Twitter Restaurant Marketing Tips to Help You Get Butts in Seats

July 19, 2017

How to use Twitter to promote my restaurant

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What’s This?

If you are a restaurateur who has ignored social media (Twitter, Facebook, Instagram, Pinterest, and …well you get the idea), you should really stop and read this article. You are doing yourself a disservice. By ignoring these social networks, you are telling all the possible customers who frequent these virtual communities that their business does not matter to you. You’re also missing out on many chances to be discovered. You need to begin thinking of each social network as its own mini search engine. They are all a mini Google where you can be found. Today, we’re going to focus on Twitter restaurant marketing tips to help you get more people at your restaurant.

Why You Should Not Ignore Twitter Restaurant Marketing

Being inactive on Twitter lowers your chances of being discovered

You Won’t Be Found. 

As seen above, Twitter works as a sort of search engine. This is a search for “Lobster NY”. It brings up the accounts that use those keywords in their profile, and any tweets that have utilized those terms.If you are a NY restaurant that offers lobster, you want to be active and represented in this type of search.  Locals & tourists often go to Twitter to find restaurants in a new city and to see what people are saying about them. People in your neighborhood could be searching for happy hour specials in the area. If you’re not active on Twitter, then you aren’t giving yourself a chance to be found.

Google indexes Tweets.

To put things simply, Google goes through Twitter to add its Tweets and accounts to its search engine. This practice started in 2015.  This means that each (well thought out) tweet is another chance for Google to get to your site. This could help your Google Search Engine rankings. However, Google does not index every tweet. If you have an active account with good authority, your chances of having Tweets indexed increases.




It’s a Great Place to Connect with Bloggers & Press

Bloggers & press love Twitter. If you are looking to connect with them, it’s a great place. You can start off by creating Twitter lists for all the bloggers and reporters you want to connect with them. If you know how to use Twitter lists effectively, they can be powerful tools for connecting with people.

You’d be Ignoring a Popular Customer Service Platform.

Your customers love social media as a customer service engine. Their favorite is probably Twitter. Why? It’s much easier for them to go to Twitter, find your profile and tweet you. Compare this to having to go to your website, waiting for that awful flash animation to stop, trying to find your contact page and filling out their complaint. On Twitter, their complaint is public and this gives them leverage. I know this is not your favorite thing, but if you are active on your Twitter account, you’ll be able to quickly and effectively deal with any issue that arises. You may even be able to prevent that problem from ending up on Yelp. The best thing about Twitter is that they have added tons of great customer support features (and they’re free to use).

Twitter Restaurant Marketing Tips

Other restaurants are using Twitter to connect with their clients, gain new ones and promote themselves. By ignoring Twitter, you’re missing out on having new people at your place, and isn’t that why you opened your business in the first place? It’s time to stop resisting and read up on how Twitter can help you fill up your restaurant with its addicted foodies. Here are some twitter tips for restaurants to get you started:

Get more engagement on Twitter by using beautiful images

Visual Tweeting

Smell-a-vision has not been invented yet, so until then, images are a great way to let people know what your restaurant has to offer. On top of that, images take up a lot of real estate on Twitter. That means that if you use a big, beautiful image it will stand out from all other plain text tweets. What type of images should you post?  Images that get people curious about you and your food. Images that could even induce a twitter influential to put you on their list of must-go-to restaurants (It happens). Foodies love to learn about what goes on behind the scenes at a restaurant. Post a photo of something interesting happening on a grill. Or of a meringue being whipped. Or of a duck sizzling in a pan. Just be sure that you don’t post anything that is visual as well as being unappetizing.   If you’re going to post an image that is out of focus, or a dish that (while tasty) looks ugly, don’t bother. There are tons of photo apps to edit your images, so put them to good use. 

Pro-Tip: Schedule GIFs using Socialdraft for maximum visual impact.

Collaborate on Twitter to reach a new audience Partner Up With Non-Profits & Other Related Local businesses Our team loves the above example. Triple Voodoo Brewery teamed up with Muttville, a senior rescue mission to appeal to local dog lovers. Both brands were able to access a new audience, align their brands with the right message, and get press for their efforts.    Run contests on Twitter to get more customers Run Giveaways & Promotions

Sprinkles, the renowned LA cupcake shop gives its Twitter followers a fabulous reason to pay attention to what they are saying: free cupcakes. At times, they occasionally throw out a secret word that will get you a free cupcake if you say it on the day you are told to at their shop. Others they just offer them as specials. This is brilliant; not only do you get to eat a ginger lemon cupcake but you get to say a secret word. It’s fun, viral, and gets people in the door. Hey, you have something you could give your loyal followers, right? And a brain brimming with odd secret words?

Promotion Ideas for Your Restaurant

complimentary items for special occassions

1. Offer goodies to those who dine with you on your anniversary or another special milestone. You can enhance this with an email newsletter for events such as a grand opening where you collected emails of the people who attended.  Use a retweet contest to get more likes clicks and engagements on twitter

2. Run a simple retweet promotion. Suite 106 Cupcakery shows just how effective this can be. This tweet is merely 10 hours old and has 376 retweets and 93 comments. That’s 376 of their customers functioning as a marketing army for the bakery. That’s smart Twitter use.

3. Run a special event & offer free entrance to the first five people to retweet or reply to your tweet

4. Offer a discount or freebie to people who show up with that day’s receipt for a business in your area (make sure to @mention them), this way the business will start promoting your deal & help you grow

Let Your Principals Be Themselves

Chefs often have something to say. They are passionate about food, the food business, and life. Let your chefs be themselves on social media; throw caution to the wind and give your followers a reason to tune in. Think David Chang, Anthony Bourdain. They’ve got this down. They tweet their thoughts about food, life, and even politics to an audience that is practically sitting around waiting for their next throwaway thought. They will tell you things like he how he learned to cook the soft shell turtle in Japan or how delicious spring rolls made with mashed potatoes can really be, and he is certainly not shy about sharing his political beliefs.

Use Hashtags

Twitter works as a search engine.  It’s not quite Google, but smart restaurant owners know that people go to Twitter looking to discover things. Hashtags are an easy way to get found.

What is a Hashtag, you ask? 

Twitter defines the term as “The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”

How can you use Hashtags to help your restaurant be discovered? It’s pretty simple. Here are a few sample hashtags to get you started:

Use hashtags to help with search on Twitter

 

Use Geo-Targeted Hashtags

These let people know where you are at, so that anytime someone searches your city (or even better – neighborhood) your tweets will come up. Hashtags for a restaurant in Hoboken, NJ near Church Square Park could be: #Hoboken, #NJ #ChurchSquarePark

Use Promotional Hashtags

You’ve spent all that time coming up with super cool deals and promotions for your twitter followers. Let them know about it. Commonly searched hashtags include #HappyHour #Specials #Deal #BoozyBrunch

Publish Daily Multiple Times Per day

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The nature of Twitter is fleeting. There are thousands of Tweets being posted every second, so as soon as yours is published, it’s being pushed down the feed. This is one of the reasons why it is so important that you as a restaurant are constantly active on Twitter. I know what you’re thinking. I don’t have time. But there are small things that can save you time. How?

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Create evergreen content.

Evergreen content is content that lasts forever (or at least a very long time). Good reviews can be considered evergreen content. That #BoozyBrunch promotion you run every Saturday morning is evergreen. Your Chef’s birthday is evergreen content. The year’s holidays are evergreen content. Create a CSV with all your holiday greetings (these happen every year once a year), then upload them in January and you don’t have to worry about scheduling this type of post. The same thing with reviews, repurpose these monthly on Twitter and save tons of time.

Duplicate Posts

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On Socialdraft, once you have created a post, you can to click duplicate it. You can do this as often as you want within Twitter’s limits. It’s an incredible time saver.

Recurring Posts

On Socialdraft, you can also set a post to happen over and over again. This feature is great for that happy hour special that happens every Thursday night.

You can take us for a risk-free trial. If you don’t feel we’re the right fit for your restaurant, simply cancel before the 14 days are up. It’s that easy.

What Else Does Socialdraft Do?

Socialdraft is an all-in-one Social Media Dashboard. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:

Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages, and Pinterest
Boards
Schedule posts individually, as recurring posts,  or bulk upload them as CSV
Easily re-schedule with a drag & drop action
Schedule GIFs to Facebook and Twitter
Download content calendars as PDF
Keep an eye on your online reputation and easily share the good news to social
Find content on Instagram and easily schedule reposts not just to Instagram but to all other
social networks
Engage on Twitter, Facebook, and Linkedin
Download reports for Facebook and Twitter
and tons more…

 

 

 

 

 

 

 

 

 

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