With the internet playing such a huge role in our daily lives, customers from all walks of life are utilizing the powers of the web to research the reputation of a specific tattoo parlor long before they ever walk through the door. While the web may be packed full of glowing reviews that paint a positive tattoo parlor reputation, a bad review from just one unhappy customer can quickly do serious damage to the positive reputation that the tattoo parlor worked so hard to create.
Something as simple as a blog post, tweet, or even an angry comment on the likes of Facebook or Google+ can quickly grow legs and spread like wildfire across the internet. One minute you have more appointments than you can possibly handle, and before you know it your shop has turned into a ghost town, leaving you wondering what caused all your loyal customers to go running in the other direction.
As business owners, we all do our best to go above and beyond our customers’ expectations, but there are always those customers whose expectations are so high, they are impossible to satisfy. And when these customers leave feeling unhappy with the service they received, they are the ones that leave the harshest feedback for a shop with no true understanding of what it can do to the owner’s business.
You can use monitoring tools such as Google Alerts. To use Google Alerts to monitor mentions about your Tattoo Parlor, go to google.com/alerts and enter the name of your Tattoo Parlor in the “Create a new alert about” field. Choose how often you want to receive alerts in the “How often” field and select the types of sources you want to receive alerts from in the “Sources” field. Enter your email address in the “Deliver to” field and click “Create Alert.” You will now receive alerts whenever the name of your Tattoo Parlor is mentioned in the selected sources. You can adjust your alert settings or delete the alert at any time by returning to the Google Alerts page.
With this review monitoring service in your corner, you never need to go it alone in terms of managing your online reputation. This allows you to keep your reputation on track, while allowing you to spend time on what matters most, running your business.