Valentine’s Day is a big day for business. As a matter of fact, the average annual consumer spending on this day of love is 19.7 billion dollars on average. This means that 54.8% of consumers will spend an average of $146 on just flowers, candy, and apparel. Needless to say you NEED to market yourself during the holiday. The question is, how do you make yourself stand out. If you are on Instagram, this means a consistent strategy (you can’t expect to push out one picture on Valentine’s Day and have hoards of people come to your store), beautiful images, an impactful write up, but perhaps the most important thing to your entire strategy is having the right Valentine’s Day Hashtags for Instagram so that your posts are seen. Today, we’ll be showing you examples of how you can maximize exposure for your Instagram posts, but before you get started, take a few seconds to copy these hashtags and store them on your phone so you can use them on all your Valentine’s Day posts.
Valentine’s Day Hashtags for Instagram
#valentinesday #valentines #valentinesdaygift #BeMyValentine #happyvalentinesday #valentinesdaytreats #valentinesdaydate #valentinesdaydinner #chocolate #flowers #love #hearts #feb14th #antivalentines #4ever #theone #smoochies #datenight #Crazy4You #SoulMates #XOXO #BeMine #GotABabysitter #valentinesgift #valentine #valentinecollection #valentinesclothing #girlfriend #boyfriend #floral #rosebouquet #ValentinesDay2019
[pw-clippy caption=”Copy” suffix=”#socialdraft” ]#valentinesday #valentines #valentinesdaygift #BeMyValentine #happyvalentinesday #valentinesdaytreats #valentinesdaydate #valentinesdaydinner #chocolate #flowers #love #hearts #feb14th #antivalentines #4ever #theone #smoochies #datenight #Crazy4You #SoulMates #XOXO #BeMine #GotABabysitter #valentinesgift #valentine #valentinecollection #valentinesclothing #girlfriend #boyfriend #floral #rosebouquet #ValentinesDay2019 [/pw-clippy]
How to Use Your Valentine’s Day Hashtags for Instagram
The hashtags that we prepared for you above are general to the Valentine’s Day holiday. Thing is, your brand or business is unique. So, when you do post to Instagram, you need to combine these general Valentine’s Day Hashtags with other hashtags that are related to your business and will help you reach the right audience so they can convert. I want you to think of Instagram as a mini search engine just like Google. You post on Instagram so you can be found by your audience in order to convert them. Hashtags are to Instagram what keywords are to Google. Hashtags are your Instagram SEO.
PRO TIP “Like, comment, and follow those who are creating content around your brand or business to get more followers and potential customers.
Use a Mix Industry Specific & General Hashtags
As briefly mentioned above, the hashtags we gave you are optimized, but they are general. You want to utilize these so that your Instagram posts are tied to the Super Bowl, but you need to narrow things down. Irene Chan, a designer and Illustrator designed a gorgeous Valentine’s Day card that will be sold at Trader Joe’s. Notice that while she used Valentine’s Day hashtags such as #lovequotes #love and #ValentinesDay, she also incorporated those that are specific to her brand and industry like #valentinescard #illustration and #handlettering. Something tells me she will get many more likes on this post and sell plenty of these beautiful cards.
If you are a local business or brand, you should always be using geo-targeted location hashtags on your Instagram posts. This is especially so on Valentine’s Day. Why? Because if you only use generic Valentine’s Day hashtags like #ValentinesDay you can’t ascertain that you’re being found by your local audience. Istoria, a flower and gift service in New Zealand, understands this and frequently uses location tags. Take the post above, they combined generic holiday tags such as #valentines & #valentinesdaygift with industry specific hashtags (as seen in tip #1) #floral #macarons #delivery AND they utilized location tags to reach a local audience #auckland #newzealand #istorianz. This is as close to perfect as you can get when it comes to Instagram marketing for the Valentine holiday.
Associated Product & Brand Hashtags
We could have used a more obvious example here, like a retailer using the hashtags for a perfume brand on their Valentine’s day post, but this was too smart not to share. The Pig & The Lady is a family run restaurant in Hawaii. In promoting their Valentine’s Day offerings, they did two things we love: use a unique branded hashtag and they “piggy backed” off other trusted brands. Let’s break it down a bit:
Associated Brand Hashtags:
This very smart marketing team goes beyond this to include hashtags for brands that are trusted by their clients. What do we mean? Take a look. The restaurant uses #tripadvisor #bonappetit #foodandwine #eater #chefsfeed #hawaiisbestkitchens and #yelphawaii. By using these they are telling their audience that they aren’t afraid of review sites, they are sending a gentle reminder to their customers to leave a review, AND they come up on search when people search #yelphawaii. This is smart marketing AND smart SEO.
Unique Branded Hashtags:
When you look at this post, you will notice the hashtag #pigandthelady. This hashtag is unique to the business and helps them to brand themselves. The restaurant has only created 1,500 pieces of content, but the hashtag has been used over 5,000 times. This means that their clientele is invested in their brand and that the restaurant has trained their loyal customers to share pictures of their meals using their hashtags. In other words, their customers are their marketing team. How awesome is that!
Tips to get the most out of your Valentine’s Day Hashtags for Instagram
You’re ready for Valentine’s Day. You have your optimized Valentine’s Day hashtags for Instagram. You know how to use them and how to integrate them into your posts. But it as mentioned in the beginning of the post, you can’t expect to only post on major holidays and get a return on investment. Instagram takes commitment. Socialdraft can help you with this – just click play on the video above to see what you can do on our dash to help you save time on Instagram while growing a targeted audience that converts. What do you need to do:
Post Daily: I know you’re busy, maybe you can’t post daily, if you can’t then try to post 3-4 times weekly. Almost every studiy out there shows that if you aren’t posting on a consistent basis on Instagram your audience will unfollow you. Instagram also has implemented a Facebook-like algorithm. This means that if you’re not on the platform consistently, and you’re not getting engagement on your posts, your chances of coming up higher on the feed drop. Use an Instagram scheduler like the Socialdraft social media calendar tool to schedule your posts so you don’t miss out on the great opportunities from Instagram.
Engage your targeted audience
On a daily basis, spend at least 10 minutes to an hour engaging people. Like and comment on posts of those who liked your content, those who created content similar to yours, and engage the people creating content around your industry. Then spend some time engaging those who engaged your competitors.
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.