If you are marketing your brand or business during The Wimbledon Tournament, you’ve got your work cut out for you. There are 966,170 posts tagged #Wimbledon on Instagram. If you want to compete for targeted eyes, copy paste this list of Wimbledon hashtags on your Instagram posts and use the hashtag strategy outlined below.
#wimbledon #wimbledon2018 #wimbledoncommon #wimbledonvillage#wimbledonfinal #wimbledon? #wimbledon2018? #tennis #? #london #AllEnglandLawnTennisandCroquetClub #Strawberriesandcream #WimbledonChampionship #pimms
How to Use Holiday Hashtags on Instagram
Start with your brand’s hashtags
Because Instagram is a user-generated content social network, it is ripe to help you convert your audience into free marketers for your brand or business. Start by creating a branded hashtag. It should be short, simple, and as close to your brand’s name as possible. Then, include it in your profile write-up with a call-to-action to train your customers and audience to use the tag. Babolat’s account uses their slogan “#playtobewild” as their hashtag. As you see from the example above, it’s pretty powerful.
Include Industry Hashtags
If you want conversions, then using only Wimbledon hashtags won’t get you where you need. You need to combine them with hashtags for your industry so that you increase your chances of being discovered by those who are looking particularly for what you have to offer. Take the above post from TrashtoCouture. She includes Wimbledon to attract a new peripheral audience AND sewing hashtags to draw her core which is easier to convert. It’s a fantastic way to use Instagram hashtags.
Don’t Forget Location Hashtags
This is a MUST if you are a local brand, service, or business. Make sure to include hashtags for your neighborhood, city, state or country so you have a chance to reach both tourists and locals looking for your business or services. The above example from Hever Castle totally works. They’ve included Wimbledon hashtags to attract people who are interested in the event, and location tags to attract the eyes of locals and tourists. Awesome example of hashtag Instagram marketing.
Related Brand Hashtags
This works particularly well when you use hashtags for related brands. The idea is to increase views from a vetted audience that is already interested in brands associated with your business. It’s an easy way to use Instagram hashtags to reach a targeted audience that converts. Take Tipple & Nosh, a food and beverage account. They include the #Pimms and #PimmsCup hashtags to attract people who love the spirit and who may be posting about it while at the Wimbledon. It’s a fantastic way to widen their reach to a new, vetted audience.
And…of course…don’t forget to include tennis hashtags.
How to Manage Your Instagram Accounts
Now that you have all those great Wimbledon hashtags to use on the holiday, and you know how to use them to get the most reach and engagement, you need a great Instagram management tool. Socialdraft is an all-in-one Social Media Dashboard that helps you manage Instagram. It is the most robust and simple tool for agencies and teams to effectively handle social media. With Socialdraft you can:
- Schedule posts to Facebook pages, Twitter, Instagram, LinkedIn Business Pages (and one LinkedIn account) and Pinterest Boards
- Easily re-schedule with a drag & drop action
- Schedule GIFs to Facebook and Twitter
- Download content calendars as PDF
- Find content on Instagram and easily schedule reposts not just to Instagram but to all other social networks
- Engage on Twitter, Facebook, and Linkedin
- Download Facebook and Twitter reports
- and tons more…
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