  • Export your Social Media Calendar – great for agencies and freelancers
  • Use your own Custom bitly
  • Pull reports
  • Create campaigns – groups of Social Media accounts to publish the same information and tons more.

If you’re curious about Socialdraft, take us for a risk-free trial. You’ll get to use all our cool features. If you don’t fall in love, just cancel before the trial is over. It’s that simple.

You’ve got your Twitter content strategy down. You make sure you post the perfect image with each post, you’re posting the occasional meme/joke, but people are still not interacting with your tweets. Once in a while, you get a favorite, but no likes, retweets or responses. That’s because you’re doing the bare minimum. You need to fine-tune your engagement strategy and stop using Twitter as a dumping ground for links. If you’re ready to increase Twitter engagement, read on!

How to Increase Twitter Engagement

Example of a successful reply interaction on twitter

1. Engage

It sounds simple, but you need to initiate the engagement with those you want to engage. I always say Twitter is like a party. First, you buy the apartment (claim your handle), then you decorate (add your profile image & header), then you stock party supplies (tweets, images, videos). Then, as people arrive, you begin to greet them and start to chat. This is exactly how Twitter works.

2. Address All Comments

I know you’re thinking…what if I get a bad comment? Well, you need to address those as well. Let’s break things down to make this easier on you.

Negative Comments: If they are bad comments…you especially need to reply so that you can control the conversation and show your community that you care about your brand/community.

a. Try to Handle Privately: Follow the commenter, reply to their comment with a simple message that you’ve followed them and would love to chat with them over email to get details in order to better assist them. The last thing you want is a public spat on Twitter.

b. Follow up: If they give you their email, make sure to reply in a speedy manner. Address their issue, chat with your staff, and do what you can to rectify the issue.

c. Re-engage: Once the issue is solved, re-engage the user. You may have a brand advocate on hand if you’ve handled properly.

Positive Comments: Woah, you’re doing something right. @JustinBeaverLove said how much they love your brand. Follow these steps for the perfect engagement.Take a few seconds to first Favorite their tweet, then comment on their tweet. I suggest a thank you. Then schedule a follow-up for a few days later. Make sure that when you comment, their handle is not the first thing on the tweet. Tweeting “Thank you @JustinBeaverLove for the sweet comment” will get you more visibility than “@JustinBeaverLover – thanks for the love”. After this, retweet them so that everyone sees how much you are loved. Finally, add this person to lists…this way you can engage them later.

a. Favorite the tweet.

b. Comment on their tweet. I suggest a thank you. Make sure their Twitter handle is not the first thing on the tweet. Tweeting “Thank you @JustinBeaverLove for the sweet comment” will get you more visibility than “@JustinBeaverLover – thanks for the love”.

c. Schedule a follow-up for a few days later. This can be anything from a retweet, an interaction on one of their tweet, or if you are a business…how about a special offer?

d. Finally, add this person to lists…this way you can engage them later.

Neutral Comments: Neutral comments are great. Keep in mind that each time your Twitter handle is mentioned your social influence goes up. Go ahead, engage that person. Check out their profile and see what they are interested in. There’s nothing better than feeling like there’s a real person behind a brand. The above image is an example of a reply to one of our neutral comments by Robert Caruso. Great example of how to engage someone who leaves a more neutral comment on your tweets. Click thru for the entire interaction.

How Twitter chats help your business

[fve]https://www.youtube.com/watch?v=0LXCxSMWxSw[/fve]

3. Share Content Created by People You Want to Engage

This is the easiest one. People want to have their content shared on Twitter. Schedule shares of content created by those people you want to engage. Make sure to tag them. This is a surefire way to grab their attention. Then, up the ante by scheduling this content as recurring posts. It will save you time and keep you in their minds.

4. Participate in Twitter Chats

There are tons of chats for almost every industry on Twitter (if there isn’t, maybe you should start one). This is a great way for you to get more content out there, establish yourself as an industry leader, and get more followers and engagement.

Simple yes or no questions beg for interaction on twitter

5. Ask Questions

People love to put in their two cents. Ask questions to get answers. Need some ideas?

You can try simple yes/no questions, more engaging questions like “Where do you get your news”, or this vs. that. If you want an answer from a particular person or brand, just make sure to @tag them on your tweet.

a) Yes/No – “Yes/No – Do you love the new @Facebook layout?” “Taylor Swift’s dress at the Grammys – Yes/No?”

b) Simple Questions – “Where do you get your #news?”

c) This vs. That – “Coke vs Pepsi, what’s your fave?”

6. Answer Questions

Do a search on Twitter to see what questions people are asking about your industry. This will give you access to potential followers/customers AND help you increase engagement and reach. It also allows you to be seen as an expert or a go-to person in your industry.

How to interact with fans on twitter

7. Thank & Interact with those who follow you

It’s a pretty big compliment when someone follows you on Twitter. That means they like you (or at least that they are interested in what you have to say. The least you can do is follow them back, add them to lists, and interact them so you can strengthen the relationship.

[fve]https://www.youtube.com/watch?v=WZVJ_mGP8hI[/fve]

8. Engage the Right People

This can be hard to do when you get tons of people engaging your tweets. Luckily, there is Socialdraft SmartID. Just click on your tweet, and we’ll give you the most influential people to engage with that tweet, why and what they are influential in AND links to their other Social Media accounts so you can cross engagement. That’s a powerful tool!

TAKE SOCIALDRAFT FOR A RISK-FREE TRIAL TODAY

9. Don’t just Favorite/Retweet

That’s just lazy. Sure, everyone loves a retweet, but you need to go beyond this. Respond to the tweets, then favorite AND retweet.

Remember, Twitter is all about being social…so stop being a broadcaster and start being social.

We’ve spoken about the importance of Twitter lists in passing in previous posts. Today, we’ll be giving you more detailed information on how businesses can and should be using Twitter lists for business. Lists will help you target, connect, engage, and ultimately – sell. If you are a business, our team recommends that you start off with the following lists:

The Basics About Twitter Lists

Use Twitter lists to actually see an ROI from Twitter

The first thing you need to know is that you can create Twitter lists that are either public or private. There are advantages to both. Let’s break that down.

Public Lists

Public lists will be visible to everyone on Twitter. When someone is added to a public list, they will receive a notification that you have added them to a list.

You need to be smart about how you use these. Say that you are a local business in a city and you are looking to connect with local influencers. You could create a public list of local bloggers and name it “city name + experts”. These people will receive a notification, a great way to get them to check out your profile. This will also give you a way to easily look for their content to share on social media.

Private Lists

Private lists are not visible to others, and the people who are added to the list are not notified when they are added. This type of list is best used for leads or when you want to stalk your competition.

How Many Twitter Lists Can You Create?

You can create 500 lists on Twitter, each with 5,000 people attached to it. That’s a pretty large number of lists, so that’s just another great reason to use them.

Subscribe to Other People’s Lists

Instead of creating your own lists, you can subscribe to other people’s and save yourself tons of time.

How to Create Twitter Lists

A visual guide to creating Twitter Lists

  1. Log into Twitter
  2. Go to your profile
  3. Click on “lists”
  4. Click “Create new list”
  5. Name the list
  6. Give it a description
  7. Choose public or private
  8. Click “Save list”

How to Add Someone to a Twitter List

A step by step guide on adding people to twitter lists

  1. Go to their profile
  2. Click the 3hree dots to open up the menu
  3. Click “add or remove from lists”
  4. Click on the list you want to add them to
  5. Done

Twitter List Creation Ideas for Business

Now that you know all the basics about Twitter lists, it is time for you to create lists of your own. Below are some list ideas to help you out:

1. Client Twitter Lists (Public or Private)

Whether you are a wedding florist, dentist, or a restaurant, you should be keeping track of previous and current clients. They can become your brand advocates, return customers, and lead generators. You may want to keep these private so your competitors can’t target them directly…or, you may want to keep it public to show off all the amazing people and companies you work with. That’s a choice you will have to make.

How do you find clients on Twitter?

  • Search for them on Twitter by name
  • See who is talking about your brand or hashtag on twitter
  • Check Foursquare check-ins  – many people link Foursquare to their Twitter profile

How do you engage and interact with clients on Twitter?

  • Monitor their tweets
  • Retweet and engage them in conversation
  • Retweet their reviews

Possible Clients Twitter Lists

2. Possible Clients (Private List)

Your future clientele could be on Twitter. It’s just a matter of finding and engaging them. Easy interactions like retweets can make it so that you build a relationship with them before making your pitch. This is much easier than cold calling.

How do you find possible clients on Twitter?

  • Find your competitor’s followers and those who engage your competitors
  • Find people talking about your product type or service
  • If you are a local business, find those talking about your geographical area.

How do you engage and interact with potential clients on Twitter?

  • Observe the 80/20 rule – only 20% promotional conversation
  • Provide helpful information to solve their problem that does not promote your product
  • If they are content creators, share content they create that is helpful to your community

How to engage influencers on Twitter

3. Press, PR, Influencers

When I say PR, I mean traditional PR as well as bloggers and industry influentials. These people will most likely love to connect with you if you can become a valuable source of content for them. These are usually the easiest to engage.

How to Find Influentials On Twitter (click this link for more detailed information).

  • Search topics on Twitter
  • Try apps like Manageflitter, followerwonk, and buzzsumo

How to Engage Twitter Influentials

  • Start with simple retweets and #FF
  • Start conversations by replying to their tweets
  • When you can help them with a lead (even if it is not related to your business) – help them
  • Share content they create that is of value to your community (and don’t forget to tag them)

4. Competition (Private List)

A smart business owner is informed as to what their competition is doing. Keeping tabs on the competition can help you with pricing, ideas, and possible customer acquisition. Maybe one of their clients is a bit upset and mentions it on Twitter, this is the best time for you to connect with that user.

How to find Competitors on Twitter?

  • Check their website for a Twitter handle
  • Search for their business name on Twitter
  • You already know who they are 😉

How to connect with colleagues on Twitter

5. Associated Brands

There will be brands and companies that you work with who are not clients. Maybe these are your suppliers, conferences you attend, etc. You will want to develop a give and take relationship with them on social media so that you can help them amplify their message and they yours. This will also help you to build your online identity. You want to show off all those great products and relationships you have.

How to find associated brands on Twitter

  • Ask your sales rep or closest contact
  • Check their website for a twitter link
  • Search for them on Twitter

How to engage associated brands on Twitter

  • Message your sales rep or company contact to ask for the social media manager. This way they will know that you plan to follow and engage them and you can ask them to reciprocate.
  • Make sure to retweet and engage them on a weekly basis
  • Share their content
  • Include these brands in follow Friday to help them gain more followers

6. Friends and Family

This is business…why should I include Friends and Family? Friends will be most likely to amplify your message because they have a personal relationship with you. Because they are friends, they will be most likely to recommend your business to their social circle. This is especially so if you are a local business.

Note: This is not something we’d recommend for Facebook business pages.

7. Employees & Contractors (Private List)

You want to create this type of list for two reasons:

  • Monitor what your employees & contractors are saying about your business and brands
  • Amplify those good things they are saying about your brand

You will also want to set up rules and standards of what employees and contractors can and cannot say about your brand. We recommend having them sign a social media agreement. Chat with your lawyer for the best way to implement this.

How to Manage Multiple Twitter Accounts

Now that you have everything you could need to know about managing Twitter lists, you will need a way to manage your Twitter accounts. Socialdraft is more than a Twitter management tool. Socialdraft is an all-in-one social media tool that helps you do things like:

  • Schedule posts to multiple Twitter accounts, Facebook pages, Pinterest boards, Instagram accounts, and LinkedIn pages
  • Set different users with permissions according to their experience (great if you work with interns, VA’s, or if you have clients that want to feel like they have more control).
  • Schedule one time, duplicate, or recurring posts.
  • Schedule in bulk using our CSV feature.
  • Pull reports to check your progress.
  • And much more.

We offer a risk-free trial of Socialdraft, so go ahead. Sign up and check us out. 

 

Welp. Facebook dropped the bomb we all knew was coming, but were hoping would come much later. Facebook announced that they’d be heavily penalizing business pages that get little to no engagement and focusing on conversations between people – not people and pages – but people and people. This is not an issue for pages that have been focusing on engagement from the get-go, but those that were using the platform to broadcast need to switch their strategy or move elsewhere. Twitter may be a good place to look. Yes, I know everyone thought that Twitter was dead, but we’ve been loving Twitter, especially over the past year. If you take the time to schedule with a strategy AND engage, you can build strong relationships and see a return on investment from your efforts. Today, we’ll give you our favorite Twitter Tips for success so you too can fall in love with the network.

Twitter Tips For Success

But, before we get to these tips, let’s discuss why you should reconsider investing time on the network you thought was dying a slow death.

  • Twitter has 330 million active users
  • Twitter allows you to directly talk to your target audience
  • Twitter has been ignored for the past few years, this means the early bird can get the worm
  • People are still talking about your brand on Twitter

Are you ready to give Twitter another try? Here are your Twitter tips for success.

USE IMAGES

While Twitter is the land of 280 characters, don’t rely on text alone. Images take up tons of real estate and that means that if you add an eye-catching image that is “easy to read” you can increase your chances of having people stop, look, read and engage. Don’t rely on just photos, experiment with videos and GIFs to get the most out of that valuable piece of land.

RESEARCH YOUR HASHTAGS

Just like Google has keywords, Twitter has hashtags. Research your hashtags before tweeting to make sure they are relevant to how you want to be found. Make sure that you don’t go crazy on hashtags though, you want to make sure that your tweet is easy to read and understand.

USE QUOTES

Quote industry leaders and make sure to @tag them on your tweets. You will receive attention not only from those who admire the person you are quoting but – if you are smart about the way you craft the quote tweet – you may even start a conversation with that influencer.

USE EMOJIS & SPECIAL CHARACTERS

Emojis add much-needed context to text. Use emojis to get the subtleties of what you are trying to say through your tweet. They’re also eye-catching, so tweets with emojis have more chances of being seen and being engaged with.

USE NUMBERS

People on Twitter love stats and numbers. When you add numbers to tweets in an informational way, you increase your chances of getting more retweets and likes.

USE A CALL-TO-ACTION

Don’t be shy to ask for those things you want. Add a call-to-action to your tweets to get your followers to do what you want them to.

KEEP YOUR TWEETS SHORT

Yes, we know that Twitter increased their character limit, but Twitter is all about being short & sweet. Shorter tweets are easier to read and digest, making them more shareable. We suggest that you keep your tweets between 71 and 100 characters to get the most engagement (but if you don’t the Socialdraft dashboard does support the new longer character length).

USE BITLY

We love Bitly. That’s one of the reasons Socialdraft users can connect their business bitly to our dashboard. Shortening links with Bitly lets you make the most of your character and gets you tons of cool analytics. We highly recommend it as a URL shortener.

THINK ABOUT A TWEET’S HALF-LIFE

While your tweets will get engagement throughout time, it is the first few hours where you have the most chances of getting it seen. When you have a super important tweet coming out, make sure you’re signed in and engaging with people to draw more attention and make the most of your tweet’s half-life.

MENTION PEOPLE

The best way to get someone’s attention on the street or at a party is to call out their name, right? It’s the same on Twitter. When you are working on your social media calendar, think of those people you want to target. Check out their websites and blogs and see if they have any content that would be relevant to your audience. Schedule hares of this content AND when you do, make sure to @mention them. You’re doing them a favor by spreading their word and they will at least like your tweet…at best begin to engage you.

PLACE LINKS BETWEEN YOUR TWEET

Placed links at the first quarter of your tweet. For some reason, this increases the CTR.

POST AT THE RIGHT TIME

Some sites will tell you “the best time to tweet is xyz”. Don’t listen to them. Check analytics and find out what the best times really are. Then, test out posting at and around this time to see what gives you the best results.

SCHEDULE SMART

The whole idea behind social media scheduling, especially on Twitter is to save time so you can engage. As such, each time you schedule a tweet, ask yourself:

  • does this encourage engagement with my target audience?
  • does this encourage engagement with an influencer?

An easy way to achieve these is to include people in your tweets – both your audience and those influencers. Create a list of influencers, and when you are creating your Twitter calendar, check their content. Chances are they are in the same industry and are creating content that will interest your audience as well. Schedule these pieces of content following the tips above making sure that they are @tagged on the posts.

Then, in order to meet your goal of saving time so you can engage, schedule in two ways:

Recurring Posts

[fve]https://www.youtube.com/watch?v=8K6b5aR6W-A[/fve]

Schedule evergreen content as recurring posts. Because Twitter is a constantly moving feed, it is ok to repeat content. You just need to be smart about it. If you use a dashboard such as Socialdraft, you can schedule posts that repeat daily, weekly and monthly and schedule them to stop after a certain number of occurrences. It’s quite handy here.

Schedule via CSV

[fve]https://www.youtube.com/watch?v=z6Zwg0HNMVg[/fve]

Another great tool. If you have evergreen content about your brand or industry, take the time to create multiple csvs that you can schedule each week, month or year. Need some examples?

  • Yearly holidays: Create a CSV that contains all your holiday posts. Then each year, just adjust the posting dates. Upload this once a year and save tons of time.
  • Reviews & press about your brand or business: Create a CSV of your positive online mentions. Upload these monthly and randomize them with TrueTime so you don’t bore your audience.

If you are now ready to take on Twitter, you will need a Twitter scheduler to help you make things happen. Take Socialdraft for a risk-free trial. You can do tons of things with Socialdraft including:

  • Schedule posts to multiple Facebook pages, Twitter accounts, Pinterest boards, LinkedIn pages and Instagram accounts
  • Schedule single, recurring, or duplicate posts
  • Bulk upload posts via CSV
  • Lets you know when your brand is mentioned online & has options for quick sharing
  • Lets you engage on Facebook, Twitter, and LinkedIn
  • Lets you schedule Instagram reposts from Instagram to all other social networks.
  • Pull reports on Twitter and Facebook.
  • And much more.

Many times businesses and brands will say that social media does not work. However, it is usually inconsistent posting, a lack of strategy, and thinking that social media is the end-all & be-all sales tool that equates to failure. While social media is a powerful tool to assist in sales (and to make sales), it needs to be used in conjunction with other types of marketing. If you’re going to be doing social media for your brand or business (which you absolutely should be), make sure that this is not the only tool in your arsenal. A combination of content marketing, paid marketing, email marketing, and social media marketing is the perfect combination to help you achieve your goals. Today we will discuss how to combine email marketing with social media marketing to effectively convert your audience.

Email Marketing and Social Media Marketing

While it is possible to make sales via Social Media, it is much harder to scale this than email marketing, especially as social networks downgrade organic reach. After reading this you’re probably asking…why do you say that I need to run social media marketing. Well, social media is a crucial part of customer service, it allows you to connect with customers who can become brand advocates, and serves as a constant reminder to your audience and potential customers that you exist…so while it is not a direct part of the selling process, it is an integral part of helping you to significantly increase sales.

Email Is The Final Step in Your Sales Machine

Social media is effective when it comes to customer engagement, email is the final step in driving sales. Social media keeps your brand fresh in your customer’s mind. Email allows you to close the sale.

Email is effective for a number of reasons. First off, email is permission-based. The people on your email list have given you consent to send them messages. They have opted in and are a vested audience.

Moreover, email is a far more personal method of communicating with people in which you have private, person-to-person conversations. You own their attention, as opposed to social media where the feed is constantly updating.

It’s also important to note that when sending out a tweet or post on Facebook, exposure from those channels depends on each network’s algorithm. However, emails are sent directly to customers and email analytics are more solid, you can see exactly who clicked and then track people through with Google analytics.

Optimize Your Emails for Mobile

According to Forbes, 40 percent of all emails are viewed on smartphones and must be coded to be attractive on a phone screen. One caveat is that people on mobile phones read emails quickly, so your emails must be alluring and seize their attention. Seventy percent of consumers will unsubscribe from your emails if they look bad on a mobile device. This is easily done by using a responsive email theme or using a service that automatically optimizes for mobile.

How to Maximize Email Marketing and Social Media Marketing

Connect with Email Subscribers to Twitter: 

Link your Twitter account to your Gmail or Google account. The site will go through your contacts. Then check out “Find People You Know” on the left sidebar. Follow them, engage them and add them to your private Twitter lists.

You can also upload a CSV with your email contacts by going to Tools > Audience Manager.

Run Custom Audience Ads on Facebook

This can be done in ads manager and is a great way to remarket your customers and audience. Go to Ads Manager > Audiences > Create Audience > Custom Audience.

Run Facebook & Twitter Remarketing Ads for Newsletter Clicks

While this is a bit more complicated – you need to install tracking codes on your website – it is so worth the effort. People who clicked your email are super vested, they are more likely to convert. Running ads directly at them is a great way to increase your chances of a sale.

[fve]https://www.youtube.com/watch?v=0LXCxSMWxSw[/fve]

Schedule Recurring Social Media Posts For Email Subscribes

Schedule posts to come out on a consistent basis on Social Media to prompt your audience to sign up for newsletters. This will allow you to capture their emails and to re-market them as such. Socialdraft is a social media scheduling tool that allows you to schedule recurring posts. You can sign up for a risk-free trial if you want to see it in action.

Email Marketing Statistics

These 25 email marketing statistics from Salesforce will give you a few more insights on why you need to combine email marketing and social media marketing in order to guarantee your success.

1. 44% of email recipients made at least one purchase last year based on a promotional email.

2. 33% of email recipients open email based on subject line alone.

3. Roughly half of an email list will be active – either opening or clicking on emails.

4. Subject lines fewer than 10 characters long had an open rate of 58%.

5. Personalized subject lines are 22.2% more likely to be opened.

6. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best.

7. 64% of people say they open an email because of the subject line.

8) 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

9) 39% of marketers have no strategy for mobile email.

10) 72% of B2B buyers are most likely to share useful content via email.

11) 56% of businesses say they plan to increase their use of email marketing.

12) Monday emails had the highest revenue per email.

13) 27% of consumers were more likely to say their favorite companies should invest in more email.

14) 1 in 2 marketers use animated gifs in their email campaigns.

15) This year, about 84% of all email traffic will be spam.

16) Email ad revenue reached $156 million in 2012.

17) Emails that include social sharing buttons have a 158% higher click-through rate. (

18) Women click 10% more often than men on mobile emails.

19) Email marketing spend grows 10% year over year.

20) 40% of B2B marketers rated the leads generated by email marketing as high quality.

21) For every $1 spent, $44.25 is the average return on email marketing investment.

22) 82% of consumers open emails from companies.

23) 64% of decision-makers read their email via mobile devices.

24) There are 3.6 billion email accounts in 2013.

25) By 2016, the number will reach 4.3 billion.

Twitter is still an effective social networking tool for developing leads and communicating with customers and press. People talk about your brand on Twitter (and oftentimes, they complain about your brand on Twitter too), so it is imperative that you monitor your brand on Twitter. Don’t be an ostrich and put your head in the sand. Keep your eyes open and make sure that you’re ready to amplify & engage the good and address the negative. If you do this, you can control and grow your brand on Twitter.

5 Tips On Monitoring Your Brand on Twitter

Twitter analytics are a must for roi

Before you think about monitoring your brand on Twitter, you need to get familiar with Twitter  Analytics. The best thing about Twitter analytics is that you don’t have to be an advertiser to access the dashboard. Just set up a Twitter Ads profile and you’ll be set. Twitter analytics gives you information on:

  • Total tweets you’ve pushed out & % change over the previous month
  • Total tweet impressions & % change over the previous month
  • Total profile visits & % change over the previous month
  • Total mentions & % change over the previous month
  • Total followers & net change since last month
  • Your top tweet
  • Your top mention
  • Your top follower
  • Your top media tweet

As you can see, Twitter analytics are a bit scarce when it comes to analytics on your mentions. On top of that, mentions that aren’t set up properly can easily be missed. For example, our Twitter handle is @Socialdraftapp. Without following the tips below, we’d miss any mentions that aren’t tagged @socialdraftapp. We’d miss anything for “Socialdraft” “Social Draft” or “@socialdraft”.  Let’s get down to the details so you too can be on top of any mentions of your brand on Twitter.

1) Use a Reputation Monitoring Tool

You can’t respond if you don’t know people are talking about your brand, and people love talking about brands.  The majority of the time these are good mentions, but because of ease of use, Twitter has become a popular customer service platform. Interestingly enough, only 29% of businesses on Twitter took action on consumer complaints. That’s quite a large number. If you can be one of the 71% who monitors and responds, you will have an edge over the competition.

Use a reputation monitoring tool. Hop on at least twice daily (once at the beginning of the workday and once before you leave) to make sure that everything is addressed including shared links, requests for tech support, general customer service requests, questions, etc.

2) Be ready to respond

Take the time to prepare answers to all possible situations. Use these as guidelines so that you can reply quickly and effectively when a new mention comes in. Have a response strategy that includes items like:

* Response times
* How to respond
* Who should respond (is it an issue that needs to be escalated?)

Use a reputation monitoring tool to pick up mentions of your brand

3) Mentions that omit the @

Bet you didn’t know that 30.72% of all mentions actually fail to refer to a brand by its Twitter handle. This is an easy way to completely miss mentions of your brand. Make sure to monitor both your Twitter handle, as well as your regular business name. In this case, you would monitor @socialdraft, @SocialdraftApp, Socialdraft, and Social Draft. This way you don’t miss a thing.

Since not all tweets mentioning the name of the brand are directed to the actual brand, you need to be extra vigilant as to when your brand is added to a conversation.  Even if people are not directly speaking to your brand, they are talking about you and this means you need to engage. Make sure to monitor not just direct replies, but tweets that mention the brand in any way. These are chances to connect with your audience and build brand loyalty.

PRO TIP: Monitor principals in your business as well as the name of your brand.

4) Negative mentions don’t always spread

If you wanted some good news, here they are: 60.20% of tweets mentioning brands don’t get retweeted. This means that many of the negative tweets that go out there fade away.

This doesn’t mean you can ignore them. These are an opportunity for a few things:

  1. To make a customer happy
  2. To review your practices and see if there is an issue that needs to be addressed
  3. To show the community that you care

When you do address negative comments or mentions, they can be turned into something positive.

5) Mentions at odd hours

The Internet never sleeps, but you need to. This becomes an issue since 60% of brand mentions happen outside of working hours. While you may not necessarily miss a mention of your brand on Twitter, you will probably be late to engage or respond. If you find that you get tons of off-hour mentions, you may want to think about hiring a VA to fill in on those late times.

Why do we recommend this? Response time is directly related to Twitter response time. A recent study by Twitter shows that people will spend 20% more on an item if a business responds to customer service tweets, and the faster you respond, the more your revenue can increase.

When it comes to stocks, Twitter may not be winning the game, but it is still a very valid social network for small business. Twitter is another great small business tool in the social media arsenal to expand your company’s reach, build your brand, communicate with customers, and network with other business owners. As with other social media venues, the most effective way to establish a community of fans is to know who your target audience is and how to reach them. The more creative and imaginative your social strategy, the more you’ll stand out. That said, small business owners should invest time in creating a properly SEO’d Twitter bio that concisely describes and clarifies who your company is, what it has to offer, and why your business is different from the competition. Today we’ll go through some Small Businesses Twitter Tips so you can see actual dollars come in from this social network.

Small Businesses Twitter Tips

Optimize your Twitter profile to help customers find your small business

1. SEO your Profile

It is so important for you to optimize your Twitter profile for search. What do I mean by this? If you are a restaurant in New York, clearly state this on your profile. If you are a dog walker in Los Angeles, do the same. The key here is to make it easy for your potential customers to discover you.

Engaging fun content will get you more likes

2. Create Engaging Quality Content

The importance of creating quality content cannot be overstated, and social media experts all agree that when it comes to content, the most effective way to build relationships is to provide useful and relevant content as opposed to directly promoting your company. You can link to your own blog posts, other people’s blogs, articles, and news reports. Just don’t make it boring, people are bombarded with content, so you need to make your content shine.

A visual guide to hashtag search on Twitter

3. Use Hashtags Correctly

Hashtags put together the conversations of different people in Twitter into one stream. When you search a hashtag, for example, #NewYork you can see the conversations created around this hashtag and topic.

Before we discuss the best use of hashtags on Twitter, you need to understand how these are used in a search. There are different ways to explore hashtags once you search for one:

  • Top: This brings up the Tweets with that hashtag that have the most engagement
  • Latest: The newest ones come up first
  • People: The top Twitter accounts associated with that hashtag
  • Photos: This brings up photos that were added to Tweets that used that hashtag
  • Videos: Same as above but with videos
  • News: News related Tweets using that hashtags
  • Broadcasts: Periscope broadcasts using that hashtag

The first thing you need to keep in mind is that if you add an image or video, you give yourself more chances to be found in hashtag searches. So this is yet another reason to add hashtags.

You should also consider using location hashtags on a regular basis (only when they are relevant – of course) so that your account can be associated with location hashtags when a people search is activated.

Finally, use two, max three hashtags at the end of your Tweet. Make sure the hashtags are relevant to your tweet and to your target customers. Don’t overload your tweets with hashtags, it makes them too hard to read, so always keep readability in mind.

Twitter is a great place for small businesses to share deals and promotions

4. Entice Potential Customers

Twitter provides some examples of how you might entice your customers over the course of a week. For instance, on Monday you could launch special Twitter-only promotions to your followers, and Tweet an offer code that unlocks a promotion, or tweet a secret word that customers can mention to get a discount when they visit your business.

On Tuesday you could tweet behind-the-scenes videos or photos that your followers can’t get any other way. On Wednesday you could create a regular series of tweets that are informative or surprising. If you’re a chef, tweet recipes or kitchen tips. If you have a fashion boutique, tweet ways to match current trends with vintage items.

On Thursday, highlight positive press stories and news about your company, industry or community that your followers will find interesting. Be sure to mention the @username of the reporter or media outlet when you tweet the story. This provides clear attribution and recognizes the source. And on Friday, highlight the people who help run your company by tweeting photos of them hard at work and having fun.

5. Engage Potential Customers

Engage those who engage you. That means that if someone likes, comments or retweets you, they need to be engaged. If they engaged your content, you already know they are interested either in you or what you have to say, they are a step closer to being converted to paying customers.

Engage Followers of your Competition: Check out your competition, their followers have a higher chance than anyone of becoming your customers. Add them all to a private list and spend 15 minutes per day checking out their content and creating genuine conversations with them. It’s a great way to expose your business to them.

Use a Social Media Monitoring Tool: For example, Google Alerts.  Hop on there once daily and make sure to click through and engage those who are talking about your business.

Use small businesses to hop on tending hashtags

6. Promotional Strategies

Use events as opportunities to engage your audience on Twitter. Whether industry-based, seasonal or cultural, learn how to use events to tap into popular interests or conversations. The above example is for #NationalChocolateChipCookie day. My favorite example here is from First Financial bank who gave cookies to their customers at their local brand. It’s silly, it’s cute and it involved their customers on social media as well as in their location.

7. Launch a Campaign

As an incentive to excite your followers, create a contest or campaign. Start tweeting about when your campaign will launch, and follow up with frequent countdowns and campaign mentions — including hashtags and retweets — to gain visibility. Just make sure the giveaway is worthwhile. Giving away a mug is no way to get people excited, but a year’s worth of your service will get a lot more people to participate.

8. Do Not Auto Direct Messages

AutoDM use leads to a 245% increase in unfollow rate. If you are going to use this feature, use it to offer a freebie or something super juicy and desirable. If not, just skip this feature. It is very rarely used successfully.

9. Don’t “Tweet Longer”

Tweets with less than 100 characters have a 17% higher engagement rate, so stick to the spirit of Twitter and keep things short!

Twitter small business tip use images

 

10. Photo Tweets

Tweets with images have a much higher chance to be retweeted. Think about it, a Tweet with an image (be that a photo, GIF or video) is going to take up significantly more real estate than tweets without. This means they have a higher chance of being paid attention to by your audience.

11. Tweet About Trending Topics, When Applicable

Prime Visibility suggests trending topics aren’t only tweeted about a lot, but also are heavily searched for on Twitter. Tweeting about a trending topic can help add your brand to these highly popular conversations. That being said, this should only be done when it makes sense for the brand.

Follow those who mention you on Twitter

12. Follow Those Who Have Positively Mentioned Your Brand

Take a look at users who have interacted with your brand in the past or have mentioned your brand in the past on Twitter (in a positive way) and follow them back. These users are already aware of who you are and are a lot more likely to follow you back than someone who is unfamiliar with your brand. Then, add them to lists and make sure to engage them on at least a weekly basis to maintain the relationship.

13. Track Your Competition in Stealth

Many brands follow their competitors on Twitter in order to keep track of their Social Media strategy. A lot of these brands don’t know that they can do this in a much easier way, without letting their competition know, by creating a private Twitter list and adding them to it. They won’t know that they’ve been added and you can access your competitors all in one central location.

Digg StumbleUpon Reddit for Twitter

14. Use Digg, StumbleUpon, and Reddit

Use sites like Digg, StumbleUpon, and reddit to find, and share with your followers, interesting stories from your particular area of business. If you do decide to use reddit for this, make sure to read both parts of our beginner’s guide to reddit.

How to Measure Your Small Business Success on Twitter

Success on Twitter is not about how many people follow you. After all, followers can be bought with a mere $5. Instead, look at these metrics for success:

Amount of quality interactions

There are multiple types of interactions you can measure: retweets, favorites, @mentions, clicks, and lists.  The key here is to measure quality interactions. If you are retweeted by an egg account (one that has no image) there is likely to be no ROI from it. Quality interactions come from those who may convert to customers or others who are influential in your industry or geographical area.

Amount of clicks

No matter what type of content you are tweeting (your own or that of influencers)  the number of clicks you generate is an important measurement tool. If people aren’t clicking your links, then you’re doing something wrong. You’re either not writing engaging or captivating Tweets, not Tweeting them at the right time, or not using hashtags well. If no one is clicking the Tweet links to your own blog content, then you might want to work on your titles for posts. Conversely, if people are clicking your links, they’re listening to you and taking action.

Start off with checking Google Analytics for your own website, and then use a service such as Bitly to track clicks on links to other’s websites (Socialdraft is compatible with Bitly so you can get all your click analytics there.

Tracking your #hashtag(s):  Make it a point to track your hashtags and what people are discussing when they use them. Their tone will give you hints as to whether you are doing your Twitter marketing right.

Check Demographics: If you are a small business that deals on a local level, then checking to make sure the majority of your followers are in your area is key. You will always want to check to see the sex, age, and other relevant demographic stats to make sure that your audience is one that could convert into a customer.

How to Manage Twitter for your Small Business

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Using a tool like Socialdraft will not only save you time, but it will help you make sure you see an ROI from Twitter. With Socialdraft you can:

  • Schedule posts to Twitter, Facebook pages, Instagram, Pinterest, and LinkedIn
  • Schedule recurring posts that repeat over time
  • Schedule posts in bulk with CSV
  • Download content as PDF
  • Give access to other people without giving them passwords
  • Schedule Instagram reposts to all other connected networks
  • Pull reports to see how you are performing on Social Media
  • And much more

Socialdraft offers a risk-free trial, so take our social media calendar dashboard for a trial today.

You’ve been hearing some discouraging chatter about Twitter. ‘Twitter is stagnant’, ‘Twitter is dead’ . It’s true that Twitter has had a hard time monetizing its active users for the past two years, but that does not mean the network is dead. Smart community managers and business owners can still see an ROI from Twitter. Especially now, and especially if they change up their strategy. Today, we’ll discuss how your food or beverage business can benefit from Twitter, and finally, we’ll give you Food & Beverage Twitter tips to make your time marketing on Twitter much easier.

Twitter Food & Beverage Tips

Be Human: If your humanity does not shine through on Twitter, you will have a hard time succeeding. Don’t use Twitter as a bully pulpit to only tweet out specials and events. Instead, use it as a way to connect with your local audience. It is ok to automate certain things (for example, scheduling your weekly happy hour specials and duplicating your good reviews), but you need to get in there and engage. People on Twitter are sick of being marketed to, so if you engage in genuine conversation, you can build strong relationships and strengthen your business’ brand. Twitter success means you need to be interactive. You can no longer rely on automation. There’s no more set it and forget it. Your goal is to create real connections.

You’d be surprised as to what 15 minutes a day on Twitter can do for you.  How can you do this?

  • Search for your location hashtag. Find people speaking about your city or neighborhood. Then, engage them in conversation. Let them get to know your business.
  • Create lists about your location. You can include your mayor’s office, non-profits, newspapers. Check the lists for content and engage those that you think your clientele would be interested in.
  • Check Twitter daily for mentions of your business and its principals. Make sure that those people who create content around them are being engaged and nurtured.

Twitter Food & Beverage Best Practices

Add a picture to your Tweet: 

Tweets with images get way more interaction. Just click the camera button to add a picture from your computer or smart phone. 558×278 px seems to be the best size for visibility – for now. You can also schedule these on our dashboard which, unlike other dashboards and scheduling systems, includes the picture and is not branded for a more genuine feel.

Add a GIF to your Tweet: Notice how we just spoke about the power of images,  GIFS are even better, they immediately draw the eye to your tweet and will get you more engagements and clicks (and you can schedule GIFs for Twitter on the Socialdraft dashboard).

Add your location: You want people to know where your business is located – go ahead – enable the location feature, or ad geo-targeted hashtags to your tweet.

@mention Someone: Tweets with @ mentions usually get more engagement. Why? The person tagged will be notified that they are tagged. This will prompt them to take an action like replying, retweeting, and at best clicking through. This will result in a higher engagement rate, a larger reach, and more potential for ROI.

Track links: To measure if people are clicking on your links, use a simple URL shortener like Bitly, or check Google Analytics. Just make sure your links are relevant and useful. And remember that if you use Socialdraft as your scheduling dashboard, you can connect your custom bitly to our dashboard and get all of your analytics.

Keep it short: Keep tweets to under 140 characters. Tools like Tweetlonger won’t really do much for your tweet since people still have to click to see the tweet. You should never waste a click (which could turn into a customer) by doing that.

Adhere to the 80/20 Rule: Make sure that your messages aren’t always promotional. Think of Twitter as a search engine (like Google). If you’re a restaurant near the Empire State Building in NYC, you may want to tweet a special event they are having. When people search for the Empire State Building, your tweet will come up & you’ll have a chance of converting that person into a customer. You also want to share items from suppliers, verticals in your industry and non-profits your audience may be interested in.

Tweet Reviews: Whether you are a restaurant, a food product, or a wholesaler, sharing reviews is a great piece to share on Twitter. Reviews are seen as proof that it’s not just you selling yourself, but that your customers and users care enough to take the time out of their busy schedules to vouch for you. This is the best kind of advertising, so don’t be shy to share user generated reviews.

Twitter Food & Beverage Tips on Reaching Press & Bloggers

Twitter allows you to reach out to people who would otherwise be unreachable. Want to invite a writer from the New York Times – go ahead – if you don’t ask, you have zero chance. At least this way you’ll at least be on their radar (and the radar of those searching for them). Here is how you can begin to reach out to press and bloggers:

1. Tweet: It’s that simple. You can tweet about anything. Just make sure to make it engaging and relevant to the writer you are trying to attract. Check out the hashtags and topics they are discussing.

Proper-Use-of-Mentioning-Beverage-Trade-Twitter

2. @tweets – Sends tweets directly to someone else’s account. Super simple – just write use their Twitter handle at the start of your tweet. By using somebody’s twitter name, for example @BeverageTrade, at the start of your tweet, you are telling Twitter that your message is intended for that Twitter member only. This makes for great conversation and keeps the tweet a bit more private.

3. @mentions –  You can mention somebody in your tweets by putting their twitter handle in your tweet. This makes the tweet much more visible. Use this feature if you want everybody to know what you have to say to one of your followers.

Twitter-Retweet-Function

4. Retweet (#RT) – Retweeting is a quick and easy way to share interesting news or messages that someone else tweeted. When you Retweet you are share their tweet with your followers and make it easier for them find interesting and helpful content.

5. Reply: Twitter’s Reply feature allows you to respond to someone’s tweet – be it something interesting, or an interaction they created with you in mind.

Reply-Button for Twitter

6. Direct Message (DM) Direct Messages are the most private way to communicate with your followers. The only caveat is that they need to be following you in order to get the message.

7. Use Hashtags to Expand Your Exposure: According to Twitter the definition of a hashtag is: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created by Twitter users as a way to categorize messages. In other words, using Hashtags in your tweets is a great strategy to target a certain audience. Users interested in the keyword specified by the hashtag will see seek out your tweets.

Below we have outlined two different examples of how to use hashtags.

Use-of-wine-hashtag-on-twitter

In the above example the hashtag targets a very clear audience. The use of “#wine” will ensure that the tweet will find other Twitter users interested in talking about wine.

Twitter-Trending-Topic-Hashtag-Wine-Wednesday

The above is a trending hashtag. Using #humpday here will give the tweet more visibility, but using #winewednesday hones in on your audience. Think of your hashtags before using them & put them to use to gain new followers and target a particular audience. There are new hashtags every day. Keep a look out for them, but here are a few examples of hashtags that the wine community focuses on:

• #wine
• #winewednesday
• #winerelease
• #winechat
• #wineoclock
• #Pinot
• #Chardonnay
• #(Varietal Name)
• #(Region)

8. Use Twitter Lists: Lists will save your life. Seriously. You can use lists to organize friends, industry contacts, and other relevant accounts. This way, when you’re looking to interact with a certain demographic you don’t have to go crazy doing so. How do you add (or remove) people from lists? The “Add or remove from lists” feature in the ‘Person’ drop down menu button beside the FOLLOW button of your the Twitter account you want to categorize, as shown below:

How-to-Add-an-Account-to-Your-Twitter-List

9. Use Advanced Search: Very few people take advantage of the Advanced Search page on Twitter. That’s because it’s not the easiest to find. Click the link and bookmark this feature. You should be using it daily.

Twitter-Advanced-Search
Places search option is the best way to find people by location. This can be used to target people for say a wine tasting, find new retailers to connect to, or even bloggers to target for reviews.

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10. Use the right Twitter tool. While we don’t recommend complete automation, automation will open up time so that you can engage. Using a tool like Socialdraft will save you time in many ways. Here are a few:

  • Schedule Tweets in Advance: You’re in food & beverage. Smell-a-vision has not been invented yet. A great way to get people interested in your food (or beverage) is images. Schedule one image a day featuring your product, be that the wine you are selling, your daily specials, or that amazing olive oil you sell on your online store. Besides Tweets, you can schedule to Facebook, Instagram, Pinterest and LinkedIn.
  • Delegate: Socialdraft allows multiple people to work your account without you having to share login details. This keeps your social media accounts safe but allows multiple team members to share to social media. It’s a fantastic time-saving tool.
  • Measure your success: Socialdraft offers reports so that you can see how well you really are doing on Social Media.

If you’re ready to take us for a spin, go ahead, we offer a risk-free trial.

You finally broke down and started a Twitter account for your small business. That means it’s time to jot down these Twitter abbreviations. After all, you only have 140 characters to get your message out to your audience.

In order to use Twitter successfully, you need to understand Twitter jargon. As a newcomer to Twitter (and people and businesses are still signing up with this social media powerhouse every single day) you may find the landscape a bit baffling. No worries, tweeps have gotten a bit creative in how they express themselves in so few words. We’ve aggregated some of the most popular Twitter abbreviations to make your life just a little easier.

what does tldr mean

 

 

 

 

 

List of Twitter Abbreviations & Terms

If you want to use Twitter effectively as a promotional avenue for your business, you’re going to have to learn the language. Twitter speak is a constantly evolving concept. New words and hashtags are added all the time. Nonetheless, here are a few to help make your Twitter marketing a little easier:

@: This is used to mention another Twitter account in your tweet. It then creates a link to that person’s account.

#: The hash symbol is used to highlight things like feelings, an event, a topic, or a keyword. This is what’s known as creating a hashtag, which you can then click on to see if any other users have used the exact same hashtag.

^: This is used to indicate that an individual from a group Twitter account is responding to a follower’s tweet.

$: Think of the dollar sign as a financial hashtag. This is how companies share their stock market names or codes.

 

A TWITTER ABBREVIATIONS

AAMOF: As a matter of fact

ADDY: Address

AFAIK: When someone tweets this, they’re saying “As far as I know.”

ATM: At the moment
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B TWITTER ABBREVIATIONS

B/C: Because

B4: Before

BAE Baby

BESTIE: Best friend

BTW: By the way

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C TWITTER ABBREVIATIONS

CC: Just like emails, CC makes certain a Twitter user can see content that might be of interest to them.

cre8: Create

CX: Stands for a correction

CTO: Check this out
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D TWITTER ABBREVIATIONS

DIL: Daughter-in-law

DM: A DM is a direct, private message that you can send to another Twitter user.

DYK: Did you know
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E TWITTER ABBREVIATIONS

e1: Everyone

ELI5: Explain like I’m 5
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F TWITTER ABBREVIATIONS

F2F: Face to Face

F4F: Follow for Follow

FB: Facebook

FF: Follow Friday has become a big thing on Twitter. Friday is your opportunity to promote Twitter followers you want to commend or promote.

FMOT: Follow me on Twitter

FTC: First to comment

FTW: For the win
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G TWITTER ABBREVIATIONS

GF: Girlfriend

GNO: Girl’s night out

GR8: Great

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H TWITTER ABBREVIATIONS

H8: Hate

HBD: Happy Birthday

HMU: Hook me up

HT or H/T: This is a hat tip, which is Twitter-speak for quietly acknowledging that you’re aware someone has mentioned you in one of their own tweets.
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I TWITTER ABBREVIATIONS

ICYMI: “In case you missed it” generally follows something you’re tweeting again.

IDK: I don’t know

Igers: Instagrammers

IOT: In order to

IRL: In real life
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J TWITTER ABBREVIATIONS

JK: Just kidding
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K TWITTER ABBREVIATIONS

KFB: Kindly follow back

KISS Keep it simple stupid
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L TWITTER ABBREVIATIONS

L8: Late

LSEM: Law Enforcement Social Media

LI: LinkedIn

LIG: Life is good

LMAO: Laughing my ass off

LMK: Let me know

LOL: Laughing our loud
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M TWITTER ABBREVIATIONS

MIA: Missing in action

MIL: Mother in Law

MOV: My own views

MT or MRT: It’s a retweet that you’ve changed up – a “Modified Tweet”
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N TWITTER ABBREVIATIONS

NBD: No big deal

NP: No problem

NSFW: This is used in other social media outlets. It simply means that the content you’re sharing is probably not safe for a workplace environment.

NTS: Note to self
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O TWITTER ABBREVIATIONS

o.O: Raised eyebrow

OG: Original Gangster

OH: Overheard

OMG: Oh my God

OOTD: Outfit of the day

ORLY: Oh, really?
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P TWITTER ABBREVIATIONS

PIO: Pass it on

POTUS: President of the United States

PPL: People

PRT: “Partial retweet” or “please retweet”
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R TWITTER ABBREVIATIONS

RLY: Really?

ROTLF: Rolling on the floor laughing

RT: Retweet

RU: Are you?
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S TWITTER ABBREVIATIONS

SAHD: Stay at home dad

SAHM: Stay at home mom

Selfie: Picture of yourself taken by yourself

Shelfie: Picture of items on a shelf

SMH: Shaking my head
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T TWITTER ABBREVIATIONS

TBT: Throwback Tuesday/Thursday

TFTF: Thanks for the Follow

TGIF: Thank God it’s Friday

TIL: Today I learned

TLDR: Too Long Didn’t Read

TMB: Tweet Me Back

TQ: Thank you
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U TWITTER ABBREVIATIONS

UR: You Are

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V TWITTER ABBREVIATIONS

Vacay: Vacation

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W TWITTER ABBREVIATIONS

WTB: What to buy

WWD: What went down
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X TWITTER ABBREVIATIONS

XFER: Transfer

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 Y TWITTER ABBREVIATIONS

YGG: You Go Girl

YOLO: You Only Live Once

YT: YouTube

YW: You’re welcome

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 Z TWITTER ABBREVIATIONS

Now that you totally understand Twitter Speak and have this list of Twitter abbreviations, all you need is an awesome dashboard like Socialdraft. With Socialdraft, you can:

  • Schedule Tweets in advance
  • Schedule recurring Tweets
  • Duplicate Tweets
  • Reply to Tweets in your feed
  • Retweet for multiple accounts
  • Favorite Tweets
  • Repost from Instagram to Twitter
  • And much more

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If you’d like to take Socialdraft for a spin, go ahead. We offer a 14-day risk-free trial.

 

If you are a dentist and you are not using Social Media you’re losing out on massive opportunities. Social media sites such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn are free to use. This means your ROI (return on investment) for just one paying client can be HUGE. Better still, social media is no longer dominated by the young. Older people are getting onto social media each day. This is HUGE when it comes to new patient potential in multiple demographics.

Why Your Practice Needs Dentist Social Media Marketing

Here a few social media stats to better frame the scene:

  • Facebook alone has more than 1.94 billion monthly active users
  • 80% of all American adults actively use social media
  • 23% of all time spent online is on social media websites.
  • 64% of Twitter users & 51% of Facebook users are more likely to purchase from a small business they’ve seen on social media

Social media websites are a great way to advertise your business, connect with patients, and get more visibility for your dental practice. What exactly are the benefits of Social Media Marketing for dentists?

  • Social Media Affects SEO rankings
  • Educate current and potential clients about your offerings
  • Increase patient retention
  • Highlight cosmetic treatments
  • Encourage referrals

How Social Media Affects SEO Rankings

Facebook, Twitter, And Google Plus May help with web rankings

Although it has not been confirmed, search engines are using social signals to determine search results.  Search engines such as Google will factor the quality and size of your social media accounts into their results. A healthy following (relevant followers and a robust number of followers) shows search engines that you are creating quality content, something that is very important to said search engines.

Pro Tip: make sure that your SEO keywords are included in profiles, headlines, links, and bios for all your social media profiles. Include these keywords in your status updates

Social Media sites can help Dentists get customers

On top of this, you need to consider each social media site as a mini search engine. Grand Street Dental in NYC understands this and uses hashtags on Instagram to increase their chances of being discovered. Whenever someone searches for the hashtags that the account has used in their post, this practice has a chance of being discovered. This includes location, industry, and branded hashtags that will yield a view that can be converted to a paying customer.

Educate Patients & Highlight Cosmetic Treatments

Dr. Richard Marques does a great job educating current and potential customers on his Twitter account under the handle of @Ask_The_Dentist. His profile encourages people to ask questions via DM, and he shares content like this video which educates clients on the services he provides. This type of content can be shared on almost any social network.

Increase Patient Retention

The Singing Dentists knows what Dentist Social Media is all about. Yup, he’s a real dentist who is known for his singing. He creates videos talking and singing about dental health. Notice how many views and shares these video gets. It’s a great way for him to market his brand and his practice. Perhaps you don’t have a great singing voice, but there are tons of other types of posts you can create on Social Media to show the human side of your practice. This type of post will create a connection with your current clients who will then share your content to their social circle. It keeps them loyal to your practice AND gets them to market your services. Pretty neat, right?

Social Media Tips for Dentists

[fve]https://www.youtube.com/watch?v=KHz687zPuVM[/fve]

Use A Scheduling Dashboard

Using a social media scheduling calendar will keep you organized. Just like your practice, social media needs to be carefully planned and executed. With Socialdraft, you can control the dashboard, give access to either your social media firm or your in-house marketer and have control over what is being published to Social Media. You can pull reports, engage your audience and much more.

Review Your Website 

Start off by making sure your site is responsive. You want to make sure that all the traffic you drive from social media counts. If your website is slow, people are likely to bounce, and Google will drop you in the search results.

Enable social sharing plugins to make it easy for your audience to share your blogs on social media. Also, make sure that your social media accounts are easily located at the top of your website.

Post Often

If you’re short on time or manpower, you don’t need to publish daily. Remember that the quality of the content is more important than the frequency. However, if you use a dashboard such as Socialdraft, you can use CSV sheets to schedule evergreen content such as yearly holidays, treatment reminders and more.

Keep Your Branding Consistent

Make sure that the aesthetics of your social media accounts match that of your office and in-house marketing materials.

Show Off

If you are mentioned on a blog, newspaper or dental publication, don’t be shy. Share that all over social media. When your customers leave you a nice review on Yelp, go ahead. Share it. It’s easy with Socialdraft’s alert system. It lets you know every time you’re mentioned online.

Offer Sweepstakes and Contests

Skip the Groupons, these tend to bring in one-time deal seekers. Instead, offer discounts and deals to patients who take social actions – such as tweeting their beautiful smile and tagging your Twitter account.

 

 

Social Media is just like baseball, it’s only fun (and lucrative) if you keep score. You need to know what’s working and what is not so you can actually yield an ROI from your social media activities. That’s why at Socialdraft, we are always reviewing how we can make reporting better for you. We take your Twitter activity, analyze it, and provide you with easy to generate reports you can use in-house, with co-workers and with clients to measure your success. Socialdraft Twitter reports give you insights into how your brand performs and what you need to do to be successful in social media. Our latest Twitter reports update includes a brand new, clean & gorgeous look & new features.

Twitter Reports Update

[fve]https://www.youtube.com/watch?v=BFhLPXZ4XbA&edit=vd[/fve]

*Saved reports: Any report you generate will stay on the dashboard until you decide to delete it

*Generate reports consecutively: You can generate more than one report at at time (if you generate a lot of reports, it may slow down the process a bit).

*Delete reports: Once you no longer need a report, you can delete it from the dahsboard.

***Upload Logo: Those who have plans with white label options will be able to upload their custom logo to reports (as always).

How to Generate Twitter Reports

How to pull Twitter reports on Socialdraft

  1. Click “Reports” on the left side Nav Bar
  2. Select “Twitter”
  3. Upload your Logo (if you have a white label plan)
  4. Choose your from & to dates
  5. Select the Twitter account you’d like to pull the report from
  6. Click “Generate Report”
  7. Wait for the report to proccess
  8. Click the “Eye” to view the report
  9. Click “download” to download
  10. Click “delete” to delete

If you’d like to take Socialdraft for a risk free test drive, just click here. 

 

 

 

How to Manage your Twitter Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Twitter. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to multiple Facebook pages, Twitter, Instagram, LinkedIn Business Pages and Pinterest Boards

Schedule posts individually, as recurring posts, or bulk upload them as CSV

Easily re-schedule with a drag & drop action

Schedule GIFs to Facebook and Twitter

Download content calendars as PDF

Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks

Engage on Twitter, Facebook, and Linkedin

Download Facebook and Twitter reports

and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

We recently wrote an article outlining all the Twitter stats that show that the network is not dead. If you’re not getting an ROI from Twitter, it’s probably because you’re using it wrong. Today, we’ll be outlining some very simple ways you can use Twitter so you can connect with the right people AND get an ROI from the time you spend marketing on Twitter. We’re going to start with the simplest Strategies to Increase Twitter Engagement and then get down to the really juicy stuff.

Strategies to Increase Twitter Engagement

Tag People

How to get influencers to retweet you

It seems so simple, but so many people forget to do this in their tweets. If you are sharing someone else’s content – be it a brand, influencer, or vertical –  take a few minutes to find their Twitter @handle. Add it to your Tweet. This can increase your chances of retweets, mentions, and direct messages. This takes a few seconds and is so ridiculously effective.

Include Links (in the middle of your Tweet)

If you want more clicks from Twitter, include them in the middle of the tweet

Sure, tweets without links “perform better”, but that’s in terms of reach within the network. If we’re talking ROI, and if your ROI is measured by click thru to your website, then you need to make sure that you include links in your tweets. Make sure that when you add the link to your tweet that you take a few seconds to either choose the best image for the tweet (super easy to do on Socialdraft – you can just scroll through until you find your favorite), or that you add a custom image to attract more people to the tweet. Why do we tell you to add your link in the middle of the tweet? That’s because when you do this you have a 26% higher chance that it will be retweeted as opposed to placing it at the beginning or end of your tweet.

Reuse Evergreen Content

[fve]https://www.youtube.com/watch?v=xoXLCHP7gGw[/fve]

If you’re not creating evergreen content, you should be. Especially if you’re marketing on Twitter. The nature of Twitter is fleeting. The feed pushes down content, so unless someone is clicking on your profile, the chances of them seeing a post from an hour ago are low. If you use a system social media scheduling tool like Socialdraft, you can place all your evergreen content into CSVs. Then, on a monthly basis, go in and update your write ups just a touch as well as your images. This will keep your content feeling new and will save you so much time on content creation so that you have time to do what matters – engage.

Start Periscoping (or broadcasting live)

Every social network is sending tons of organic traffic to those who take the time to create native live video on their network. If you run events, then Periscope is the perfect option for you. Run a Periscope live-stream and when you’re done make sure you embed it onto your website.

Check Trending on a Daily Basis

Twitter trending is a powerful social media tool

Twitter trending is awesome. If something is trending on Twitter, it is a good idea to think about how to integrate it not just on Twitter, but on the rest of your social media accounts. Check your trending, see what items may relate to your brand, click over to the tweets for that topic and engage.

Run Twitter Polls

Polls are awesome. They take seconds to create and can have a huge impact on your reach and influence on Twitter. Think of Twitter as a HUGE focus group. If you need feedback for your business, Twitter is a great place to get it.

RELATED ARTICLE How to Create a Twitter Poll

The cool stuff about trending is that it is somewhat custom. Twitter trending shows you what’s hot based on your location and the people you follow, but it also includes items that are trending worldwide.

Start Creating Native Video

You can now post up to 140 seconds of native video to Twitter. This gives you way more time to engage and educate your community. A few ideas for you is to implement a weekly founder’s video, run live videos from events or give quick video tips to your followers.  t.

Use Twitter Moments

Twitter Moments is a great story telling tool. It allows you to showcase moments from events, chats, and topics. What’s better is that you can embed these into your blog posts to give context and increase your time on page. When you do create a Twitter moment, make sure to push it out with a tweet linking to the Twitter Moment. People will know it is a Twitter moment by the lightning bolt in the tweet.

How to Manage your Twitter Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Twitter. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

 

Twitter polls are super easy ways to garner engagement and increase your social media influence scores. The best part is that they are super easy to implement. They were introduced in 2015 and we absolutely love them. They are a super easy way for people to engage with you (they just need two clicks). This means that participation is usually high. Twitter polls are great for asking for feedback (great alternative to a boring survey), increasing your influence, and for having fun. Keep reading for a full tutorial on Create a Twitter Poll.

How to Create a Twitter Poll

Twitter poll tutorial

Creating Twitter polls can take less than one minute, so they are super quick to create. Here’s your step by step guide on how to create a Twitter poll and how to market it to get the best results:

Start a new Tweet

Click the “Add Poll” icon

Create a poll question (140 characters)

Add up to 4 suggested answers  of 25 characters

Choose the duration of your poll (up to 7 days)

Add relevant hashtags: Combine hashtags that let people know this is a poll #twitterpoll #poll #polloftheday with hashtags that are related to your industry or that particular post.

Pint the poll to your profile

Cross promote on other social networks

Ask friendlies to retweet & participate

Embed on your blog

When your poll is live, you will be able to see answers in real time, at the end of the poll duration, the people who took part get a notification prompting them to see the results. Great way to get people to come back to your profile.

 

How to Manage your Twitter Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Twitter. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.

We all keep hearing that Twitter is dead, but this is not the case. Twitter is still very much relevant and has value to offer those who use it right. If you’re just using Twitter as a dumping ground for links, then you’re not going to get any benefit from the platform. If you still don’t believe me, read on. We’ve pulled some stats and data on Twitter from 2016 so that you can see just how much you can benefit in terms of engagement, brand awareness, and sales (yes, sales) if you use the platform right.

Sources for Our Twitter Statistics For 2017

WHO USES TWITTER?

Twitter is a valid social network for marketing

Here we will discuss what the typical Twitter user is. There are currently 317 million monthly active users. That’s a lot of people, and before you start to tweet and engage, you need to understand who they are, what they want and how they want it.

Twitter Users Are All Over The World

Twitter has a strong global audience. The network supports over 40 languages and more than 79% of Twitter accounts are located outside the USA. But you don’t have to worry if you have a US based audience. 67 million Americans use Twitter (that’s 24% of the US population that uses the web). If you are wondering what countries are the heaviest when it comes to Twitter use:

  • USA – 67 million
  • Brazil – 28 million
  • Japan – 26 million
  • Mexico – 24 million

Twitter Users Are Young

  • 36% of online Americans who are Millennials use Twitter
  • 23% of online Americans who are 30-49 use Twitter
  • 21% of online Americans who are 50-64 use Twitter
  • 10% of online Americans who are 65+ use Rwitter

Twitter Users Are Educated

People who use Twitter have either gone to college or are working towards their degree. 29% of online Americans who have earned a degree use Twitter. 25% have some college education and 20% have a high school diploma.

Twitter Users Have More Money

All that education has paid off for Twitter users.  It means that Twitter users have more money to spend. Here are some stats on the financials:

  • 30% of online Americans earning $75k+ use Twitter
  • 28% of online Americans earning between $50k-$74k use Twitter
  • 18% of online Americans earning between $30k-49k use Twitter
  • 23% of online Americans earning less than $30k per year use Twitter

Both Men & Women Use Twitter

  • 24% of American men online
  • 25% of American women online

They’re on Mobile

Yup, Twitter users love apps. 58% of Twitter users installed apps within the last 30 days.

HOW DO THEY USE TWITTER

Mobile access leads the way when it comes to accessing twitter

Now that you understand who the people using Twitter are, let’s get down and dirty into how they use the platform:

Twitter Users are Repeat Offenders: Yup, 71% of Twitter users check it out more than once a day.

Twitter Users are Big About Mobile: 82% of Twitter users hop on from their mobile phones and tablets. Only 39% use it on desktop. This means that you need to keep mobile in mind when creating posts and images. Are your images easy to read on mobile? Is your font too small…Oh yeah, and 90% of all video views on Twitter happen on a mobile device.

They Tweet (a lot)

There are over 500 million Tweets sent out daily. That’s 317 million monthly active users creating 500 million Tweets daily. 30% of them are tweeting multiple times per day.

On top of this, 90% of Twitter users hop on at least on a weekly basis and 57.6% use it daily.

They Like GIFs

Who doesn’t…that’s why over 100 million Tweets in 2015 included a GIF. In 2016, Twitter recognized this, and has made it super easy for you to search GIFs to Tweet. We’re estimating a significantly larger number this year  (we’ll update with 2016 numbers as soon as those are ready).

They Want to Be Informed

Twitter users want to know what is going on in the moment. 86% of people on Twitter use it to get news, 75% of them checking the site for news daily. Once they see something on Twitter, 64% of them will share these news to other social networks.

HOW BRANDS & BUSINESSES USE TWITTER

American Brands Love Twitter

Most US companies (65.8% in 2015) that have 100+ employees use Twitter as a marketing tool. This number is expected to rise to 67.2% by 2017.

Twitter is a Good Discovery Engine for SMBs

Small an medium sized businesses have a lot to gain from Twitter. 66% of Twitter users have found new SMBs on the network. Of those people, 94% intend to make a purchase from an SMB they follow; and 69% have already made a purchase.

On top of this, 75% of Twitter users enjoy following these SMBs…and you’ll see why in a second.

Twitter is Awesome For Customer Service

There were over 100k customer service inquiries just to major airlines each month. Why? It’s much easier to find a company on Twitter and @them a question than it is to hop on their website, look for a contact form and wonder when you’ll hear back.

This means that if you are a company on Twitter, that you need to be on your toes and respond in a quick manner to any of these inquiries. Outside of just making the customer happy, studies show that 82% of people who got a quick response shared positive thoughts about the business with their community. This is a powerful way to turn a potential negative into a positive.

Twitter Users Act As brand Advocates

If Twitter users like your brand or business, they will help you spread the word. 79% of Twitter users retweet SMBs, and 38% retweet new products or services from SMBs. This means that if you need to spread the word, Twitter is a great place for it.

Twitter Users Like Shopping

Remember how we mentioned that Twitter users want news. They also want to be informed about the latest trends, products, and services from your SMB. 84% of people on Twitter use the network to find coupons, deals, reviews, and ideas. Your average Twitter user also shops online more than a non-Twitter user…3.6 times each month compared with 1.9.

If moms are your market, then Twitter is a must for you. Moms do 67% more research on products on Twitter and they are 45% more likely to buy stuff after seeing information on the product on Twitter than women without children.

The Future of Twitter

Live Streaming

Big brands are hopping on the Live Streaming wagon and you should too.  The presidential debates were live streamed and they reached 3.3 million viewers. This is powerful. On top of that, there were over 16 million debate related tweets sent out during the second debate. You may not be running for president, but you can benefit from Live Streaming in the year to come.

Twitter Advertising

This is something that we all need to come to terms across social networks. Advertising is becoming necessary.

But there is good news here. 63.5% of SMMs surveyed named Twitter as their second platform when it comes to ROI.

People on Twitter don’t look at ads in a negative manner. 85% of Twitter users feel that Promoted accounts are a good way to find new businesses, and 68% followed these businesses after being exposed to the promoted account.

Videos also do quite well on Twitter with a little help from ads. Twitter users who saw a branded video were 28% more likely to make a purchase than a regular web user and 20% higher than those who saw ads on other platforms. They also recommended the brands seen on the videos 12% more than after seeing an ad on television.

Twitter ads are especially effective during the holidays. In 2015, Twitter users who saw holiday ads spent 1.8% more than other shoppers.

Tell People What to Do

Yup, on Twitter, calls-to-action are ridiculously effective. If you ask for a follow, your follows will increase by 258% in the timeline and 86% on search. If you add a Website Card, your engagement is likely to go up 43%. This is HUGE!

How to Use Twitter to Get the Most Out Of The Network

Repeat Evergreen Content 

[fve]https://www.youtube.com/watch?v=xoXLCHP7gGw[/fve]

Yes, it is ok to repeat evergreen content, just change it up a bit. Change up the image, write up and re-package this super useful content to share on different days at different times. Keep in mind that Twitter’s audience is on at all times of the day, and the person who saw your tweet at 9am won’t be on the next day at 7pm to see it.

Engage (a lot)

How to identify the right influencers on Twitter

Don’t forget that you can use Socialdraft for all your Twitter needs including scheduling, commenting, retweeting, reporting and more. If you want to take us for a spin, sign up for your risk free trial of Socialdraft today.

 

How to Manage your Twitter Accounts

Socialdraft is an all-in-one Social Media Dashboard that helps you manage Twitter. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…

If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.