A list of Optimized Tennis Hashtags & How to Use Them
Social Media for Tennis is not just for the likes of Serena Williams, Rafael Nadal, and Roger Federer. Social media sites like Twitter and Instagram can be used by the likes of tennis instructors, sporting good stores, umpires and more to help their business AND build a brand. Today we will discuss ideas on what you can do to get noticed in the Tennis industry with the help of Social Media, and specifically hashtags.
Tennis Hashtags & How to Use them on Instagram
Before we move forward, here is a list of the top Instagram Tennis Hashtags. You can use them by clicking the “copy” button below the hashtags on your iPhone, Android, iPad or PC.
#Tennis #Tennisball #Tenniscourt #Tennisplayer #Fit #Healthy #Exercise #Training #Tennislife #Tennistime #Tennismatch #Tennisteam #Tennisclub #Tennislife #Instatennis #Babolat #Head #Wilson #Sports #Active #Niketennis #Tennislife #Frenchopen #Usopen #Wimbledon #Footwork
You and I both know that mentions of tennis spike around events like the US Open, Wimbledon, and the Australian open. But if you are marketing your brand or business to an audience interested in Tennis, you need to plan your marketing, engagement, and promotion way before this.
Before you start crafting tweets and Facebook posts, you need to understand the landscape. Here are some stats from the TIA on social media use among tennis players. These numbers are from 2013, so you can expect today’s numbers to be even higher.
- 21% of people who play tennis on a consistent basis mention tennis on a weekly basis (or more) on Facebook
- 90% of avid tennis players use a personal computer
- 80%+ of avid tennis players use a smart-phone
- 75% of avid tennis players who use smart-phones access social networks on these machines
- 30% of avid tennis players who use tablets use them to stream tennis content
- 21% of avid tennis players use smart phones make purchases for tennis related merchandise (this number goes up to 90% on a PC)
— Aviva Canada (@AvivaCanada) June 17, 2016
Collaborate with tennis influencers: These numbers mean that your audience is online, and increasingly so on mobile. So you need to go where they are. Unlike Nike, most brands and businesses won’t be able to strike a deal with Nadal, Federer, or Sharapova…but you can create an influencer campaign that runs across Instagram, Twitter, and if you build a good relationship, even a blog. Just make sure that the social media influencer you reach out to actually IS an influencer, not just someone with large numbers and no following. This article will help you to determine who is a real influencer and how to collaborate with them. Make sure to incorporate a tennis hashtag so you can easily follow their posts and engagement.
Amazing playing at the @australianopen practise courts with @bjorkmantennis and @tompatennis ! Almost felt like a pro. 🙂 @pdlcenter #aoselfie A photo posted by Måns Zelmerlöw (@manszelmerlow) on
Make use of hashtags: Outside of using the hashtags mentioned above which are more general, you should come up with branded or custom hashtags that can help you get the community involved. Take what the Australian Open did. On Twitter, they used the hashtag #ausopen. On Instagram they used #AOselfie. This makes a lot of sense when you look at the usage of each network. Twitter is more of a broadcast network where you share news and goings-on. Instagram is where you express yourself. A tennis product could easily incorporate this type of hashtag technique; think #BrandSelfie and prompt your customers to share a selfie with your tennis rackets, balls, or clothing.
Consistent Posting: Studies show that consistency in Social Media posting results in more engagement and a better ROI. Make a list of upcoming tennis events, your events, and other interesting happenings. Then, schedule content that is relevant to these. Make sure the content is fun, is accompanied by a clear, bright image, and that you test out timing to fit your audience best.
How to Manage Your Instagram Accounts
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…
If you are curious about Socialdraft, take it for a risk-free trial. You’ll get to try out all the features and decide if Socialdraft is right for you.