We recently wrote an article outlining all the Twitter stats that show that the network is not dead. If you’re not getting an ROI from Twitter, it’s probably because you’re using it wrong. Today, we’ll be outlining some very simple ways you can use Twitter so you can connect with the right people AND get an ROI from the time you spend marketing on Twitter. We’re going to start with the simplest Strategies to Increase Twitter Engagement and then get down to the really juicy stuff.
Strategies to Increase Twitter Engagement
It seems so simple, but so many people forget to do this in their tweets. If you are sharing someone else’s content – be it a brand, influencer, or vertical – take a few minutes to find their Twitter @handle. Add it to your Tweet. This can increase your chances of retweets, mentions, and direct messages. This takes a few seconds and is so ridiculously effective.
Include Links (in the middle of your Tweet)
Sure, tweets without links “perform better”, but that’s in terms of reach within the network. If we’re talking ROI, and if your ROI is measured by click thru to your website, then you need to make sure that you include links in your tweets. Make sure that when you add the link to your tweet that you take a few seconds to either choose the best image for the tweet (super easy to do on Socialdraft – you can just scroll through until you find your favorite), or that you add a custom image to attract more people to the tweet. Why do we tell you to add your link in the middle of the tweet? That’s because when you do this you have a 26% higher chance that it will be retweeted as opposed to placing it at the beginning or end of your tweet.
Reuse Evergreen Content
If you’re not creating evergreen content, you should be. Especially if you’re marketing on Twitter. The nature of Twitter is fleeting. The feed pushes down content, so unless someone is clicking on your profile, the chances of them seeing a post from an hour ago are low. If you use a system social media scheduling tool like Socialdraft, you can place all your evergreen content into CSVs. Then, on a monthly basis, go in and update your write ups just a touch as well as your images. This will keep your content feeling new and will save you so much time on content creation so that you have time to do what matters – engage.
Start Periscoping (or broadcasting live)
Every social network is sending tons of organic traffic to those who take the time to create native live video on their network. If you run events, then Periscope is the perfect option for you. Run a Periscope live-stream and when you’re done make sure you embed it onto your website.
Check Trending on a Daily Basis
Twitter trending is awesome. If something is trending on Twitter, it is a good idea to think about how to integrate it not just on Twitter, but on the rest of your social media accounts. Check your trending, see what items may relate to your brand, click over to the tweets for that topic and engage.
Run Twitter Polls
Polls are awesome. They take seconds to create and can have a huge impact on your reach and influence on Twitter. Think of Twitter as a HUGE focus group. If you need feedback for your business, Twitter is a great place to get it.
RELATED ARTICLE “How to Create a Twitter Poll“
The cool stuff about trending is that it is somewhat custom. Twitter trending shows you what’s hot based on your location and the people you follow, but it also includes items that are trending worldwide.
Start Creating Native Video
You can now post up to 140 seconds of native video to Twitter. This gives you way more time to engage and educate your community. A few ideas for you is to implement a weekly founder’s video, run live videos from events or give quick video tips to your followers. t.
Use Twitter Moments
Twitter Moments is a great story telling tool. It allows you to showcase moments from events, chats, and topics. What’s better is that you can embed these into your blog posts to give context and increase your time on page. When you do create a Twitter moment, make sure to push it out with a tweet linking to the Twitter Moment. People will know it is a Twitter moment by the lightning bolt in the tweet.
How to Manage your Twitter Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Twitter. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.