Lesson to all social marketers: don’t buy fake fans, or your clients could end up like rapper Mase who lost 1.6 MILLION Instagram followers (his account was soon after deleted). He was not the only one. We’ve got the list of the top 100 Celebrities that lost the most Instagram followers during the Instagram purge. The person in charge of their Instagram account will be answering some tough questions for sure.
Celebrities That Lost the Most Instagram Followers
Below is the list of the biggest losers in the recent Instagram Purge.
Instagram 18.8 Million (30%)
Justin Bieber 3.5 Million (15%)
Ariana Grande 1.5 Million (7%)
Kim Kardashian 1.3 Million (5.5%)
Rhianna 1.1 Million (8%)
Taylor Swift 725,000 (4.4%)
Selena Gomez 1.1 Million (5.7%)
Notice who’s number 1? Of course, it’s Instagram. Fake followers flock to easy targets. This includes celebrities and big brands. Some of these celebs community managers did not buy fake fans. There are tons of fake and spam accounts out there in social media that follow accounts just to lend credibility to their accounts.
We can’t blame this issue only on the community managers. The names behind the brands need to take ownership of their Social Media Identity. If you are a brand/business who has someone managing them, you need to monitor, demand reporting, and ask where fans came from. If you see a sudden spike, ask for an analytics report. Spend a few minutes on your account. Check out the different systems that will tell you if your followers are fake. It will save you embarrassment and get you a real view into the health of your brand.
This issue here is not only specific to celebrities or to Instagram. Twitter is riddled with fake/spam accounts (followed by Facebook & Pinterest)
Here’s the list of the top 100 celebrities that lost the most Instagram followers during the purge.
Rank |
Who |
Type |
Username |
Followers Before |
Followers After |
Lost Followers |
Percent of Total |
| 1 | Brand | 64,131,228 | 45,251,017 | 18,880,211 | 29.44% | ||
| 2 | Chiragchirag78 | chiragchirag78 | 3,660,468 | 8 | 3,660,460 | 100.00% | |
| 3 | Justin Bieber | Musician | justinbieber | 23,817,614 | 20,279,386 | 3,538,228 | 14.86% |
| 4 | Camposwell | Social Strategist | camposwell | 5,509,954 | 2,225,650 | 3,284,304 | 59.61% |
| 5 | Akon | Musician | akon | 4,375,631 | 1,916,385 | 2,459,246 | 56.20% |
| 6 | Kinggoldchains | Musician | kinggoldchains | 5,691,934 | 3,564,711 | 2,127,223 | 37.37% |
| 7 | Ariana Grande | Musician | arianagrande | 21,748,827 | 20,219,621 | 1,529,206 | 7.03% |
| 8 | Kim Kardashian | B-List Celebrity | kimkardashian | 23,519,002 | 22,218,039 | 1,300,963 | 5.53% |
| 9 | Badgalriri | Musician | badgalriri | 14,454,434 | 13,294,570 | 1,159,864 | 8.02% |
| 10 | Selena Gomez | B-List Celebrity | selenagomez | 19,572,601 | 18,456,569 | 1,116,032 | 5.70% |
| 11 | P.Diddy | Musician | iamdiddy | 4,668,132 | 3,618,449 | 1,049,683 | 22.49% |
| 12 | Kendall Jenner | C-List Celebrity | kendalljenner | 17,048,332 | 16,141,435 | 906,897 | 5.32% |
| 13 | Bruno Mars | Musician | brunomars | 3,692,756 | 2,811,373 | 881,383 | 23.87% |
| 14 | Beyonce | Musician | beyonce | 22,207,790 | 21,375,819 | 831,971 | 3.75% |
| 15 | Kylie Jenner | C-List Celebrity | kyliejenner | 15,651,311 | 14,824,782 | 826,529 | 5.28% |
| 16 | Harry Styles | Musician | harrystyles | 10,195,045 | 9,375,270 | 819,775 | 8.04% |
| 17 | Niallhoran | Musician | niallhoran | 8,714,813 | 7,966,110 | 748,703 | 8.59% |
| 18 | Khloe Kardashian | C-List Celebrity | khloekardashian | 15,929,263 | 15,180,994 | 748,269 | 4.70% |
| 19 | Taylor Swift | Musician | taylorswift | 16,540,314 | 15,814,935 | 725,379 | 4.39% |
| 20 | Miley Cyrus | Musician | mileycyrus | 14,143,315 | 13,431,417 | 711,898 | 5.03% |
| 21 | Kourtney Kardashian | C-List Celebrity | kourtneykardash | 13,119,514 | 12,499,231 | 620,283 | 4.73% |
| 22 | Kevin Hart | Comedian | kevinhart4real | 10,224,161 | 9,630,725 | 593,436 | 5.80% |
| 23 | Champagnepapi | Musician | champagnepapi | 7,186,336 | 6,618,951 | 567,385 | 7.90% |
| 24 | Nash Grier | Musician | nashgrier | 7,403,333 | 6,857,631 | 545,702 | 7.37% |
| 25 | Onedirection | Musician | onedirection | 7,577,598 | 7,047,506 | 530,092 | 7.00% |
| 26 | Chris Brown | Musician | chrisbrownofficial | 6,826,089 | 6,304,308 | 521,781 | 7.64% |
| 27 | Bellathorne | Actor | bellathorne | 3,850,191 | 3,347,584 | 502,607 | 13.05% |
| 28 | Austinmahone | Musician | austinmahone | 5,655,532 | 5,164,490 | 491,042 | 8.68% |
| 29 | Nicki Minaj | Musician | nickiminaj | 12,439,081 | 11,953,782 | 485,299 | 3.90% |
| 30 | Lebron James | Sports | kingjames | 8,063,441 | 7,610,130 | 453,311 | 5.62% |
| 31 | Ddlovato | Musician | ddlovato | 9,551,616 | 9,122,803 | 428,813 | 4.49% |
| 32 | Louist91 | louist91 | 4,031,168 | 3,640,868 | 390,300 | 9.68% | |
| 33 | Zendaya | Musican | zendaya | 4,873,068 | 4,492,101 | 380,967 | 7.82% |
| 34 | Snookinic | C-List Celebrity | snookinic | 5,191,164 | 4,813,048 | 378,116 | 7.28% |
| 35 | Caradelevingne | Model | caradelevingne | 8,940,680 | 8,563,676 | 377,004 | 4.22% |
| 36 | Lady Gaga | Musician | ladygaga | 5,007,485 | 4,639,561 | 367,924 | 7.35% |
| 37 | Bethanynoelm | YouTuber | bethanynoelm | 4,524,505 | 4,172,836 | 351,669 | 7.77% |
| 38 | Channing Tatum | Actor | channingtatum | 4,654,828 | 4,308,597 | 346,231 | 7.44% |
| 39 | Mistercap | Musician | mistercap | 4,903,134 | 4,570,811 | 332,323 | 6.78% |
| 40 | Itsashbenzo | Actor | itsashbenzo | 5,621,641 | 5,295,690 | 325,951 | 5.80% |
| 41 | Lucy Hale | Musician | lucyhale | 5,561,316 | 5,250,756 | 310,560 | 5.58% |
| 42 | Neymar Jr | Sports | neymarjr | 13,272,600 | 12,974,188 | 298,412 | 2.25% |
| 43 | Cristiano Ronaldo | Sports | cristiano | 10,263,581 | 9,965,591 | 297,990 | 2.90% |
| 44 | Ciara | Musician | ciara | 4,650,235 | 4,353,990 | 296,245 | 6.37% |
| 45 | Floyd Mayweather | Sports | floydmayweather | 4,627,329 | 4,336,010 | 291,319 | 6.30% |
| 46 | Katy Perry | Musician | katyperry | 11,108,224 | 10,817,654 | 290,570 | 2.62% |
| 47 | Camerondallas | Actor | camerondallas | 5,614,937 | 5,326,102 | 288,835 | 5.14% |
| 48 | Shaym | Actor | shaym | 5,040,478 | 4,770,239 | 270,239 | 5.36% |
| 49 | The Ellen Show | Televison | theellenshow | 7,739,483 | 7,469,834 | 269,649 | 3.48% |
| 50 | Nike | Brand | nike | 9,006,215 | 8,749,666 | 256,549 | 2.85% |
| 51 | Snoop Dogg | Musician | snoopdogg | 4,191,449 | 3,937,390 | 254,059 | 6.06% |
| 52 | Thenewclassic | Musician | thenewclassic | 6,054,780 | 5,803,844 | 250,936 | 4.14% |
| 53 | Vanessa Hudgens | Musician | vanessahudgens | 6,124,723 | 5,874,699 | 250,024 | 4.08% |
| 54 | Forever21 | Brand | forever21 | 5,576,562 | 5,331,352 | 245,210 | 4.40% |
| 55 | Justin Timberlake | Musician | justintimberlake | 6,560,785 | 6,318,045 | 242,740 | 3.70% |
| 56 | Easymoneysniper | Athlete | easymoneysniper | 4,138,353 | 3,902,113 | 236,240 | 5.71% |
| 57 | Mirandakerr | Model | mirandakerr | 5,504,063 | 5,268,189 | 235,874 | 4.29% |
| 58 | Letthelordbewithyou | C-List Celebrity | letthelordbewithyou | 6,348,384 | 6,118,183 | 230,201 | 3.63% |
| 59 | Natgeo | Brand | natgeo | 9,980,528 | 9,751,562 | 228,966 | 2.29% |
| 60 | The Rock | Actor | therock | 6,260,064 | 6,037,093 | 222,971 | 3.56% |
| 61 | Kris Jenner | C-List Celebrity | krisjenner | 5,041,485 | 4,825,316 | 216,169 | 4.29% |
| 62 | Barack Obama | Politican | barackobama | 3,722,082 | 3,509,032 | 213,050 | 5.72% |
| 63 | 50 Cent | Musician | 50cent | 3,859,504 | 3,653,666 | 205,838 | 5.33% |
| 64 | Ritaora | Musician | ritaora | 3,876,393 | 3,670,813 | 205,580 | 5.30% |
| 65 | Leo Messi | Sports | leomessi | 8,523,502 | 8,319,316 | 204,186 | 2.40% |
| 66 | Jessica Alba | Actor | jessicaalba | 4,358,359 | 4,154,344 | 204,015 | 4.68% |
| 67 | Nba | Sports | nba | 4,343,680 | 4,148,149 | 195,531 | 4.50% |
| 68 | Bestvines | Brand | bestvines | 4,516,400 | 4,322,234 | 194,166 | 4.30% |
| 69 | Jen Selter | C-List Celebrity | jenselter | 5,096,193 | 4,914,098 | 182,095 | 3.57% |
| 70 | Zozeebo | Blogger | zozeebo | 3,653,799 | 3,473,304 | 180,495 | 4.94% |
| 71 | Angelcandices | Model | angelcandices | 4,584,613 | 4,408,116 | 176,497 | 3.85% |
| 72 | Elliegoulding | Musician | elliegoulding | 4,007,960 | 3,833,754 | 174,206 | 4.35% |
| 73 | Sleepinthegardn | Actor | sleepinthegardn | 3,691,728 | 3,518,315 | 173,413 | 4.70% |
| 74 | Pharrell | Musician | pharrell | 4,304,162 | 4,138,225 | 165,937 | 3.86% |
| 75 | Laurenconrad | Actor | laurenconrad | 3,888,622 | 3,722,955 | 165,667 | 4.26% |
| 76 | Britney Spears | Musician | britneyspears | 3,909,426 | 3,744,529 | 164,897 | 4.22% |
| 77 | Real Madrid | Sports | realmadrid | 5,521,290 | 5,362,564 | 158,726 | 2.87% |
| 78 | Zac Efron | Actor | zacefron | 3,920,179 | 3,772,762 | 147,417 | 3.76% |
| 79 | Shakira | Musician | shakira | 5,591,652 | 5,450,413 | 141,239 | 2.53% |
| 80 | Adriana Lima | Model | adrianalima | 3,876,151 | 3,739,163 | 136,988 | 3.53% |
| 81 | Nina Dobrev | Actor | ninadobrev | 3,935,148 | 3,799,668 | 135,480 | 3.44% |
| 82 | Jennifer Lopez | Musician | jlo | 8,041,983 | 7,908,825 | 133,158 | 1.66% |
| 83 | F.C. Barcelona | Sports | fcbarcelona | 5,462,049 | 5,329,388 | 132,661 | 2.43% |
| 84 | Brumarquezine | Actor | brumarquezine | 5,585,337 | 5,457,218 | 128,119 | 2.29% |
| 85 | Iansomerhalder | Actor | iansomerhalder | 4,026,425 | 3,898,565 | 127,860 | 3.18% |
| 86 | Hm | Retailer | hm | 4,673,188 | 4,545,442 | 127,746 | 2.73% |
| 87 | 9Gag | Website | 9gag | 8,503,713 | 8,383,902 | 119,811 | 1.41% |
| 88 | Sarcasm_Only | sarcasm_only | 3,794,553 | 3,685,843 | 108,710 | 2.86% | |
| 89 | Anselelgort | Actor | anselelgort | 4,269,290 | 4,161,545 | 107,745 | 2.52% |
| 90 | Louis Vuitton | Fashion | louisvuitton | 3,660,373 | 3,553,633 | 106,740 | 2.92% |
| 91 | Adidas | Brand | adidasoriginals | 3,698,841 | 3,597,474 | 101,367 | 2.74% |
| 92 | David Luiz | Sports | davidluiz_4 | 5,578,437 | 5,479,885 | 98,552 | 1.77% |
| 93 | Danbilzerian | Actor | danbilzerian | 5,897,718 | 5,799,807 | 97,911 | 1.66% |
| 94 | Gopro | Brand | gopro | 3,737,936 | 3,644,067 | 93,869 | 2.51% |
| 95 | Fakeliampayne | Musician | fakeliampayne | 3,822,596 | 3,734,258 | 88,338 | 2.31% |
| 96 | Nature | Brand | nature | 3,917,903 | 3,830,410 | 87,493 | 2.23% |
| 97 | Nailsartvidss | Brand | nailsartvidss | 4,787,590 | 4,717,885 | 69,705 | 1.46% |
| 98 | Garethbale11 | Sports | garethbale11 | 4,101,657 | 4,035,611 | 66,046 | 1.61% |
| 99 | James Rodriguez | Sports | jamesrodriguez10 | 5,784,232 | 5,730,013 | 54,219 | 0.94% |
| 100 | Nailsvideos | nailsvideos | 3,627,215 | 3,603,999 | 23,216 | 0.64% |
Instead of buying fake Instagram followers, grow your following organically (or with paid ads). A true following is made up of people who can convert – and conversions are the end game when it comes to Instagram marketing. How can you do that?
Manage and Grow Your Instagram Account with Socialdraft
[fve]https://www.youtube.com/watch?v=D6JjnyZ9V_Y[/fve]
In order to grow and nurture your Instagram audience, you must do a few things. First, you must post on a consistent basis. Daily posts are ideal. Why? Instagram is based on people engaging your posts. If people engage your posts, then Instagram will prioritize your content over other people they follow. If you aren’t posting, you’re not giving them a reason to engage you and your organic reach will drop.
Use the right hashtags. Hashtags are Instagram SEO. Think about your audience and what hashtags they would use to find content like yours. Think about what hashtags they would use that would lead them to you and get them to convert. Use these hashtags. We’ve got plenty of articles on this to get you started.
- How to use branded hashtags effectively
- How to find Instagram hashtags
- How to use Instagram hashtags
Engage. You can’t rest on your laurels waiting for people to come to you. Search for the people you want to convert and engage them. Start by following them, like their posts and then comment on them. You can do all this on Socialdraft dash, your all-in-one Instagram management tool. With Socialdraft, you can:
- Schedule posts to multiple Instagram accounts
- Have multiple people create and post content
- Search hashtags
- Like posts
- Follow content creators
- Repost images to all your connected social networks
- Clean up people who don’t follow you
- and manage all your other social media
If you’re curious about how Socialdraft works, take us for a risk-free trial.
