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Welp. Facebook dropped the bomb we all knew was coming, but were hoping would come much later. Facebook announced that they’d be heavily penalizing business pages that get little to no engagement and focusing on conversations between people – not people and pages – but people and people. This is not an issue for pages that have been focusing on engagement from the get-go, but those that were using the platform to broadcast need to switch their strategy or move elsewhere. Twitter may be a good place to look. Yes, I know everyone thought that Twitter was dead, but we’ve been loving Twitter, especially over the past year. If you take the time to schedule with a strategy AND engage, you can build strong relationships and see a return on investment from your efforts. Today, we’ll give you our favorite Twitter Tips for success so you too can fall in love with the network.

Twitter Tips For Success

But, before we get to these tips, let’s discuss why you should reconsider investing time on the network you thought was dying a slow death.

  • Twitter has 330 million active users
  • Twitter allows you to directly talk to your target audience
  • Twitter has been ignored for the past few years, this means the early bird can get the worm
  • People are still talking about your brand on Twitter

Are you ready to give Twitter another try? Here are your Twitter tips for success.

USE IMAGES

While Twitter is the land of 280 characters, don’t rely on text alone. Images take up tons of real estate and that means that if you add an eye-catching image that is “easy to read” you can increase your chances of having people stop, look, read and engage. Don’t rely on just photos, experiment with videos and GIFs to get the most out of that valuable piece of land.

RESEARCH YOUR HASHTAGS




Just like Google has keywords, Twitter has hashtags. Research your hashtags before tweeting to make sure they are relevant to how you want to be found. Make sure that you don’t go crazy on hashtags though, you want to make sure that your tweet is easy to read and understand.

USE QUOTES

Quote industry leaders and make sure to @tag them on your tweets. You will receive attention not only from those who admire the person you are quoting but – if you are smart about the way you craft the quote tweet – you may even start a conversation with that influencer.

USE EMOJIS & SPECIAL CHARACTERS

Emojis add much-needed context to text. Use emojis to get the subtleties of what you are trying to say through your tweet. They’re also eye-catching, so tweets with emojis have more chances of being seen and being engaged with.

USE NUMBERS

People on Twitter love stats and numbers. When you add numbers to tweets in an informational way, you increase your chances of getting more retweets and likes.

USE A CALL-TO-ACTION

Don’t be shy to ask for those things you want. Add a call-to-action to your tweets to get your followers to do what you want them to.

KEEP YOUR TWEETS SHORT

Yes, we know that Twitter increased their character limit, but Twitter is all about being short & sweet. Shorter tweets are easier to read and digest, making them more shareable. We suggest that you keep your tweets between 71 and 100 characters to get the most engagement (but if you don’t the Socialdraft dashboard does support the new longer character length).

USE BITLY

We love Bitly. That’s one of the reasons Socialdraft users can connect their business bitly to our dashboard. Shortening links with Bitly lets you make the most of your character and gets you tons of cool analytics. We highly recommend it as a URL shortener.

THINK ABOUT A TWEET’S HALF-LIFE

While your tweets will get engagement throughout time, it is the first few hours where you have the most chances of getting it seen. When you have a super important tweet coming out, make sure you’re signed in and engaging with people to draw more attention and make the most of your tweet’s half-life.

MENTION PEOPLE

The best way to get someone’s attention on the street or at a party is to call out their name, right? It’s the same on Twitter. When you are working on your social media calendar, think of those people you want to target. Check out their websites and blogs and see if they have any content that would be relevant to your audience. Schedule hares of this content AND when you do, make sure to @mention them. You’re doing them a favor by spreading their word and they will at least like your tweet…at best begin to engage you.

PLACE LINKS BETWEEN YOUR TWEET

Placed links at the first quarter of your tweet. For some reason, this increases the CTR.

POST AT THE RIGHT TIME

Some sites will tell you “the best time to tweet is xyz”. Don’t listen to them. Check analytics and find out what the best times really are. Then, test out posting at and around this time to see what gives you the best results.

SCHEDULE SMART

The whole idea behind social media scheduling, especially on Twitter is to save time so you can engage. As such, each time you schedule a tweet, ask yourself:

  • does this encourage engagement with my target audience?
  • does this encourage engagement with an influencer?

An easy way to achieve these is to include people in your tweets – both your audience and those influencers. Create a list of influencers, and when you are creating your Twitter calendar, check their content. Chances are they are in the same industry and are creating content that will interest your audience as well. Schedule these pieces of content following the tips above making sure that they are @tagged on the posts.

Then, in order to meet your goal of saving time so you can engage, schedule in two ways:

Recurring Posts

[fve]https://www.youtube.com/watch?v=8K6b5aR6W-A[/fve]

Schedule evergreen content as recurring posts. Because Twitter is a constantly moving feed, it is ok to repeat content. You just need to be smart about it. If you use a dashboard such as Socialdraft, you can schedule posts that repeat daily, weekly and monthly and schedule them to stop after a certain number of occurrences. It’s quite handy here.

Schedule via CSV

[fve]https://www.youtube.com/watch?v=z6Zwg0HNMVg[/fve]

Another great tool. If you have evergreen content about your brand or industry, take the time to create multiple csvs that you can schedule each week, month or year. Need some examples?

  • Yearly holidays: Create a CSV that contains all your holiday posts. Then each year, just adjust the posting dates. Upload this once a year and save tons of time.
  • Reviews & press about your brand or business: Create a CSV of your positive online mentions. Upload these monthly and randomize them with TrueTime so you don’t bore your audience.

If you are now ready to take on Twitter, you will need a Twitter scheduler to help you make things happen. Take Socialdraft for a risk-free trial. You can do tons of things with Socialdraft including:

  • Schedule posts to multiple Facebook pages, Twitter accounts, Pinterest boards, LinkedIn pages and Instagram accounts
  • Schedule single, recurring, or duplicate posts
  • Bulk upload posts via CSV
  • Lets you know when your brand is mentioned online & has options for quick sharing
  • Lets you engage on Facebook, Twitter, and LinkedIn
  • Lets you schedule Instagram reposts from Instagram to all other social networks.
  • Pull reports on Twitter and Facebook.
  • And much more.

Twitter is still an effective social networking tool for developing leads and communicating with customers and press. People talk about your brand on Twitter (and oftentimes, they complain about your brand on Twitter too), so it is imperative that you monitor your brand on Twitter. Don’t be an ostrich and put your head in the sand. Keep your eyes open and make sure that you’re ready to amplify & engage the good and address the negative. If you do this, you can control and grow your brand on Twitter.

5 Tips On Monitoring Your Brand on Twitter

Twitter analytics are a must for roi

Before you think about monitoring your brand on Twitter, you need to get familiar with Twitter  Analytics. The best thing about Twitter analytics is that you don’t have to be an advertiser to access the dashboard. Just set up a Twitter Ads profile and you’ll be set. Twitter analytics gives you information on:

  • Total tweets you’ve pushed out & % change over the previous month
  • Total tweet impressions & % change over the previous month
  • Total profile visits & % change over the previous month
  • Total mentions & % change over the previous month
  • Total followers & net change since last month
  • Your top tweet
  • Your top mention
  • Your top follower
  • Your top media tweet

As you can see, Twitter analytics are a bit scarce when it comes to analytics on your mentions. On top of that, mentions that aren’t set up properly can easily be missed. For example, our Twitter handle is @Socialdraftapp. Without following the tips below, we’d miss any mentions that aren’t tagged @socialdraftapp. We’d miss anything for “Socialdraft” “Social Draft” or “@socialdraft”.  Let’s get down to the details so you too can be on top of any mentions of your brand on Twitter.

1) Use a Reputation Monitoring Tool

You can’t respond if you don’t know people are talking about your brand, and people love talking about brands.  The majority of the time these are good mentions, but because of ease of use, Twitter has become a popular customer service platform. Interestingly enough, only 29% of businesses on Twitter took action on consumer complaints. That’s quite a large number. If you can be one of the 71% who monitors and responds, you will have an edge over the competition.




Use a reputation monitoring tool. Hop on at least twice daily (once at the beginning of the workday and once before you leave) to make sure that everything is addressed including shared links, requests for tech support, general customer service requests, questions, etc.

2) Be ready to respond

Take the time to prepare answers to all possible situations. Use these as guidelines so that you can reply quickly and effectively when a new mention comes in. Have a response strategy that includes items like:

* Response times
* How to respond
* Who should respond (is it an issue that needs to be escalated?)

Use a reputation monitoring tool to pick up mentions of your brand

3) Mentions that omit the @

Bet you didn’t know that 30.72% of all mentions actually fail to refer to a brand by its Twitter handle. This is an easy way to completely miss mentions of your brand. Make sure to monitor both your Twitter handle, as well as your regular business name. In this case, you would monitor @socialdraft, @SocialdraftApp, Socialdraft, and Social Draft. This way you don’t miss a thing.

Since not all tweets mentioning the name of the brand are directed to the actual brand, you need to be extra vigilant as to when your brand is added to a conversation.  Even if people are not directly speaking to your brand, they are talking about you and this means you need to engage. Make sure to monitor not just direct replies, but tweets that mention the brand in any way. These are chances to connect with your audience and build brand loyalty.

PRO TIP: Monitor principals in your business as well as the name of your brand.

4) Negative mentions don’t always spread

If you wanted some good news, here they are: 60.20% of tweets mentioning brands don’t get retweeted. This means that many of the negative tweets that go out there fade away.

This doesn’t mean you can ignore them. These are an opportunity for a few things:

  1. To make a customer happy
  2. To review your practices and see if there is an issue that needs to be addressed
  3. To show the community that you care

When you do address negative comments or mentions, they can be turned into something positive.

5) Mentions at odd hours

The Internet never sleeps, but you need to. This becomes an issue since 60% of brand mentions happen outside of working hours. While you may not necessarily miss a mention of your brand on Twitter, you will probably be late to engage or respond. If you find that you get tons of off-hour mentions, you may want to think about hiring a VA to fill in on those late times.

Why do we recommend this? Response time is directly related to Twitter response time. A recent study by Twitter shows that people will spend 20% more on an item if a business responds to customer service tweets, and the faster you respond, the more your revenue can increase.