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You’ve spent hours figuring out keywords, writing articles, adding images, and now it’s crickets….maybe 10 views a month on those gorgeous 500+ words of original content and those gorgeous images you spent hours creating on Photoshop. Why? Because you have to go out and get eyes on your material. You need to promote your content on social media sites, but if that’s the extent of your social sharing, you’re missing out on some great places to promote and get more eyes on you and your business.

FREE Places to Promote Your Visual Content

where to promote video

While well-known social media platforms such as Twitter, Facebook, Instagram, Pinterest, and LinkedIn help in promoting brands, there are other lesser used and some lesser known communities which can drive meaningful traffic to your brand. You also need to think outside the box to create visual (and video) content associated with your business or services. Let’s go through the list of the places where you can promote your content to get traffic and convert eyes into customers.

A note before you delve into content promotion: DO NOT SPAM. Spamming will only ruin things for everyone. Follow the 80/20 rule, but make it 90/10. Be helpful 90% of the time, and promote less than 10%. Spend time to learn how each community works before you begin posting to it. We’ve included links to a few tutorials to help you get started.

Promote Content on Facebook Groups

Share useful content to Facebook groups to get more traffic to your blog or website

There are tons of incredible Facebook groups for all kinds of industries; from wine to dentists to Copenhagen to My Little Pony. With a little bit of effort, you can find these communities and engage with the members. Sharing visual content to a targeted audience helps to get inbound traffic. A few sample groups to whet your appetite:

Promote Content on Pinterest

Pinterest is a good place to share your website content for free




Pinterest thrives on visual content. Bloggers and content marketers have experienced huge success with Pinterest. Pinterest is suitable for product images, visual quotes, and Infographics. Infographics do extremely well on Pinterest because of their layout and visual nature. What we love about Pinterest (and why we added the capability to schedule Pinterest Pins on Socialdraft) is that Pinterest is a great tool for driving long-tail traffic to your website. You will be amazed when you see a pin from two years ago still sending traffic today. If you are just getting started, we’ve put together a set of tips to help you understand Pinterest and to maximize your marketing efforts there.

Related Article: Photo Editing Tools for Social Media

Promote Content on YouTube

Get links for your website on youTube

Youtube is the second largest search engine after Google. That’s powerful and not to be ignored.  You don’t have to create exclusive content for Youtube. Instead, you can re-purpose your popular blog into  videos and upload it on Youtube. Use simple tools like Animoto to create free video content for sharing on YouTube.

Promote Your Content on Tumblr

Tumblr users like fun content

Tumblr is young, weird, and tons of fun. It’s also relevant. Tumblr has 794 million Active Monthly Users. That’s 44+% increase year over year and right at the heels of Instagram. You can upload almost any kind of visual content to Tumblr. All links you add here are “follow” links (Google likes those). Their hashtag search is awesome (so make sure to include relevant hashtags). Just make sure to keep your audience in mind here – young & female, so that the content resonates & they re-share.

Click here for our guide to Tumblr Marketing

Promote Your Content in LinkedIn Groups

Get more page views on TWitter

With over 500 million registered users, Linkedin is a great place to your get your visual content like Infographics, slides, and data-driven graphics in front of large audiences. Linkedin boasts active communities for almost every business topic you can think of. You can obviously post to your company page, but this will limit your visibility. We recommend that you post directly from your personal page AND on industry LinkedIn Groups – this way your entire social circle has access to your content, increasing the chances of engagement. Below are a few example LinkedIn Group communities to give you an idea of the industries you can find there:

Promote Your Content on LinkedIn Publishing

Linkedin is a great platform to share and promote content at a low cost

Linkedin also has launched a publishing platform where you can publish your content instead of just sharing links.  Savvy marketers create useful,  insightful content on LinkedIn to get eyes on themselves and their brands. It is incredibly easy to do and incredibly shareable.

Promote Your Content on Slideshare

Slideshare is an educational website where you can establish yourself as an expert

Great place to upload slides, Info-graphics, as well as blog posts re-purposed as slides. Every month, more than 60 million unique visitors flock to the site to find new content. You can even build a following of your potential audience just like Twitter. Every time you upload a new slide, followers get notified via email. You also get a link to your website on your publisher page. Slideshare is a great way to promote yourself as an expert, get eyes on your brand, and gain clients.

Promote Your Content On Imgur

Imgur is a place to get eyes on your brand

Imgur is home to world’s most viral images which are curated by its community. Yes, we know there is a lot of questionable material there, but this does not detract from its power. Imgur has 250 million active users, 17% of whom spend more than 10 hours on the network.  It is a perfect place to upload product images, albums, funny pics, gifs, and memes.

 

Promote your Content on reddit

how to use Reddit memes to promote your brand

There are many places on reddit to help you promote your content. There are subreddits on photography, infographics, new york, spiders…it all depends on your industry. That being said, if you want the most exposure, we recommend creating content specifically geared towards these two ***subreddits. You better be good though, because the reddit community is all about quality content.

Related Article: How to Use reddit

Reddit-Memes

We all love memes and we love sharing them. Memes regularly make the front page of reddit and can garner thousands of views. Because users are constantly on the lookout for funny and interesting content to share, what could be better than getting it from the brand they love. A few more sites to upload your memes are reddit-meme, Memecenter, and Quickmeme.

Reddit Gifs

Gifs have become the darling of the Reddit, Tumblr and now Twitter users. Subreddit Gifs alone has more than 17,645,486 readers.

Other Places to Share Your Visual Content

These aren’t the only places where you can share your content. Check these others out to see if they fit your niche:

  • Flickr: It’s a photo site. Obviously great if you’re a photographer, but if you’re creative…
  • reddit-pics: Pictures on reddit. Lots of uptokes.
  • Weheartit: Share whatever you love here.
  • Gentlemint: For manly stuff
  • Food Gawker: This one is for those of you in food & beverage
  • reddit-funny: Great if you’re funny or have memes to share
  • reddit-aww: If your target demographic likes babies, cats, and bunnies; this one is for you
  • Vimeo: If you are making gorgeous video content, share it here.
  • Daily Motion & Metacafe: Not quite a YouTube competitor…but a great place for video creator
  • reddit Videos: For all sorts of videos
  • Playbuzz: One of the best places to submit interactive quizzes which have been made popular by Buzzfeed.
  • Listly: Listly lets you create lists with rich content and showcase it to its community. You can even embed such lists on your blog or website.
  • Storify: You can create shareable stories from visual content and publish it.

It’s kinda crazy to see how many small businesses are still ignoring video marketing. It is perhaps the hype that came with social networks that caused mom & pops to ignore this incredibly powerful marketing too. However, you should stop ignoring video and both embrace it AND incorporate into your social media efforts.  Video becomes more and more important. Facebook, for example, gives more organic reach to those pages that directly upload video to its platform. Instagram pushes video content on search, on live…everywhere…so, if you’re making video content for social media, you should be repurposing it for video sites.

Small Business Video Marketing Guide

Before we dive deep into video marketing for your small business, let us look at a few stats so you can have  full grasp on just how important video marketing is:

  • Almost 80% of the population watches online videos weekly
  • More than half (55%) watch videos online daily
  • 2020 85% of all US consumer internet traffic is expected to be video by 2020.
  • After Google, YouTube gets the second most traffic.
  • 1/3 of all internet users are on YouTube.
  • 45% of people watch over an hour of video on Facebook or YouTube weekly.
  • “How to” queries on YouTube have increased 70% year on year.
  • People consume over 100 million hours of video daily on Facebook.
  • 500 million people watch videos on Facebook daily.
  • Facebook gives videos uploaded natively 135% more organic reach than photos.
  • 82% of Twitter users consume video on the network.
  • Almost 60% of executives prefer to watch videos than read online.
  • The majority of people (55%) pay more attention to content in videos than any other type of content.
  • 51% of video is consumed on mobile devices.
  • 95% of people remember content if they have consumed it in video. This number goes to only 10% when content is consumed as text.
  • Video generates 1200% more social shares than both text and image content.
  • Half of internet users conduct video searches related to products or services prior to making a purchase.
  • Video demos of products increase purchases by 1.81 times.
  • 65% of executives have visited a vendor’s site and 39% have contacted a vendor after watching one of their videos.
  • Including the word “video” in subject lines for emails increases open by 19% and clickthrough by 65%.

Small Business Video Marketing Tips

Keep it Short

People online have short attention spans. They don’t want to waste time watching a super long intro and waiting for you to get to the meat of things. How short is their attention span? 1/3 of viewers only watch 30 seconds, 3/4 one minute, and more than half by two minutes. What does this mean to you? Be direct, clear, and give them what they want.

Use Close Captions

Closed captions increase video views

Right now, 85% of Facebook videos are watched without sound. This could be because people are at work, because they hate cheesy background music…or plenty of other reasons. Make it easy for them to consume your content by adding subtitles. AirBnB does this in their videos which makes it easy to sneak in their content…even when the boss is nearby.

Use Custom Thumbnails

How to increase video views




You’d be surprised how powerful a custom thumbnail can be for your videos. They will increase your click-throughs and your watch times. When you create your custom thumbnail, make sure it is not cluttered, that it is easy to read, and that it tells the viewer exactly they will get from the video.

Craft an Engaging Title

Just like a headline to an article or blog, video titles can pull in viewers. When you craft your title keep two things in mind:

  • Make it appealing so people want to click and watch – no vanilla boring titles.
  • Use keywords so that it is search friendly, regardless of what social network you are publishing this post to.

Include your URL in your video

How to get more conversions from Twitter video

When you edit your video make sure you add your URL to it. Make it easier for people to remember your brand and to head over to your website. It’s basic SEO practice that you include your URL, but outside of link building…the goal is to control your audience…and get them where they can take an action, be that a purchase or subscription, so don’t miss out on this opportunity.

Use Your Video Content to the Max

If you’re creating video, think beyond YouTube. Post it on Facebook, Twitter, Instagram, LinkedIn, Pinterest…don’t stop there. If your mail goal is to get YouTube views, then embed the video or share the link. If your goal is to get Facebook engagement, upload it directly there. Just make sure you optimize that amazing content and that you use it to reach your business goals.

How to Manage & Grow Your Social Media Accounts

Socialdraft is your all-in-one tool for Social Media management. Socialdraft allows you to:

  • Schedule posts to multiple Social media accounts
  • Have multiple people create and post content
  • Pull Reports
  • Engage
  • and much more

If you’re curious about how Socialdraft works, take us for a risk-free trial. Have questions?