Tour De France Hashtags
The Tour de France is the world’s most important cycling events and a great way to drive your marketing efforts this Summer. If you’re going to market your business on Instagram during the Tour de France, you need to know all about the event, AND you need to use the right set of Tour de France hashtags to get more organic reach from a targeted audience. Let’s break this all down so you can have a successful campaign.
Tour de France Hashtags
Copy and save these Tour De France hashtags for your Instagram posts. Then read on to learn about the event and to learn a strong hashtag strategy so you can reach eyes that convert.
#tourdefrance #tourdefrance2019 #letourdefrance #letour2019 #letourdefrance2019 #tdf2019 #cycling #maillotjaune #cyclisme #cyclismo #letour #tdf #tdf2019 #cyclist #roadcycling #roadrace #cyclisme #cyclismo #letour #letourphotos #tourdefrancephotos
What is the Tour De France
It’s an incredible bike race. The Tour de France (aka TDF) lasts for a total of 22 days, starting on July 6, and ending on July 28, 2019 and is held throughout France. This test of endurance and power finished at the Champs Elysees and the Arc de Triomphe in Paris making for some incredible Instagram shots.
How to Use Tour de France Hashtags on Instagram
Include Your Brand’s Hashtag
If you want to convert your fans and audience into free marketers, this is the way to do it. Like the Tour de France, come up with a simple, short and easy to remember brand hashtag (like #TDF2019). Include it in your bio – and add a call-to-action – to suggest that your audience use it on their posts. Want to know how powerful this is? The official Tour de France account has only created 1,600 posts, but their hashtag has been used in more than 6,500. That’s powerful marketing.
Related Brand Hashtags
The whole idea behind Instagram hashtags is to increase your chance of discovery. This only works if you are giving yourself the chance to be discovered by those with a related audience. For example, Velonews, an account that is dedicated to cycling news includes the hashtag #chrisfroome. By doing this, they are giving themselves a chance to come up on the feed when people are looking for images of Chris and therefore increase their chances of a click thru, a like, and a conversion.
This could also be done by say a sporting goods store that sells Specialized bikes or a restaurant in the route that is offering a deal named after their favorite. It’s all about being creative and relevant.
Include Industry Hashtags
Not everyone who is interested in the Tour de France may be interested in your industry. This makes it incredibly important to include both Tour de France hashtags AND industry hashtags. Photographer Raymond Kerckhoffs understands this so well. He increases his audience size by including hashtags for his direct industry #sportsphotos…and it works, in only 59 minutes he reached 100 likes!
How to Manage your Instagram Account
Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
Schedule posts individually, as recurring posts, or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
Engage on Twitter, Facebook, and Linkedin
Download Facebook and Twitter reports
and tons more…