If you are marketing your brand or business online and you’re not doing so on YouTube, you’re missing out. But before we get to why you need to market on YouTube, check out the list of YouTube hashtags below. These are optimized hashtags to help you get the most amount of visibility on social media (especially Instagram) for your YouTube related posts.
Best YouTube Hashtags
Use the YouTube hashtags below by clicking on the copy button below using your iPhone, iPad, Android, or PC. Then paste into the social network you are posting to.
#YouTube #subscribe #comment #video #gaming #spotting #vlog #pranks #scareprank #makeup #tutorial #youtuber #comedyshortsgamer #ksi #guitar
#freetutorial #livestream #streaming #channel #uploads #social #episode #episodes #serie #movie #documentary #views #likes #subscribers
Think You Know YouTube? Here are Some Stats to Get You Started
It’s kind of redundant to say that YouTube is very popular when it comes to video-sharing. The itty-bitty start up that launched February 2005 was bought by Google for more than a billion USD in 2006. Individuals, channels, and organizations uploaded 400 hours of video EVERY SINGLE minute of 2015!!!
More than 1/3 of the world’s entire population uses YouTube, and half of those users are doing so on their smart phones or tablets.
YouTube gets more views by 18-34 & 18-49 year olds than any cable network in the USA. Are you starting to see why you should be marketing on YouTube?
Over half of the views on YouTube are consumed in mobile, and the length of the average viewing session is 40 minutes (that number is up 50% YOY). Impressive, right!
YouTube & Other Social Networks
As mentioned above, YouTube is a Google subsidiary (and IMHO one of their smartest purchases). If you are marketing on YouTube, make sure that you connect your other social media accounts including Facebook, Twitter, and Google+. This way when you publish, you can easily share to those social networks.
Hashtags on YouTube
A regular search on YouTube will bring up artists, channels, music videos or songs. If you are looking for something specific, you should use hashtags to get a more targeted search. On this note, this is why HASHTAGS ARE A MUST ON YOUTUBE!
When uploading your own video, it is also important to add an SEO friendly description to it as well as hashtags so that your video can have a chance to get more views and likes.
Want to learn more about hashtags? Click here to learn how to find the perfect hashtags.
How to Manage Your Instagram Accounts
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As a default setting you are going to be able to upload videos to YouTube that are up to 15 minutes along in duration.
And while that is all well and good for the overwhelming majority of people that are using YouTube to share their videos, occasionally (or not all that occasionally, as the case may be) you’re going to need to upload videos to the platform that are a lot longer than 15 minutes.
Unfortunately, the process for doing exactly that is going to take a little bit longer than you may have expected – and you’ll need to know exactly how to navigate the process. That’s where this quick guide comes into play.
We are going to share with you exactly how to upload videos longer than 15 minutes on YouTube 2016, and we are going to break down this process into as simple and straightforward a system as we can. By the time you’re done with this quick guide you’ll know exactly how to upload videos longer than 15 minutes, and you’ll know how to do so faster than you would have ever thought possible.
Shall we dive right in?
How long of a video can you post on YouTube?
As we mentioned above, as a default YouTube user, you are only ever going to be able to upload videos that are up to 15 minutes long until you go through the actual process of uploading longer pieces of content.
There are a couple of reasons as to why YouTube has put this restriction in place, but mostly they did so in an effort to cut down on the amount of spam content that was landing on the YouTube servers.
Believe it or not, there were quite a few people out there that were pumping nothing but nonsense videos up on YouTube – we’re talking about an exceedingly long piece of content that added no real value to the platform whatsoever – and really dragging down the performance of everyone’s content.
By restricting the majority of users to only being able to upload 15 minutes worth of video content, YouTube built in a safeguard. Sure, the safeguards are relatively simple and straightforward to get past for legitimate reasons, but you’ll still need to know exactly how to do so.
On top of that, when you know exactly how to upload videos longer than 15 minutes on YouTube 2016, you’ll still be able to post your extra long content but you won’t have worried about YouTube lagging it, deleting it, or cutting its resources.
As of right now (February 2016) everyone on YouTube that goes into the process of unlocking longer than 15 minute video uploads is going to be able to upload a maximum file size of 128 GB with a maximum duration of 11 hours.
You can break up your content into multiple chunks if necessary (Part I, Part II, etc.) if your content exceeds those limits, but right now they are the ones that have been established.
Here’s how to upload videos longer than 15 minutes on YouTube 2016
The process for uploading longer pieces of content on YouTube couldn’t be any easier or more simple and straightforward.
All you are going to have to do is log into your YouTube account as usual and then moved to the “Upload” section of your profile.
You’ll have the chance to increase the limit of your YouTube uploads by visiting www.YouTube.com/verify and increasing the amount of space that you’re able to use with every individual upload, but you’ll also be able to get to this area of the platform by visiting the “Increase Your Limit” section of the site.
You’ll have to follow the steps to verify your account (you’ll need access to a mobile phone), and you’ll be able to choose to receive your verification message through text or as an automated phone call.
Once you move through this process you’ll be able to upload longer pieces of content at any point in time. This is a one-time only kind of arrangement, and it is something that once set up will ALWAYS be set up.
With the explosive popularity of social networking sites such as Facebook and Twitter, some small businesses overlook the marketing potential of well crafted videos via video hosting websites like YouTube and others. Because when it comes to promoting a small business, every possible tool should be used to gain exposure and expand your reach — and videos are a great way to expand your reach since people can now consume video on their smartphones.
According to the Cisco Visual Networking Index, an ongoing initiative to track and forecast the impact of visual networking applications, by 2017 video will account for 69 percent of all Web traffic. And the majority of that traffic will come from non-PC devices, including tenfold increases in smartphone and tablet usage.
YouTube’s statistics indicate that each month there are more than 1 billion unique users, and over 6 billion hours of video watched. And according to Nielsen, YouTube reaches more U.S. adults ages 18–34 than any other cable network.
Hygiene, Hub and Hero
TNW’s Luke Chitwood points out in his well-written article that YouTube divides content into three categories: Hygiene, Hub and Hero. Hygiene is a basic repertoire of evergreen content pertaining to your brand and industry. Establish a catalog of this content when launching a brand video presence (or add a batch of it now if you’re updating your strategy).
Chitwood explains that hub content is similar in scope, but differs in timing. It is the content you upload regularly to your blog, website or YouTube channel. “Hero content is your big ticket item – live-streams, events, and other flagship content. Typically hero content demands the most in terms of resource investment, but it’s also your most natural opportunity for social success and viral reach.”
This diverse mixture of video content encourages viewers to get engaged. To coordinate this video mixture, Chitwood recommends a few tools to help organize and schedule video content:
Kapost, a comprehensive content marketing management solution tool, providing one-stop access to planned and published content.
Brightcove has several paired-down offerings for economical organization of video content.
Trello, a (free alternative) simple, card-based interface allows for collaborative planning and task-division, and its usefulness extends beyond just videos.
YouTube Subscriber Count
According to Michael Stelzner, the founder and CEO of Social Media Examiner, the more subscribers you have on your YouTube channel, the more chances you have of them seeing your video content in their subscription feed. This increases your chances of getting viewed.
Stelzner claims YouTube considers your subscriber count as one of the deciding factors to decide whether your content is relevant. If there are two videos on the same topic, and you have 20,000 YouTube subscribers in contrast to another person who has only 200 subscribers, your chance of getting ranked in the YouTube search engine is much higher. “YouTube not only looks at views and subscribers, they also look at the engagement your audience has with your videos. These can include likes, comments and shares.”
In order to land those 20,000 subscribers, your video content must be of the highest value possible. “How-to” videos are extremely successful and exhibit your knowledge as an expert.
When focusing on social media, “long” means anything over 15 seconds. Videos longer than that can’t make it onto Instagram, Vine or Snapchat in their entirety. And although Chitwood believes longer videos are becoming an ever-more integral part of content marketing strategy, it’s best to to keep video content as compact as possible, because no matter how good your content is, it won’t matter if you lose your viewer’s attention.
Consider these 6 video tips to reach your core audience via Social Media Examiner:
1) Custom Thumbnail
One of the easiest ways to get more views on your videos is to have an appealing thumbnail image. When you have little control of your thumbnail selection, you leave a lot up to chance. YouTube actually measures the click-through rate (CTR) of your video. If your video is ranked #3 for your prospective keyword, yet everyone is choosing to click on YOUR thumbnail over #1 and #2′s thumbnail, chances are YouTube will bump you up in the rankings.
2) Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching.
3) Include your URL in your video
When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure.
4) Video Branding
For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video.
5) Always provide an HTML link
When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity.
6) Beyond YouTube
Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results!
How to Manage & Grow Your Social Media Accounts
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- Schedule posts to multiple Social media accounts
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