Why you need a social media calendar

February 23, 2016

How to use a social media calendar

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What’s This?

The odds are pretty good that you haven’t yet created a social media calendar for your business – you’re not the only one.

In fact, the overwhelming majority of otherwise smart and savvy business owners out there probably don’t have any kind of marketing calendar created for their business. For one reason or another, 99.9% of all businesses (small businesses, anyway) market and advertise by the seat of their pants. They just kind of throw something – anything – out there and hope for the best whenever it comes across their mind.



But there’s a reason why some of the biggest and most successful businesses on the planet have calendars for absolutely EVERYTHING. They have game plans for the weekend, the month, the quarter, and the year ahead (sometimes multiple years ahead), and if you’re going to compete these days you’re going to want to figure out how to create a social media calendar as well.

Hopefully this quick guide will be able to help you out!

Here’s why you need a social media calendar




Just about every single business today can benefit from a focus on social media marketing.




Tools like Facebook, Twitter, and Instagram (to name just a few) have the potential to help you gobble up a tremendous amount of influence in your market without a lot of extra effort – and no real monetary expenditure – but you need to know how to use the social media systems efficiently.

Besides, if you are just posting willy nilly, it will make it much harder for you to go back and analyze what worked and what didn’t.

You also need a social media calendar so that if there is an untimely event that requires you to move/reschedule certain posts, you can do this with ease.

That’s why you need a social media calendar.

You’ll notice that some of the most successful businesses on the planet – and certainly some of the savviest marketers out there – seem to release posts on a regular drip feed, almost as though they had planned the whole thing out.

Well, that’s because they almost certainly have created a social media calendar.

By planning out all of their social media efforts they are able to put their social media marketing almost on autopilot, giving them the almost unfair advantage of being able to focus on other areas of their marketing and advertising while their competitors really struggle figuring out social media.

When you figure out how to create a social media calendar of your own, you gain the same almost unfair advantage!

Here’s how to create a social media calendar

The best social media calendar is going to allow you to pull off these four things effortlessly:

  • Really develop an editorial strategy that speaks to your market
  • Dramatically cut down on the amount of time you spend social media marketing
  • Push you to consistently publish and develop higher-quality and higher ROI content pieces
  • Organize your marketing far more than it is right now
  • Pre-schedule all this content so you can have a constant and consistent voice

The process for figuring out how to create a social media calendar is much easier than most people would have ever expected.

You’ll just need to sit down and think about what you’re trying to achieve with social media and your marketing in the first place. You also need to take current events and holidays into consideration. Finally, come up with a regularly scheduled plan that allows you to drip specific content pieces almost on autopilot.

You can break this down into specific days for each platform release (Facebook on Monday, Twitter on Tuesday for example), or you can break it down into the kinds of content that you’ll publish on a regular basis – one week pushing blog posts, another week pushing pictures and video, and mixing and matching as necessary.

Once you’ve figured out the types of content you want to push out, and when, you’re going to start scheduling.

  • Holiday posts – are there any holidays coming up? Craft these first
  • Promotional posts – do you have any promotions or releases coming out?
  • Influencer posts – this is content from industry influencers. Use this to educate your audience
  • Evergreen content – This is content that can be used over and over and over again
  • Memes & Engaging content – this is your content that educates or entertains your audience.

At the end of the day, figuring out how to create a social media calendar that really works for your business and your specific operation is going to come down to figuring out your specific needs, your specific goals, and how you hope to leverage everything social media brings to the table.

All things considered, there is a tremendous amount of opportunity for smart and savvy marketers to cash in on everything that social media has to provide. When you use the different platforms intelligently – with your social media calendar leading the way – you’ll be able to put your advanced marketing efforts on autopilot and focus on other areas of your business without dropping any results along the way.

It really isn’t going to get any easier than this, so build your social media calendar today. The best part is that you can build your social media calendar right on our dash – because it is calendar. So we make it super easy for you. 

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