If you are marketing your brand or business during Victoria Day, you’ve got some great opportunities. There are over 100,000 posts tagged #VictoriaDay on Instagram. This is not at the 500,000 post point where posts get buried in the feed. If you want to compete for targeted eyes, this is the time. Copy paste this list of Victoria Day hashtags on your Instagram posts and use the hashtag strategy outlined below to get more views from targeted people that convert.
Victoria Day Hashtags
#VictoriaDay #VictoriaDay2019 #Canada #FêtedelaReine #CelebrationoftheQueen #QueenVictoria #?? #Canada?? #Victoriadayweekend #MayTwoFour
[pw-clippy caption=”Copy” suffix=”#socialdraft” ]#VictoriaDay #VictoriaDay2019 #Canada #FêtedelaReine #CelebrationoftheQueen #QueenVictoria #?? #Canada?? #Victoriadayweekend #MayTwoFour [/pw-clippy]
How to Use Holiday Hashtags on Instagram
Start with your brand’s hashtags
Because Instagram is a user-generated content social network, it is ripe to help you convert your audience into free marketers for your brand or business. Do like The Library of Parliament did in the example above. Start by creating a branded hashtag. It should be short, simple, and as close to your brand’s name as possible. Then, include it in your profile write-up with a call-to-action to train your customers and audience to use the tag. As you notice, while the account has only created 58 posts, their brand’s hashtag has been used in over 1,000. That’s how you amplify your reach!
Include Industry Hashtags
If you want conversions (be that likes, comments, or clicks), then using only Victoria Day hashtags won’t get you where you need. You need to combine them with hashtags for your industry so that you increase your chances of being discovered by those who are looking particularly for what you have to offer. Vegan Instagrammer Candice Dee understands how powerful combining industry and Victoria Day hashtags can be. By using both of these types of hashtags she is making sure she exposes her posts to views from both people interested in Victoria Day AND in Veganism. That’s smart marketing.
Don’t Forget Location Hashtags
This is a MUST if you are a local brand, service, or business. Make sure to include hashtags for your neighborhood, city, state or country so you have a chance to reach both tourists and locals looking for your business or services. This is a fantastic example from the Police Provinciale Ontario. Their goal is to reach local revelers to remind them about the risks of driving under the influence. By using the local hashtags #Ontario and #Canada, they are giving themselves a chance to be discovered when people are browsing Instagram for those locations. Location hashtags are very powerful tools.
How to Manage Your Instagram Accounts
Now that you have all those great Victoria Day hashtags to use before, during, and after the holiday, and you know how to use them to get the most reach and engagement, you need a great Instagram management tool. Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
- Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
- Easily re-schedule with a drag & drop action
- Schedule GIFs to Facebook and Twitter
- Download content calendars as PDF
- Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
- Engage on Twitter, Facebook, and Linkedin
- Download Facebook and Twitter reports
- and tons more…