Yahoo Uses Yelp Reviews

April 12, 2014

How the Yahoo Yelp partnership affects your local listing

0

shares
Be First to Share ->

Share on Facebook

Share on Twitter

Share on Google+

Share on LinkedIn

Pin to Pinterest

Share on StumbleUpon

+
What’s This?

You probably already heard that Yahoo partnered up with Yelp. Yahoo’s traffic has been lagging and they struggle to compete with Google’s local listings. They’re also competing with Facebook and Twitter for eyeballs and content. The Yelp-Yahoo partnership has resulted in Yelp reviews being featured on Yahoo’s local business listings. What you probably didn’t know is that Yahoo replaced their own reviews with Yelps. This did not happen immediately. If you look at the listing below for “Bella Pizza” you will note that the listing only showed how many Yelp reviews have been written about the restaurant. All the reviews were written prior to the Yelp-Yahoo partnership. Once a new review comes in for Bella Pizza, the Yelp reviews will show up on the local listing page as seen on Jeanne & Gaston’s listing above. This can have a serious impact on your local businesses.

Yahoo Uses Yelp Reviews

Basically, if you have 100 great reviews on Yahoo, they are safe…that is until a Yelper writes about your business. Once that Yelp review updates to the Yahoo page, all your Yahoo reviews will disappear from the Yahoo Local listing. One Yelp review will remove years of reviews on Yahoo – it does not matter if they are positive or negative.

Yahoo's partnership with Yelp deletes Yahoo reviews when a new Yelp review comes in

This is not an issue for Jeanne & Gaston featured above, their Yelp reviews are great, but if you’re a local business with great Yahoo reviews and not so great Yelp reviews – this can have a negative effect on your profit margin. 

Local businesses are outraged. Colonial Hardwood Flooring in Massachusetts expressed their frustration to the Wall Street Journal. Dan Tringale, the business owner said “It’s not easy to get 50 great reviews,”… it’s as if Yahoo “just took away six or seven years of hard work.”

This makes it even more important for you to be aware of your Yelp reviews.




 

Share on Facebook

Share on Twitter

Share on Google+

Share on LinkedIn

Pin to Pinterest

Share on StumbleUpon

+

Tags: , , , ,

    Leave a Reply