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Regardless of popular opinion, Twitter is still a powerful social media platform…if you know how to use it properly. It is still possible for your brand or business to gain solid numbers of followers who can be converted into customers. However, it won’t just happen if you put Twitter on autopilot. Use a social media scheduler like Socialdraft to schedule your evergreen content like reviews, holiday posts, and recurring events. Then, take all the time you’ve saved to begin working on these Twitter growth strategies that deliver targeted followers with a higher chance of conversion.

Twitter Growth Strategies That Deliver

If you are looking to grow new Twitter followers that convert then you need to start with the basics. That means making sure your Twitter profile is optimized so that when people stumble onto your profile they know exactly what you’re offering, be that products, services, or information. Also, make sure to include a link to your website and your location to make it easier to let people know where you are at and what you’re all about.

This is not the end of it. Twitter requires work. It’s not just about creating a beautiful profile, optimizing it, and pushing out content. If you’ve always wanted to be just like one of the big brands on Twitter, read on.

Upload a Photo to your Twitter Profile

Simple is best when adding images to Twitter

Personalize your Twitter profile by uploading a good headshot or a very clear and legible logo. Having an actual picture of yourself or a clear logo of your brand will lend credibility to your account. Note the images above. All the pictures are nice, but the best photo of the bunch is Kami’s. A Twitter bio profile image is small, so make the space count. Keep your face visible, easy to see and make it easy for people to recognize.

Optimize Your Twitter Bio

How to get more followers on Twitter




Don’t forget to optimize your Twitter bio. Include the tagline associated with your product or business and keywords that will make it easier for people to find your account. Clement restaurant does this beautifully. They let you know where they are located (Midtown), ping back their home hotel, and tell you exactly what kind of fodd they serve and what makes them special. That’s some amazing stuff.

Design an About Page Specifically for Twitter

Create a custom About page on your blog or website and link to it on Twitter. Then you can introduce yourself to people using more than just 160 characters. Remember to include links to your Twitter account in your emails, blog or website.

Find Others with Similar Interests, Then Follow & Engage Their Followers

How to find targeted followers on Twitter

Search for Twitter users who have more followers than you who are in your industry. Then follow and engage their followers. These people are more likely to convert since they have vetted themselves by following verticals and competitors. If I were a retailer, I would check out the people who are following brands similar to mine. They are already interested, that means they are vetted and more likely to convert.

Follow Most People Who Follow You

Get in the habit of following people who follow you, but don’t feel you need to follow back if they’re not in your industry. If your goal is conversions, then the key is to focus. Twitter is not a popularity contest. You will get the most from it by engaging in conversation.

Stay Active

Twitter’s content scrolls by like a stock ticker. As a result, Twitter is a platform that requires a high volume of content before people start taking notice. Individuals and brands who tweet at least 3-5 times per day are much more likely to drive engagement than people who are tweeting 3-5 times per week. The more you Tweet, the more people will take notice.

With this in mind, you need to tweet quality content. Be it original content created by you or your brand, or content that you share from industry influencer, Twitter growth requires patience, and the impact you have depends greatly on the quality of your editorial voice. Basically, make sure what you share is good!

Find Influencers

You can begin looking for potential new customers and influencers on Twitter by examining keywords in both tweets and in Twitter bios. The results of these keyword searches may reveal a user’s own personal characterization, geographical location, shared interests, and industry/business affiliations. You can also examine a user’s favorite tweets to develop an insight into their interests.

The issue here is that this is hard to scale. Here are a few more tips to help you find influencers to engage:

1. Take the time to find relevant hashtags people use that are related to your niche. Nearly every type of business has a set of hashtags associated with a specific business.

2. Check out Twitter chats related to these hashtags and follow influencers — someone who is considered an authority in a particular topic. Bear in mind that it’s not the number of followers an Influencer has but rather the highest level of engagement an account has that will have the most influence on amplifying your content.

Inspire Others

Even if your content isn’t original, inspirational images and tweets inspire others to share. When they’re sharing your bite-sized content, they’re also likely sharing your @name which can help drive follower growth. There are plenty of tools on the market that will help provide a variety of high-quality content with minimal work on your part. Pictures, GIFs and videos encourage even more engagement than inspirational quotes — combine the two and you have a winning combination sure to be shared.

Be sure to be transparent and interesting in your interactions. If you happen to be a great storyteller, use that talent to attract followers. Few people will reach out to you unless they’re attempting to grow their own account, but if you take the time to reach out there are plenty of people to interact with on nearly every topic under the sun.

Schedule Your Tweets Ahead of Time

While we encourage real-time engagement, we all know that it is impossible to always be online. Instead, device an evergreen content strategy to help you save time. If you use Socialdraft’s CSV bulk upload feature, you can save tons of time on content creation. For example, you can use this to schedule product and service information, memes, reviews, informational pieces, and holiday content.

Make Use of Hashtags

Understanding the hashtags your market uses as well as their peak engagement times will drive targeted followers your way. The days of measuring success by the number of followers is long gone. You need to focus on quality of followers, and hashtags will help you in this respect.

Engage Your Audience

Creating interesting content is only part of the requirements for building an important social media platform of Twitter followers — even more important is the level of engagement, or audience interaction. This is the most time-consuming part of the equation but is also the most rewarding. As one expert notes: “Someone with a really engaged following of 1000 will do more to amplify your content than someone with 10,000 social connections they don’t engage with.” The industry insight you will gain and the contacts you can make while interacting may serve to make Twitter your most valuable professional networking tool.

What does Engage Your Audience mean? It means liking their tweets, retweeting, but most importantly replying to them. You want to create conversations. This will ensure that your Twitter community is invested in you

Quality not Quantity

Yes, we just said updating often is important. However, tweeting when you don’t actually have anything engaging to say or anything that adds to the conversation is just noise — and there is little that Twitter hates worse than noise. Besides well-written content, photos and images are an essential part of social media. Today, people expect social media posts to include quality shareable photos and images. Keep it real, keep it engaging, and keep it going, three rules to live by for Twitter.

How to Manage Your Twitter Account

As you can see, growing your Twitter account takes a long time. That’s why using a social media scheduling tool like Socialdraft can be such a HUGE help. With Socialdraft, you can:

  • Schedule tweets to multiple accounts
  • Engage the people you follow on Twitter (retweet, favorite, and reply to their Tweets)
  • Schedule content to Facebook, Pinterest, LinkedIn, and Instagram
  • Schedule content in bulk via CSV
  • Schedule recurring content
  • Duplicate posts
  • Schedule reposts from Instagram to all your other social networks
  • Collaborate with team members and give them different permissions and limits
  • Assign tasks to team members
  • Pull Twitter and Facebook reports
  • and much more

If you’re curious about Socialdraft, take us for a risk-free trial and see what we are all about.

Although there are rumors of a downfall for Twitter, it is still an incredibly powerful social network. Twitter is still in the top for referring web traffic, it is a fantastic place to develop leads, and it is an incredibly powerful customer service tool. If you are a small business owner who has tried to use Twitter to market your brand who has not seen success, this post is for you. We’ll give you suggestions to help you actually get results from your Twitter efforts and break down the things you need to do on a daily, weekly, and monthly basis in order to achieve them.

Twitter Growth Strategies for Business

Daily Tasks

These are the Twitter tasks you should perform daily. Why daily? Because on Twitter slow, smart and steady wins the game.

Follow Targeted Accounts

The best way to get followers on Twitter is to follow people yourself. Every time you follow someone, they get a notification. That gives that account the chance to check out your profile and if they find it engaging enough, follow you back. If you follow the right kind of people, you can get up to 40% of them to follow you back and be exposed to your tweets. To increase these chances even further, engage them as you follow (by commenting or re-tweeting) and schedule a retweet of their posts using Socialdraft.

How to Choose Accounts to Follow




It’s not as hard as you think. You can search accounts by keyword and location. Once you find them, Twitter will suggest similar accounts. You may also want to start by following those who have engaged your business in the past. Lastly, you’ll want to follow and engage those who follow and engage your followers, they will be the easiest to convert since they are interested in what you have to offer…but don’t know it yet.

Unfollow 100 People Who Don’t Follow Back

Those who don’t follow back, or those who haven’t followed you in ages are not likely to do business with you. Clean up your following by unfollowing them. You will need to use a 3rd party tool like ManageFlitter to help you with this task.

Engage

You will want to engage all those who engaged you. Thank those who retweeted you, reply to those tho commented on your tweets and keep that conversation going.

Check Your Online Reputation

Keep an eye on what is being said about your business or brand on social media. Then, take action.

  • Share the good stuff
  • Address the negative
  • Engage those who created content around your brand

Weekly Twitter Growth Tasks

The majority of the weekly tasks are content sharing tasks. Using tools like Socialdraft, you can do this weekly as opposed to having to do it all the time. This is a serious time saver and the tools I’ll share with you in this section will make finding content to share a breeze.

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Tweet Reviews & Testimonials

Reviews and testimonials are awesome forms of evergreen content. Pop them into a CSV and upload them on a weekly basis. You can use the Socialdraft CSV bulk uploader and randomize this content using TrueTime so your audience doesn’t get bored.

Tweet Popular Content 

Popular content is popular for a reason. Keep an eye out for content that is trending in your industry and share it on Twitter.

Wondering how to find this content? Start out by following influencers in your industry. Check out what they tweet and what gets them engagement. Chances are it will work for you too.

Tweet Promotional Content

Sticking to the 80/20 rule is great here. 80% of the content you push out should not be promotional. 20% should deal directly with your goals. Schedule your promotional content to come out amongst all the other content you have coming out.

Keep an Eye on Questions People Ask

People often ask Twitter for advice and opinions. Look for these questions and answer them with your tweets and content. This is a great way for you to make yourself an industry authority.

Monthly Twitter Growth Activities

This is where you can save time and really make an impact. Let’s get to work:

Tweet Quotes

Quotes are a great filler strategy. If you use Socialdraft, you can create an evergreen CSV sheet and upload this content on a monthly basis. Use TrueTime to randomize the content so that your audience does not get bored. If the person you are quoting is living, tag them. It’s flattering and a great way to connect with them.

Add Influencers to Public Lists

The key here is to make it flattering. Create public lists on Twitter that group people together who have influence. Give it an awesome name. When you add someone to this list, they will get a notification which will prompt them to check you out.

Check & Update Your Profile

Do a check to make sure all information on your profile is accurate. Change and update it to keep it fresh.

Connect Email

Connect your email (Gmail or Outlook) accounts monthly. It’s a great way for you to connect with those you are already connected with on a business basis.

Check Your Stats

With Socialdraft you can pull Twitter reports as often as you want. While weekly is a great way to make sure you’re on track, monthly should be the absolute minimum that you pull reports. See how you are doing and check your demographics to make sure your growth is on the right path.