Welp. Facebook dropped the bomb we all knew was coming, but were hoping would come much later. Facebook announced that they’d be heavily penalizing business pages that get little to no engagement and focusing on conversations between people – not people and pages – but people and people. This is not an issue for pages that have been focusing on engagement from the get-go, but those that were using the platform to broadcast need to switch their strategy or move elsewhere. Twitter may be a good place to look. Yes, I know everyone thought that Twitter was dead, but we’ve been loving Twitter, especially over the past year. If you take the time to schedule with a strategy AND engage, you can build strong relationships and see a return on investment from your efforts. Today, we’ll give you our favorite Twitter Tips for success so you too can fall in love with the network.
Twitter Tips For Success
But, before we get to these tips, let’s discuss why you should reconsider investing time on the network you thought was dying a slow death.
- Twitter has 330 million active users
- Twitter allows you to directly talk to your target audience
- Twitter has been ignored for the past few years, this means the early bird can get the worm
- People are still talking about your brand on Twitter
Are you ready to give Twitter another try? Here are your Twitter tips for success.
While Twitter is the land of 280 characters, don’t rely on text alone. Images take up tons of real estate and that means that if you add an eye-catching image that is “easy to read” you can increase your chances of having people stop, look, read and engage. Don’t rely on just photos, experiment with videos and GIFs to get the most out of that valuable piece of land.
RESEARCH YOUR HASHTAGS
Just like Google has keywords, Twitter has hashtags. Research your hashtags before tweeting to make sure they are relevant to how you want to be found. Make sure that you don’t go crazy on hashtags though, you want to make sure that your tweet is easy to read and understand.
Quote industry leaders and make sure to @tag them on your tweets. You will receive attention not only from those who admire the person you are quoting but – if you are smart about the way you craft the quote tweet – you may even start a conversation with that influencer.
USE EMOJIS & SPECIAL CHARACTERS
Emojis add much-needed context to text. Use emojis to get the subtleties of what you are trying to say through your tweet. They’re also eye-catching, so tweets with emojis have more chances of being seen and being engaged with.
People on Twitter love stats and numbers. When you add numbers to tweets in an informational way, you increase your chances of getting more retweets and likes.
USE A CALL-TO-ACTION
Don’t be shy to ask for those things you want. Add a call-to-action to your tweets to get your followers to do what you want them to.
KEEP YOUR TWEETS SHORT
Yes, we know that Twitter increased their character limit, but Twitter is all about being short & sweet. Shorter tweets are easier to read and digest, making them more shareable. We suggest that you keep your tweets between 71 and 100 characters to get the most engagement (but if you don’t the Socialdraft dashboard does support the new longer character length).
We love Bitly. That’s one of the reasons Socialdraft users can connect their business bitly to our dashboard. Shortening links with Bitly lets you make the most of your character and gets you tons of cool analytics. We highly recommend it as a URL shortener.
THINK ABOUT A TWEET’S HALF-LIFE
While your tweets will get engagement throughout time, it is the first few hours where you have the most chances of getting it seen. When you have a super important tweet coming out, make sure you’re signed in and engaging with people to draw more attention and make the most of your tweet’s half-life.
The best way to get someone’s attention on the street or at a party is to call out their name, right? It’s the same on Twitter. When you are working on your social media calendar, think of those people you want to target. Check out their websites and blogs and see if they have any content that would be relevant to your audience. Schedule hares of this content AND when you do, make sure to @mention them. You’re doing them a favor by spreading their word and they will at least like your tweet…at best begin to engage you.
PLACE LINKS BETWEEN YOUR TWEET
Placed links at the first quarter of your tweet. For some reason, this increases the CTR.
POST AT THE RIGHT TIME
Some sites will tell you “the best time to tweet is xyz”. Don’t listen to them. Check analytics and find out what the best times really are. Then, test out posting at and around this time to see what gives you the best results.
The whole idea behind social media scheduling, especially on Twitter is to save time so you can engage. As such, each time you schedule a tweet, ask yourself:
- does this encourage engagement with my target audience?
- does this encourage engagement with an influencer?
An easy way to achieve these is to include people in your tweets – both your audience and those influencers. Create a list of influencers, and when you are creating your Twitter calendar, check their content. Chances are they are in the same industry and are creating content that will interest your audience as well. Schedule these pieces of content following the tips above making sure that they are @tagged on the posts.
Then, in order to meet your goal of saving time so you can engage, schedule in two ways:
Schedule evergreen content as recurring posts. Because Twitter is a constantly moving feed, it is ok to repeat content. You just need to be smart about it. If you use a dashboard such as Socialdraft, you can schedule posts that repeat daily, weekly and monthly and schedule them to stop after a certain number of occurrences. It’s quite handy here.
Schedule via CSV
Another great tool. If you have evergreen content about your brand or industry, take the time to create multiple csvs that you can schedule each week, month or year. Need some examples?
- Yearly holidays: Create a CSV that contains all your holiday posts. Then each year, just adjust the posting dates. Upload this once a year and save tons of time.
- Reviews & press about your brand or business: Create a CSV of your positive online mentions. Upload these monthly and randomize them with TrueTime so you don’t bore your audience.
If you are now ready to take on Twitter, you will need a Twitter scheduler to help you make things happen. Take Socialdraft for a risk-free trial. You can do tons of things with Socialdraft including:
- Schedule posts to multiple Facebook pages, Twitter accounts, Pinterest boards, LinkedIn pages and Instagram accounts
- Schedule single, recurring, or duplicate posts
- Bulk upload posts via CSV
- Lets you know when your brand is mentioned online & has options for quick sharing
- Lets you engage on Facebook, Twitter, and LinkedIn
- Lets you schedule Instagram reposts from Instagram to all other social networks.
- Pull reports on Twitter and Facebook.
- And much more.