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Although there are rumors of a downfall for Twitter, it is still an incredibly powerful social network. Twitter is still in the top for referring web traffic, it is a fantastic place to develop leads, and it is an incredibly powerful customer service tool. If you are a small business owner who has tried to use Twitter to market your brand who has not seen success, this post is for you. We’ll give you suggestions to help you actually get results from your Twitter efforts and break down the things you need to do on a daily, weekly, and monthly basis in order to achieve them.

Twitter Growth Strategies for Business

Daily Tasks

These are the Twitter tasks you should perform daily. Why daily? Because on Twitter slow, smart and steady wins the game.

Follow Targeted Accounts

The best way to get followers on Twitter is to follow people yourself. Every time you follow someone, they get a notification. That gives that account the chance to check out your profile and if they find it engaging enough, follow you back. If you follow the right kind of people, you can get up to 40% of them to follow you back and be exposed to your tweets. To increase these chances even further, engage them as you follow (by commenting or re-tweeting) and schedule a retweet of their posts using Socialdraft.

How to Choose Accounts to Follow




It’s not as hard as you think. You can search accounts by keyword and location. Once you find them, Twitter will suggest similar accounts. You may also want to start by following those who have engaged your business in the past. Lastly, you’ll want to follow and engage those who follow and engage your followers, they will be the easiest to convert since they are interested in what you have to offer…but don’t know it yet.

Unfollow 100 People Who Don’t Follow Back

Those who don’t follow back, or those who haven’t followed you in ages are not likely to do business with you. Clean up your following by unfollowing them. You will need to use a 3rd party tool like ManageFlitter to help you with this task.

Engage

You will want to engage all those who engaged you. Thank those who retweeted you, reply to those tho commented on your tweets and keep that conversation going.

Check Your Online Reputation

Keep an eye on what is being said about your business or brand on social media. Then, take action.

  • Share the good stuff
  • Address the negative
  • Engage those who created content around your brand

Weekly Twitter Growth Tasks

The majority of the weekly tasks are content sharing tasks. Using tools like Socialdraft, you can do this weekly as opposed to having to do it all the time. This is a serious time saver and the tools I’ll share with you in this section will make finding content to share a breeze.

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Tweet Reviews & Testimonials

Reviews and testimonials are awesome forms of evergreen content. Pop them into a CSV and upload them on a weekly basis. You can use the Socialdraft CSV bulk uploader and randomize this content using TrueTime so your audience doesn’t get bored.

Tweet Popular Content 

Popular content is popular for a reason. Keep an eye out for content that is trending in your industry and share it on Twitter.

Wondering how to find this content? Start out by following influencers in your industry. Check out what they tweet and what gets them engagement. Chances are it will work for you too.

Tweet Promotional Content

Sticking to the 80/20 rule is great here. 80% of the content you push out should not be promotional. 20% should deal directly with your goals. Schedule your promotional content to come out amongst all the other content you have coming out.

Keep an Eye on Questions People Ask

People often ask Twitter for advice and opinions. Look for these questions and answer them with your tweets and content. This is a great way for you to make yourself an industry authority.

Monthly Twitter Growth Activities

This is where you can save time and really make an impact. Let’s get to work:

Tweet Quotes

Quotes are a great filler strategy. If you use Socialdraft, you can create an evergreen CSV sheet and upload this content on a monthly basis. Use TrueTime to randomize the content so that your audience does not get bored. If the person you are quoting is living, tag them. It’s flattering and a great way to connect with them.

Add Influencers to Public Lists

The key here is to make it flattering. Create public lists on Twitter that group people together who have influence. Give it an awesome name. When you add someone to this list, they will get a notification which will prompt them to check you out.

Check & Update Your Profile

Do a check to make sure all information on your profile is accurate. Change and update it to keep it fresh.

Connect Email

Connect your email (Gmail or Outlook) accounts monthly. It’s a great way for you to connect with those you are already connected with on a business basis.

Check Your Stats

With Socialdraft you can pull Twitter reports as often as you want. While weekly is a great way to make sure you’re on track, monthly should be the absolute minimum that you pull reports. See how you are doing and check your demographics to make sure your growth is on the right path.

 

Of the various social media platforms available to promote restaurants and businesses, Twitter is among the top three referrers of web traffic. Twitter can be an incredibly powerful marketing tool for restaurants, but because of the real-time aspect of tweets, Twitter can also have wicked repercussions for restaurant owners not paying attention.

According to new research on the quick-serve dining segment released by Twitter, users who engage with quick-service brands via Twitter are more likely to visit a restaurant.

QSR Magazine, which offers fast food restaurant news and information to the quick-service industry, reports that Twitter conducted its “QSR Insights Survey” over a four-week period in March 2014 in conjunction with Milward Brown Digital.

More than 5,000 Twitter users participated and were split into two groups, “General Twitter” and users who follow quick-service brands, use brand hashtags, search using brand-related hashtags, or interact with promoted tweets, defined as the “Twitter QSR Segment.”

Twitter users in the QSR Segment were under 34 years old and more likely to dine at a quick-service restaurant than the average Twitter user. The Twitter QSR Segment possess a high interest in promotions and deals, with 46 percent reporting promotional content as the No. 1 reason they engage with a brand on Twitter. Customer service was No. 2.

“We know 66 percent of [quick-service] diners have had a bad experience, and that 29 percent of those have voiced that on Twitter,” says Ori Carmel, a Twitter vertical marketing manager who focuses on the quick-service space.




“When a brand responds, we see guests return at a rate of 80 percent. When brands don’t, we see that drop to 31 percent.”

Equally important is how a brand responds to a customer service issue, says Kira Clayborne, social media specialist at Church’s Chicken. “We acknowledge the complaint or issue as soon as possible then invite the person to e-mail us for additional details,” she says. “We want to publicly show we value the relationship, then privately take care of the issue.”

As QSR Magazine points out, Church’s approach to online customer service management is in itself an acknowledgement of the influence Twitter has. “One follower can have followers and influence among thousands of others,” Clayborne says. “For us, the value of a Twitter relationship is word-of-mouth marketing.”

Carmel, Twitter’s marketing manager notes users view Twitter as a source of information to learn about new products and then purchase those products; the results from Burger King’s September 2013 Satisfries launch seems to support that finding.

According to a Nielsen Brand Effect study, 50 percent of @BurgerKing followers who were exposed to promoted tweets and were aware of Satisfries said they intended to try the new french fries, making them 257 percent more likely than those not exposed.

Carmel attributes results like those to Twitter’s “DNA … live, public, and constant.”

“The real-time element is what makes Twitter intrinsically different from other social media platforms,” says Carmel. “When I’m hungry at 11 p.m., I can tweet about it and have a brand respond. We can target a customer at the moment they are ready to order.”

Twitter can be also used to build relationships with customers with direct tweets, favoriting, and retweeting posts.

“People go crazy over a brand showing them a little love,” Clayborne says. “Favoriting is different than re-tweeting, but it has the same impact: The user sees we are paying attention.”

Clayborne adds that the key is having a Twitter strategy that integrates with an overall brand marketing strategy.

“You need to understand when your audience is on Twitter and how often they want to be talked to,” she says. “From there, focus on your content. Everything goes back to content and your ability to understand your audience.”

How to Manage & Grow Your Social Media Accounts

If you’re a restaurant, then you must be on Twitter and Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

Schedule posts to multiple Social media accounts
Monitor your online reputation
Have multiple people create and post content
Pull Reports
Engage
and much more
If you’re curious about how Socialdraft works, take us for a risk-free trial.