10 Ways Content Marketing Will Change in the Future

April 11, 2016

How to prepare for the future of content marketing

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What’s This?

Digital marketing is a relatively young practice that is changing and developing every day. One of the facets of digital marketing that needs constant improvement and enhancement is content marketing. By definition, content marketing is the practice of publishing relevant content that will push prospects towards making a purchase. It has its basis on SEO (Search Engine Optimization), but the benefits go way beyond this. Content marketing sets you up as an expert, allows you to create conversation, and helps with search engines. However, we’re experiencing a plethora of content which proves problematic. If everyone is creating content for marketing, how do you stand out? Experts believe that content marketing is speedily and surely shifting towards bigger, better, and brighter changes in the future that could require businesses and brands to adjust their efforts to meet better results.

Want to find out how good content will look in the future? Read on to find out more about the future of content marketing.

The Future of Content Marketing

1. Statistics Will Be Big – People want information that they can use, information they can trust, and information that’s backed up by research and science. If you choose to publish content based off of your own opinions, your readers might not be inclined to believing what you have to say. It’s important that you read up on the latest statistics and if possible, incorporate some studies and research into your content to make it much more reliable.

2. Audiences Will Ask for More Specifics – When individuals look for information online, they want to find answers and solutions to their problems. If you give them vague details, they’re not likely to be able to use the information you provide to resolve their situation. They will want hard facts, clear cut steps, and specific solutions to help them through their problems and concerns. Don’t tell them that marketing on Facebook will increase their web traffic. Give them stats on the average increase to website traffic for business pages that market on Facebook.

3. Shorter Snippets, More Meat – Today, speed is becoming more and more of a consideration for individuals who search for information on the internet. They don’t only want to load their information fast – they want to read it fast and get the facts they need at the same time. The future of content marketing is shifting towards shorter snippets of information with much more meat. It doesn’t matter how short your content becomes – as long as it offers readers the information they want to see, they’re likely to read on through and patronize you.




4. Design and Content Come Hand in Hand – With so many other competitors in the industry, there will be very few factors that set you apart from other businesses and brands. Even if your content is relevant, timely, and reliable, if your website design doesn’t appeal to your readers, they’re much more likely to turn elsewhere. The future of content marketing isn’t concerned with content alone; design will likely play an important role.

5. Originality Will Dominate – If a bunch of websites offer the same information over and over again, readers might not find a reason to suffer through the same old song. Make sure you serve up original content that readers aren’t likely to find anywhere else to increase your authority and reliability. This could be the same old content presented a different way. Start experimenting with gifs, videos, and even live chats to get more eyes on your brand.

6. Social Media Will Power Content Marketing – Due to the large amount of content that is out on the web, social media will become more and more important in disseminating this content. Social media shares by influencers will become more and more valueable as will click thru and time on page. This means it will be imperative that you put a strong social media campaign in place to get more eyes on your content; and that you think about the website architecture that will assist you in keeping people on your content.

7. More Targeted Content – In order to reach a more selective, distinguished audience, marketing content will be designed more specifically with made-to-order content appealing to customer demographics and the various phases related to product selection.

8. Content Marketing Formats Wii Expand – Content marketing will no longer be confined to articles, and will expand to many different, more creative forms of content, such as podcasts, infographics, lectures, videos, case studies and tutorials. This will enhance the popularity of social media platforms like Instagram and Pinterest.

9. More Focus on Consumer – Content marketing will spend more time on developing interactions related to a consumer’s point of view, brand loyalty, and complaint resolution.

10. Local and Emotional Appeal – More time will be spent on learning about local consumer locations, and its influence on families, and lifestyle choices that involve shopping and dining. Content will be designed to appeal to customer sentiment and emotions.

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