Things to do Your First Month as a Social Media Manager
If you have just recently been hired as a social media manager and want to make sure that you’re able to help your new company improve their results when it comes to social media marketing, you’re going to want to make sure that you knock your first month right out of the park.
Things to do Your First Month as a Social Media Manager
Make no mistake about it – the position of a social media manager is relatively brand-new to the world of business, and a lot of companies are simply trying to come up with a social media manager job description without ever really understanding its responsibilities, its role in the company, or the kind of leverage that this position is able to bring to the table.
But when you absolutely crush your first month as a social media manager you’re going to not only cement your position (and reaffirm that they made the right choice hiring you), but you’re also going to be able to bring almost instant and measurable results to your company that can result in big boosts to the bottom line.
Here are six things you were going to want to handle during your first week on the job.
Audit existing social media efforts
Even if your community manager job description didn’t include auditing of the current work that this department has been taking care of, it’s going to be absolutely impossible for you to conduct yourself as a community and social media manager without really knowing where you stand in the world of social media right now.
You need to take a look at day to day operations, you need to review the last year on social media in-depth, and you need to understand exactly what kinds of plans have been scheduled to take advantage of social media opportunities in the future.
Basically, you need to see what’s been going on, analyze what has been working and what has not, and start to plan on how to use this information when forming your strategy.
Listen to those around you
Your first job when you are hired as a social media manager is not to immediately grab control of the reigns and re-mold the department all on your own, but instead to listen to those around you (and those under you) to really get a feel for how things are done, what can be improved and what can be eliminated, and who your closest allies are going to be.
Listening will give you insights that you would never find in other ways. What are the company’s weaknesses? What is the feel around the office. All these things will give you an idea of how things outside the company are. So be quiet, listen, and learn.
Measure past results and implement tracking for future ones
Not only do a lot of companies today struggle writing a social media manager job description, but they also struggle measuring the past results that they’ve been able to get from social media and have almost no system in place to track future ones, either.
This is going to be mission critical to your success as well as the success of your company going forward.
You are going to want to immediately get a feel for the pieces of content that you have published in the past year that have hit home runs in your also going to want to look at the pieces of content you’ve published in the past year that have fallen flat on their face.
Only then will you be able to know which direction to move forward in and which direction to ignore!
A few things that you should absolutely measure and compare:
- Likes per network
- TAT score
- Klout (not the most important thing, but a quick indicator of account health)
- Number of posts per month
- Average likes, comments, and shares per post
- Monthly Growth
- Engagement rates
- Clicks to website
- Check Google analytics to see which social network is sending the most traffic to site
- Analyze your brand/business against your top five competitors
Feel out how your executives feel about social media
Even though the overwhelming majority of higher ups now understand the value of social media (or they wouldn’t be preparing community manager job description posts in the first place), there are quite a few out there that still feel this marketing opportunity is nothing more than modern day’s make oil.
You need to get a feel for the temperature of what these executives feel about social media, and you’ll want to know exactly what you need to do to win them over if they remain skeptical.
Hitting home runs in winning big on social media immediately is almost always going to win it a lot of people over, but you’ll need to be able to present this information accurately and show exactly the kind of impact that social media had in making it possible if you want of those good feelings to stick.
Build out social media templates
Though there is certainly something to be said about taking advantage of social media marketing opportunities as they come down the pipe and kind of operating on the fly, you’ll want to establish social media templates that you and your employees can run off of when the brainstorming isn’t quite as effortless.
These templates will not only help you create content in a pinch, but it would also make sure that your content is consistent with your marketing messages across the board. These are critical pieces of the puzzle, and should be built first month on the job.
Plan out all upcoming Events
Chances are your company or business will be attending events. Get an entire schedule of events for the year. Make sure they are added to your content calendar and that you begin to look into important things such as the social links of those who will be attending, hashtags, social media posts, and…of course…ways to promote social in real life.
Check all your Social Media Profiles to Make Sure they are Properly Formatted
Take the time to go through your social media profiles to make sure everything is right. This means checking addresses, contact information, about, even urls to make sure they click through. You should use this time to make sure that marketing is consistent throughout and update things as needed.
Make a List of Targets
Start off by making a persona of your ideal target (be this a purchase, a follow, etc). Then begin to make lists of who these people are so that you can begin to engage them on a consistent basis.
Another great way to do this is to see who is following your top 5 competitors. Chances are if they are interested in them, they will be interested in you as well.
You need a centralized place to do all your work. Chat with the current social team and find our if/what social media dashboard they are using.
Ideally, your social media dash should schedule to all major networks (Facebook, Twitter, Instagram, LinkedIn business pages, and Pinterest).
If multiple people will be working on the accounts together or if your new bosses want to have a little more control, you will need a dashboard that allows for collaboration.
It should also have a robust alert system so that you can easily see whenever your brand is mentioned (and convert those to social media posts).
You will also want it to have a categorization system so that you can store evergreen content that can be easily reused when needed.
Finally, it should offer reporting. The best way for you to keep your job safe is to show your bosses or supervisors how well you did. If you were to do all this manually…it would take hours if not days.
Socialdraft does all this, so give us a try. We offer a risk-free trial 😉