24 Tips to Quickly Build Your Social Media Following
Isn’t it amazing how social media has evolved? It started what seems like ages ago with Geocities in 1994. Then, Friendster hit the waves followed by the ever-famous MySpace. Today, we’ve seen the rise and fall of Google+, Vevo and so many more…but there are a few social networks that have outlasted the rest: Facebook, Twitter, LinkedIn, Instagram, and Pinterest seem to have the strongest staying power. IF you are just jumping on board and need to quickly build your Social Media following, read on. We’ll give you some tried and true techniques so you can not just grow a following, but grow a following that is targeted and converts.
24 Tips to Quickly Build Your Social Media Following
Social Media is the New ”World of Mouth”
You had to know things were changing when Beyonce skipped traditional press to launch her new album on social media. She skipped the middle man and went directly to her fans and followers…and she killed it! How much did she slay? Let’s take a look:
* It sold 828,773 copies in 3 days
* Twitter reported 1.2 million Tweets in 12 hours
* It was the largest single week ever in the Apple iTunes store
* It was iTunes fastest selling album worldwide
But Social Media Takes Time & Consistency
Those who expect to go on a social media site and become an overnight success should expect to be disappointed.
Success on social media requires strategy, consistency, and persistence. It also requires diversification. Relying on only one network can really be risky. Snapchat’s fans recently rebelled. What would happen if that was your only marketing channel?
Facebook Growth Tactics
Hate to confirm what you already know, but growing organically on Facebook is a more difficult task by the day. It is evolving into a pay-to-play dashboard, but that does not mean that you can’t win on Facebook.
You’re going to have to get creative. Let’s look at some ideas to help you game engagement and reach that ever elusive targeted audience:
Contests are exciting ways to bring engagement to your Facebook page. Just remember that people have content fatigue, so that fee piece of pie at the end of a meal is not going to get people excited. Make your prize truly amazing. Collaborate with other related businesses to make the prize something to get really excited about.
Provide premium content
This means creating content outside of regular Facebook posts. Think about creating a free e-book, a really cool video, or some sort of content to provide a value to your audience.
Activate a Facebook Plugin on your blog or website
Blogging and website platforms like WordPress have a range of Facebook like plugins. Activate these plugins to launch once someone has been on your site for about 30 seconds to a minute. If they are there that long, it means they are interested in your content. Launching them too early will probably make them click off page and hurt your time on page. When executing this tactic, always remember to keep a balance between capturing that like so you can retarget & keeping people on the page.
Create Inspiring Content
Test to see what content will drive “likes.” Oftentimes this can be inspirational content. Back in the day, images of Inspirational quotes would do, but these are trite now. Create a powerful video and upload it directly to Facebook to get the most engagement and shares possible.
Engage Your Audience
If there is anything you can do (outside of paid reach) to grow your audience is to engage. Respond to comments, but don’t stop there. Get out to pages that cater to your audience and comment and like their posts. Each comment is like Facebook link building, it gives people another way to reach your page.
Include like buttons on your mobile app and website so that when people they are using your app or perusing your website they can like your Facebook page
Run ad campaigns and promote posts. Facebook has some of the best targeting options (outside of Google), so if you target properly you can grow an audience that converts.
Especially after videos on your site. Once people have watched a video, prompt them to like your Facebook page. It’s a great way to get more likes.
Twitter Growth Strategies
Twitter plays by its own rules. It recently discarded its 140 character limit and has become a political battleground. Many poo-poo Twitter and say it’s over. We love it and we convert lots of users on the dashboard. It gives you a direct way to reach your audience, so if you’ve been ignoring the network, perhaps it is time you give it another try. Let’s discuss how to grow a targeted following on your Twitter account:
Optimize Your Bio
Take time to make sure your profile and “Bio” are to the point. Use keywords to attract followers in your niche.
Tweet, Tweet A Lot
Tweet more often. The timeline is always moving and your audience will be on at all different times. This is one network where more is more. We tweet around 10-15 times per day.
Hashtags are Twitter SEO tools. They are a great way to get found and to expand your tweet visibility.
Use a Scheduling Tool Like Socialdraft
Schedule and automate tweets. We recommend 80% lead & influencer content followed by 20% of your content split between evergreen & promotional. Spend the rest of your time engaging.
Share Plenty Of Influencer Content
Make lists of influencers. Share their content via scheduled posts and retweets. Always include an @mention so they get a notification whenever you share. This is a great way to start up a conversation.
Take Part in Twitter Chats
Twitter chats are a fantastic way to reach your target audience. Join some, or start one of your own.
Find New Followers
Twitter will suggest followers according to those you follow and engage. This is an underused tool you should take advantage of.
Tweet Valuable Content
Don’t bore your audience by always tweeting about yourself. Think about their problems and craft your tweets so they are the answer to their problems. If you can provide a value to your Twitter audience, your account will grow.
Promote your Twitter account everywhere. Make sure it’s visible on your website, business cards, and that you cross-promote on other social networks.
Instagram Growth Techniques
Who knew Instagram would become the fastest growing social network. Its simplicity (and the Facebook team’s strategy) have grown this network exponentially. However, this means that there’s a ridiculous amount of competition. You need to work smart and consistently to grow your Instagram account. Let’s dive in:
Use a Scheduling Tool
It’s easy to forget to post to Instagram, use an Instagram scheduler like Socialdraft to make sure you post consistently.
I cannot stress the importance of engagement. You can have gorgeous images, but if you don’t get out there and engage you’re not going to grow your Instagram account. Engage on hashtags, location, and on followers of your competition.
Run contests outside of Instagram
No matter what network, contests are a great way to gain followers. Run your contests on Instagram and promote them on all other social media. Think about running a repost campaign. This way your community creates the content and helps you share it to their audience. Socialdraft has a great repost tool on the dash to make this easier for you.
Display Instagram Your Site
There are fantastic plugins that allow you to display your Instagram feed on your site. It’s a fantastic visual tool to help you capture people who visit your site so you can remarket them later.
How to Manage & Build Your Social Media Following
Sure, you can do this all manually, but there are tools out there to make this easier for you. Socialdraft is an all-in-one Social Media tool for teams. With Socialdraft, you can:
- Schedule posts to multiple Facebook pages, Facebook groups, Instagram & Twitter accounts, LinkedIn Business Pages, and Pinterest Boards
- Schedule GIFs to Facebook and Twitter
- Have multiple people create and post content w/ different permissions
- Search Instagram hashtags, and repost to all connected social media.
- Engage on Facebook, Twitter, and LinkedIn via the feed
- Manage your online reputation
- Assign tasks to team members
- and much more