Although there are rumors of a downfall for Twitter, it is still an incredibly powerful social network. Twitter is still in the top for referring web traffic, it is a fantastic place to develop leads, and it is an incredibly powerful customer service tool. If you are a small business owner who has tried to use Twitter to market your brand who has not seen success, this post is for you. We’ll give you suggestions to help you actually get results from your Twitter efforts and break down the things you need to do on a daily, weekly, and monthly basis in order to achieve them.
Twitter Growth Strategies for Business
These are the Twitter tasks you should perform daily. Why daily? Because on Twitter slow, smart and steady wins the game.
Follow Targeted Accounts
The best way to get followers on Twitter is to follow people yourself. Every time you follow someone, they get a notification. That gives that account the chance to check out your profile and if they find it engaging enough, follow you back. If you follow the right kind of people, you can get up to 40% of them to follow you back and be exposed to your tweets. To increase these chances even further, engage them as you follow (by commenting or re-tweeting) and schedule a retweet of their posts using Socialdraft.
How to Choose Accounts to Follow
It’s not as hard as you think. You can search accounts by keyword and location. Once you find them, Twitter will suggest similar accounts. You may also want to start by following those who have engaged your business in the past. Lastly, you’ll want to follow and engage those who follow and engage your followers, they will be the easiest to convert since they are interested in what you have to offer…but don’t know it yet.
Unfollow 100 People Who Don’t Follow Back
Those who don’t follow back, or those who haven’t followed you in ages are not likely to do business with you. Clean up your following by unfollowing them. You will need to use a 3rd party tool like ManageFlitter to help you with this task.
You will want to engage all those who engaged you. Thank those who retweeted you, reply to those tho commented on your tweets and keep that conversation going.
Check Your Online Reputation
Keep an eye on what is being said about your business or brand on social media. Then, take action.
- Share the good stuff
- Address the negative
- Engage those who created content around your brand
Weekly Twitter Growth Tasks
The majority of the weekly tasks are content sharing tasks. Using tools like Socialdraft, you can do this weekly as opposed to having to do it all the time. This is a serious time saver and the tools I’ll share with you in this section will make finding content to share a breeze.
Tweet Reviews & Testimonials
Reviews and testimonials are awesome forms of evergreen content. Pop them into a CSV and upload them on a weekly basis. You can use the Socialdraft CSV bulk uploader and randomize this content using TrueTime so your audience doesn’t get bored.
Tweet Popular Content
Popular content is popular for a reason. Keep an eye out for content that is trending in your industry and share it on Twitter.
Wondering how to find this content? Start out by following influencers in your industry. Check out what they tweet and what gets them engagement. Chances are it will work for you too.
Tweet Promotional Content
Sticking to the 80/20 rule is great here. 80% of the content you push out should not be promotional. 20% should deal directly with your goals. Schedule your promotional content to come out amongst all the other content you have coming out.
Keep an Eye on Questions People Ask
People often ask Twitter for advice and opinions. Look for these questions and answer them with your tweets and content. This is a great way for you to make yourself an industry authority.
Monthly Twitter Growth Activities
This is where you can save time and really make an impact. Let’s get to work:
Quotes are a great filler strategy. If you use Socialdraft, you can create an evergreen CSV sheet and upload this content on a monthly basis. Use TrueTime to randomize the content so that your audience does not get bored. If the person you are quoting is living, tag them. It’s flattering and a great way to connect with them.
Add Influencers to Public Lists
The key here is to make it flattering. Create public lists on Twitter that group people together who have influence. Give it an awesome name. When you add someone to this list, they will get a notification which will prompt them to check you out.
Check & Update Your Profile
Do a check to make sure all information on your profile is accurate. Change and update it to keep it fresh.
Connect your email (Gmail or Outlook) accounts monthly. It’s a great way for you to connect with those you are already connected with on a business basis.
Check Your Stats
With Socialdraft you can pull Twitter reports as often as you want. While weekly is a great way to make sure you’re on track, monthly should be the absolute minimum that you pull reports. See how you are doing and check your demographics to make sure your growth is on the right path.