49.6% of the world’s population is women. That means that if your brand or business has anything to do with women (half of the world’s population), you have a huge opportunity to connect with this very desirable demographic on March 8, International Women’s Day. The question is, how exactly do you go about that? Well, if you take into effect the fact that 58% of Instagram users are women, then that may be a good place for you to start. If you are going to be marketing your brand or business during Women’s Day, you need to start with a good set of Women’s Day hashtags. Take a few seconds to copy (and save) the hashtags below into your smartphone; then read on because we’ve got tons of examples on how to use these hashtags to get the most out of your posts for this celebratory day.
Women’s Day Hashtags for Instagram
#internationalwomensday #sexism #CivilRights #Discrimination #IWD #InternationalWorkingWomensDay ##InternationalWomensDay2018 #womensrights #PledgeForParity #intelligenceissexy #intelligence #smartwomen #marriage #growth #empoweringwomen #workingwoman #balance #guysforequality #heforshe #feministmen #womendeservemore #powerofparity #standforwomen #istandforwomen #leanin#BeBoldForChange
How to Use Women’s Day Hashtags for Instagram
Yes, International Women’s Day is a big promotional opportunity, but just selling things is a way to really miss the mark. This holiday is meant to celebrate the accomplishments of women in economic, cultural and political fields. But this cannot be achieved all in one day. If women are a big part of your demographic, then your messages need to be consistent throughout, otherwise your efforts on International Women’s Day will not be seen as genuine. Handbag designer Dagne Dover executes this type of post perfectly. Their image is from their founder (a woman), and while it touches a touch on promotional, it is more aspirations.
On the same note, you can’t expect to post just once and get a return on investment from your posts. Instagram takes consistency and commitment. As seen above, Socialdraft’ social media calendar tool was built to help you with this. Click play on the video above to see what you can do on our dash to market your business on Instagram.
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Combine Industry Specific & General Women’s Day Hashtags
This is a very smart post. The write up easily explains why the brand makes sense for Women’s Day, and it utilizes hashtags to denote its industry, tech.
#womenintech #STEM #femalefounders #volunteers #nonprofit #socent #equality #gender #pledgeforparity #STEMed #innovation #womeninbusiness #strongertogether #socinn #entrepreneur #startup #startuplife #marketing #success #giveback #instagood #businesswoman #YYZ #the6 #communication #techies #instatech
If you are a local business, brand, or service, then you must use location tags. It’s great if you are seen as a forward thinking brand by using those International Women’s Day hashtags, but it’s even better if people in your area see you this way. The Manchester City Council does this very easily by using the #Manchester hashtag. You may want to consider using country, city, state and neighborhood hashtags in your posts.
Associated Brand Hashtags
It’s great to associate yourself with verticals who have a good reputation. For example, if you are a retailer selling goods from a “by women” brand, it would be a good idea to showcase them on your Instagram post. Then, utilize the hashtag for their brand. This way, when people browse their hashtag you have a chance of getting exposure directly from their fan base. Model Karlie Kloss did well here with over 70k likes…and may have done better. She used the Clinton Foundation’s #NoCeilings hahstag to associate herself (and to let people know about her support for the movement). She could have gotten even more by using hashtags such as #ClintonFoundation #HillaryClinton and #KateSpade to reach their audiences.
Unique Branded Hashtags
Unique branded hashtags are a great way to get your audience to spread your message. Come up with a hashtag that is unique to your business. Add instructions on how to use it on your profile and reward those who do. This way you can train your audience to spread your message to their social circle.
RELATED ARTICLE: “How to create and use a custom branded hashtag effectively“
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