Why it is good to automate your social media
You need to take advantage of any and all leverage your able to get your hands on in the world of business today.
This is especially true if you’re going to be marketing or advertising online. Because we live in the middle of the most competitive business environment that’s ever existed – going up against the stiffest competition in human history – you’re going to need to really get smart and savvy about marketing online and leveraging social media to improve your results across the board.
At the same time, just about every single business owner on the planet would tell you that they don’t have enough time in the day to tackle everything that they need to tackle. There just isn’t enough time in the day to do everything that needs to get done – specially on the marketing front – so any way to streamline or automate things is a big boost to savvy business people.
There are significant benefits of social media automation that you’re going to want to unlock, and with the tricks and tips for social media automation we are going to share with you below you’ll really be able to make that register ring without gobbling up any extra time during the day!
Let’s get right to it.
Here’s why it is good to automate your social media
As we mentioned above, there’s just no way that you’re going to be able to handle absolutely everything that modern business people need to knock out of the park these days all on your own.
No, the odds are pretty good that you’re going to find that there just aren’t enough hours in the day, and that your marketing and your advertising efforts kind of slide by the wayside. That’s unacceptable, because without marketing and advertising today, your business has a much bigger chance of disappearing completely than hitting the big time.
When you automate your social media, you’re going to be able to free up a tremendous amount of time while unlocking the kinds of big benefits that social media marketing has to offer. It’s really the best of both worlds.
Not only will you get the impactful social media results your after – connecting with your marketplace in a way that you wouldn’t have been able to before – but you’re also going to be able to focus your time that would have been spent on social media marketing elsewhere.
Tricks and tips for social media automation
Now that we have covered some of the big benefits of social media automation, it’s time to get right down to brasics. Check out this article for a more in depth look into how to automate your social media.
Create a Social Media & Content Calendar
The first thing that you’re going to want to do to unleash everything that social media automation has to offer is to create a social media marketing calendar that you stick to religiously.
Without a social media marketing calendar, you aren’t going to be able to build any kind of leverage whatsoever. You’ll be throwing outposts randomly, with no real cohesion between them, rather than establishing the kind of serious and strategic campaigns that can make the register ring all the time.
Build a calendar of regular posts and then stick to the strategy, and you’ll be able to dominate almost from the moment that you establish a new social media effort.
Basically, you need to start off by having a plan.
Set up your Curation tools
Secondly, you’re going to want to get your hands on as many content curation tools as possible.
It’s going to be almost impossible to create content on a regular basis (to fill up your social media calendar, anyway) without completely immersing yourself in your market and the day to day goings-on.
At the same time, you don’t want to waste any time or any effort doing unnecessary research – but that’s where curation tools come into play. Use websites like Reddit, tools like Feedly, and social media platforms like Twitter to know everything that’s going on when it is going on and you’ll be off to the races!
Hopefully then you have a better understanding of how to unlock the power of social media, especially the power of automation. Leverage the solutions we provided above and you’ll gain an almost unfair competitive advantage over your market much easier than you ever would have been able to before.
Pick up a Social Media Scheduler
You’re going to need to schedule posts to social media. This way, you can pick one day of the week to schedule your content. This content should be 80% non-promotional. Use a social media scheduler that fits your needs (shameless plug – we’re an awesome social media dashboard – it helps you schedule to and manage Facebook pages, Facebook groups, Twitter accounts, Instagram accounts, Pinterest, and LinkedIn pages). Use this to implement your plan from your social media calendar.
With these basic tools, you will have a way to implement your social media strategy and get started on your automation today.