Hashtags are to Instagram what keywords are to Google. Hashtags are Instagram’s most powerful tools when it comes to being found organically. But, there are many brands and businesses out there who do not use Instagram hashtags the right way. Today, we will discuss the best practices for using Instagram hashtags to help you get more organic reach and to be seen by targeted eyes, by the people who can convert.
How To Use Instagram Hashtags
If your posts are set to public, you can add hashtags to your photos and videos.
1) Take a photo/video and choose a filter.
2) On the screen you see after choosing a filter, type your hashtags in the Caption field (ex: #flower).
3) If you want to tag a post you’ve already uploaded, edit the caption or include your #hashtag in a comment on your photo.
After you tag your post with a hashtag, you’ll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag. We’ll use examples from companies currently using our dashboard to better explain each point.
Instagram Tips on Using Hashtags
Adding tags to your photos is a great way to find new followers and share your photos with more people. But hashtags can be tricky, we’ll discuss some tips and best practices to get you started.
Be Industry Specific
Choosing industry-specific tags will help you connect with other like-minded people on Instagram, specifically customers, and verticals. This post by Devocion makes great use of coffee hashtags.
Make it easy for other like-minded Instagrammers to find you by making sure your tags describe your photo. Using very general tags like #photo or #wine might get you a few likes, but with over 700,000 photos tagged #photo, and 15,000,000 tagged #wine, it isn’t the best way to make your photos stand out and connect with the people most like you. Instead, use relevant tags to help you attract new followers who will take a genuine interest in your photos and continue liking and commenting on your photos over time. The Loire Valley is new to Instagram, but is already using great targeted hashtags including #urLoire #PouillySurLoire which will attract a very targeted audience.
Pay attention to the other hashtags used on photos that use the same tag as yours. You may discover a popular hashtag you hadn’t thought of on your own. Instagram’s gives a great example of photos tagged #volkswagen. When you do a search for images with the #volkswagen tag, they noticed that Instagrammers use #vw to describe their Volkswagen photos more than twice as often as they use #volkswagen. Look for similar patterns for your Instagram brand.
Emoji hashtags promise to be tons of fun. A travel agency could begin to brand themselves with emoji hashtags of flags and planes, wineries could use their name and a glass of wine. The possibilities are endless and this will add a great personal touch to your brand.
Using Top Instagram Hashtags
We usually advise against using this type of Instagram hashtag. All those #f4f, #like4like and #followforfollow tags will put your post in front of eyes that have no value when it comes to conversions. The name of the game on Instagram is targeting and this is a certain way to make sure you lower your chances of seeing a return on investment on your Instagram efforts. Also, these hashtags are used a lot, so you’ll get buried by the sheer volume of content created around these tags.
The more specific hashtags are, the more engagement they attract. And the people engaged are more robust and active in the Instagram community. These are an absolute yes. If you are looking for hashtags for your particular industry or a particular holiday, check out our Instagram hashtag directory.
Instagram’s Weekly Hashtag Project
Check out Instagram’s Weekend Hashtag Project where they feature chosen themes and hashtags by the Community Team at Instagram. The weekend project is announced every Friday and on Monday Instagram showcases some of their top-notch submissions.
How to Manage Multiple Instagram Accounts
Socialdraft is your all-in-one Instagram management tool. With Socialdraft, you can:
- Schedule posts to multiple Instagram accounts
- Have multiple people create and post content
- Search hashtags
- Repost images to all your connected social networks
- and manage all your other social media