Although the Chinese New Year starts officially on February 5th, 2019, and ends on February 19th, the celebration actually begins on January 28th, and last until New Years’ Eve. That means that if your business is at all related to Chinese New Year, a Chinese demographic, or if you are creative enough that you can market your brand or business around this holiday, you should plan well ahead of time. If your marketing plans for Chinese New Year involve Instagram, then you will need these Year of the Pig hashtags to reach an audience that converts. Take a few seconds to copy and save these hashtags, then read on for our tips and ideas on Year of the Pig Instagram marketing ideas.
Chinese New Year – Year of the Pig Hashtags
Optimized Chinese New Year Hashtags
#ChineseNewYear #Cny2019 #HappyChineseNewYear #Familytime ##hkig #HongKong #Red #Lunarnewyear #Fireworks #Celebrate #Cold #Wishingtree #Lamtsuen #Chinatwon #Parade #Cny #Redpacket #Holidays #February #Happy #Warm #Vacation #Chineseculture #元宵节#YearOfThePig #YearOfThePig2019 #goldenpig #goodfortune #wishcometrue #newcalendar
What is Chinese New Year and How Can You Market Your Brand or Basiness During this Holiday?
Chinese New Year is a tradition that has been around for over 2,000 years. It deals with family, togetherness, friends. Some consider it Chinese Valentine’s Day. The holiday is usually celebrated with events like:
- Moon Gazing
- Lion dances
- Rice Balls
- And…of course, the Lantern Festiva ( Yuan Xiao 元宵节)
Why the Year of The Pig?
Since the Chinese New Year is related to the Chinese Zodiac, each year is based on one of its symbols. This year happens to fall on the year of the Pig (the 12th animal in the Zodiac). Legend says that the Pig was chosen to be 12th by the Jade Emperor because he arrived late due to oversleeping (if your business is about sleep, mattresses, or caffeinated beverages, you can piggyback on this).
The pig is also related to the Earth, the hours of 9-11 at night, is a symbol of yin and wealth. So again, these are all opportunities for brands and businesses to associate themselves with the holiday.
Year of the Pig Hashtags & How to Use Them
If you want to attract customers, then you need to target those who are interested in your industry. Illustrator Levy has gorgeous images and they are super smart about Instagram hashtags. Note how the post uses both Year of the Pig hashtags AND industry hashtags such as #illustrationlove #artandillustration #editorialillustration #pigillustration #digitalart and #animalart. Using these hashtags will increase Levy’s chances of being found for people who are actually looking for any of those subjects on Instagram.
If you are a local service or business, it does you no good if the people who engage your post are not in your geographic area. This is why it is so important for you to include location hashtags as well as Year of the Pig hashtags on your Instagram photos. Neill & Emily of the Corner Pantry in Baltimore includes location hashtags such as #baltimoreeats. By doing this, they are giving themselves a chance to be discovered by those searching Instagram by location. It’s a great way to get butts in seats.
Related Brand Hashtags
BlingBlingGoldOrange understands the power of hashtags. They are featuring Becca Cosmetics new item celebrating Year of the Pig. They go beyond just @ tagging the brand and also include their branded hashtags in the post. Now, BBGO has a chance to be discovered by those who are searching for Becca Cosmetics, its an audience that is vetted and has a higher chance to convert.
How to Easily Schedule to and Manage Your Instagram Accounts
If you leave things to chance, you will soon find that things will be dropped. That is why using an Instagram scheduling tool like Socialdraft is so important. Why Socialdraft?
- Socialdraft allows you to schedule posts to not only Instagram, but to multiple social media accounts like Facebook pages, Twitter accounts, Pinterest boards and LinkedIn business pages.
- Socialdraft allows you to set up people within your organization to create content AND lets you decide if their content will publish or not.
- Socialdraft lets you assign tasks to your team members.
- Socialdraft lets you pull reports for Facebook and Twitter.
- Socialdraft lets you schedule recurring posts to Facebook, Instagram, Pinterest, and LinkedIn.
- Socialdraft lets you schedule in bulk using CSVs.
- And more
Take Socialdraft for a risk-free trial today to see if it is a good fit for you. We look forward to helping your social media bring you an ROI.